• Title/Summary/Keyword: attractive attribute

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Classification of Quality Attributes Using Two-dimensional Evaluation Table (수정된 이원평가표를 이용한 품질속성의 분류에 관한 연구)

  • Kim, Gwangpil;Song, Haegeun
    • Journal of the Korea Safety Management & Science
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    • v.20 no.1
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    • pp.41-55
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    • 2018
  • For several decades, attribute classification methods using the asymmetrical relationship between an attribute performance and the satisfaction of that attribute have been explored by numerous researchers. In particular, the Kano model, which classifies quality attributes into 5 elements using simple questionnaire and two-dimensional evaluation table, has gained popularity: Attractive, One-dimensional, Must-be, Indifferent, and Reverse quality. As Kano's model is well accepted, many literatures have introduced categorization methods using the Kano's evaluation table at attribute level. However, they applied different terminologies and classification criteria and this causes confusion and misunderstanding. Therefore, a criterion for quality classification at attribute level is necessary. This study is aimed to suggest a new attribute classification method that sub-categorizes quality attributes using 5-point ordinal point and Kano's two-dimensional evaluation table through an extensive literature review. For this, the current study examines the intrinsic and extrinsic problems of the well-recognized Kano model that have been used for measuring customer satisfaction of products and services. For empirical study, the author conducted a comparative study between the results of Kano's model and the proposed method for an e-learning case (33 attributes). Results show that the proposed method is better in terms of ease of use and understanding of kano's results and this result will contribute to the further development of the attractive quality theory that enables to understand both the customers explicit and implicit needs.

Multi-Attribute Data Fusion for Energy Equilibrium Routing in Wireless Sensor Networks

  • Lin, Kai;Wang, Lei;Li, Keqiu;Shu, Lei
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.1
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    • pp.5-24
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    • 2010
  • Data fusion is an attractive technology because it allows various trade-offs related to performance metrics, e.g., energy, latency, accuracy, fault-tolerance and security in wireless sensor networks (WSNs). Under a complicated environment, each sensor node must be equipped with more than one type of sensor module to monitor multi-targets, so that the complexity for the fusion process is increased due to the existence of various physical attributes. In this paper, we first investigate the process and performance of multi-attribute fusion in data gathering of WSNs, and then propose a self-adaptive threshold method to balance the different change rates of each attributive data. Furthermore, we present a method to measure the energy-conservation efficiency of multi-attribute fusion. Based on our proposed methods, we design a novel energy equilibrium routing method for WSNs, viz., multi-attribute fusion tree (MAFT). Simulation results demonstrate that MAFT achieves very good performance in terms of the network lifetime.

Research and Development Methodology for Practical Use of Accident Tolerant Fuel in Light Water Reactors

  • Kurata, Masaki
    • Nuclear Engineering and Technology
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    • v.48 no.1
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    • pp.26-32
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    • 2016
  • Research and development (R&D) methodology for the practical use of accident tolerant fuel (ATF) in commercial light water reactors is discussed in the present review. The identification and quantification of the R&D-metrics and the attribute of candidate ATF-concepts, recognition of the gap between the present R&D status and the targeted practical use, prioritization of the R&D, and technology screening schemes are important for achieving a common understanding on technology screening process among stakeholders in the near term and in developing an efficient R&D track toward practical use. Technology readiness levels and attribute guides are considered to be proper indices for these evaluations. In the midterm, the selected ATF-concepts will be developed toward the technology readiness level-5, at which stage the performance of the prototype fuel rods and the practicality of industrial scale fuel manufacturing will be verified and validated. Regarding the screened-out concepts, which are recognized to have attractive potentials, the fundamental R&D should be continued in the midterm to find ways of addressing showstoppers.

