• 제목/요약/키워드: attitude towards

검색결과 1,091건 처리시간 0.029초

LISREL을 이용한 과학에서의 태도에 관한 구조방정식모델의 구축 (Construction of a Structural Equation Model on Attitudes to Science Using LISREL)

  • 이경훈
    • 한국과학교육학회지
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    • 제17권3호
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    • pp.301-311
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    • 1997
  • The purpose of this study is to construct a structural equation model and to analyze causal relationships among variables related to attitudes to science using structural equation modeling(SEM) with LISREL VII. The sample consisted of 483 10th grade boys from a general high school in Pusan, Korea. The questionnaires (ABC-attitude scale: affection, behavioral intention, cognition scale of attitude towards science) were developed by the researcher through a pilot study. And other instruments have modified previous ones. Five instruments were used in this study: GALT(group assessment of logical thinking), MTSlS(modified test of science inquiry skill), ABC-attitude scale, MSAS(modified scientific attitude scale), CSAT(common science achievement test). Structural equation modeling with LISREL VII($J\ddot{o}reskog$ & $S\ddot{o}rbom,$ 1993) was employed to estimate the causal inferences about hypothesized relationships among observed data sets. Three competing models consisted of five latent variable(scientific thinking ability, science inquiry skill, attitude towards science, scientific attitude, science achievement) - lP(inquiry preceding) model, AP(attitude preceding) model and AM(attitude mediating) model - were developed. Among these competing models, IP model satisfied the observed data sets. The causal relationships among "attitudes to science" and other latent variables were reliably identified. According to the results of the present study, science inquiry skill was the most significant variable that can predict science achievement. But scientific thinking ability has not directly influenced science achievement. This study suggests that inquiry based teaching-learning processes should be offered to students for improvement of science achievement. At the same time, it seems to be important to develop positive attitude towards science. Understanding of relationships among variables related to attitudes to science will be helpful to the development of science curriculum and to the design of science teaching and learning process. LISREL has been recognized as a useful approach in testing a SEM. However, in this study, LISREL approach was estimated as much more useful method for research design.

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시각적 상품전략에 대한 소비자인식이 브랜드 태도 및 구매 의도에 미치는 영향연구 - 서울지역 프리미엄 슈퍼마켓을 중심으로 - (A Study of Effect That Consumer Perception towards Visual Merchandising has on Brand Attitude and Purchase Intention - Focusing on Premium Supermarket in the Seoul Area -)

  • 진양호;권혁성
    • 한국조리학회지
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    • 제22권8호
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    • pp.122-134
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    • 2016
  • This study was conducted to examine what effect was produced on brand attitude and purchase intention by consumer attitude towards the visual merchandising of premium supermarket made using self-reported survey method during 1 Jun 2016 to 14 Jun 2016 as perceived by consumers who have experience in purchasing a product in premium supermarket located in Seoul. Result findings are follow. First there was significant influence between consumer perception and brand attitude (${\beta}=0.157$, p<.001) for harmony, ${\beta}=0.111$ (p<.01) for attractiveness, ${\beta}=0.639$ (p<.001) for suitability, and ${\beta}=0.146$ (p<.001) for trend), but credibility didn't have any effect on brand attitude. Second, according to the results of making a regression analysis in order to analyze an effect that brand attitude had on purchase intention, the brand attitude had a significantly positive (+) effect on purchase intention (${\beta}=0.818$, p<.001). Third, the influence on purchase intention by consumer attitude towards the visual merchandising of premium supermarket was verified (${\beta}=0.181$, p<.001) for attractiveness, ${\beta}=0.520$ (p<.001) for suitability, ${\beta}=0.325$ (p<.001) for trend), and the harmony and credibility didn't have any effect on purchase intention in current study.

Empirical Study of Chinese Consumers Perception-Attitude-Behavior in Clothes Rental Platform

  • Cui, Yu Hua;Bai, Yu Ling
    • 패션비즈니스
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    • 제23권6호
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    • pp.37-48
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    • 2019
  • This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

중소벤처기업의 BPO증가의도 모형에 관한 연구 (Modeling on Intention to Increase BPO of Venture)

