• Journal of Korean Public Health Nursing
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• v.14 no.2
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• pp.396-414
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• 2000

This study was conducted to explore the knowledge of sex, attitude toward sex, sexual satisfaction, the differences of these variables according to the general characteristics, and the correlation of these variables in married women. The data were collected from March 25 to May 20, 2000 by using a mailed questionnaire. The number of subjects were 228 married women in the area of Seoul. Kyunggi-Do and Chungchung-Do. The questionnaire consisted of 67 items including item concerning general characteristics, knowledge of sex, attitude toward sex, and sexual satisfaction. The results were as follows : 1. The mean score and standard deviation of the knowledge of sex was $13.76\pm3.01$ with the range from 5 to 20. The mean score and standard deviation of the attitude toward sex was $57.28\pm9.65$ with the range from 31 to 85 score. The mean score and standard deviation of the sexual satisfaction was $33.15\pm6.54$ with the range from 17 to 48 score 2. The variables influencing on knowledge of sex were children number, women's education level. husband's education level. women's job, economic level. and menstruation status. 3. The variables influencing attitude toward the sex were women's age, husband's age, marriage term, children number, women's religion, economic level. menstruation status, and information acquirement about sex. 4. The variables influencing sexual satisfaction were women's age, husband's age, economic level. menstruation status, and information acquirement about sex. 5. Regarding relationship among the knowledge of sex, the attitude toward sex and the sexual satisfaction, those respondents who had more knowledge of sex had more open attitude toward sex and those respondents who had more open attitude toward sex had higher sexual satisfaction.

• Journal of the Korean Society of Costume
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• v.37
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• pp.191-209
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• 1998

The present study was made to contribute to thed improvement of the quality of jeans wear advertising, and to the establishment of more effective advertising policy by which the jeans wear advertisements can go well with the unique charateristics of jeans wear. The study analyzed the consumer's attitude and dimention of affective responses toward jeans wear advertisements by type of appeal. The research was implemented through the survery with a representative sample of 344 consumers residing in Seoul. Means, Standard Deviation, ANOVA, Duncan Test, Facor Analysis and Regression were imployed to analyze the data gathered. The results of the study are as follows : (1) There are four dimentions of affective responses toward jeans wear advertisements ; upbeat-activation dimention, erotic-activation dimention, calm-emotional dimention, negative emotional demention. (2) According to consumer's sex, there are significant differences in each dimention of their affective responses. Toward sex-appeal advertisements, men show high degree of affective responses in upbeat-activation dimen-sion and calm-emotional dimension. (3) There is a probability that non-sex-appeal advertisement covers wider range of consumer than sex-appeal advertisements. (4) There is no significant different in affective responses towards both sex-appeal and non-sex-appeal advertisement of jeans wear between and among sex·age and involvement level of consumer. (5) Men prefer sex-appeal advertisement to non-sex-appeal advertisement, while there is no significant differences between the attitude of female consumers toward sex-appeal adver-tisement and non-sex-appeal advertisement. (6) In particular, age of 15∼18 and 30∼35 group of female consumer show very positive attitude toward sex-appeal advertisement. Therefore, there is a need to segment female jeans wear market by age groups. (7) According to the age and the involvement level of consumers, there is a significant differences in their attitudes toward advertise-ment. In case of male consumers, group of low level involvement prefer sex-appeal advertise-ment to non-sex-appeal advertisement. While high level involvement group did not show any significant differences between the attitude toward sex-appeal advertisement and the attitude toward non-sex-appeal advertisement. And the age of 15∼24, low level involvement group of female consumers also more positive attitude toward sex-appeal advertisement than toward non-sex-appeal advertisements.

