• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.6
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• pp.2214-2218
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• 2010

Association rule is one of meaning and useful extraction methods from large amounts of data, and furnish useful information to user for data describing a pattern or similarity among attributes in database. Association rule have been studied about existence and nonexistence rule in boolean database. In this paper, we propose an intelligent query system using fuzzy association rule by extraction association rule changing a quantitative attribute data to a nominal attribute value.

• Journal of the Korean Data and Information Science Society
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• v.16 no.3
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• pp.529-538
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• 2005

Data mining is the method to find useful information for large amounts of data in database. It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are association rules, decision tree, clustering, neural network and so on. Association rule mining searches for interesting relationships among items in a riven large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We analyze Gyeongnam social indicator survey data using association rule technique for environmental information discovery. We can use to environmental preservation and environmental improvement by association rule outputs.

• 한국데이터정보과학회:학술대회논문집
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• 2004.10a
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• pp.115-124
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• 2004

Data mining is the method to find useful information for large amounts of data in database. It is used to find hidden knowledge by massive data, unexpectedly pattern, relation to new rule. The methods of data mining are association rules, decision tree, clustering, neural network and so on. Association rule mining searches for interesting relationships among items in a given large data set. Association rules are frequently used by retail stores to assist in marketing, advertising, floor placement, and inventory control. There are three primary quality measures for association rule, support and confidence and lift. We analyze Gyeongnam social indicator survey data using association rule technique for environmental information discovery. We can use to environmental preservation and environmental improvement by association rule outputs.

• 한국데이터정보과학회:학술대회논문집
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• 2003.10a
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• pp.197-213
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• 2003

One of the well-studied problems in data mining is the search for association rules. The goal of association rule mining is to find all the rules with support and confidence exceeding some user specified thresholds. In this paper we consider the relation between the measure of association and the criteria of association rule for ordinal data.

• Journal of the Korean Data and Information Science Society
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• v.25 no.6
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• pp.1345-1352
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• 2014

Data mining is the representative methodology to obtain meaningful information in the era of big data.By Wikipedia, association rule learning is a popular and well researched method for discovering interesting relationship between itemsets in large databases using association thresholds. It is intended to identify strong rules discovered in databases using different interestingness measures. Unlike general association rule, inverse association rule mining finds the rules that a special item does not occur if an item does not occur. If two types of association rule can be simultaneously considered, we can obtain the marketing information for some related products as well as the information of specific product marketing. In this paper, we propose a balanced attributable relative accuracy applicable to these association rule techniques, and then check the three conditions of interestingness measures by Piatetsky-Shapiro (1991). The comparative studies with rule accuracy, relative accuracy, attributable relative accuracy, and balanced attributable relative accuracy are shown by numerical example. The results show that balanced attributable relative accuracy is better than any other accuracy measures.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.195-209
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• 2003

Making traditional plan of target marketing based on association rule has brought restriction to obtain the target of marketing. This paper is to present inverse association rule as a new association rule for target marketing. Inverse association rule does not use information about relation between items that customers purchase, but use information about relation between items that customers do not purchase. By adding inverse association rule to target marketing, we generate new marketing strategy to look for new target of marketing. There are three steps to apply the marketing strategy proposed by this Paper to target marketing. Firstly, a database is converted to an inverse database. Although inverse association rules can be generated from a database, it is easier to explain inverse association rule in an inverse database than in a database. Secondly, association rules and inverse association rules are generated from inverse database. Finally, two types of rules which are created in the previous steps are applied to target marketing. From new marketing rule, this paper is to show direct marketing about target item and indirect marketing about another item associated with target item to sell target item. The reason is that sales of the item associated with target item have an influence on sales of target item.

• Journal of the Korean Data and Information Science Society
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• v.22 no.2
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• pp.179-188
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• 2011

Association rule represents the relationship between items in a massive database by quantifying their relationship, and is used most frequently in data mining techniques. In general, association rule technique generates the rule, 'If A, then B.', whereas negative association rule technique generates the rule, 'If A, then not B.', or 'If not A, then B.'. We can determine whether we promote other products in addition to promote its products only if we add negative association rules to existing association rules. In this paper, we proposed the negatively pure association rules by negatively pure support, negatively pure confidence, and negatively pure lift to overcome the problems faced by negative association rule technique. In checking the usefulness of this technique through numerical examples, we could find the direction of association by the sign of the negatively pure association rule measure.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.2
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• pp.104-109
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• 2006

We can offer suitable information to users analyzing the pattern of users. An association rule is one of data mining techniques which can discover the pattern. We use an association rule which considers the web page visiting time and we should the pattern analyse of users. The offered method puts the weights in Web page visiting time of the user and produces an association rule. Weight is web page visiting time unit divide to total of web page visiting time. We offer rather meaningful result the association rule by Apriori algorithm. This method that proposes in the paper offers rather meaningful result Apriori algorithm

• Journal of the Korean Data and Information Science Society
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• v.16 no.2
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• pp.207-216
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• 2005

One of the well-studied problems in data mining is the search for association rules. Association rules are useful for determining correlations between attributes of a relation and have applications in marketing, financial and retail sectors. There are three criteria of association rule; support, confidence, lift. The goal of association rule mining is to find all the rules with support and confidence exceeding some user specified thresholds. We can know there is association between two items by the criteria of association rules. But we can not know the degree of association between two items. In this paper we examine the relation between the measures of association and the criteria of association rule for ordinal data.

• Journal of the Korean Data and Information Science Society
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• v.21 no.2
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• pp.263-270
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• 2010

Data mining is the process of sorting through large amounts of data and picking out useful information. An important goal of data mining is to discover, define and determine the relationship between several variables. Association rule mining is an important research topic in data mining. An association rule technique finds the relation among each items in massive volume database. Association rule technique consists of two steps: finding frequent itemsets and then extracting interesting rules from the frequent itemsets. Some interestingness measures have been developed in association rule mining. Interestingness measures are useful in that it shows the causes for pruning uninteresting rules statistically or logically. This paper explores some problems for two interestingness measures, confidence and net confidence, and then propose a decision process for right association rule generation using these interestingness measures.