• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.843-859
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• 2014

The purpose of this study is to find the differences among the clothing brands through examination of present situation about uniform design in domestic coffee houses and provide the basic materials in developing uniform designs to reflect the brand identity. For research contents and method, the overall circumstances were examined about the domestic coffee houses and their uniforms at large via literature review. Then, characteristics on their 10 uniform designs were reviewed according to item, color, pattern and accessary. The following are results. First, cardigan, cap, and necktie according to the individual brand are added with basis of shirt and apron in composition of coffeehouse's uniform. Second, in cardigan, those colors including black, navy and brown are used, reminding of the coffee. Brand logo or symbol is also presented on it, which addresses the brand image. Third, the kind of shirt consists mainly with long or short shirt blouse and long sleeve or short sleeve pique shirt. Job title or gender differentiates the shape and color. Fourth, one-piece type is commonly applied for the apron. At the same time, a short skirt is put on as well. An image expression is often found by the unique brand color also, but mostly, some dark tones like brown or black are largely used. Fifth, in cap, various kinds are worn including the cap as in the case of baseball, fedora, beret, and hunting cap. In color, black or brown color same to that of apron is common, which fails to show differentiation. Thus, consideration of color remix with application of brand symbol is thought to be an alternative to this.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.138-146
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• 2008

Opera costumes are a tangible medium to directly affect how opera singers performed. Therefore, stage costumes have been designed in various ways to reflect intentions of directors. This study examines modernization of opera costumes. For this study, the author worked as one of costume design staff for "Faust" which was played in Sung-Nam Art Center from November 24, 2005 to November 27, 2005 in commemoration of the opening of the center. The following outcomes of the supporting actors are drawn from this study. Martha wore a grey jacket and a long skirt with slash. Grey suit symbolized chastity but tight long skirt with slash means sexy. Valentin wore military and combat uniforms to express that he was a soldier. The military uniform represented the situation before the war and the combat uniform symbolized the situation after the war. Rather short trousers, a white tweed jacket, purple flower ornament, a light green vest, and a beret were used to express Wagner, who looked ridiculous and always tried to flirt. Overalls, a blue jumper, and a scarlet baseball cap were used to make Siebel look naive and homely. Modern opera costumes now help reduce the time and space between stage and audience, improve economic efficiency and meet the audience's needs for various style.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.98-109
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• 2013

This study aims to discuss the image making of K-pop girl groups to provide an outlook on the necessary fashion components in order to express certain concepts by analyzing the fashion styles. The fashion styles of the representative girl groups from 2007 to 2011 were classified into five types: retro style, schoolgirl style, chic style, sporty style and marine style. The following are the features and elements of image making by style. The retro style pursued going back to the past. It used stripes, dots, leopard patterns, spangles and denim. It reproduced the style of the past to the trendy style using big sunglasses, retro makeup, girlish hair and gold wigs. The schoolgirl style created the sexy or cute image by using school uniforms as the motif including shirts, short pants and knee socks. It included having natural makeup and straight hair and differentiated colors, patterns and designs. The chic style was classified into rock chic look and sexy look. Both looks had common elements including smoky pop active makeup while the fashion concepts and hair styles were different. The sporty style took the concept of cheer girls. It used plaid shirts, baseball jackets, short pants, thigh high boots, vivid hair accessories, romantic makeup and straight, wave hair. The marine style took the naval uniform as the motif. It expressed the image using short pants, stripe patterns, wappens, naval caps and smoky sexy makeup, straight hair. K-pop girl group fashion is the driving force for the growth of Korean fashion industry as well as its cultural trends and hope that it have a growing influence on the global market and trend through continuing research and support.