• Title/Summary/Keyword: attributes and satisfaction

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A Consumer Behavioral Study of Dietary Supplement Choice Attributes in the Post-COVID-19 Era: Focusing on Generation MZ

  • Bo-Kyung SEO;Gyu-Ri KIM;Seong-Soo Cha
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.3
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    • pp.1-8
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    • 2024
  • The global nutraceuticals market continues to grow due to rising income levels, increasing life expectancy, and a growing interest in personal health. Especially after the COVID-19 pandemic, the market for nutraceuticals has expanded rapidly with positive perceptions driven by increased attention to immune management for disease prevention. However, there is still a lack of research on the relationship between nutraceuticals and consumer behavior. This study aims to provide new insights into the dietary supplement market and help establish marketing strategies by analyzing consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. An online survey was conducted among consumers who have purchased dietary supplement products to test the hypotheses. The collected data were analyzed for validity and reliability using SPSS and AMOS programs. The results showed that the taste, price, brand, and design of dietary supplements significantly positively affect the satisfaction of MZ consumers. This study provides an in-depth understanding of the mechanisms of consumer behavior toward dietary supplements in the post-COVID-19 era, focusing on Generation MZ. By offering insights into consumers' health concerns and consumption behaviors, this study provides valuable perspectives on the future development of the market and helps companies develop effective strategies to meet consumer needs.

Study on Japanese Consumers' Korean Food Consumption Behaviors and Market Segmentation Based on Food-related Lifestyle - Focusing on Inbound Japanese Tourists - (식생활라이프스타일에 따른 일본소비자 한식 소비행동 및 시장세분화 연구 - 방한 일본관광객을 대상으로 -)

  • Kim, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.614-620
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    • 2011
  • This study attempted to identify differences in Korean food consumption behaviors between groups of Japanese consumers segmented in accordance to their food-related lifestyles. This study was performed to provide Korean food service companies basic information to implement a strategy for the globalization of Korean food. As a result of the empirical analysis, the food-related lifestyles of Japanese consumers were deduced to the following four factors: "health and safetyoriented lifestyle", "palate and safety-oriented lifestyle", "economic efficiency-oriented lifestyle", and "simplicity-oriented lifestyle". Further, as a result of the cluster analysis, food-related lifestyles were classified into the following three groups: "a group highly interested in food-related life", "an economic efficiency-oriented group", and "a simplicity-oriented group". Second, there were significant differences in demographic characteristics and the characteristics of Korean food consumption behaviors between the groups. Third, also in a comparison of satisfaction with and loyalty to Korean restaurants with crucial attributes during the selection of Korean food, there were significant differences between the groups. Therefore, it is necessary to develop various Korean food products that will cater to Japanese consumers in accordance with each segmented group.

A Study on the Measurement and Improvement of Service Quality using QFD in the Internet Shoppingmall (QFD를 이용한 인터넷 쇼핑몰의 서비스 품질 측정 및 개선에 관한 연구)

  • Jung Sang-Chul;Yoo Hae-Rim;Kim Myeong-Suk
    • Journal of Information Technology Applications and Management
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    • v.11 no.4
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    • pp.181-208
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    • 2004
  • By the developing of Internet. the environments of the company have rapidly been changed. Especially. managers in the Internet shoppingmall have been try to provide excellent e-Services to their customers. e-Service i~ defined comprised of all interactive services that are delivered on the Internet uSing advanced telecommunications. information, and multimedia technologies. but according to study of e-Satisfy. com[2000]. customer service through internet is still neither effective nor efficient and poor service will impact on company's profit but excellent service can improve their value and quality of the service or product. In order to customer-oriented e-Services. this study suggested the QFD linked with e-Service quality model for the Internet shoppingmall service system. which can help determine design characteristics being relevant to customer's e-Service quality requirements. this hybrid model have two stages. In the first stage. we do measure service quality and find priorities of service quality attribute by purchase process. and in the second stage. on the basis of priority of e-Service quality attributes, we find design characteristics to maximize customer satisfaction. From this study, we provide internet shoppingmall managers with the implications for improvement of service quality, measuring quality of e-service, providing design characteristics for customer-oriented service quality.

