• Hwankyungkyoyuk
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• v.24 no.1
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• pp.49-65
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• 2011

This paper explored undergraduates' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that ecological self-construal affects LoHAS values. According to the analysis, both environmentalism and sustain ability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.328-335
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• 2008

The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.2 s.38
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• pp.115-126
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• 1991

The purpose of this study was to investigate the relationship between Sex Role attitude and childrens clothing behavior for senior childhood years upon two regions-city of Wonju and Mokpo-The questionnaires were administered to 315 elementary school children in Mokpo and 268 in Wonju. This data was analyze ststistically using to pearson's correlation, ANOVA (one-way or two-way) and Multiple Classification Analyze. The major findings of this research can be summarize as followings: 1. There are significant relationships between the unisex clothing behavior and the sex role attitude subscales. Liberal attitude toward sex role were positively related to unisex clothing behavior for senior childhood years children. 2. There are significant positive correlationships between the attitude of solving problem and comfort, autonomy, linterest and management. 3. The Sex and Grade have significants effect on the sex role attitude in two regios. Girls exhibited higher liberal attitudes toward sex role than boys. 4. The Sex have significant effects on clothing behavior and Grade have partially significant effect on clothing behavior. 5. The equality of the sexes attitude is significant relationships among the sex role attitude subscales except attitude of solving problems. There are significant inter relationships between the family role, occupation role and play role among the sex role subscales. 6. There are significant positive correlations between the unisex clothing behavior and conformity. And significant negative correlations between comfort and the unisex clothing behavior. Comfort is related to autonomy and management. Management is related to auton-omy and interest. 7. There are significant differences in sex role attitude according to two regions.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.3
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• pp.63-70
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• 1986

The objectives of this study were to investigate the three aspects of clothing behavior of high school toys and the relationships between those of clothing behavior and sex role attitude. For clothing behavior, two types of Clothing Conformity Scales were developed for this study, and two other aspects were assessed with Won, Choi. and Kahng's questionnaires dealing with Unisex Clothing Behavior and The Interest in fashionable Styles of Clothing. Sex role attitude was measured by Choi's questionnairs which was selected from Osmond-Martins's Sex Role Attitude Scale, and from Smith, Ferree and Miller's Feminism Scale. The questionnaires were administered to a sample of 243 high school boys in Seoul. The statistical analyses used for this study included relative frequency, Pearson's correlation, stepwise multiple regression. ANOVA, and t-test. The results obtained from this research were: 1) The liberal attitude of high school boys toward sex role was, in part, negatively correlated to the clothing conformity. 2) There were no significant relationships between sex role attitude ana unisex clothing behavior, and between sex role attitude and the interest in fashionable styles of clothing. 3) The unisex clothing behavior of the students was positively correlated to their interest in fashionable styles of clothing.

• Journal of the Korean Home Economics Association
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• v.43 no.8 s.210
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• pp.99-114
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• 2005

The aim of this study was to estimate the effects of an early childhood environmental education program developed on the basis of relationships among preschoolers' knowledge, emotional attitude, and perceived behavior control of environmental pollution on their knowledge, emotional attitude, perceived behavior control, and behavioral intention. A total of 146 five-year-old preschoolers from eight child-care centers in Seoul and Kyoungki Province participated in this study. The following are the main results of this study. first, the higher the level of knowledge the preschoolers had, the more negative emotional attitude they displayed. Furthermore, the more negative emotional attitude they displayed, the higher the level of perceived behavior control they had. On the contrary, the relationships between knowledge and perceived behavior control varied with exposure situation to environmental pollution. Second, after the environmental education program was administered to the experimental group, the preschoolers from experimental group exhibited more knowledge, more negative emotional attitude, higher perceived behavior control and more active behavioral intention towards environmental pollution than those in the control group.

