• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.823-833
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• 2014

This study examines the lifestyle and gender effects of Chinese students in Korea on the Korean apparel brand experience. In addition, this study explores the effect of various brand experiences on attitudes toward Korean apparel brands. This study targets 355 Chinese university students who live in Korea. The results show that a Chinese students' lifestyle consists of four factors: adventure-seeking, sociability, individualism, and materialism. Brand experience consists of five different experiences: cognitive, affective, relational, sensory, and behavioral experience. Adventure-seeking lifestyle affects all five brand experiences and sociability influences sensory and relational experience. Individualism influences relational and behavioral experience; however, materialism affects four brand experiences (except sensory experience). Female students indicate a higher level of brand experience (except relational experience than) male students. Finally, three brand experiences (affective, sensory, and relational experience) impact brand attitude. Theoretical and managerial implications of the results are discussed along with limitations and future research directions.

• Journal of The Korean Association For Science Education
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• v.27 no.3
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• pp.201-211
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• 2007

The purposes of this study were to examine trends in Korean middle school students' attitudes toward science and the differences in boys' and girls' attitudes toward science as well as to analyze Korean middle school students' attitudes toward science compared to those in Singapore, Chinese-Taipei, Hong Kong, and Japan. In order to achieve these purposes, we analyzed students' survey data on self-confidence in science, interests in science, external motivation for science, and career preference for science collected from TIMSS 1995, TIMSS 1999, and TIMSS 2003. Korean students' interests in science and external motivation for science reduced in TIMSS 1999 and increased again in TIMSS 2003. The amount of change was greater in interests in science. On the other hand, self-confidence in science and career preference for science consistently declined from TIMSS 1995 to TIMSS 2003. Self-confidence in science among boys and girls was similar in TIMSS 1995 and 1999. But self-confidence of girls in science declined rapidly from TIMSS 1999 to 2003, while self-confidence of boys in science remained almost the same. Trends of interests in science were similar between boys and girls; they declined in TIMSS 1999 and increased again in TIMSS 2003. External motivation for science of both boys and girls increased, and the increase among girls was greater. The percentage of boys who wanted to have a job using science consistently declined from TIMSS 1999 to TIMSS 2003, while the percentage of girls declined in TIMSS 1999 and increased in TIMSS 2003 again. The results from an international comparison with other Asian countries having similar cultures showed that Korean students' self-confidence in science, career preference for science of middle school students was the lowest.

• Journal of Arbitration Studies
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• v.23 no.4
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• pp.29-53
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• 2013

Chinese ISD has been changed a lot since the reformation policy in 1978 and it is expected that China will present a changed attitude toward its advantage as its industrialization continues to advance. This study generally examines the ISD in BIT and also considers not only the attitude of China with regard to ISD but also the changes on the Chinese side. Moreover, this study determines the areas on which the Chinese government focuses. In order to conduct this study, the author attempts to classify the attitudes on ISD into chronical change and treaty powers based on the analysis of BIT. In addition, the paper examines the main contents of ISD in BIT which previously involved an agreement such as arbitral institution, arbitral range, counter-measures of local country, standard for admitting the nationality of corporate investors, and recognition and enforcement of arbitral award. Based on analysis, this paper mentions matters that require attention and caution in the Korea-China FTA as regards investment negotiation, and also suggests instructions for investors who may face dispute with the Chinese government.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.249-274
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• 2022

This study is to focuses on users' attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.

• International Journal of Human Ecology
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• v.9 no.2
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• pp.13-27
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• 2008

