• Title/Summary/Keyword: attribute factors

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The Brand Image and the Benefit of 20s Female Apparel Market(Part III) (20대 여성정장의류의 편익과 상표이미지에 관한 연구(제3보) -속성.편익.태도에 의한 상표이미지 개념체계 연구-)

  • 박혜원;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.8
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    • pp.1197-1208
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    • 2000
  • The purpose of this study was to find out the effects of the accord between consumers benefit factors and attribute factors of brand image on brand attitude. This study was based on Kellers conceptualizing model of brand image. The subjects were 605 working women in their twenties living in Seoul, Korea. The data were analyzed by Euclidian distance model, ANOVA of repeated measures, regression, F-test by Extra Sum of Squares Principle. The results were as follows. 1. There were significant differences among the brands and among the segmented groups in the accord between benefit factors and attribute factors of brand image and in the brand preference. Moreover there were significant interactions between the brands and the segmented groups in the accord between benefit factors and attribute factors of brand image and in the brand preference. 2. There were significant effects of the accord between benefit factors and attribute factor of brand image on brand attitude. 3. There were significantly different effects of the accord between benefit factors and attribute factors of brand image on brand attitude among the segmented groups.

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SCHEMATIC ESTIMATING MODEL FOR CONSTRUCTION PROJECTS -USING PRICIPLE COMPONENT ANALYSIS AND STRUCTURAL EQUATION METHOD

  • Young-Sil Jo;Hyun-Soo Lee;Moon-Seo Park
    • International conference on construction engineering and project management
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    • 2009.05a
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    • pp.1223-1230
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    • 2009
  • In the construction industry, Case-Based Reasoning (CBR) is considered to be the most suitable approach and determining the attribute weights is an important CBR problem. In this paper, a method is proposed for determining attribute weights that are calculated with attribute relation. The basic items of consideration were qualitative and quantitative influence factors. These quantitative factors were related to the qualitative factors to develop a Cost Drivers-structural equation model which can be used to estimate construction cost by considering attribute weight. The process of determining the attribute weight-structural equation model consists o 4 phases: selecting the predominant Cost Drivers for the SEM, applying the Cost Driers in the SEM, determining and verifying the attribute weights and deriving the Cost Estimation Equation. This study develops a cost estimating technique that complements the CBR method with a Cost Drivers-structural equation model which can be actively used during the schematic estimating phases of construction.

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A Study on the Influence of the Digital Textbook Attribute Factors on the Learning Interest and Learning Satisfaction (디지털교과서에 대한 태도요인이 학습흥미도와 학습만족에 미치는 영향)

  • Baek, Hyeon-Gi;Han, Sang-Hoon;Choi, Eun-Ha;Kim, Su-Min
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.735-749
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    • 2008
  • The purpose of this study was to examine the influence of the digital textbook attribute factors on the learning interest and learning satisfaction using the structural equation model. In order to accomplish the purpose, the research was carried out with 325 students of digital textbook research school. Attribute factors of digital textbook are divided into self-concept of subjects and attribute factors of subjects. Self-concept of subjects is consist of superiority feeling and confidence. Attribute factors of subjects is interest, a sense of purpose, accomplishment motive. The results of this study can be summarized that the digital textbook attribute factors on the learning interest are signified confidence, interest, a sense of purpose, accomplishment motive. And the digital textbook attribute factors on the learning interest are signified learning satisfaction.

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The Difference of Goods Attribute, Brand Awareness by Fashion Brand Type (패션브랜드 유형에 따른 상품속성, 브랜드 인지의 차이)

  • Yoo, Tai-Soon;Shin, Won-Hye
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.647-654
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    • 2006
  • The purpose of this study is to identify the differences among goods attribute and brand awareness on fashion brand type. we were intended to suggest characteristics of each consumer group by identifying the differences of consumers' purchasing activities. 672 of consumers by brand who frequently purchase casual brand were chosen for the analysis according to common brand classification of national brand, private brand and no brand. For the purpose of data analysis, we performed factorial analysis of measuring tools and credibility test. Concerning the differences of goods attribute, brand awareness by brand type, MANOVA, ANOVA was employed, complimented with Sheffe-test as a post hoc test in case of occurrence of any differences by group. The findings from the analysis are described in the following. Regarding goods attribute by fashion brand type, there existed a significant difference between brand types in all the sub factors of goods attribute such as product attribute, shop attribute, and price attribute. Especially, the difference of product attribute is much more significant in the areas of material suitableness, product assortment, aesthetic expression, size & quality, clothing maintenance, and clothing comfortableness. In case of shop attribute, there was a significant difference between groups in all the factors such as shop environment, convenience of shopping, sales promotion, service quality of sales clerk, location, and shop reputation. Concerning price attribute, we found a significant difference between groups in the factors of price value, price reasonableness, price information, and economical efficiency of price. As for the difference of brand awareness by brand type, among other factors, brand value had a difference between groups; that is, private brand was found to obtain the highest brand value awareness.

