• 패션비즈니스
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• 제25권6호
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• pp.131-145
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• 2021

As the use of cultural elements to enhance design has become increasingly emphasized, fashion studies are focusing more on the cultural aspects of design. However, the diverse approaches of Minhwa (Korean folk painting) still need to be incorporated into fashion designs. Moreover, there is limited research on the awareness and thought of using a cultural design source of Minhwa based on people from different cultural backgrounds. This study aims to reveal an in-depth understanding of the use of Minhwa and its inner symbolic meaning by people from a diverse range of cultural backgrounds. A review of the literature on cultural design and Minhwa studies was conducted to establish a theoretical foundation. Focus group interviews were conducted with 26 participants, who were divided into five distinct cultural groups to ascertain their thoughts towards Minhwa and its inner symbolic meaning. The study's major findings were threefold. First, the outer appearance of Minhwa elements based on aesthetic preferences and familiarity affect their preference choices more than the influences of their cultural backgrounds. Second, knowing the knowledge of symbolic meaning makes a big difference in image preference. Third, avoiding the use of anachronisms is a significant consideration, as they can lead to negative judgments irrespective of cultural background.

• 한국농촌건축학회논문집
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• 제25권4호
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• pp.1-8
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• 2023

This study is meaningful in figuring out how much the Korean people's awareness of hanok has increased even though interest in hanok has also increased due to the Korean Wave craze. Therefore, with respect to the exterior of hanok, which is visually recognized first, the level of experts and ordinary people is grasped through a semantic discrimination scale, and the degree of visual recognition is to be investigated centering on the color image of hanok buildings. This is the process of thinking about how the Korean image should be reflected in the design, and we want to suggest the direction that modern hanok should go. The study compared and analyzed the difference in visual color based on the elevation of the hanok using a 7-point and 5-point scale method for the general public and experts, and utilized the IRI adjective vocabulary scale and the color matching image scale to construct new hanoks with insufficient differences in appearance and shape. It can be applied to design and image preservation and construction of existing hanok.

• 한국가정과교육학회지
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• 제15권2호
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• pp.67-78
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• 2003

본 연구는 대구지역에 거주하는 중ㆍ고등학생 639명을 대상으로 청소년의 소비자의식이 의복구매행동에 미치는 영향을 분석하였다. 연구의 결과를 요약해 보면 다음과 같다. (1) 소비자의식 유형은 권리의식, 소비자정보의식 브랜드지향의식, 책임의식의 4개 요인에 따라 실리지향, 상표지향, 소비자의식지향의 3가지 집단으로 분류되었다. 실리지향 집단은 소비자의 권리의식, 소비자정보, 책임의식은 보통 정도이나 브랜드지향의식은 다른 집단에 비하여 낮게 나타났으며 상표지향 집단은 권리, 소비자정보, 책임의식은 낮으나, 가격과 상표에 대해서는 관심이 높게 나타났고, 소비자의식지향 집단은 소비자의 권리의식이 강하고, 소비자정보를 많이 탐색하며, 가격과 상표를 중요시하지 않고, 책임의식도 높게 나타났다. (2) 남학생에 비하여 여학생들이 소비자정보의식과 브랜드지향의식, 책임의식이 높으며, 한달 용돈이 7만원 이상인 집단은 7만원 미만인 집단보다 권리의식은 낮고, 브랜드지향의식은 높게 나타났다. 아버지가 농림ㆍ 생산직에 종사하는 청소년들이 권리의식은 높게, 소비자정보의식은 낮게 나타났으며, 어머니가 전문ㆍ 행정ㆍ사무직에 종사하는 청소년들은 소비자정보의식이 조금 높게 나타났다. 월평균 가구 소득이 500만원 이상인 가정의 자녀는 다른 집단에 비해 브랜드지향의식이 조금 높게 나타났다. (3) 의복을 구입하는 주된 동기는 필요에 의해 구매하는 것으로 나타났으며, 과반수 정도가 계획구매를 하고 있으며, 주로 의류전문쇼핑몰을 이용하고, 의복에 대한 정보는 ´제품´, ´가족 친구의 조언´에서 주로 얻고 있었다. 의복 선택 시 중요한 요인은 디자인 가격, 어울림 순으로 나타났으며, 구매 후 불만으로 가격, 서비스, 바느질상태를 표시하였고, 실제로 불평행동을 하는 청소년은 42%로 친지나 친구에게 불만스러웠던 점에 대해 불평한 경우가 가장 많았다. (4) 의복구매행동현인의 요인분석에서 구매정보원은 ´중립적 정보원´, ´개인적 정보원´, ´상업적 정보원´, 구매선택은 ´조화´, ´유행´, ´관리성´, 불만원인은 ´외관´, ´품질´, ´서비스´의 3개 요인으로 나타났다. (5) 소비자의식형 집단은 개인적, 상업적 정보를 많이 활용하였으나 상표지향형 집단은 정보원을 중요시하지 않았다. 의복 선택요인으로는 소비자의식 집단은 조화와 관리성을 중시하나 상표지향집단과 실리지향집단을 관리성에 관심이 낮았다. 의복구매장소로 실리지향집단은 양품ㆍ보세점과 의류도매상가를, 상표지향 집단은 의류전문쇼핑몰이나 유명상표 대리점을, 소비자의식지향 집단은 의류전문쇼핑몰이나 상설할인매장을 주로 이용하였으며 소비자의식 집단은 사적, 또는 직접 구매 후 불평행동을 많이 취하고 실리지향 집단은 거의 불평행동을 취하지 않는 것으로 나타났다.