Customer perception of auto service quality using Kano-SERVQUAL integrated approach - Focusing on the auto service of 'H' company - (Kano-SERVQUAL 통합 접근법을 이용한 자동차 서비스 품질에 대한 고객인식 연구 - H사(社)의 자동차 서비스를 중심으로 -)

  • Kim, Hakgyun;Song, Haegeun;Park, Young T.
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.965-981
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    • 2016
  • Purpose: This study aims to propose Kano-SERVQUAL integrated approach as an effective tool for evaluating auto service quality attributes to enhance the use of SERVQUAL. Methods: The Kano-SERVQUAL survey was conducted to evaluate customer perception for 28 auto service quality attributes which were obtained from auto service expert in 'H' company. The correlation analysis of SI(Satisfaction Index), DI(Dissatisfaction Index) and expectation values are conducted in this study. Results: The 28 auto service quality attributes are classified into attractive attributes and one-dimensional attributes. The results of this study show that the correlations between the customers' expectation values and DI is strongly positive correlation with 1% significance level, expectation values and SI is negative correlation with 10% significance level. Conclusion: The results show that the purposed Kano-SERVQUAL integrated approach provides a deeper understanding of service quality attributes in that it distinguishes the customers' expectation values between highly expected attributes(e.g. must-be attribute) and less expected attributes(e.g. attractive attribute).

Managing quality attributes using customer satisfaction coefficient

  • Song, Hae-geun;Kim, Gwang-pil
    • Journal of the Korea Safety Management & Science
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    • v.19 no.1
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    • pp.157-167
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    • 2017
  • The two-way quality theory has been widely used as a method for classifying quality attributes for several decades. In particular, the Kano model that classifies attributes into not just conventional one-dimensional but must-be and attractive has gained popularity due to its applicability and ease of use. However, the wordings of the five alternatives in the Kano's questionnaire has been criticised for unclear meanings. This study proposes a new two-way model to classify attributes using 5-point Likert scale alternatives. For this, the current paper investigated a case of TV sets to examine how the proposed model works in comparison with the Kano model. The application results of the proposed model are different from the original one. The two-way model classifies quality attributes in more detail such as the "one-dimensional with an attractive tendency" attribute, which has a greater influence on satisfaction than dissatisfaction, the opposite "one-dimensional with a must-be tendency" attribute, and "highly one-dimensional" and "less one-dimensional" attributes. In this study, a potential satisfaction coefficient (PSC), a potential dissatisfaction coefficient (PDC), and an average potential coefficient (APC) to manage quality attributes are proposed and discussed for their utilization.

Palette-based Color Attribute Compression for Point Cloud Data

  • Cui, Li;Jang, Euee S.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.6
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    • pp.3108-3120
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    • 2019
  • Point cloud is widely used in 3D applications due to the recent advancement of 3D data acquisition technology. Polygonal mesh-based compression has been dominant since it can replace many points sharing a surface with a set of vertices with mesh structure. Recent point cloud-based applications demand more point-based interactivity, which makes point cloud compression (PCC) becomes more attractive than 3D mesh compression. Interestingly, an exploration activity has been started to explore the feasibility of PCC standard in MPEG. In this paper, a new color attribute compression method is presented for point cloud data. The proposed method utilizes the spatial redundancy among color attribute data to construct a color palette. The color palette is constructed by using K-means clustering method and each color data in point cloud is represented by the index of its similar color in palette. To further improve the compression efficiency, the spatial redundancy between the indices of neighboring colors is also removed by marking them using a flag bit. Experimental results show that the proposed method achieves a better improvement of RD performance compared with that of the MPEG PCC reference software.

A Study on the Estimation of Sequence Landscape in the Urban Steet (가로 Sequence경관의 심리평가에 관한 연구)

  • 최석창;조용준;이청웅
    • Journal of the Korean housing association
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    • v.12 no.3
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    • pp.109-116
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    • 2001
  • Street is an important factor that street quality determines urban quality as the space of the high public nature in city. The research method considering sequence landscape is important because it is considered that the impression of such a street is formed by the wholeness of consecutive landscape and experience in moving street. Therefore, this study are pursued to structure the analysis of psychological evaluation and environmental attribute base on the physical characteristics of sequence landscape to supply the basic materials for seeking the national direction as qualitative improvement of urban street space and the attractive urban street space. Then the results are as follows. It is shown that the psychological evaluation structure of sequence landscape is evaluated by ornamental nature, intimacy, orderliness, openness and movability and that of environmental attributes is evaluated by four factors such as activity, intimacy, spatial attribute and openness.

