• Title/Summary/Keyword: beauty of variation

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Aesthetic Characteristic Study on Sportswear Uniform - Concentrating on Sportswear Uniform Applying Ensign Image -

  • Kan, Ho-Sup;Kim, Tae-Hee
    • Journal of Fashion Business
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    • v.12 no.3
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    • pp.99-115
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    • 2008
  • International exchange gets active in nations with the increase of Internet use and heading toward digital age. Thus the communication conveying image of nations effectively plays an important role in an international society. Sports events are regarded as important international exchange events and good opportunities for public relations of one's own country and taken as tools of planting good images in other nations. This study surveyed the concept and history of uniform through the documents and previous studies in order to find the aesthetic characteristics of sportswear uniform applying the image of national ensign and investigates the origin and start time in Korea of selected 6 sports items. As a result of finding the expression way of ensign image and drawing the aesthetic characteristics by analyzing the use and variation of ensign colors, the use of colors other than ensign and reflection of ensign form in collected 60 sports uniforms, this study could draw the symbolical beauty, beauty of variation and beauty of brevity. First, symbolical beauty is the aesthetic characteristics expressing uniforms by using the pattern ensign symbolizes and ensign colors themselves or enlarging a part of ensign. Second, beauty of variation is the aesthetic characteristics creating geometrical new patterns in uniform through the distortion and exaggeration of ensign shape, or transforming the colors themselves of ensign. Third, beauty of brevity is the aesthetic characteristics using other colors only as decorative factor while applying the main colors of ensign to the most part of uniform, or unifying the uniforms with only one color of ensign. As a result of survey, the proportion of the symbolical beauty was highest in summer season and beauty of brevity and beauty of variation followed and the proportion of beauty of variation was highest and the symbolical beauty and beauty of brevity followed after that in winter season. This study found the way of expressing image of one's own country in sports uniform through this article, expecting the exact recognition on sports uniform and the diversity of sports uniform design in which the images of the nation are expressed more variously.

A Study of Advertising Appeal Types and Make-up Images in Cosmetic Advertising (화장품 광고에 표현된 소구형식과 메이크업 이미지에 대한 연구)

  • Yang, Su-Mi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.2 s.2
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    • pp.59-70
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    • 2004
  • The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

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A Study on Modern Fusion Up-style with a Motive Japanese Up-style (일본 업스타일을 모티브로한 현대 퓨전 업스타일의 연구)

  • Han, Sung-Jin;Kim, Sung-Nam
    • Journal of the Korean Society of Fashion and Beauty
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    • v.5 no.2 s.13
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    • pp.12-22
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    • 2007
  • Even though Up style field generally rise economic development and GNP, many demand got to cultural development and direct ratio. When you up style is main study of concrete study purpose which end of hair. Variation is upper spread, down spread, middle spread, symetric form, asymetric from etc. As a result is followed; 1. According to chignon's position, fusion style reproduced korea modem through various data and categorize style. 2. Modem korea fusion style reproduced theme up style(wedding, evening, causal, han-bok, fusion show). 3. The thesis compared and analyzed modem korea fusion up style and japanese fusion up style. (1) According to chignon's position and balance, up style compared and analyzed it. (2) Theme up style(wedding, evening, causal, han-bok, fusion show) compared and analyzed categorize. End of hair classified variation according to position and balance external image affected to it which bale on design component as a result, classified up-style reconstruct.