The Development of a Real Estate Multi-Attribute Integrated Search System (부동산 다속성 통합 검색 시스템 개발)

  • Cho, Jae-Hyung
    • The Journal of Society for e-Business Studies
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    • v.14 no.3
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    • pp.15-37
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    • 2009
  • This study presents a new retrieval system developed to consider various preferential requirements for buyers in the real estate market. The paper analyses essential factors affecting the price of real estate and then a set of factors are classified by region-related factor and individual-related factor. After endowing the buyer's selected factors with weights in the retrieval system, the optimal solutions have been drawn by comparing with the others through an entropy measure of Multi-attribute Decision Making. This retrieval system is applied to the Busan real estate market to estimate the solutions of retrieval. Evaluation results indicate that the retrieval system can provide useful information to analyse the price determination factors of real estate, as well as to save the searching cost of the buyers.

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A Study on the Importance Degree of Store Attribute According to Fashion Product Types and Task Situations (의류제품유형과 상황에 따른 점포속성중요도에 관한 연구)

  • Shin, Jung-Hye;Park, Jae-Ok;Kwon, Young-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1366-1377
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    • 2006
  • The purposes of this study was to find out 1) the difference in the importance degree of store attribute according to interaction between fashion product types and task situations, 2) the difference in the importance degree of store attribute according to the patronized store types on the basis of fashion product types. The subjects were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 2. According to interaction between fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 3. There were significant differences in factors of product features, services, physical environments of the store, and location of store according to patronized store types, when a consumer purchased a suit, casual wear and inner wear.

The Relationships among Selection Attribute, Trust, Experiential Value, and Recommendation for Sport Center Consumers (스포츠센터 이용객들의 레스토랑선택속성이 신뢰, 경험가치, 그리고 추천의도에 미치는 영향)

  • Kim, Hwa-Young;Park, Hea-Bin;Park, Joung-Mi;Lee, Sang-Mook
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.66-73
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    • 2017
  • This study was performed to verify the relationships among selection attribute, restaurant trust, experiential value, and recommendation focusing on sport center consumers. The data were collected from visitors who registered more than three months in the sport center in South Korea. Total 500 survey was distributed and 330 participants were used for further statistical analysis. SPSS 23.0 and AMOS 21.0 for Windows were used for statistical analysis. Five factors of selection attribute (menu, interior, exterior, staff, convenience) were extracted, and measured by using 15 questions. According to the results of this study, interior, exterior, and staff factors have positive effects on restaurant trust, and interior and menu were significant predictors of the experiential value. In addition, present study confirmed the theoretical relationship among trust, experiential value, and recommend intention as perceived by sport center visitors. Although there are many studies which demonstrated the relationships among selection attribute and other outcome variables, little research explained the relationships among the variables from sport center consumers. Therefore, this study will contribute to provide meaningful results and some practical implications for both academia and the related foodservice industry.

A Study on the Consumer Preferences and Choice Attributes of Purchasing Organic Instant Rice (유기농 즉석밥 구입 시 소비자 선호 및 선택 속성에 관한 연구)

  • Kim, Su-Hyeon;Baek, Seung-Woo
    • Korean Journal of Organic Agriculture
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    • v.28 no.2
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    • pp.189-208
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    • 2020
  • The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

Analysis of Internet Shopping-Mall Images Through Benefit Segmentation and Perceptual Mapping (혜택세분화와 인식도에 의한 인터넷쇼핑몰 이미지 연구)

  • 윤서용;진병호;이선경;고애란
    • Journal of the Korean Home Economics Association
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    • v.39 no.10
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    • pp.55-67
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    • 2001
  • The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

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The Quality Improvement of Medical Tourism Education Service Applying Kano Model (Kano 모델을 적용한 의료관광교육서비스 품질개선에 관한 연구)

  • Byun, Ha Rim;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.48 no.2
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    • pp.309-328
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    • 2020
  • Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer satisfaction index were calculated by applying the Kano model. Results: The results of this study are as follows; First, Eight medical tourism education service quality factors were classified as an attractive quality attribute. Second, Thirteen medical tourism education service quality factors were classified as an one-dimensional quality attribute. Third, Online education operation factor was classified as an indifferent quality attribute. Fourth, Instructor quality factor and physical environment quality factor showed relatively high better and high worse coefficients. Finally, According to the PCSI index, it was found that the scope of improvement was the largest when focusing intensively on the quality factors of instructors. Conclusion: This study suggests strategic implications for nurturing excellent professional manpower through quality improvement of education services by identifying the quality factors of major medical tourism education services perceived by students.