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A Study for the Scale of Service Quality of Bulk Terminal (벌크터미널의 서비스품질 척도에 관한 연구)

  • Yang, Han-Na;Shin, Chang-Hoon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2016.05a
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    • pp.151-152
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    • 2016
  • Various studies on Port and Terminal have been conducted to gain the competitive advantage, but they are limited to the bulk terminal than container terminal. Therefore, the study is to analyze the service quality of bulk terminal. The study first finds attributes of bulk terminals through professional groups and brainstorm. This study analyzes the difference between the perception of the actors such as carriers, forwarders and shippers, using a bulk terminal. The result shows that all service quality factors have a significant effect on the satisfaction.

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Patient-controlled sedation using remimazolam during third molar extraction: a case report

  • Kyung Nam Park;Myong-Hwan Karm;Kwang-Suk Seo;Hyun Jeong Kim;Seung-Hwa Ryoo
    • Journal of Dental Anesthesia and Pain Medicine
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    • v.24 no.1
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    • pp.75-80
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    • 2024
  • Dental sedation plays a pivotal role in alleviating patient anxiety during various procedures. Remimazolam, a benzodiazepine derivative, stands out for its distinctive attributes, particularly its rapid onset of sedation coupled with a brief duration, making it an invaluable option for dental applications. The patient was admitted for the extraction of impacted third molars via patient-controlled sedation and not only demonstrated stable vital signs but also expressed a high level of satisfaction with the procedure. An in-depth analysis of plasma remimazolam concentrations and changes in the Patient State Index revealed negative correlation patterns, highlighting the inherent potential of remimazolam in achieving effective sedation. This expanded research scope aims to provide a more nuanced understanding of the pharmacological responses to remimazolam in dental sedation scenarios. This case report offers valuable insights into the evolving landscape of dental sedation methodologies and paves the way for a more informed and evidence-based approach to the use of remimazolam in patient-controlled sedation.

The Effect of Advertising Message Framing and Appeal Preferences by Advertising Planners at Medical Institutes on Medical Advertising (의료기관 홍보담당자의 메시지 프레이밍과 소구유형 선호도가 의료광고에 미치는 영향)

  • Byun, Hye-Kyung;Hwang, Byung-Deog;Park, Jae-Woo
    • The Korean Journal of Health Service Management
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    • v.10 no.2
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    • pp.25-34
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    • 2016
  • Objectives : This study was conducted to examine what types of attributes advertising and promotion staff members working at different medical institutes consider when performing their advertising duties. It also seeks to identify satisfaction levels with the advertising conditions and tasks required of them to perform the actual advertising. Methods : This study subjects were members registered in the address book of the Korean Hospital Public Relations Association with 127 actual test respondents targeted. Results : Regarding the selection of the types of advertising message appeals, those with less than five years of work experience were found to prefer emotional messages, whereas those with more than six years of work experience were found to prefer rational messages. male advertising planners preferred rational messages, whereas female advertising planners preferred emotional messages. Conclusions : The medical advertising facilities at hospitals and equipment to produce the main materials to improve the effectiveness of advertising should be considered.

Design and Implementation of Web-Based English Learning Courseware for applying for the ARCS Motivation Model (ARCS 학습동기화 모형을 적용한 영어 학습 웹 코스웨어의 설계 및 구현)

  • Lim, Yu-Taek;Chung, Jae-Yeul
    • The Journal of Korean Association of Computer Education
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    • v.3 no.2
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    • pp.11-20
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    • 2000
  • This study is to develop the web-based English learning courseware and improve the motivational attributes, with systematic methods called the ARCS model of Keller. There are four categories to the ARCS motivation model : Attention, Relevance, Confidence, Satisfaction. Applying these four components to web-based courseware strategically will enable learners to be taught English conversation more effectively and more systematically. In order to implement this study, the main web pages are made of ASP(Active Server Page). Personal Web Server is used as the web sever and Authorware is employed as a courseware authoring tool.