• International Journal of Human Ecology
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• v.15 no.1
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• pp.64-71
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• 2014

This study empirically compares the influence of sex-appeal fashion Point-of-Purchase (POP) types on attitude towards advertising. It also highlights the moderating roles of gender and the level of sensation seeking. Three sex-appeal fashion POP types (nude/semi-nude/body conscious) were developed for this study and the interaction effect of the types of sex-appeal fashion POP advertising and gender was tested. In addition, interaction effect of the types of sex-appeal fashion POP advertising and the level of sensation seeking (high/low) was tested. The results found that gender influenced consumer attitudes toward sex-appeal fashion POP advertising type. Male consumers showed a more favorable attitude toward advertising for the nude type than others; however, female consumers showed a more favorable attitude toward advertising for semi-nude and body conscious type than the nude type. The results also found a significant two-way interaction effect of sexual POP advertising types and sensation seeking on attitude toward POP advertising. High sensation seekers preferred nude and semi-nude type POP advertising to body conscious POP advertising. It is useful to investigate how various marketing factors support attitude toward POP advertising in the context of sexual fashion POP advertising and which factors exert the strongest influence within different degrees of nudity.

• The Journal of Korean Society for School & Community Health Education
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• v.13 no.2
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• pp.29-44
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• 2012

The purpose of this study is to provide substantial foundation to establish effective sex education plan for female college students. For this purpose, we compared female college students with health related majors and the ones with non-health related majors in knowledge in sex, attitude toward sex, and sexual experience. We took the form of self-recording to survey 269 single female college students. The result is as follows. For knowledge in sex, including reproductive organs, contraception, delivery, sexual disease, and sexual intercourse, students with health-related majors(20.59) gained higher scores than students with non-health related majors(16.82). Scores for attitude toward sex indicated 2.43 for the health related majors and 2.35 for the non-health related majors. Attitude toward pre-marital sex, sex admissibility, and abortion showed especially distinct result between the two groups. Whether a student has ever engaged in sexual intercourse served as a significant variable to determine knowledge in sex overall, and the indexes such as sexual pleasure, chasteness, marital values, and attitude towards sex indicated significant differences. The result may be interpreted that the students with sexual experience tend to show more open attitude toward sex. The result indicated that contraception, pregnancy, and delivery were the parts that the participants most wanted to be educated on. Knowledge in sex is both positively correlated with attitude toward sex and sexual behavior. Also, the result indicates that knowledge in sex, both subjective and objective, significantly affects sexual behavior.

• Journal of The Korean Association For Science Education
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• v.29 no.5
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• pp.501-512
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• 2009

The purpose of this research is to compare the attitudes of female students in Korea toward science with the child-rearing attitude of their parents they perceived and their sex-role identity. The participants in this study were 374 female middle- and high-school students, chosen randomly from Seoul and Gyenggi-do in South Korea. We used three different forms of questionnaires in this research: "Scale of Parents' Child-rearing Behaviors Perceived by Teenagers", "Korea Sex-role Survey", and "Attitude Toward Science Measurement." The significant results were acquired after we had analyzed the comparison of the attitude of female students toward science with their perception on their parents' child-rearing attitude, especially on their fathers. The fathers' "monitoring" and "over-expectation" factors affected the attitudes of female students toward science; on the other hand, any child-rearing attitudes of their mothers did not influence their attitudes toward science. We also analyzed the attitudes of female students about science based on their sex-role identities. In consequence, we found that meaningful differences existed in four types of gender-role identity: androgyny type, masculinity type, femininity type and undifferentiated type. In particular, the androgyny type was characterized by a higher score in attitude toward science compared with the undifferentiated type.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.184-192
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• 2015

This study's purpose is to look into whether there is a difference in acceptance attitude toward sex according to the level of sexual awareness and to investigate how the level of sexual awareness affects acceptance attitude toward sex aimed at workers in welfare facilities for the aged. Furthermore, the study seeks ways to practice and intervene in sex-related service for the aged. The analysis revealed that there were significant differences in acceptance attitude toward sex according to the level of sexual awareness of facility workers. In other words, high level of sexual awareness group was more open to acceptance attitude toward sex than other groups. Moreover, it was demonstrated that sexual awareness affects acceptance attitude toward sex and also it was revealed that the more liberal the level of sexual awareness, the more open the acceptance attitude toward sex. Through discussion based on the study results, intervention plan was proposed for social welfare practice and development of sex education program for welfare facility workers.

