• 한국의류학회지
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• 제25권5호
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• pp.833-844
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• 2001

The purposes of this study were 1) to identify the effects of store image and stores entertainment environment image on attitude toward store and store patronage intention through emotions toward store, and 2) to identify the effects of sensation-seeking tendency, hedonic shopping orientation and shopping motives on store image, stores entertainment environment image, attitude toward store and store patronage intention. The data were collected from 416 female adolescents who visited stores located in Dongdaemoon, Seoul, via self-administered questionnaires, and were analyzed by frequency, factor analysis, multiple regression and path analysis. The results of this study were as follows : (1) According to path analysis, store image and stores entertainment environment image affected emotions toward store and attitude toward store, and affected store patronage intention through a mediator, emotions toward store. (2) Among the factors related to store images, stores entertainment environment image had the greatest effect on store patronage intention. (3) Sensation-seeking tendency, hudonic shopping orientation and shopping motives affected store image, stores entertainment environment image, emotions toward store and attitude toward store directly and indirectly through store image and stores entertainment environment image. (4) The most significant factor in explaining all these relations was hedonic shopping orientation.

• 대한가정학회지
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• 제40권5호
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• pp.53-62
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• 2002

The purposes of this study were to examine: 1)the dimensions of online store attitude; 2)the differences in the online store attitude by product category and store type; and 3)the effects of online store attitude on store satisfaction and store loyalty. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. Factor analysis extracted 5 dimensions of store attitude including: process and security; service; promotion and presentation; price and quality; and merchandise. MANOVA revealed a significant difference in the price and quality factor by product category and store type. Multiple regression showed that the effects of price and quality, service, and process and security on store satisfaction were significant. Also, price and quality had a significant direct effect on store loyalty which was also affected by store satisfaction.

• 복식문화연구
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• 제11권4호
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• pp.591-605
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• 2003

The purpose of this study was to examine the comprehensive relationships among personal characteristics, shopping orientations, and attitude which impact department store patronage behavior of apparel shopping. The data were collected via questionnaires from convenient samples of 290 female college students. Statistical analysis of factor analysis and multiple regression analysis were performed in analysing the data. The shopping orientations seemed to be the most important variable in predicting both attitude toward and patronage behavior of department store for apparel shopping. In predicting shopping orientations, material value and income found to be the important variables.

• 경영과정보연구
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• 제34권1호
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• pp.103-120
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• 2015

본 연구에서는 소매점포 내 고객경험을 개인적 차원에서 획득되는 쾌락적 경제적 경험과 타인과의 공유를 전제로 하는 사회적 차원의 상징적 관계적 경험으로 구성하고, 경험의 각 구성개념들과 경험의 결과로 형성되는 점포에 대한 태도 및 애착 간의 관계를 검증하였다. 그 결과 점포태도에는 개인적 차원의 경험과 사회적 차원의 경험이 모두 긍정적인 영향을 미치지만, 점포애착과의 관계에 있어서는 경험의 구성개념들 중에서 사회적 차원의 상징적 관계적 경험이 개인적 차원의 쾌락적 경제적 경험보다 점포 애착에 더 큰 영향력을 발휘한다는 것을 확인할 수 있었다. 또한 점포몰입에 있어서도 점포태도보다 점포애착의 영향이 더 큰 것을 발견할 수 있었다. 본 연구의 결과는 탁월한 고객경험의 제공을 통해 고객애호도를 구축하고 고객과의 장기적인 관계를 발전시켜 나가고자 하는 소매업자라면 단순히 경제적 경험, 쾌락적 경험만이 아니라 고객에게 사회적 차원의 경험을 제공하기 위해 노력해야 한다는 점을 시사한다.

• 대한가정학회지
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• 제37권4호
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• pp.41-58
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• 1999

The purposes of this study were 1) to segment the market based on purchase frequency of products such as apparel, food, home electronics, life commodity in department store and low-price retailing, 2) to identify differences among segments in belief and attitude toward each store, purchase frequency of apparel items in each store and demographic variables. The data were collected via a self-administered questionnaire from 274 married women living in Seoul, Korea and analyzed by factor analysis, cluster analysis, one-way ANOVA and x$^2$-test. The results of this study were as follows: First, using cluster analysis on purchase frequency of products in each store, four groups were identified and labeled as department store patronage/ non-purchasers of apparel in low-price retailing(25.2%), purchasers of apparel in department store and low-price retailing(16.8%), low-price retailing patronage(30.3%) and non-purchasers of products in department store and low-price retailing(27.0%). Second, a series of one-way ANOV As revealed significant differences among four segments on beliefs of low-price retailing(four store attributes: price and variety of apparel product, facilities for convenient shopping, promotion, brand-reputation and fashionability of apparel product) and department store(three store attributes: price and variety of apparel product, facilities for convenient shopping and promotion) and attitude toward low-price retailing and department store. Attitude toward each store was yielded using Fishbein's multiattributes model. There were also significant differences among groups in purchase frequency of seven apparel items in low-price retailing and six apparel items in department store, and six demographic and personal variables(age, educational status, type of husband's occupation, monthly income and housing). Finally, the papers discussed manageral implications for each segments as well as theoretical implications.

• 복식문화연구
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• 제22권4호
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• pp.640-653
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• 2014

The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

• 한국의류학회지
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• 제36권7호
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• pp.677-689
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• 2012

This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.

• 한국의류산업학회지
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• 제20권2호
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• pp.191-201
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• 2018

The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

• 한국의류학회지
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• 제29권11호
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• pp.1389-1398
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• 2005

The purposes of this study are to verify the sales promotion effect of bargain sale of department store, and to investigate the relationship between the effect of bargain sale and the consumer attitude toward economics. For those purposes, secondary data was collected. The data was composed of monthly sales data of women's casual wear, men's suit, inner wear, infant's wear, and golf wear in a department store from 1996 to 2003. The data on consumer attitude toward economics was collected from 'Consumer Attitude Index' issued by SERI. The results are as follows. First, there were differences in the sales promotion effects of bargain sale by merchandise class and by year. Men's suit was the class that the effect was highest, and inner wear was the class the effect was lowest. In addition, the effects were simultaneously lowered by year. Second, sales promotion effect of bargain sale had relationship with consumer attitude index. The yearly transitions of the two data were almost similar. This means that as the consumer attitude becomes pessimistic, the motivation to consume also becomes lower, so that sales promotion effect of bargain sale also decreases. In addition, women's wear and men's suit showed the most similar transition patterns with the consumer attitude index.

• 한국의류학회지
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• 제29권3_4호
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• pp.478-490
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• 2005

The purpose of this study identifies effect of apparel merchandise characteristics on experienced emotion for apparel shopping and effect of consumer's emotion on attitude toward the internet shop. The data were collected from a sample of 271 internet shopper of university students(male: 82, femaie: 189). They visited the on-line shop for apparel shopping and after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted($X^2$=128.30/d.f.=119/p=0.26, GFI=0.95 ; AGFI=0.93; RMR:0.05: NFI=0.94; PNFI=0.73). Second, apparel merchandise characteristics(price, information, assortment) of the internet shop lead a consumer's positive emotions for apparel shopping. Limited assortment variety of product induce negative emotions. Third, positive and negative emotions that consumer experienced for apparel shopping influence attitude toward the internet shop.