• Title/Summary/Keyword: behavioral experiment

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Comparison of Vietnamese Consumer Response to Advertisements of Korean Companies and Vietnamese Companies: Focusing on Balance Theory (한국 기업과 베트남 기업의 광고에 대한 베트남 소비자 반응에 관한 비교연구: 균형이론을 중심으로)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.161-167
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    • 2021
  • This study was conducted for the purpose of comparing the advertising effect of Korean companies and Vietnamese domestic companies by applying the balance theory to Vietnamese consumers emerging as a new market for Korean companies. An experiment was conducted on female university students, and cognitive, emotional, and behavioral responses to advertisements in the two countries were investigated. The results showed that there was no difference in the cognitive dimension of Vietnamese consumers' evaluation of advertisements in Korea and Vietnam, but there is a difference in the emotional dimension and the behavioral dimension. This study contributed theoretically to the possibility of applying the balance theory to the study of international advertising effects, and the implications of international advertising of Korean companies in the underdeveloped markets were discussed.

Effects of Regret in Consumer Failure Situation: Moderation of Self-Compassion (소비자 실패 상황에서 후회의 효과: 자기자비의 조절 효과)

  • Lee, Seongsoo;Woo, Seok Bong
    • Journal of the Korea Convergence Society
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    • v.10 no.9
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    • pp.119-126
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    • 2019
  • In this study, we examined whether the intention to choose varies according to the experience of the regret of consumers when experiencing a failure in the status quo or non-status quo, and how self-compassion plays a moderating role in this relationship. A experiment was conducted to achieve the purpose of the study. First, this study also confirmed that regret was a mediator between dissatisfaction with choice outcomes and behavioral intentions. Second, like previous studies, this study confirmed the effect of status quo in general. However, it can be seen that the effect depend on self-compassion. Or, the regrets of those with high self-compassion and their future behavioral intentions did not change significantly whether it was wrong due to maintaining on or changing of the status quo. On the other hand, those with low self-compassion showed the bigger differences, so they were typically showing the status quo effect.

Identification of Vestibular Organ Originated Information on Spatial Memory in Mice (마우스 공간지각과 기억 형성에 미치는 전정 유래 정보의 규명)

  • Han, Gyu Cheol;Kim, Minbum;Kim, Mi Joo
    • Research in Vestibular Science
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    • v.17 no.4
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    • pp.134-141
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    • 2018
  • Objectives: We aimed to study the role of vestibular input on spatial memory performance in mice that had undergone bilateral surgical labyrinthectomy, semicircular canal (SCC) occlusion and 4G hypergravity exposure. Methods: Twelve to 16 weeks old ICR mice (n=30) were used for the experiment. The experimental group divided into 3 groups. One group had undergone bilateral chemical labyrinthectomy, and the other group had performed SCC occlusion surgery, and the last group was exposed to 4G hypergravity for 2 weeks. The movement of mice was recorded using camera in Y maze which had 3 radial arms (35 cm long, 7 cm high, 10 cm wide). We counted the number of visiting arms and analyzed the information of arm selection using program we developed before and after procedure. Results: The bilateral labyrinthectomy group which semicircular canal and otolithic function was impaired showed low behavioral performance and spacial memory. The semicircular canal occlusion with $CO_2$ laser group which only semicircular canal function was impaired showed no difference in performance activity and spatial memory. However the hypergravity exposure group in which only otolithic function impaired showed spatial memory function was affected but the behavioral performance was spared. The impairment of spatial memory recovered after a few days after exposure in hypergravity group. Conclusions: This spatial memory function was affected by bilateral vestibular loss. Space-related information processing seems to be determined by otolithic organ information rather than semicircular canals. Due to otolithic function impairment, spatial learning was impaired after exposure to gravity changes in animals and this impaired performance was compensated after normal gravity exposure.

Impacts of the Interaction between Gain/loss Framing and Pre-attitude on the Processing of International Relief Messages (이익/손실 프레이밍과 사전 태도가 상호작용하여 국제구호 메시지의 효과에 미치는 영향)

  • Song, Weon-Seop;Lee, Seung-Jo
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.501-511
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    • 2019
  • Messages to help people far away, such as International relief campaign, are heavily influenced by situational factors. In this light, the study examined whether the message characteristics (gain/loss framing) and the individual characteristics (previous attitude to helping activity) interact to affect the message attitude and behavioral intention. The study was conducted by an experiment involving 220 subjects. The analysis resulted in the significant interactions between gain/loss framing and pre-attitude by the same direction for message attitudes and behavioral intention. It was shown that gain framing worked more effectively for the relatively more friendly group towards helping activities than for the less friendly one. The same direction was shown in the loss framing, but its difference was smaller. The process of the interactions appeared as mediated by anticipated satisfaction. The practical and theoretical implications were discussed for proper planning of messages to help others.