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Design Originality of Christian Dior's Haute Couture (Christian Dior 오뜨꾸띄르의 디자인 오리지날리티)

  • 공미선;채금석
    • Journal of the Korean Society of Costume
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    • v.53 no.2
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    • pp.57-70
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    • 2003
  • Modern Haute Couture represents artistic views through its image. symbol, and originality. Haute Couture's original art has been kept as a design technics which is the fusion of timely, original Maison's concept, plastic beauty as designer's personality. Christian Dior's maison continued by Yves Saint Laurent, Marc Bohan, Gianfranco Ferr'e and John Galliano who emphasize elegant image which has avant-garde trends came from post modernism. Christian Dior Haute Couture's design which can be symbolized by the feature of timely variation and new feeling of continuing designers has the following originalities. 1. Christian Dior Haute Couture's design has been affected by the timely art-trends. 2. Christian Dior Haute Couture's design concept is represented as Nobly Chic Elegance. Feminine Elegance. Sophisticately Chic Elegance, Fantastically humourous Elegance therfore, the traditional concept of Elegance are maintained. 3. Christian Dior Haute Couture's design technic not only emphasizes the details of collars and up side of clothes or trimming but also persuits the total beauty of balanceness with the harmony of the evenness between other factors.

Study of Fashion Design Applying the Formative Beauty of Architectural Works by Antoni Gaudi (패턴 절개를 응용한 의상의 조형적 형태미의 표현 연구 - 안토니오 가우디 건축 작품 형태를 중심으로 -)

  • Shin, Hyo-Jung;Lee, Young-Min
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.849-865
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    • 2009
  • This research is a study of fashion design that applied formative features of formal beauty of architecture into clothing design; we focused on Gaudi's architectural style as well as Art Nouveau style that became popular from the end of the 19th century to the beginning of the 20th century. We noted that in general the simple and flat features of cloth impose a limitation on the expression of formal features in clothing design, but a unique diversity of designs can be achieved, evoking a sense of freshness by an ideal combination of flat patterns and draping. The aim of this research is to present a possibility of extending the sphere of design expression by creating three-dimensional clothes with pattern-cutting skills and applications of three-dimensional patterns as well as flat patterns found in Gaudi's works of architecture that are distinguished in curvaceousness and formal beauty. As for the research method, we reviewed previous studies by making a close review of books, papers, the pictures and web sites related to this topic. We made our clothes on the basis of this theoretical consideration. We found the following points. First, by presenting a work of fashion inspired by architectural designs, we realized that formal beauty in architect can become a motive for clothing design in a broad scale by noting the formal images, decoration details, and formative features of architectural works. Second, the characteristic lines of Gaudi's architecture are suitable to be adapted for expressing the detailed lines of decoration in clothes. Third, we can express formative beauty in clothes by highlighting the variation of shapes and lines through various attempts of change in background pattern, even though there is a limitation in the availability of cloth material because we must choose pieces of cloth with right texture and thickness that can be cut and sewn appropriately to express formative beauty. Fourth, we confirmed that it was possible to create unique formative designs by a creative application of both flat and three-dimensional cutting.

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Influence of Sorel on the dgcollets in the Middle Ages (중세 데꼴떼(decollete)의 유행에 소렐(Sorel)이 미친 영향)

  • 남윤숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.2
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    • pp.325-332
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    • 1997
  • The purpose of the research was influential in the fashionable dacolleta of women's costume in the mid-l5th century. The results were as follow: A variation of social environment and an aesthetic sense brought on desires to express human nature. Especially, the importance for costume of the appearance of a new spirit, confirmed and developed on the contemporary. The first symptoms of humanism were leaning towards secular art, an ideal of man at once more independent and avid for action, and an interesting applied to the individual and particularity. In addition, love affairs between the ladies and knights led to increasing interest in the beauty of weakness and tenderness in the women's body Sorel Agnas who was a lover of Charles VII, France king, had a great influence on the fashion of decollette in women's costume. It was just a dacolletta to express an ideal of beauty to neckline in women's dress in contemporary.