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Remark on the Problems of Survey Methods Applied to Customer Satisfaction for Discount Stores (대형 할인매장 고객만족 설문조사 방법에 대한 제고)

  • 손소영;장종상
    • Journal of Korean Society for Quality Management
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    • v.26 no.2
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    • pp.93-105
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    • 1998
  • Many large scale discount stores try to enter the market in newly developed city areas. In order to sucessfully increase the market share, it is essential for them to understand customers' needs. In doing so, various forms of survey methods are often used and survey forms can influence respondents' decision. The main objective of this paper is to check consistency of different survey methods in terms of deriving the expected market share. In this paper, we a, pp.y two survey forms for both AHP and conjoint analyses using a randomized complete block design. Using AHP, we compare Kim's club, Carf, E-mart and Macro in terms of the following four customer attributes: parking facility, size of store, business hours, and special pricing policy. In conjoint analysis, we estimate the part-worth of each level of the customer's attribute so that one can design the best store which would optimizethe customer's attribute so that one can design the best store which would optimize the customer's utility. Empirical comparison results indicate very low consistency between the two methods. It implies the importance of verification methods of survey. We also analyze the impact of special pricing policy using a meta analysis. It turns out that older customers are a, pp.rently more sensitive to pricing policy.

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Evaluating Service Quality of Korean Restaurants: A Fuzzy Analytic Hierarchy Approach

  • Ulkhaq, M.Mujiya;Nartadhi, Rizal L.;Akshinta, Pradita Y.
    • Industrial Engineering and Management Systems
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    • v.15 no.1
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    • pp.77-91
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    • 2016
  • Every service firm must find ways to attract new customers, retain existing customers, and remain competitive and profitable. As competition increases, delivering better service becomes more important. Service quality is considered as a vital aspect for the success of the firms. Restaurant cannot be separated from the service quality they have to deliver. The development of restaurant is supported with the reputation of the country where the food comes from. Recently, one of the most trending topic is Korean wave which affects the Korean cuisine. A fuzzy AHP was employed to evaluate the service quality. It is more preferable than traditional AHP which is criticized for its inability to handle the uncertainty of the decision maker's perception. Six attributes are used to evaluate five Korean restaurants in Semarang, Indonesia. The result shows that innovation is the most important attribute. It seems that decision makers viewed the food variation and new method service as main factors that the restaurants have to manage. This finding can provide the managers with valuable insights into the attribute that reflects customers' perceptions; also to position their service based on their competitors. Validating the scale in other culture-based restaurants is an interesting area to be pursued.

A Study on the Post-Occupancy Evaluation of Pergola Facilities in Neighborhood Parks (근린공원 퍼골라 시설의 이용후 평가에 관한 연구)

  • Ahn, Deug-Soo;Huh, Joon;Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.23 no.2
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    • pp.182-194
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    • 1995
  • The major objective of this study was to develop recommendations for improving the design of pergola facilities located in neighborhood parks. The study employed the following methods : Physical measures and questionnaires. Physical treasures were taken of certain environmental attributes such as pergola sizes, structures, materials, etc. Questionnaires were randomly distributed to pergola users on the same day on which physical measures were scheduled. All data were collected in 1994 during the season of pergola use, September 3 to October 9. The major findings are as follows; 1. Of the 508 respondents to the question about use motivations, approximately 32% were a shady place, 18% seating arrangements suitable for conversation, 15% unconsciously, 13% a lack of bench in the park, 9% good view, and 13% other. 2. Regression analysis indicated that the best predictors of pergola user' satisfaction were : harmony with surroundings, accessibility, aesthetics of pergolas and benches, function of benches, and climbing plants. 3. Pergola design needs to be developed because pergola users were less satisfied with their pergola than with the park.

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