Analysis of Behavioral Changes in Angelfish (Pterophyllum scalare) Infected with Bacterial Pathogens using Video Tracking (Video tracking을 이용한 병원성 세균에 감염된 angelfish (Pterophyllum scalare)의 행동 변화 분석)

  • Yoon-Jae, Kim;Young-Ung, Heo;Ju-Sung, Kim;Min-Kyo, Kim;Do-Hyung, Kim
    • Journal of fish pathology
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    • v.35 no.2
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    • pp.205-214
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    • 2022
  • In recent years, there have been many studies investigating changes in animal behavior using video tracking technology to track motion. However, there have been very few studies and results on changes in the behavior of fish infected with a pathogen. Therefore, the present study attempted to analyze the behavior of angelfish (Pterophyllum scalare) infected with bacterial pathogens using video tracking. Two cameras were placed in front of the water tank to obtain behavior data, and tracking was performed for three days until the day of death. Data such as average speed, changes in speed, the locations of the fish in the tank, and fractal dimension were statistically analyzed based on the fish speed and location in the tank of the fish. For bacterial infection, an individual angelfish was intraperitoneally injected with approximately 106 CFU ml-1 of Aeromonas hydrophila or Edwardsiella piscicida. The experiment was carried out five times for each group. Fish infected with the bacterial pathogens showed a tendency to increase in speed and to spend more time in the upper part of the tank one or two days before death. On the day the fish died, the average speed, changes in speed, and the fractal dimension value were significantly lower than the corresponding values in the control group, and the fish also remained in the lower part of the tank. Our results indicated that behavioral changes in fish could be successfully detected earlier than death using video tracking technology, and that this method presents potential for disease monitoring in aquaculture.

Design and Implementation of the Farm-level Data Acquisition System for the Behavior Analysis of Livestocks (가축의 행동 분석을 위한 농장 수준의 데이터 수집 시스템 설계와 구현)

  • Park, Gi-Cheol;Han, Su-Young
    • Journal of Software Assessment and Valuation
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    • v.17 no.2
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    • pp.117-124
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    • 2021
  • Livestock behavioral analysis is a factor that has a great influence on livestock health management and agricultural productivity increase. However, most digital devices introduced for behavioral analysis of livestock do not provide raw data and also provide limited analysis results. Such a closed system makes it more difficult to integrate data and build big data, which are essential for the introduction of advanced IT technologies. Therefore, it is necessary to supply farm-scale data collection devices that can be easily used at low cost. This study presents a data collection system for analyzing the behavior of livestock. The system consists of a number of miniature computing units that operate wirelessly, and collects livestock body temperature and acceleration data, location information, and livestock environment data. In addition, this study presents an algorithm for estimating the behavior of livestock based on the collected acceleration data. For the experiment, a system was built in a Korean cattle farm in Icheon, Gyeonggi-do, and data were collected for 20 Korean cattle, and based on this, the empirical and analysis results were presented.

Prediction of total digestible nutrient and crude protein requirements according to daily weight gain, and behavioral measurements of Hanwoo heifers

  • Ju Ri Kim;Jun Sik Woo;Youl Chang Baek;Sun Sik Jang;Keun Kyu Park
    • Animal Bioscience
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    • v.36 no.4
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    • pp.601-608
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    • 2023
  • Objective: This study was conducted to investigate the effects of energy and protein levels in the diet of Hanwoo heifers on growth response and animal behavior. Methods: Forty heifers were randomly allocated into three experimental groups according to the target daily weight gain in 8 pens (T-0.2, 2 replications; T-0.4 and -0.6, 3 replications) based on similar body weight (BW) and age in months. The target average daily gain (ADG) was set at 0.2 (T-0.2), 0.4 (T-0.4), and 0.6 kg/d (T-0.6), and feed was based on National Institute of Animal Science (NIAS, 2017). In order to minimize hunger stress of T-0.2 and -0.4, the feeding ratio of rice straw was set to 55%, 50%, and 45% for T-0.2, -0.4 and T-0.6, respectively, so that the dry matter (DM) intake for all treatment groups was uniform but the energy and protein levels in the diet were adjusted differently. A total of 6 items (lying, standing, eating, rumination, walking and drinking) of animal behavior were analyzed. Results: During the whole period of the experiment, the ADG of the T-0.2, -0.4 and -0.6 treatments were 0.48, 0.56, and 0.65 kg/d (p<0.05), respectively, showing higher gain than the predicted value, especially for the low target ADG group. Based on these results, regression equations for the total digestible nutrient (TDN) and crude protein (CP) requirements were derived. No behavioral differences were found according to the energy and protein levels in the diet because the DM intake was kept constant by adjusting the roughage and concentration ratio. However, eating time was longer (p<0.05) at T-0.2 than T-0.6 during the whole day. Conclusion: Through this study, it was possible to derive regression equations for predicting TDN and CP requirements according to the target ADG and BW.

