• Title/Summary/Keyword: beer

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An Exploratory Content Analysis of Beer Advertisements in Korea (국내 주류광고에 대한 탐색적 연구: 동영상 맥주광고 내용분석)

  • Lee, Jae-Kyoung;Chung, Sul-Ki;Park, Jae-Eun
    • Korean Journal of Health Education and Promotion
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    • v.29 no.2
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    • pp.47-58
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    • 2012
  • Objectives: The purpose of this study is to analyze contents of beer advertisements in Korea. Research has suggested the influence of alcohol advertisements on viewer's drinking behavior, attitude, and expectancies. Korea's policy on alcohol advertising relies on limited government regulation and self regulation among alcohol industries. This study is expected to lay a foundation for further discussion on regulating alcohol advertising in Korea. Methods: A total of 81 beer advertisements broadcasted between 2008 and 2011 were analyzed. The contents were categorized into themes (22 themes were used), models, and presentation techniques. Results: The themes most frequently appeared in beer advertisements were quality (66.7%), relaxation (44%), camaraderie (41%), and individuality (39.5%), respectively. Analysis of models revealed that most advertisements had more than three models (64.2%), and most of them were in their 20s (68%). As much as 82% of advertisements used celebrity models. Analysis on presentation techniques showed that 91.4% displayed drinking scenes, and 27% displayed gulping down the whole bottle or the glass. Finally, about 10% of ads showed drinking in hazardous situations such as during water sports. Conclusion: The results of the study reflect the minimal regulation of alcohol advertising in Korea. The need for joint effort by legislators, researchers, alcohol industries, and advertising agencies is discussed in order to establish healthier drinking environment.

How do advertisements spread on social networks? (광고 캠페인의 소셜 네트워크 확산 구조에 대한 연구)

  • Kim, Yuna;Han, Sangpil
    • Journal of Digital Convergence
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    • v.16 no.8
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    • pp.161-167
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    • 2018
  • The purpose of this study is to investigate how the advertising campaign is spreading in social networks, and how the advertising model plays an important role in advertisement diffusion. In order to grasp the diffusion patterns of advertising, a text mining and social network analysis were conducted using the beer brand 'Kloud' as a collection keyword. After analyzing the social data for two months since the on-air of 'Good Body' advertisement, which was the first ad that "Sulhyun" appeared in. After the launch of the ad, Kloud has been mainly associated with keywords such as 'yavis & trendy style', 'beer brand', 'beer matching food', 'luxury beer drinking place', 'leisure trend', and 'SNS activity', etc. In addition, "Sul Hyun" also showed that an advertising model contributes to the spread of advertisement on social media in terms of image transition as well as brand's name and unique selling point.

A New Method for Determination of Enzyme Reaction and Activity of Lysozyme with UV-Spectrophotometer (UV-분광광도계를 이용한 새로운 Lysozyme의 효소반응 및 활성측정법 연구)

  • Kim, Woon-Soo;Kim, Yong-Wook;Kim, Woo-Sik
    • Applied Chemistry for Engineering
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    • v.9 no.6
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    • pp.857-863
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    • 1998
  • A simple and new experimental method for determination of lysozyme-M. lysodeikticus cell lysis reaction and lysozyme activity was suggested using Beer's law. The UV transmittance of the solution changed with the concentration of M. lysodeikticus and the relationship between the UV transmittance and M. lysodeikticus cell concentration followed Beer's Law. In addition, it was experimentally proven that the UV transmittance of the solution was not influenced by the lysozyme concentration and product of the lysis reaction. During the lysozyme-M. lysodeikticus cell lysis reaction, thus, M. lysodeikticus cell concentration in the solution could be measured in-situ by UV-spectrophotometer. By using these experimental data, kinetic Parameters of the Michaelis-Menten equation for the lysozyme-M. lysodeikticus cell 1ysis reaction was simply determined The maximum reaction rate constant ($k_3$) and Michaelis-Menten constants were $0.1734sec^{-1}$ and $9.83{\times}10^{-6}M$ respectively. The activity of the lysozyme could also be obtained with this experiment because the lysis reaction rate of the 1ysozyme depended on its activity.