  • 양준환
    • 한국산학기술학회논문지
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    • 제18권1호
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    • pp.163-176
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    • 2017
  • 일반적으로 중소벤처기업은 기업경영에 필수적인 경영자원의 부족을 경험하게 된다. 중소벤처기업의 지속적 성장과 밀접한 관련이 있는 것으로 나타난 BPO 중요성이 날로 많은 주목을 받아 옴에 따라 지난 수 십여 년 간 이 분야에 많은 연구가 이루어져 오고 있다. 본 연구는 중소벤처기업이 전략적 대안으로서 고려할 수 있는 BPO이용과 관련하여 선행연구를 근거로 중소벤처기업의 BPO에 대한 태도 및 증가의도에 영향을 미치는 요인들을 살펴보기 위하여 진행되었다. 이와 관련하여 본 연구는 국내 중소벤처기업들을 대상으로 표본을 확보하여 분석하였다. 분석결과 비용절감은 BPO에 대한 태도에 유의한 영향을 미치지 않는 것으로 나타났다. 그러나 특화된 기술, 그리고 품질향상은 BPO에 대한 태도에 유의한 정(+)의 영향을 미치고 있음을 알 수 있었다. 또한 BPO에 대한 긍정적 태도는 추가적으로 BPO를 이용하고자 하는 중소벤처기업의 의도에 유의한 영향을 미치는 것을 확인할 수 있었다. 본 연구결과는 오늘날과 같은 글로벌 경쟁환경 하에서 중소벤처기업들의 생존과 성공을 위해 BPO를 효과적으로 그리고 효율적으로 활용할 필요가 있음을 함의하고 있다.

동성애 관련 미디어 이용이 동성애에 대한 태도에 미치는 영향 : 중국 18-22세 청년 대상으로 (The Effects of Gay Media Exposure on Chinese Young Adults' Attitude towards Same-Sex Relationships)

  • 조령함;이윤;이혜은
    • 한국콘텐츠학회논문지
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    • 제21권4호
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    • pp.123-136
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    • 2021
  • 전 세계 28개국에서 동성 결혼이 합법화된 오늘날, 유교 문화권의 아시아 국가들에서 동성애는 여전히 사회적 편견을 받고 있다. 본 연구는 국가 정책적으로 동성애 콘텐츠가 대중매체에 노출되는 것이 통제되는 중국이라는 특별한 환경에 문화계발이론을 적용해 동성애 관련 미디어 이용이 동성애에 대한 태도에 미치는 영향을 알아보고 그 과정에서 성별에 차이가 있는지 알아보았다. 나아가 동성애 영상 시청이 즉각적으로 동성애에 대한 태도에 영향을 미치는지 조사하였다. 중국에 거주하는 18세 이상 22세 이하 236명의 남녀를 대상으로 한 조사 결과, 동성애 관련 미디어 이용이 많을수록 혹은 여성일수록 동성애에 대한 태도가 우호적이었다. 또한 여전히 이성애 영상을 더욱 선호하는 것으로 나타났으나 동성애 영상 시청 이후 동성애 고백에 더욱 지지하는 태도를 보였다. 본 연구는 동성애에 대한 수용도가 낮은 유교 문화권의 국가에서 동성애 관련 미디어 이용이 동성애 태도에 미치는 문화계발 효과를 보여 더욱 포용적인 미래를 위해 한국을 포함한 유교 문화권의 아시아 국가에 적용할 수 있는 연구 결과를 보였다는 의의가 있다.

신체질량지수에 의해 분류된 비만도 집단의 특성 분석 - 자아존중감, 식생활 라이프스타일, 외모에 대한 사회문화적 태도, 다이어트 태도와 행동을 중심으로 - (Characteristics of Groups classified by Degree of Obesity using Body Mass Index - Focused on Self-esteem, Food lifestyle, Social-cultural Attitudes towards Appearance, and Diet-related Attitude and Behavior -)

  • 박광희
    • 복식
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    • 제66권8호
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    • pp.33-45
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    • 2016
  • This study classified respondents by degree of obesity using Body Mass Index(BMI) and investigated the differences in self-esteem, food lifestyle, social-cultural attitudes towards appearance, and diet-related attitude and behavior such as trial number of diet, exercise time and period, use of diet information, interest in weight control, diet motivation, and dietetic therapy. A survey was conducted with 258 adults between the ages of 20 and 29 who lived in Daegu and Uijeongbu from November $17^{th}$ to December $14^{th}$ 2014. Data collected from the respondents were analyzed using descriptive statistics, factor analyses, analyses of variance and chi-square tests. This study divided the respondents into three groups (the underweight, the normal weight, the overweight) according to Body Mass Index. The results showed that there were significant differences in food lifestyle (health-conscious, popularity-seeking, taste-seeking), social-cultural attitudes towards appearance, exercise time and period, use of diet information, interest in weight control, diet motivation, and dietetic therapy among groups classified by degree of obesity. However, there were no differences in self-esteem, convenience-seeking, and trial number of diet among them.