Korean red ginseng water extract produces antidepressant-like effects through involving monoamines and brain-derived neurotrophic factor in rats

  • Tzu-wen Chou ;Huai-Syuan Huang;Suraphan Panyod ;Yun-Ju Huang ;Lee-Yan Sheen
    • Journal of Ginseng Research
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    • v.47 no.4
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    • pp.552-560
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    • 2023
  • Background: Ginseng Radix (Panax ginseng Meyer, Araliaceae) has been used medicinally to treat the brain and nervous system problems worldwide. Recent studies have revealed physiological effects that could potentially benefit cognitive performance or mood. The present study aimed to investigate the antidepressant effects of Korean red ginseng water extract (KGE) and its active component in an unpredictable chronic mild stress (UCMS)-induced animal model and elucidate the underlying mechanisms. Methods: The antidepressant potential of the UCMS model was evaluated using the sucrose preference test and open field tests. The behavioral findings were further corroborated by the assessment of neurotransmitters and their metabolites from the prefrontal cortex and hippocampus of rats. Three doses of KGE (50, 100, and 200 mg/kg) were orally administered during the experiment. Furthermore, the mechanism underlying the antidepressant-like action of KGE was examined by measuring the levels of brain-derived neurotrophic factor (BDNF)/CREB, nuclear factor erythroid 2-related factor 2 (Nrf2), and Kelch-like ECH-associated protein 1 (Keap1) proteins in the prefrontal cortex of UCMS-exposed rats. Results: KGE treatment normalized UCMS-induced depression-related behaviors. Neurotransmitter studies conducted after completing behavioral experiments demonstrated that KGE caused a reduction in the ratio of serotonin and dopamine, indicating a decrease in serotonin and dopamine turnover. Moreover, the expression of BDNF, Nrf2, Keap1 and AKT were markedly increased by KGE in the prefrontal cortex of depressed rats. Conclusion: Our results provide evidence that KGE and its constituents exert antidepressant effects that mediate the dopaminergic and serotonergic systems and expression of BDNF protein in an animal model.

The Effect of the REBT Group Program on the Weight Control of Obese High School Girls (비만청소년의 인지ㆍ정서ㆍ행동 중재)

  • Park Chung-Sun
    • Child Health Nursing Research
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    • v.7 no.2
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    • pp.213-224
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    • 2001
  • This study was conducted to identify the effect on the weight control of the REBT group program as a nursing intervention. For this purpose, non-equivalent control group design with pretest and posttest and follow-up test as quasi-experiment was used. Subjects of the study were consisted of twenty-four obese girls (Experimental group: 10, control group: 14) who appeared to having above 20% of the body mass index from ane high school in M city. The whole program was carried out from January to June, 2000. Used dependent variables for evaluating the effect of the REBT group program including were weight control belief(rational thinking, emotion about exercise, eating self-efficacy, eating behavior), body mass index and serum lipids(total cholesterol, triglyceride, low-density lipoprotein, high-density lipoprotein). For evaluating the effect of the program, dependent variables was analyzed by experimental stages three times; the first week, the fourth week, and the eighth week since the experimental input began. Data were analyzed by the SAS PC+ program with t-test, repeated measure ANOVA to determine the effect of program. The results of this study can be summarized as follows; 1. After the REBT group program, only eating self-efficacy among the weight control belief of experimental group was significantly increased than that of control group. 2. After the REBT group program, body mass index of experiment group was significantly decreased than that of control group. 3. After the REBT group program, triglyceride and low density lipoprotein among the serum lipids in the experiment group were significantly decreased than those of control group.

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Effects of Gastrodiae Elata Pharmacopuncture at GB20 on Motor Control and Cognitive Function in Mild TBI Rats (중등도 외상성 뇌손상 흰쥐에서 천마약침(天麻藥鍼)이 운동조정 및 인지 기능회복에 미치는 효과)

  • Kim, Kyung-Yoon;Jeong, Hyun-Woo;Kim, Gye-Yeop
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.23 no.5
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    • pp.1080-1086
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    • 2009
  • This study was designed to investigate the effects of Gastrodiae Elata Pharmacopuncure at GB20 on motor control and cognitive dysfunction recovery after mild traumatic brain injury in rats. Rats were divided into three groups; (1) no treatment after traumatic brain injury(experiment I), (2) Treatment with NPA after traumatic brain injury(experiment II), (3) Treatment with GEP after traumatic brain injury(experiment III). In our study, we carried out behavioral test(Rotarod, Morris water maze) and immunohistochemistry study of the change BDNF in the hippocampus(pre, $7^{th}$, $14^{th}$ day). In Rotarod test(motor control function) was significantly increased in the experimental group III as compared with experimental group I, II on $7^{th}$(p<0.01) and $14^{th}$ day(p<0.001). In Morris water maze test(cognitive function) was significantly decreased in the experimental group III as compared with experimental group I, II on $14^{th}$ day(p<0.001). In immunohistochemistric response of BDNF in the hippocampus, the experimental group III was more immune response than the other groups on $14^{th}$ day. These results imply that Gastrodiae Elata Pharmacopuncure at GB20 can play a role in facilitating recovery of motor control and cognitive function after mild traumatic brain injury in rats.