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Type of Alcoholic Beverage and High Risk Drinking for Acute Harm (음주 주종과 급성 위해 유발 음주 위험도)

  • Yoo, Tai-Woo;Lee, Sun-Mi;Chung, Woo-Jin
    • Journal of Preventive Medicine and Public Health
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    • v.36 no.4
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    • pp.383-389
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    • 2003
  • Objective : Studies have suggested that beer is associated with a high risk of mortality and morbidity. The purpose of this study was to investigate how types of alcoholic beverage are related to high risk acute harm. Methods : Data from the 1997 Korea's Behavioral Risk Factor Surveillance System Survey, collected through telephone questionings, were analyzed based on multi-stage stratified random sampling(N=1,045). Among those who had drunk at least one type of alcoholic beverage in the last month, one episode where the drinker had consumed the highest level of ethanol was selected, and the alcohol consumption per drinking day categorized into four risk levels of short-term, 'acute' harm, according to the WHO guidelines. Employing ordered logistic regression analyses, as the explanatory variables, types of alcoholic beverage, with and without socioeconomic characteristics, were considered. Results : Spirits and soju were more than ten and three times, respectively, more likely than beer, while makkolli and wine were almost as likely as beer, to involve high risk drinking, irrespective of controlling for the socioeconomic characteristics. Conclusions : Unlike most Western countries, in Korea, beer, rather than spirits or soju, is generally less likely to be associated with high risk drinking for acute harm, The influence of beverage types on high risk drinking for acute harm appears to vary between countries.

Study of the Assessment Baseline of Carbon Dioxide Emissions based on the Analysis of Building Energy Efficiency Rating System (건축물 에너지효율등급 인증현황분석을 통한 CO2 배출량 평가 베이스라인 연구)

  • Jung, Ho Gun;Shin, Sung Woo;Lee, Byeongho
    • KIEAE Journal
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    • v.13 no.4
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    • pp.11-19
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    • 2013
  • The purpose of this study is to establish the assessment baseline of $CO_2$ emissions from building operations in the view of GHG reduction policy in Korea. The assessment baseline of $CO_2$ emissions shall be used in GHG policy and Carbon Credits in building sectors, but the assessment baseline has not been studied enough or established yet. Also, $CO_2$ emissions from building operations will be variable according to the building occupancy. Therefore the baseline will be different and this study aimed at the establishment of the assessment baseline for residential apartments and office buildings firstly. After reviews of BEER and international standards for building $CO_2$ emissions such as ISO and UNEP-SBCI documents, the analysis of BEER certification data has been pursued for 292 residential apartment complexes and 65 office buildings in South Korea during 2004~2012. As analysis results, the assessment baseline was set to 23.03 $kg{\cdot}CO_2/m^2{\cdot}yr$ or 1.95 $t{\cdot}CO_2/unit{\cdot}yr$ for residential apartment complexes, and 95.91 $kg{\cdot}CO_2/m^2{\cdot}yr$ for office buildings according to the BEER certification basis. Additional assessment baselines were calculated according to year basis, region basis, public and private basis, and GHG policy basis. Finally, the established baseline for residential apartment complexes has been applied for the pilot project in M district, Seoul, and showed 24.97% reduction rate according to the BEER certification basis.

Development of Substrate and Cultural Method for the Cultivation of Pleurotus sajor-caju (느타리 버섯(Pleurotus sajor-caju) 재배를 위한 기질 및 재배방법의 개발)

  • Hong, B.S.;Kim, S.J.;Song, C.H.;Hwang, S.Y.;Yang, H.C.
    • The Korean Journal of Mycology
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    • v.20 no.4
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    • pp.354-359
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    • 1992
  • The effect of the addition of various vegetable oils on the mycelial growth was studied. Most vegetable oils were proved to be stimulative for the mycelial growth, and the best mycelial growth (12 mg/ml) was obtained with the addition of cotton seed oil. Several agricultural wastes i.e., rice straw, peanut hull, sawdust, rice hull, cocoa hull, coffee waste and beer waste were empolyed as substrates for sporophore production of p. sajor-caju. The biological efficiency(BE) for sporophore productions of rice straw and peanut hull were 36.4% and 32.6%, respectively. The highest yield of sporophore was obtained from the mixture of rice straw (50%) and beer waste (50%)(BE 109.6%) followed by peanut hull (50%) and beer waste (50%)(BE; 74.5%).

