• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.87-97
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• 2004

패션잡지에 실린 패션 및 뷰티 관련 상품의 광고들은 현시대의 미의 이상을 제시하고, 상품소비를 통해 이를 성취할 수 있음을 제안함으로써 신체와 관련한 미적 상징성을 보여준다. 본 연구의 목적은 신체수정을 위한 상품의 특성과 상징적 의미를 확인하는 데 있으며, 이를 위해 여성잡지 Vogue와 남성잡지 GQ 광고 중 화장품과 바디케어 용품 광고를 선정하여, 이를 신체의 특성, 즉 색상, 볼륨과 비율, 형태와 구조, 텍스쳐, 향의 측면에서 구분하여 조사하였다. 그 결과, Vogue와 GQ 모두 다양한 종류의 신체수정을 위한 상품광고를 선보이고 있었으며, 상대적으로 Vogue가 GQ보다 더 많은 양과 종류의 상품 광고를 보이고 있었다. 신체의 특성에 따른 상품의 비중을 보면, Vogue는 신체의 색상과 관련한 시각적인 면이 높게 나타났고. 반면, GQ는 신체의 골격과 형태미, 볼륨과 비율, 그리고 향과 같은 덜 시각적인 면에서의 상품비중이 높았으며, 텍스쳐와 관련한 상품은 비슷한 비율로 나타났다. 이들 상품광고의 텍스트와 이미지에서 보이는 특성은 다기능성. 자연성, 개별성으로 구분할 수 있으며, 세계적 미의 추구, 젊음과 건강 이데올로기, 젠더 무경계화라는 상징적 의미를 내포하고 있다.

• Journal of Fashion Business
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• v.15 no.5
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• pp.1-14
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• 2011

This study analyzed the "research trends and the design processes" of the traditional patterns by examining the previous researches on the application of the traditional patterns. For this purpose, 96 studies which include master's and doctoral theses and research papers published in 8 Korean academic journals on Clothing from 2000 to 2010 were chosen. The findings of this study are as follows: First, when the previous researches on the application of the traditional patterns were classified according to their subject matter, they were classified into: research on clothing design, research on textile design, research on the design of cultural commodities, and research on mixed design. Second, the researches that were classified according to their subject matter were re-classified according to their year of publication. It was shown that the most active research was on the clothing design. The research on textile design, when compared with clothing design, alternated an increase and an decrease in every other year. Also, research on the design of cultural commodities were fewer than the research on clothing design or textile design although it is on the increase from 2008. Third, when classified according to the types of design, it was found that the designs based on a flora were most common. Fourth, in most cases, in the process of the designs, the designswere dispensed with the original form or were simplified. The choice of the tone of color, in most cases, were based on the concept selected by the designer. The most common method for the expression of the designs was based on the printing. Also, when it came to the presentation of the designs, the original work greatly outnumbered an imaginary work. Based on this study, it is hoped that there will be more active research on the application of the traditional designs which, in turn, can popularize the aesthetic beauty of Korea.

• Korean Journal of Plant Resources
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• v.24 no.3
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• pp.330-336
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• 2011

The recent disaster of earthquake and tsunami on March 11, 2011 severely attacked East Japanese cities and people, and in addition, the accident of nuclear power station will inevitably damage the agricultural activities there. The economical depression influences on the horticulture and floriculture industry as well, through the reluctant consumption all over the country. Such a situation reflects a conventional perception that the garden plants or ornamental plants have been regarded as a symbol of capitalism, representing the success, luxury, beauty or other metaphors indicating the winners of business war. But as the word "culture" means "cultivation" originally, horti "culture" or flori "culture" should have played some roles in cultivating lands as well as cultivation of human minds, leading to develop a modern "culture" which may lay emphases on personality, originality, partnership, cooperation, diversity and so forth. In this article, a brief history of garden plants in Japan, as well as some current movements in Japanese horticulture and floriculture, is reviewed with some commodities which possess messages on creating a new humane culture.

• Korean Journal of Heritage: History & Science
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• v.57 no.3
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• pp.38-54
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• 2024

This paper examines how noblewomen during the Joseon Dynasty perceived incense and herbs, focusing on the 『Gyuhap Chongseo(閨閤叢書)』 a compendium edited by Yi Bingheogak(李憑虛閣, 1759~1824). The 『Gyuhap Chongseo』 is a classified collection of knowledge deemed essential for managing a noble household. By analyzing the content related to incense and herbs focused on 「Bongim Cheok」. This study reveals Yi Bingheogak's practical and realistic understanding of incense and herbs. For Yi, incense and herbs transcended mere cosmetic applications and luxury and served as indispensable tools in health and hygiene and domestic skills for traditional household management. While it may be challenging to generalize the perception of noblewomen solely based on the 『Gyuhap Chongseo』 the consistent transcription and transmission of the text suggest it resonated with the noblewomen's sentiments. With limited records left by noblewomen themselves, this study primarily explores Yi Bingheogak's perspective, who provided detailed knowledge and applications of incense and herbs across the compendium's sections. This reflects Yi's intention to broaden women's knowledge and cultural literacy, and contribute to improved quality of life through practical knowledge. This study demonstrates Yi's recognition of incense and herbs as vital commodities for the operation of domestic life, and illustrates how noblewomen of the Joseon Dynasty actively contributed to society and the household through knowledge and practical activities. The use of incense and herbs for beauty and domestic knowledge in various fields of traditional knowledge underscores a comprehensive understanding of noblewomen's perception and use of incense and herbs during the Joseon Dynasty.