• 유통과학연구
• /
• 제14권5호
• /
• pp.115-123
• /
• 2016

Purpose - Nowadays the competition between companies has been intensified in the aviation industry. It is hard to maintain successful market share in challenging managerial environment. Not long ago, a Korean major aviation company had faced social condemnation cause of managerial staff's immoral behaviors. That company suffers great losses in company brand value in terms of authenticity as an aviation company. This research tried to show the effect of brand authenticity in the aviation industry. First of all, this research tried to define the dimensions of the brand authenticities based on the former researches. This research suggested the airline brand authenticities as three kinds of dimensions. The dimensions of authenticities consist of performance aspects, symbolic aspects and moral aspects. And this research also tried to show the relationships between brand authenticities and consumers attitudes. Research design, data and methodology - The empirical research design is based on the experiments with six types of advertisement prototypes. The advertisement prototypes were based on three types of authenticities' characteristics. The prototypes were made of core statements about each authenticity. And the advertisement prototypes also were based on the aviation company types. The types of aviation companies could be divided into FSC(full service carrier)and LCC(low cost carrier). So the whole experiments were performed with six kinds of advertisement prototypes(3 brand authenticities X 2 aviation company types). The age of participants were from 20s to 40s. The proportion of participants' demographics are as follow. Age proportion is 50% of 20s and 50% of 30s and 40s. Gender proportion is 46% males and 54% females. The experiments performed through mobile devices. Advertisement prototypes were exposed to the participants through their mobile devices, and they answered the questionnaires. All the process of experiments were performed by a professional research firm to maintain the quality of data. Results - This research suggested some important outcomes as follow. First, brand authenticity had an important role to make a positive consumer attitude on the aviation company. All the three types advertisement of authenticities had a positive impact on the consumer attitude for the aviation company. Second, the three types of brand authenticities in the performance aspects, symbolic aspects, and moral aspects had a major impact on the consumers attitudes. The performance authenticity had the biggest effect on the consumer attitudes. Third, the types of aviation companies like FSC and LCC had a different correlation with types of authenticities. All the types of authenticities affected on the consumers attitudes in the FSC case. The symbolic authenticity had the biggest effect in the FSC case. But the performance authenticity showed the most striking effect in the LCC case. Conclusion - From this research, we can get a conclusion. The brand authenticity of aviation company should be managed carefully to maintain a positive brand image and consumers attitudes. And airline brand authenticities can be consist of three type dimensions. All the types of authenticities affects on the consumers attitudes positively. The symbolic authenticity affects more in the FSC case, and the performance authenticity influences more in the LCC case.

• 동아시아경상학회지
• /
• 제8권2호
• /
• pp.15-27
• /
• 2020

Purpose - The purpose of this study is to analyze the relationship between the self-leadership of flight attendant and organizational effectiveness, the self-leadership of flight attendant and customer orientation, and the organizational effectiveness and customer orientation. Research design, data and methodology - To examine these research models, samples were collected from 318 flight attendants during Nov to Dec, 2019. Research Model established hypothesis 1 and hypothesis 2 that the three elements of self-leadership will affect organizational effectiveness and customer orientation. It also established hypothesis 3 that organizational effectiveness will affect customer orientation Results - The analysis on the effect of self-leadership have positive effect both on job satisfaction and organizational immersion. As a result of the relationship between organizational effectiveness and customer orientation, job satisfaction and organizational immersion have positive effect on both voluntary customer orientation and business customer orientation. Conclusions - Self-leadership affected positively on job satisfaction, organizational immersion and business customer orientation. the company have to provide flight attendant with incentives when they achieve good results. Also, company have to expand flight attendant's authority in their work environment. Organizational effectiveness affected positively on customer orientation so company have to give flight attendants with consistent seminars about company's vision and goal.

• 한국항공운항학회지
• /
• 제23권4호
• /
• pp.66-72
• /
• 2015

Recently due to shortage of pilots from aviation developed countries such as America, Japan and etc, not even regional airlines but also major airlines are facing difficulties of pilot shortage. Through statistic data, ICAO and Boeing Company are predicting that roughly 8 thousands of new pilots will be short per year. Therefore, to solve this pilot shortage, countries are searching solutions like reducing air route, and extending regular retirement. This study analyzes domestic pilot supply market and compares systems of pilot training between the domestic system and the system of America and Japan. From the comparison, the study has deducted improvements for the role of domestic certification system, ATO(Approval of Training Organizations) operation, and related organizations including the government.

• 한국항공운항학회지
• /
• 제29권2호
• /
• pp.84-93
• /
• 2021

Airline schedule is the most basic data for flight operations and has significant importance to an airline's management. It is crucial to know the airline's current schedule status in order to effectively manage the company and to be prepared for abnormal situations. In this study, machine learning techniques were applied to actual schedule data to examine the possibility of whether the airline's fleet state could be artificially learned without prior information. Given that the schedule is in categorical form, One Hot Encoding was applied and t-SNE was used to reduce the dimension of the data and visualize them to gain insights into the airline's overall fleet status. Interesting results were discovered from the experiments where the initial findings are expected to contribute to the fields of airline schedule health monitoring, anomaly detection, and disruption management.