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A Study on the Theme Park Users's Choice behavior: Application of Conjoint Choice Model (Conjoint Choice Model을 이용한 주제공원 이용자들의 선택행동 연구)

  • 홍성권
    • Journal of the Korean Institute of Landscape Architecture
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    • v.28 no.1
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    • pp.19-28
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    • 2000
  • The purposes of this study are two folds: a) to introduce conjoint choice model to research the choice behavior of theme park users, and b) to suggest the strategies to strengthen the competitiveness of theme parks. The major four theme parks in Seoul metropolitan areas were selected as study areas. A leading polling agency was employed to select 432 respondents by probability sampling and to conduct face-to-face interview. Both alternative generating and choice set generating fractional factorial design were conducted simultaneously to meet the necessary and sufficient conditions for calibration of the conjoint choice model. Dummy coding was used to represent the attribute levels, and the alternative-specific model was calibrated. The goodness-of-fit of the model was quite satisfactory($\rho$$^2$=0.47950), and most parameters values had to expected sign and magnitude. Car was preferred transport mode to shuttle bus for visiting theme parks ; however the most ideal attribute levels only were estimated significantly. Most attribute levels of shuttle bus were estimated significantly except the Dream Land, which is the least attractive park among study areas. Simulation results showed that the shuttle bus was a mode worth providing to switch the current car dominant visiting pattern of theme parks, which will be one the effective strategies to attract more patrons, especially for potential users adjacent to parks. Several ideals were suggested for future researches, in terms of utilization of more general utility function and new base alternative, and inclusion of more salient attributes such as constraints in the model.

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Quality Attribute Classification of Service Elements in Business Incubation Center (창업보육센터의 주요 서비스 요소에 대한 품질속성 분류)

  • Kim, Soung-Hyun;Jeon, Young-Rok
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.37 no.3
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    • pp.75-81
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    • 2014
  • To establish a new creative economy, the worldwide efforts have been made to wriggle out the old economic paradigm after the financial crisis of 2008. When it comes to the limitation of the viability. the start up companies have a high risk of failure. Therefore business incubator (BI) should carry out the role to improve their viability. As for the maximization of the effect on the business incubating services as move in companies, it is important for BI to increase the level of business incubating services by the systemic and scientific measurement. This study showed that the quality of the BI center services was measured by Kano analysis and the previous research as follows. First, BI quality attribute by Timko's customer satisfaction came out into the attractive qualities on the 14 items that amount to the 70% of 20 business incubating services items. It is desirable to perform the strategy for the satisfaction. Secondly, basic business incubating services were interpreted as the one-dimensional quality like incubating spaces, parking facilities, security facilities, industry technology development funds, and incubating managers. Finally, training and educational service was recognized as indifferent quality. Futhermore, the improvement and the limitation of this study as well as the interpretation of analysis results are also provided.

The Quality Improvement of Medical Tourism Education Service Applying Kano Model (Kano 모델을 적용한 의료관광교육서비스 품질개선에 관한 연구)

  • Byun, Ha Rim;Park, Jong Woo
    • Journal of Korean Society for Quality Management
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    • v.48 no.2
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    • pp.309-328
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    • 2020
  • Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer satisfaction index were calculated by applying the Kano model. Results: The results of this study are as follows; First, Eight medical tourism education service quality factors were classified as an attractive quality attribute. Second, Thirteen medical tourism education service quality factors were classified as an one-dimensional quality attribute. Third, Online education operation factor was classified as an indifferent quality attribute. Fourth, Instructor quality factor and physical environment quality factor showed relatively high better and high worse coefficients. Finally, According to the PCSI index, it was found that the scope of improvement was the largest when focusing intensively on the quality factors of instructors. Conclusion: This study suggests strategic implications for nurturing excellent professional manpower through quality improvement of education services by identifying the quality factors of major medical tourism education services perceived by students.