• Journal of Korea Society of Industrial Information Systems
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• v.14 no.1
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• pp.73-89
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• 2009

This research examines the factors that influence a consumer's decision to switch to new self-service technologies. The model related to attitudes, anticipated outcomes and intentions to change a behavior was assessed using structural equation modeling at the context of a banking industry. The results revealed that 1) an attitude toward a staff, Internet banking, and an ATM would influence an attitude toward a bank, 2) an attitude toward Internet banking and ATM influence utility and enjoyment, and an attitude toward Internet banking and staff affect social acceptance, 3) an attitude toward a bank was positively associated with enjoyment, 4) an attitude toward Internet banking had a positive effect on the intention, but an attitude toward an ATM had a negative one, and 5) both anticipated outcomes, enjoyment and social acceptance, were found to influence an intention to change behavior, but utility was found to affect negatively.

• Journal of the Korean Operations Research and Management Science Society
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• v.18 no.3
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• pp.65-77
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• 1993

It is not to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. This paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model repectively. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Journal of Agricultural Extension & Community Development
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• v.4 no.2
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• pp.443-452
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• 1997

All kinds of environmental problems are related to each local environment. For solving these problems, it is necessary to change regional people's Environmental Attitude in their particular community. In order to provide methods of the regional people's attitude change for solution to the environmental problems, the suggestions of this study are : 1) the systematical and continuing education about environmental problems for inhabitants 2) the persuasion process for regional people, 3) the inducement of their actions toward environmental problem solution, and 4) the social pressure through laws and institutes.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1992.04b
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• pp.282-292
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• 1992

It is not rare to observe that a decision-maker frequently changes his choice strategy in the repetitive gamble choice situation. This change in risk preference attitude, however, is not well explained with the existing gamble choice models, such as Bell's disappointment-elation model which is an interesting extension of the classical MEU model. The paper shows that this change in risk preference attitude should be interpreted as a systematic transition of "d" and "e", the disappointment and elation constants of Bell's model. A laboratory experiment is also performed to identify the factors which greatly affect the decision-makers' risk preference attitude change. The number of consecutive successes/failures and the amount of remaining capital found to be statistically significant factors.significant factors.

• Nuclear Engineering and Technology
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• v.46 no.5
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• pp.707-718
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• 2014

As a result of conducting a 45 minute-long seminar on the principles, state of use, advantages, and disadvantages of nuclear power generation for Korean elementary, middle, and high school students, the levels of perception including the necessity (p<0.017), safety (p<0.000), information acquisition (p<0.000), and subjective knowledge (p<0.000), objective knowledge (p<0.000), attitude (p<0.000), and behavior (p<0.000) were all significantly higher. This indicates that education can be effective in promoting widespread social acceptance of nuclear power and its continued use. In order to induce behavior change toward positive judgments on nuclear power generation, it is necessary to focus on attitude improvement while providing the information in all areas related to the perception, knowledge, attitude, and behavior. Here, the positive message on the convenience and the safety of nuclear power generation should be highlighted.

• Asian Journal for Public Opinion Research
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• v.10 no.3
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• pp.149-177
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• 2022

This study analyzes how inoculation affects the spiral of silence. Inoculation could be a beneficial tool in a democracy as it elevates citizens' resistance to attitude change "forced" by "the winning opinion" in the spiral of silence on a certain controversial issue. The study examines essential variables combined with the theories of inoculation and spiral of silence, such as resistance to counter-attitudinal attack, fear of isolation, and issue-involvement. A two-wave field experiment was employed to assess the formation of public opinion on Taiwan's political future with the People's Republic of China. Results support that inoculation enhanced people's resistance to attitude change and decreased their fear of isolation. Individuals who are more issue-involved were also shown to be more affected by inoculation, which allowed them to resist attitude change. The decreased fear of isolation, coupled with more issue involvement, might elevate people's willingness to speak out in public. More political discussions regarding an important public issue might be expected in a democracy.

• Educational Technology International
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• v.10 no.2
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• pp.107-125
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• 2009

This study seeks to prove three points through the research. The first point is to examine the changes of international attitudes with actual experiences using synchronous international distance learning. The second point is to examine the effectiveness of a synchronous international distance system. And the final point is to compare international attitudes among middle school and undergraduate school students in Korea and Japan. The study used the DVTS for audio and video communication tools and automatic translating chat as a text communication tool. This combination of communication tools was very effective for students from both countries to communicate for international collaborative learning activities. The study found several interesting patterns of attitude change from the results of the study. For whole category analysis, there are positive changes in four categories of international attitudes: consciousness to foreign countries, consideration for other's viewpoints, motivation for international education, and recognition for the counterpart country. However, there was no change in the nationality category.

• International Area Studies Review
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• v.21 no.2
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• pp.45-70
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• 2017

Tourist industry has many sensitive issues with climate change and is worthy of study from an aspect that it could provide new opportunities and threats from the low-carbon - green- growth point of view. To study how the change of awareness and attitude of the customers due to climate change affects the tourism demand and tourism choices is very important. Even at present, the effect is ongoing. In this paper, diverse needs and changes of tourists, who are the subjects of tourism activities, have been grasped through the examination of psychological characteristics according to climate change after defining the influencing relations of tourism experience, tourism value, tourism risk factors, satisfaction, and behavioral intention, affected by awareness of climate change and their attitude toward it. Through this, the implications that are necessary for establishing marketing strategies could be provided. The results of this present paper are as follows: First, it was shown that awareness of climate change did not affect tourism risk factors while it had a significant influence on tourism experience and tourism value. Secondly, it was revealed that the Chinese tourists generally influenced more greatly than the Koreans. Thirdly, it was shown that the attitude toward climate change did not affect tourism value while it influenced significantly on tourism experience and tourism risk factors. Fourthly, it was revealed that tourism risk factors did not affect tourism satisfaction while tourism experience and tourism value had a significant influence on tourist satisfaction. Fifthly and last, it was shown that tourism experience, tourism value, and tourism risk factors did not influence behavioral intention respectively.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.1-16
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• 2004

This paper explores the impact of banner exposure and clicking on brand-attitude changes and purchase intention changes. It is found that simple exposure to banner ads does not change people's initial brand-attitude and purchase intention, while voluntary exposure to target ads by clicking banner ads results in positive or negative brand attitude and purchase intention changes depending on the likability of the linked target ads from the banner ads. For methodology, this study employed a pretest posttest control group design and used online data collection technology called Cold Fusion. A total of 961 subjects participated in this research.

• Journal of Community Nutrition
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• v.2 no.2
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• pp.159-163
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• 2000

The purpose of this study was to investigate the effect of two teaching strategies, benefit appeal, on the nutrition knowledge, attitude toward nutrition and food behavior of 165 university students. We presented university students with either a treat appeal, which emphasized the risks of not-following the recommendations, or a benefit appeal, which emphasized what was to be gained if respondents followed recommendations. We assigned a random sample of 165 students either to a control group or to one of two experimental groups : a threat- or benefit-appeal group. Only respondents in the experimental groups received brochures, but all respondents completed pre- and post- test questionnaires. Students in the benefit appeal group demonstrated significant increases in both nutrition knowledge and more positive attitudes about nutrition education after participation. The control group, however, had no significant increase in knowledge at post-testing. Significant positive correlations resulted at post-testing between nutrition knowledge and attitude, as well as attitude and food behavior for the experimental group. Results from this study suggest that a change in nutrition knowledge precedes a change in attitude. The benefit appeal group appeared to be most effective in changing nutrition knowledge, attitude toward nutrition, and food behavior. (J Community Nutrition 2(2) : 159∼163, 2000)