노화에 대한 태도가 성공적인 노화에 미치는 영향: 유배우노인과 무배우노인의 비교를 중심으로 (The Effects of Attitude towards Aging on Successful Aging: The Differences between Single and Couple Aged Family)

  • 홍성희;곽인숙
    • 대한가정학회지
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    • 제49권4호
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    • pp.77-91
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    • 2011
  • The purpose of this study was to find out the variables affecting the successful aging of the elderly. To achieve this purpose, a survey was conducted with 388 seniors living in the Jeonbuk area. The data were analyzed using multiple regressions and a path analysis. The major findings were as follows: First, statistically significantly different perception of successful aging was observed according to their marital status. Second, successful aging of the elderly with a spouse was influenced by personal variables, such as their own perception of economic status, gender, education level and physical condition. In contrast, successful aging of the elderly without a spouse was most influenced by social variables, such as family support. Third, the attitude towards aging directly affected successful aging. Various personal and social characteristics indirectly affected successful aging via attitudes towards aging according to the presence of a spouse.

An Empirical Research of Gender Impact on Customer Behaviour towards Mobile Entertainment Services in India

  • Satish Kumar, G.N.
    • 아태비즈니스연구
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    • 제3권2호
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    • pp.8-15
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    • 2012
  • Mobile Entertainment is the new era in mobile communication. Mobile Entertainment service is a combination of games, music, videos, chatting and telecommunication which has created a wide market in India. There is a variation between male and female customers towards Mobile Entertainment services. This study is aimed at analyzing gender impact of attitude, subjective norm, perceived behaviour control intention and behaviour towards mobile entertainment services. The Theory of planned Behaviour (TPB) provided a framework. Total 566 male and 376 female mobile users of different age groups participated in the research. The data analysis was conducted in three-stages. First, reliability tests were performed. Upon satisfactory results, confirmatory factor analysis (CFA) is used to analysis convergent, concurrent and discriminant validity of the model. Once the model was validated Structural Equation Model (SEM) Multi-group analysis is used to find the impact of gender behaviour towards Mobile entertainment services. The results of the study confirmed that the model is viable in predicting variation in gender impact on mobile entertainment services. The findings have revealed that attitude, perceived behaviour control and intention has a significant impact on behaviour to use mobile entertainment but subjective norm has no significant impact on behaviour to use mobile entertainment.

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간호대학생의 사회심리적 특성에 따른 죽음에 대한 태도 (A Study of Nursing College Students' Attitude towards Death by Psychosocial Characteristics)

  • 황경혜;조옥희;정미영
    • 가정∙방문간호학회지
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    • 제20권1호
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    • pp.63-71
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    • 2013
  • Purpose: This study was performed to identify nursing college students' attitudes towards death and was conducted as a pre-investigation to prepare them for coping with terminally ill patients in their clinical practice. Methods: The subjects consisted of 321 nursing students. Their attitudes towards death were measured by using the Collett-Lester Fear of Death Scale(CLFODS). The data obtained were analyzed by using the one-wayANOVA and Duncan's multiple test using the SAS 9.2 soft ware program. Results: The mean CLFODS score was 2.99. Among the 4 subscales, there were significant differences among the students with respect to grade, indirect experience of death, social isolation, daily life stress, and suicidal ideation in the past year. Conclusion: A negative attitude towards death was observed in the psychosocial characteristics, with indirect experience of death, social isolation, daily life stress, and suicidal ideation in the past year. It is necessary to educate students on how to care for dying patients before clinical practice. This education can be carried out by developing a death education program after considering the above mentioned psychosocial characteristics noted in this study.

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일부 보건계열 대학생의 흡연실태 및 금연에 대한 태도에 관한 조사 (Health care students smoking status and attitude towards smoking cessation)

  • 곽정숙;우승희
    • 대한치위생과학회지
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    • 제2권2호
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    • pp.13-20
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    • 2019
  • This study aimed to investigate the actual smoking status, knowledge of oral health related to smoking, and attitude toward smoking cessation in 161 health students of the University in Jeonnam. This was done to examine the role of smoking cessation guidance as health care professionals after graduation. The collected data were analyzed using SPSS version 18.0. The significance level was α=0.05. Of those surveyed, 33.3% had previously smoked, and 30.4% were current smokers. The high school period had the highest smoking rate, at 59.2%. A daily smoking rate of 20 or more cigarettes was the highest at 30.4%. Of the respondents, 68.3% had received smoking cessation, while 10.6% said that they were encouraged by others to quit, such as friends. As a result of a correlation analysis between major satisfaction, smoking-related oral health knowledge, and attitudes toward smoking cessation, major satisfaction showed a negative correlation(r=-.394, -.337*) with smoking-related oral health knowledge and attitude towards smoking cessation. Smoking-related oral health knowledge showed a positive correlation(r=.546**) with attitude towards smoking cessation. As a result of a regression analysis, the knowledge of oral health related to smoking was the primary variable that affected the attitude towards smoking cessation(t=6.799, p<0.001). Based on these results, it is suggested that education on smoking cessation and the risk of smoking is delivered so that health care workers can be better prepared and educated for their future roles.