The advancement of information and transportation technologies in the context of economic and cultural globalization facilitates international marriages. However, it is ironic that image and fantasies play a significant role in the actual process of these marriages. Using data from a national survey conducted in 2006 (Survey for the Conjugal Life of the International Marriage Families) this study examines the experiences of Korean men and foreign wives. The findings confirm the negative impacts on marital satisfaction of the spousal image of hypergamy (i.e., imaginings of a high-earning husband and a submissive wife) and abbreviated marriage processes (i.e., broker-mediated marriage and incorrect information about a future spouse), but the detailed patterns differ by gender and by the ethnic origin of the wife. Korean Chinese (and to a lesser extent Han Chinese) wives are more negatively affected by the marriage process and spousal imaginings than are Southeast Asians and 'other' wives. While Southeast Asian wives are more likely to have received incorrect information about their husbands, they show significantly more flexible attitudes toward the marriage and spouses. Unification Church members are excluded from the analysis because their marital lives are distinctive enough to warrant separate research. As previous qualitative findings suggested, some Korean Chinese wives seem to perceive that returnees to the home country deserve an improvement in economic status as opposed to the disappointing reality. Imagining a submissive wife hurts the marital satisfaction of husbands regardless of the ethnic origin of the wife.

• Research in Mathematical Education
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• v.11 no.1
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• pp.33-51
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• 2007

The present study explores mathematics teachers' understanding of division by zero and their approaches to explaining the impossibility of division by zero. This study analyzes Chinese and Korean middle school mathematics teachers' responses to the teaching task of explaining the impossibility of dividing 7 by zero, and examples of teachers' reasoned explanations for their answers are presented. The findings from this study suggest that most Korean teachers offer multiple types of mathematical explanations for justifying the impossibility of division by zero, while Chinese teachers' explanations were more uniform and based less on mathematical ideas than those of their Korean counterparts. Another finding from this study is that teachers' particular conceptions of zero were strongly associated with their justifications for the impossibility of division by zero, and the influence of the teachers' conceptions of zero was revealed as a barrier in composing a well-reasoned explanation for the impossibility of division by zero. One of the practical implications of this study is those teachers' basic attitudes toward always attempting to give explanations for mathematical facts or mathematical concepts do not seem to be derived solely from their sufficient knowledge of the facts or concepts of mathematics.

• The Research Journal of the Costume Culture
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• v.24 no.5
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• pp.653-669
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• 2016

This study examined how Chinese tourists' beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents' purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents', friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.353-360
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• 2020

This study was executed to be used as the basic data for the improvement of Korean Chinese undergraduates' English proficiency. Descriptive statistics and t-tests were used for data analysis on the differences between Korean Chinese and Han Chinese students' preparedness and learning outcomes of 203 undergraduates at a four-year college in China. Results showed that Korean Chinese students were significantly less prepared and had weaker learning outcomes than Han Chinese students. Analysis on the factors that affected learning outcomes showed significant differences in oral English skills, attitudes toward curriculum, beliefs in their own fluency, and learning strategies. On the other hand, no group difference was shown in learning interests. Based on these findings, implications for the improvement of Korean Chinese undergraduates' preparedness and learning outcomes in EFL class were described.

• Journal of Families and Better Life
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• v.32 no.1
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• pp.133-150
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• 2014

This study is aimed at examining the employment preparation of Chinese migrant women and exploring measures to support their employment in a practical manner. To accomplish the objectives, in-depth interviews with 15 Han Chinese and Korean Chinese women, who represent the highest proportion in Korea, were conducted. Each interview lasted for about an hour and a half on average, and there were additional questionnaires and observations on vocational courses. Collected data was analyzed in 4 steps by utilizing the analysis methods suggested by Lichtman (the three C's of data analysis: codes, categories, concepts), which were transformed to fit the final data. The research findings are as follows. First, the fundamental reasons that Chinese migrant women seek employment in Korea are as follows: role model as a mother based on motherhood and the desire to be recognized as a member of society. Second, as for employment strategies, although all the respondents were only dependent on the referral of their acquaintances and national institutions, Han Chinese and Korean Chinese women had ambivalent attitudes toward each other. Third, they attributed the causes of unemployment to personal aspects such as the amount of effort made and luck, and social structural aspects, including employment instability and low acceptance of multi- cultural individuals. Fourth, the migrant women hoping for 'complete integration' in the future, suggested some practical employment support measures. Such measures should be established by comprehensively reflecting their reasons for getting a job, employment strategies, attributions of unemployment, and employment outlook, rather than as response measures to the low birth rate and aging issues in Korea.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.625-639
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• 2015

The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.