• Journal of Fashion Business
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• v.17 no.6
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• pp.111-124
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• 2013

The purpose of this research was to conduct a comparison analysis of color in the characteristics and image of Korea/China/Japan airline uniforms. Research subjects for this research included 19 Korean, Chinese and Japanese airlines servicing the Incheon International Airport in South Korea. The analysis methods are based on the Munsell Color Order System and PCCS (Practical Color Coordinate System) tone classification in order to examine the color characteristics. For the color image analysis, the present research performed a positioning on Shigenobu Kobayashi's color images scale with adjectives in order to compare the resulting differences. As a result of the analysis, this research discovered the following; First, achromatic colors were found to be used most frequently in flight attendant uniforms of Korea/China/Japan. In Korean flight attendant uniforms, YR/Y, GY and B/PB/P; in Chinese, R/PB, RP, YR/Y/GY and BG/P; in Japanese, RP, R/P/PB and Y/BG were found in order. As for the main uniform colors, Korean flight attendant uniforms were found to be in the colors YR, and R/GY/B/P; Chinese flight attendant uniforms, R, PB, and P/B; and Japanese flight attendant uniforms, R, BG, B, RP and N. Second, Korean flight attendant uniforms used W and It most frequently; China flight attendant uniforms, W; and Japanese flight attendant uniforms, W and v. Regarding the main colors, Korean flight atteddant uniforms used lt/g and v/p; Chinese flight attendant uniforms, v, dp and s/d/dkg; and Japanese flight attendant uniforms, v/dkg and Bk. Third, after positioning each country's uniform color combination bars on the Kobayashi image scale, Korean flight attendant uniforms showed classic images along with casual/pretty/elegant/chic images; Chinese flight attendant uniforms displayed, casual images as well as, dynamic/gorgeous/chic/cool casual/dandy images; and finally, Japanese flight attendant uniforms converyed dandy images along with casual/gorgeous images. This research findings indicate that Korea/China/Japan airlines' flight attendant uniforms seek for differentiated image establishment by reflecting their own CIs and unique national cultures in the uniform color marketing.

• Journal of Distribution Science
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• v.15 no.8
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• pp.37-46
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• 2017

Purpose - Many studies have shown the effects of the external images of female flight attendants on the customers' satisfaction. Recently, the perception of male flight attendants has become more important and positive, and airlines are hiring a significant number of male flight attendants every year. Due to the lack of research on the male flight attendant, however, the images of male flight attendants were investigated for this study. Research, design, data and methodology - Using survey techniques with 204 respondents, this study used analytical data based their resulting analysis. Results - The study examined whether the image of the male flight attendant affects the cognitive and emotional perceptions of customers. The focus of the present study is the external image of the male flight attendant, and the following image-component divisions were formed: hairstyle, body type, uniform, speech, and facial expression. Conclusions - The study purpose sought to determine whether the image of the male flight attendant exert effects on the emotional and cognitive images of airlines, and if these images have a positive effect on the customers' satisfaction and loyalty for an airline, so that airlines can use the external image of the male flight attendant to help with its own image reinforcement.

• Journal of Distribution Science
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• v.18 no.3
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• pp.43-51
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• 2020

Purpose: This study demonstrated and analyzed the role of distributive justice and procedural justice in explaining the organizational effectiveness of flight attendant. In addition, analyzing the role of the airline type in the coordination between reward justice and organizational effectiveness. Research design, data and methodology: An abstract is the impact relationship between the reward justice and organizational effectiveness of flight attendant and the adjustment effect of the airline type was reviewed. To examine these research models, samples were collected from 281flight attendants during Nov, 2019. Results: Reward justice has a positive effect on organizational effectiveness, and the types of airlines have a meaningful adjustment effect in terms of the effect of reward justice on organizational effectiveness. Conclusions: Procedural justice and distributive justice have positive influence on two sub factors of organizational effectiveness of the flight attendant. It suggests that the standards, procedures and processes of compensation must be fair, the degree of effort, the stress or the tension of the flight attendant should be considering, and it is necessary for the airline to respect the personality of the flight attendant and provide them with accurate compensation information in a timely manner. This will increase the awareness of reward.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.2
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• pp.15-27
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• 2020

Purpose - The purpose of this study is to analyze the relationship between the self-leadership of flight attendant and organizational effectiveness, the self-leadership of flight attendant and customer orientation, and the organizational effectiveness and customer orientation. Research design, data and methodology - To examine these research models, samples were collected from 318 flight attendants during Nov to Dec, 2019. Research Model established hypothesis 1 and hypothesis 2 that the three elements of self-leadership will affect organizational effectiveness and customer orientation. It also established hypothesis 3 that organizational effectiveness will affect customer orientation Results - The analysis on the effect of self-leadership have positive effect both on job satisfaction and organizational immersion. As a result of the relationship between organizational effectiveness and customer orientation, job satisfaction and organizational immersion have positive effect on both voluntary customer orientation and business customer orientation. Conclusions - Self-leadership affected positively on job satisfaction, organizational immersion and business customer orientation. the company have to provide flight attendant with incentives when they achieve good results. Also, company have to expand flight attendant's authority in their work environment. Organizational effectiveness affected positively on customer orientation so company have to give flight attendants with consistent seminars about company's vision and goal.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.448-454
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• 2010

