• Journal of the Korean Data and Information Science Society
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• v.25 no.6
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• pp.1345-1352
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• 2014

Data mining is the representative methodology to obtain meaningful information in the era of big data.By Wikipedia, association rule learning is a popular and well researched method for discovering interesting relationship between itemsets in large databases using association thresholds. It is intended to identify strong rules discovered in databases using different interestingness measures. Unlike general association rule, inverse association rule mining finds the rules that a special item does not occur if an item does not occur. If two types of association rule can be simultaneously considered, we can obtain the marketing information for some related products as well as the information of specific product marketing. In this paper, we propose a balanced attributable relative accuracy applicable to these association rule techniques, and then check the three conditions of interestingness measures by Piatetsky-Shapiro (1991). The comparative studies with rule accuracy, relative accuracy, attributable relative accuracy, and balanced attributable relative accuracy are shown by numerical example. The results show that balanced attributable relative accuracy is better than any other accuracy measures.