• Asian Oncology Nursing
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• v.12 no.1
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• pp.44-51
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• 2012

Purpose: The study was to identify the relationships between levels of knowledge, attitude and preventive health behavior about cancer in university students. Methods: The data were analyzed with the SPSS/Win 18.0 program. The participants of this study were 200 university students. Three kinds of instruments were used for this study, questionnaires about cancer-related knowledge, attitude and preventive health behavior from Suh et al. (1998). Results: The mean score for knowledge about cancer was $14.33{\pm}5.32$, the mean score of attitude toward cancer was $31.76{\pm}3.75$ and the mean score of preventive behavior for cancer was $57.20{\pm}8.48$. There was slightly positive correlation between knowledge of cancer and attitude toward cancer. There was positive correlation between the attitude toward cancer and preventive health behavior for cancer. Conclusion: It is necessary to consider the related factors for the development and implementation of systematic education programs that can encourage and promote preventive health behavior for cancer among university students.

• Korean Journal of Adult Nursing
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• v.21 no.6
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• pp.617-627
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• 2009

Purpose: This correlational study was to examine the relationships between dementia knowledge, attitude, self-efficacy and preventive behavior of low income middled-aged women. Methods: The subjects for this study were 125 low income middle aged women living in I city. The data were collected using the questionnaires for dementia knowledge, attitude, self-efficacy and preventive behavior. The data analysis was done by descriptive statistics, t-test, ANOVA, Pearson product moment correlation and stepwise multiple regression analysis. Results: The mean of dementia knowledge was 13.96 out of 20, attitude was 43.98 out of 60, self-efficacy was 54.07 out of 75 and preventive behavior was 25.98 out of 36. The positive correlations were revealed between dementia knowledge (r=.458, p=.000), attitude (r=.498, p=.000), self-efficacy (r=.573, p=.000) and preventive behavior. The influencing factors for dementia preventive behavior were self-efficacy, belief in Buddhism and attitude which accounted for 42.5% of the total variance. Conclusion: Dementia knowledge, attitude and self-efficacy were identified as variables that correlate dementia preventive behavior. Also, self-efficacy is the most influential factor affecting dementia preventive behavior. On the basis of these results, it is necessary for nurses to consider using dementia knowledge and mode of efficacy expectation in order to improve dementia preventive behavior.

• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.177-199
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• 2010

The purpose of this study was to examine generational differences between the youth and the middle-aged in attitude and voluntary behavior toward the elderly, to analyze the socio-demographic and psychological characteristics influencing attitude and behavior toward the elderly, and to find out whether the attitude of the youth and the middle-aged toward the elderly was the decisive factor in their behavior toward them. For this study, we surveyed 252 youth (between the ages of 20 and 30) and 314 middle-aged people (between the ages of 40 and 60). The major results were as follows: First, the psychological factor had a stronger influence on the positive attitude toward the elderly than did the socio-demographic factor. The psychological factor had an especially significant impact on the attitude of the middle-aged population. Second, youths' attitude toward the elderly influenced their behavior toward them; whereas, for the middle-aged, the socio-demographic characteristic was a decisive factor. Third, the youths' area of residence was an important factor in their attitude toward the elderly; the youth in the metropolitan area had a more negative attitude than did their counterpart. Therefore, it is necessary to develop programs to improve the negative attitude toward the elderly for the youth residing in the metropolitan area. The middle-aged need more easily accessible voluntary work programs by which a positive attitude toward the elderly leads to immediate action.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• Journal of the Korean Home Economics Association
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• v.40 no.8
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• pp.107-121
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• 2002

This study investigates the factors associated with adolescent females' sexual behavior. Results from 390 adolescent females reveal that dating atmosphere was the strongest and the most influential risk factor predicting adolescent females sexual behavior, which has been a neglected variable in the research of adolescent sexual behavior. Age and similarity of sexual attitude with her dating partner, in addition to the dating experience had very significant impacts on highly sexually experienced adolescent females' sexual behavior. Adolescent females with low sexual experiences were significantly affected by similarity of sexual attitude with dating partner, siblings, and peers, her own attitude, age, and dating atmosphere. The findings from this study also indicate that parental supervision, dating atmosphere, respondent's sexual attitude, love for partner, and communication with parents on sexual issues were significant factors for determining adolescent females' sexual involvement.