Currently a KTX train of 20-car formation is 388m long and carries 931 passengers including one captain and three crews which is quite a few to cover the lengthy service area and many customers. On the other hand, if a passenger wants to talk to an attendant, he has to wait for an attendant passing by his/her seat or walk to an intercom which is placed at every other car. Any of these choices is inconvenient. So, in this paper, we presented a system design for developing an audio/visual communication system for a passenger and an attendant. The system was analyzed and designed according to the Object-Oriented methodology with UML (Unified Modeling Language). Based on a problem statement, a Use-case Diagram, Sequence Diagrams, Class Diagram, State Charts, collaboration Diagram were generated. The design will be used in system implementation to a HEMU-400X test train and to be tested.

• Journal of Korean Society for Quality Management
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• v.46 no.1
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• pp.135-152
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• 2018

Purpose: This study attempted to analyze how the ego state of flight attendants affects their job satisfaction and customer orientation using Berne's (1966) transactional analysis and further compare the difference between job satisfaction and customer orientation depending on demographic characteristics, position, and ego state. Methods: The data was collected by using the structured questionnaires to flight attendant of major airline companies. The proposed research model is tested using 164 valid questionnaires using SPSS 23 and Smart PLS 2. Results: This research indicated the only free child ego sate among ego state factors of flight attendant was found to have a positive impact on job satisfaction. In the relationship between ego states and customer orientation, all ego state factors were found to have a significant influence on customer orientation. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between ego state factors and customer orientation in the in-flight service and suggested the strategic implications to increase job satisfaction and customer orientation based on the psychology and ego state of flight attendant.

• The Korean Journal of Emergency Medical Services
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• v.20 no.2
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• pp.21-35
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• 2016

Purpose: This study aims to investigate awareness and performance of infection control during ambulance attendant training, and to provide basic data for infection control. Methods: The subjects were 235 paramedic students who completed ambulance attendant training. There were 51 questions. The infection control dimension was divided into hand washing, personal protective equipment use, and environmental management, for each sub-dimension, awareness and performance were measured by a 4-point scale. The collected data were analyzed using SPSS statistics ver. 22.0. Results: A total of 95.3%, of the subjects completed an orientation for ambulance attendant training and 71.7% received education on infection. In all three sub-dimensions, hand- washing (p<.001), personal protective equipment use (p<.001), and environmental management (p<.001), awareness scored higher than performance. The awareness of infection control showed a significantly positive correlation (r=.394) with performance. Conclusion: In order to improve performance of infection control, education to improve awareness should be provided, and paramedics with higher performance levels in hand washing, and use of gloves and masks wearing should be assigned as training advisors.

• Journal of dental hygiene science
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• v.15 no.5
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• pp.636-641
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• 2015

The purpose of this study was to examine the oral health recognition and aesthetic interest of flight attendant. The data was collected 314 flight attendant from June to July 2014 in A Airlines. Questionnaires were used to measure the levels of the health & oral health recognition, experience and requirement of oral esthetic therapy. The data was analyzed using descriptive statistics, T-test, ANOVA, Pearson's correlation, structural equating model by the PASW Statistics 18.0 program. According to the research result, oral health awareness were not healthier than general health. Oral health was an important factor to influence the external image. The flight attendant received aesthetic dental care to improve the external image. However, self-assessment results that oral health condition was significantly lower. Therefore they are required oral care practice with aesthetic dental care.

• Journal of Korean Society for Quality Management
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• v.46 no.4
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• pp.939-958
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• 2018

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between quality of followership, perceived style of leadership, job satisfaction and team commitment in the aviation industry. Methods: For the analysis of this study, a survey was conducted on local flight attendant. A total of 364 surveys were collected and 336 effective samples were used for analysis. And the collected data were analyzed using Structural Equation Modeling. Results: The results of this study were as follows : First, In the relationship between quality of followership and perceived leadership styles, independent thinking has a positive effect on all six sub-factors of transformational and transactional leadership and active engagement has negative influence on all six sub-factors of transformational and transactional leadership. Inaddition As a result of total and direct and indirect effects, Idealized Influence of perceived leadership style indirectly influences between Quality of Followership and job satisfaction, Idealized Influence, Inspirational Motivation, Intellectual Stimulation, Individualized Consideration, Contingent Reward of perceived leadership style have been shown to have indirect effects on team Commitment Conclusion: Based on the characteristics of followers and the type of leadership, it is necessary to develop ways to develop job satisfaction and team commitment of airline crews. In addition, flight attendant act as leaders and followers of each other depending on their work characteristics. Therefore, it is necessary to understand the relationship between leadership and followership based on the results of this study.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.222-232
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• 2011

The purpose of this study is to find out the relationship among dialect, anxiety and career barrier for flight attendant applicants at interview. A Survey was conducted on female applicants who had attended interview at least once. As a result, dialect speakers were more anxious than non-dialect speakers. And a dialect affects the anxiety, the anxiety also affects the career barrier. The findings of this study offer several managerial implications for directors in teaching positions. The results of the evaluation can be used as a background for promoting effective interview method.