• 한국항공운항학회지
• /
• 제25권4호
• /
• pp.52-60
• /
• 2017

This paper forces on the analysis of the overall outcome regarding Performance Based Logistics(PBL) application for Air Weapon System. We used data from domestically developed aircraft such as KT/A-1 and T-50 as well as data from foreign F-15K aircraft and F100 Engine to analyze the current ROKAF PBL application results. Furthermore, this paper thus suggests various techniques to maximize the outcome of user-based PBL performance such as clarifying the responsibility between customer and the company, developing standardized PBL performance index under TLCSM, PBL related maintenance capacity development, wartime PBL implementation process of domestic/foreign companies and many other schemes based on the analyzed data.

• 한국항공운항학회지
• /
• 제28권3호
• /
• pp.1-11
• /
• 2020

Despite the importance of Creating Shared Value(CSV), few research has been conducted to understand it. Filling in this existing void, this study was an attempt to provide a clear understanding about what triggers airline customers' decisions according to the airline company's CSV activities. Through this study, we investigated the relationship among CSV, trust, image, and loyalty. An online survey was used as a method to collect data. Through the CFA, we confirmed the adequate level of reliability and validity of the measures. The structural model was found to include an acceptable fit to the collected data. The findings from the structural analysis revealed that CSV exerted and immense on trust and image. Also, trust was significantly associated with image and loyalty while the image was highly associated with loyalty. Based on the findings presented above, implications for practitioners and researchers are stated.

• 한국항공운항학회지
• /
• 제28권1호
• /
• pp.1-6
• /
• 2020

The purpose of this study is to analyze the radiation dose data of the space crew of the flight crew and to present a plan for the health management of the flight crew on the basis of the analysis. The analysis show that the average exposure dose of the flight attendants continued to rise, and the exposure dose of the flight attendants was five(5) times higher than that of the radiation workers. As a way to reduce the effects of cosmic radiation, this paper suggests appropriate personnel allocation by model, balanced allocation of high and low latitude routes by crew according to the aircraft type, and a low altitude flight plan for high latitude flight. This study will help aviation crew members understand cosmic radiation and trust in the company's policies. In the future, it will be necessary to enhance the flight safety of the crew by deriving meaningful results by analyzing data related to cosmic radiation of various routes.

• 한국항공운항학회지
• /
• 제29권4호
• /
• pp.96-104
• /
• 2021

Technological advances have recently led to the development of Urban Air Mobility (UAM) which is a small airplane being able to take off and land vertically. It is emerging as an alternative to transportation services in the city in the future because of the advantage of providing speed and congestion problem in cities like taxis. This research aim to study the user's acceptance of UAM. Based on the survey conducted abroad, the analysis was carried out based on th Technology Acceptance Model (TAM), by Davis et al. (1989). According to the data analysis results of 292 people, Technology, Reliability and Price effect perceived usefulness, which in turn effects Behavioral intention. UAM cannot be operated independently by a single company. It consists of partnerships with vehicles, transport platforms, batteries and other related company. To improve acceptance of UAM, it is required that collaboration between companies and support from government. And while UAM is being developed, research on acceptance from user's point of view should continue.

• 한국항공운항학회지
• /
• 제20권4호
• /
• pp.115-125
• /
• 2012

The purpose of this study is to investigate the relationship between organizational culture(constructive and defensive culture) and emotional labor along with the social supports (supervisor support, colleague support). Using data obtained from a survey of 419 flight attendants of a major airline company in south Korea. The results are as follows: Organizational culture had a significant effect on emotional labor. At this point, colleague support mediated the relationship between constructive culture and emotional labor. In addition, supervisor support and colleague support had a mediating role between defensive culture and emotional labor. This result concludes that flight attendants positively accept the essential manuals and safety regulations in the special working condition with a unified team service. Furthermore, the results show that social supports are an important job resource for flight attendants helping them reach their work-related goals.

• 한국항공운항학회지
• /
• 제26권2호
• /
• pp.116-122
• /
• 2018

Due to the opening of Incheon International Airport Terminal 2, the operation range of ground operators is expanding and the workload is increased, which may cause a deterioration of the operation quality. Airline and airport corporations are concerned about safety delays as well as delays in flight due to delays in operations. Air traffic demand at Incheon International Airport is expected to increase steadily in the future. Therefore, this study intends to derive quality improvement plan by investigating the perception of stakeholders about the status of fishing service in order to improve service quality of Incheon airport ground handling company. The results of the analysis are expected to be used as basic data for improving quality of service.