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A Study of the Formative Characteristics and Meanings in Fashion Design Applying The Principles of Shape-Transformation (형태변형 원리를 적용한 현대 패션디자인의 조형적 특징 및 의미 연구)

  • Kwon, Gi-Young
    • Journal of the Korean Home Economics Association
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    • v.44 no.12
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    • pp.167-178
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    • 2006
  • The purpose of this study is to analyze the transformed fashion design based on the principles of visual design. Wucius Wong classified the kinds of transformation techniques as internal variation, external variation, extension, superimposition, transfiguration, dislocation, and distortion, which create and modify the shape. And the kinds of shape grammar for transformation are rule deletion, rule addition, and rule transformation, which are applied to interpretate for the change of wearing, the specialization & development of clothes, and the avant-garde styles in subculture groups. The formative meanings of the transformed fashion design are multi-transformation with complexity, formal beauty pretending confusion, and the basis for new trend.

Suggested Design for Textiles and Fashion Cultural Products Applied with Formative Beauty in Daenggi (댕기의 조형적 형태미를 활용한 텍스타일 디자인 및 패션문화상품 디자인 제안)

  • Kim, Sun-Young
    • Journal of the Korean Home Economics Association
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    • v.50 no.3
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    • pp.15-24
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    • 2012
  • This study examined the formative beauty found in daenggi, which is a traditional feminine hair ornament. For research methods, both Adobe's Illustrator CS3 and Photoshop CS3 were used as designing tools and literatures on daenggi. Sixteen pieces of work were prepared by applying rotations of up, down, right, and left, repeat, symmetry, and overlap from the basic motif. For the scarf design, the rotational or diagonally symmetrical arrangement was repeated in order to maximize the outstanding features for each textile expression or was designed freely using one repetition unit (a whole scarf). Diverse images were expressed for the pendant design via usage of a basic motif and its variation. In addition, this work would suggest another alternative for apparel application by using the textile design for a simple one-piece dress.

A Study on Necktie Image of Striped Pattern according to Area-Ratio Variation of Chromatic and Achromatic Colors (무채색과 유채색의 면적비 변와에 따른 스트라이프 패턴의 넥타이 이미지 연구)

  • Sung, Nam-Suk;Choi, Su-Koung
    • Journal of the Korean Society of Costume
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    • v.59 no.4
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    • pp.67-81
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    • 2009
  • This study aims to characterize the effect of different combinations of chromatic-achromatic colors and 1:2:3 area-ratio variation of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 84 color pictures manipulated with every combination of 12 different colors and 7 different area-ratio. The 7-point scale designed for visual evaluation of image formation included 26 bipolar adjectives. The subjects were 2016 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of images of male wearer in terms of combinations of chromatic-achromatic colors and I :2:3 area-ratio variation of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, ability, attractiveness, appeal, and warmness. In addition, it has been found that individual images of male wearer are affected by observer's gender as well as combinations of chromatic-achromatic colors and 1:2:3 area-ratio variation of stripe neckties and that those images vary with every combination of each factor. The study results are highly expected to be used as useful sources in developing necktie designs.

Evaluation of Tailorability of Adhesive Fabrics for Men's Suit (신사복의 접착포에 대한 형태 안정성 평가)

  • Kim, Jung-Sook
    • Fashion & Textile Research Journal
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    • v.8 no.5
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    • pp.585-590
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    • 2006
  • In the variation of physical properties of adhesive fabrics, the objective of this study is to analyze fitness of fusible interlining to four sorts of fabrics for men's suit with various structural parameters. Four fusible interlinings are used for adhering to fabrics for men's suit. Mechanical properties of these 16 adhesive fabrics fused with these interlinings are measured by KES-FB system for analysing appearance and wearing properties of garments and for examining the fitness of fusible interlining to the fabrics for men's suit. The variation of bending property for adhesive fabrics are found to be higher in the order of interlining 1(Cotton30/Rayon70, plain), interlining 2(Polyester30/Rayon70, warp knit), interlining 4(Polyester, shingosen fabrics with drawing textured yarn) and interlining 3(Polyester, double dot coating interlining). The variation of adhesive effect shows the same results with bending property and shows negative relation with extensibility in weft direction per extensibility in warp direction(EM2/EM1). The variation of peel strength of adhesive fabrics, woolen fabrics in the case of face fabrics and interlining 3 in the case of interlining shows the largest value respectively.