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A Study on the Collaborative Inventory Management of Big Data Supply Chain : Case of China's Beer Industry

  • Chen, Jinhui;Jin, Chan-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.3
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    • pp.77-88
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    • 2021
  • The development history of China's big data is relatively short, and it has only been ten years so far. Although the application level of big data in real life is not high, some achievements have been made in the supply chain. Various kinds of data will be generated in the actual operation of the supply chain. If these data can be effectively classified and used, the "bullwhip effect" of the operation of the supply chain can be also effectively improved. Thus this paper proposes the development of a supply chain collaborative inventory management model and application framework using big data. In this study, we analyzed the supply chain of beer industry, which is the most prominent consumption industry with "bullwhip effect", and further established a big data collaborative inventory management model for the supply chain of beer industry based on system dynamics. We used the Vensim software for simulation and sensitivity test and after appling our model, we found that the inventory fluctuations of the participants in the beer industry supply chain became significantly smaller, which verified the effectiveness of the model. Our study can be also applied to the possible problems of the large data supply chain collaborative inventory management model, and gives certain countermeasures and suggestions.

A Study on Structural-Thermal-Optical Performance through Laser Heat Source Profile Modeling Using Beer-Lambert's Law and Thermal Deformation Analysis of the Mirror for Laser Weapon System (Beer-Lambert 법칙을 적용한 레이저 열원 프로파일 모델링 및 레이저무기용 반사경의 열변형 해석을 통한 구조-열-광학 성능 연구)

  • Hong Dae Gi
    • Journal of Aerospace System Engineering
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    • v.17 no.4
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    • pp.18-27
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    • 2023
  • In this paper, the structural-thermal-optical performance analysis of the mirror was performed by setting the laser heat source as the boundary condition of the thermal analysis. For the laser heat source model, the Beer-Lambert model considering semi-transparent optical material based on Gaussian beam was selected as the boundary condition, and the mechanical part was not considered, to analyze the performance of only the mirror. As a result of the thermal analysis, thermal stress and thermal deformation data due to temperature change on the surface of the mirror were obtained. The displacement data of the surface due to thermal deformation was fitted to a Zernike polynomial to calculate the optical performance, through which the performance of the mirror when a high-energy laser was incident on the mirror could be predicted.

Survey of Alcoholic and Non-alcoholic Beverage Preference in College Students of the Chonnam Area (일부 전남지역 대학생들의 알코올 음료 섭취 실태와 음료의 기호도 조사)

  • 정복미;오은실;최성미;차연수
    • Korean Journal of Community Nutrition
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    • v.6 no.3
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    • pp.290-296
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    • 2001
  • This study investigated the intake of alcoholic and non-alcoholic beverages in college students. Five hundred and eighty seven students age 19-30 (432 male and 155 female) responded to the beverage consumption survey. Of the students 19.9% were freshman, 42.2% sophomore, 23% junior, and 15% seniors. Results are summarized as follows : 1) Beer and soju were the most commonly consumed alcoholic beverages by the college students. The amount of beverage normally consumed was 3 cans of beer or 1 bottle of soju. 2) There was no age related change in amount of alcoholic beverage consumed, but preference for liquor rather than beer increased with age. 3) Foods most commonly consumed prior to drinking were cooked rice and milk. 4) Following the drinking of alcoholic beverages the most commonly consumed food or beverage was cold water for both males and females. The next most commonly foods were cooked rice, instant noodles, and cola for males ; and cooked rice, milk, and fruit for females. 5) Cola and pear juice were the preferred non-alcoholic beverages for college students. Also popular among students were date juice for males and orange juice for females. Milk and non-cola carbonated beverages were not commonly consumed. This study provides information for the identification of possible alcoholic beverage related public health risks among college students.

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