• Child Health Nursing Research
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• v.5 no.1
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• pp.27-37
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• 1999

It is very important for elementary school students in sixth grades who are reaching the age of puberty to acquire right knowledge and desirable attitude toward sex so that can overcome psychological instability caused by physical growth, be responsible for their behaviors and lead happy lives. Therefore, the purpose of this study was to find out the effects of sex educatin in the population of primary school students. The subjects of this study were 767 six-grades in one private and two public elementary school in Seoul. The research tool was a questionnairebased on a literature review. The sex education given to the subjects included 50 minutes lecture. The research methodology included data collection done before and the sex education was given to the subjects, to assess their knowledge of, and attitude toward sex, one week later after the sex education was given to assess change in knowledge of, and attitude to, sex. The data was analyzed through pc-SAS program. real numbers, percentage, 1-test, and ANOVA were utilized. The results of this study are as follows : 1. After sex education, the score of sixth grade elementary students’ sex knowledge was higher than before(t=11.92, p=0.0001) 2. After sex education, the score of sixth grade elementary students’ sex attitude was higher than before (t=2.08, p=0.0373). From the above findings, it can be said that sex education given to the children reaching the age of puberty significantly influences their knowledge of, and attitude toward. Therefore, for children to have the sound knowledge and positive attitude of sec, it is suggested that sex education should be included in their curriculum in order that systematic sex education be practiced.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.1-8
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• 1985

The purpose of this study was to investigate the relationship between three aspects of clothing behavior and sex role attitude. For Sex Role: sex role attitude was measured by Osmond-Martin's Sex Role Attitude Scale and Items selected from Smith, Ferree and Miller's Feminism Scale. For Clothing Behavior: a unisex clothing attitude questionnaire was developed for this study, and general clothing behavior was assessed with Kim; Won: Kim: Lee; and Jung's questionnaires dealing with modesty and the yin-yang continuum of design preference. The questionnaries were administered to a sample of 366 junior high school girls in Seoul. The data were analyzed by Pearson correlation. The results were that, liberal attitudes toward sex role were positively related to unisex clothing attitude: liberal attitudes toward sex role were negatively related to modesty in clothing. Liberal attitudes toward sex role were related to the yin-yang continuum of design preference in clothing; that is, the persons having more liberal attitudes toward sex role preferred yang (masculine) design.

• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.159-178
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• 2004

The purpose of this study was to investigate the effect of sexual messages in the media on adolescents' attitudes and behaviors toward sex. Subjects of this study consisted of 488 high school students in Cheong-ju City. The findings of this study were as follows; First, sexual messages in the media influenced-adolescents' attitudes toward sex. The more exposure to sexual messages adolescents had more liberal and permissive attitude toward sex. Secondly, sexual messages in the media also effected adolescents' behaviors toward sex, as well. The less sexual messages that they were exposed to, they displayed less sexual relations and behavior. In particular, the number of sexual materials in mass media, variety of sexual messages, and types of school were significant factors in predicting adolescents' sexual intercourse. The research suggested that sexual messages in the media definitely had an effect on adolescents' attitudes and behaviors toward sex. Therefore, it should be encouraged to take advantage of the television V chip and screening software for computers to reduce inappropriate access for adolescents.

• The Journal of Korean Society for School & Community Health Education
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• v.22 no.2
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• pp.15-23
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• 2021

Objective: The purpose of this study is to examine the Korean women's attitude toward sex in their 20s in order to investigate the relationship between attitude toward sex and preventive behavior against cervical cancer. Method: The data was collected by conducting a survey in parts of Chungcheongbuk provinces from November 1st to the 10th, 2017, with a total of 353 respondents. Frequency analysis, chi-square test and logistic-regression analysis were conducted. Result: A result of logistic-regression analysis, the degree of preventive behavior against cervical cancer of those who were 'conservative' toward sex was 1.866 times greater, significantly. As the attitude toward sex becomes more liberal, the awareness of the necessity for preventive behavior against cervical cancer may possibly become lower. Conclusion: Therefore it is necessary to work in tandem with the school health program to increase preventive behavior against cervical cancer for the women in their 20s through early education and promotion.