• 한국식생활문화학회지
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• 제35권4호
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• pp.333-341
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• 2020

This study evaluated the perception, consumption behavior, and optional attributes of Korean, Chinese, and U.S. consumers of energy bar products. Data were compared and analyzed by surveying 300 consumers in each country. Significant differences were observed in preference for energy bars according to their nationality, in the order China, the U.S., and Korea. Perception of taste, types and dietary suitability of the products ranked lower for Korean consumers, as compared to consumers of the United States and China. The order dietary fiber, protein, and calcium were the sought-after nutritional requirements of the products. The demand for protein was significantly higher in the U.S. Calcium demand was low in the United States and China, but was very high in Korea, which could be attributed to the low calcium intake of Koreans. Other optional attributes which were closely associated with the purchase and re-purchase decision, included price, taste and delivery period. All three factors were recognized as important options in Korea, whereas awareness of packaging/appearance and brand was not. The taste, nutrients and price in the U.S. ranked high as important optional attributes, while the packaging, external and expiration dates were recognized as low. Unlike Korea and the U.S., important optional attributes for Chinese consumers were determined in the order expiration date, taste, and nutrients, and showed low perception for packaging, appearance, weight, counts, and prices. Evaluating the preference for the main and secondary ingredients, Koreans preferred nuts over grains, Americans preferred dried fruits over nuts, and Chinese preferred nuts and grains; both Korean and American consumers had low preference for dried vegetables. The preference for chocolate was low in Korea and China, whereas preference for jelly was high in China as compared to Korea and the U.S. The intention of purchasing energy bars was significantly lower in Korea than in the U.S. and China. A variety of nutritious functional bars have recently been distributed and sold in Korea, but they are mostly produced in the U.S., which is the largest producer and consumer worldwide. Taken together, results of this study indicate that the demand for nutritional enhancement and preferred materials vary according to the nationality. Hence, it is necessary to develop products that reflect these criteria. Further research is required to analyze the relationship between preference and consumption behavior for each material product developed in the future.

• 유통과학연구
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• 제14권2호
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• pp.47-56
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• 2016

Purpose - The purpose of this study is to investigate the difference in the degree of significance and satisfaction perceived by college students and ordinary consumers on the HMR product attributes. Comparison of the difference on HMR product attributes between ordinary consumers and college students who belong to the current and future consumption groups of HMR will provide information for clear marketing strategies and PR on target consumers from the aspects of companies. Also, overall difference on HMR was investigated through IPA(importance-performance analysis) on significance and satisfaction with each product attribute. This result will provide information to food companies that produce or supply HMR products to be supplemented and improved. Finally, IPA was conducted between groups on product attribute to find which difference exists between groups. This result is also expected to provide crucial information to companies as suggested in the first purpose. Research design, data, and methodology - The procedure of analysis is as follows. First, independent sample t-test was conducted on the significance and satisfaction on HMR product attributes. Second, with using IPA, the significance and satisfaction on HMR product attributes of the respondents were checked to investigate marketing strategy direction on overall HRM products. Third, the difference between generations was verified using IPA on the college student and consumer groups. According to this result, the direction of marketing strategy on HRM products was to be proposed to food companies. Results - It was known that consumers consider HMR product attributes statistically and significantly such as nutrient content(nutrition), country of origin, brand, main raw material, packaging, and awareness of manufacturer. They keep after purchase more importantly than college students who considered only volume and price than consumers. In comparison with the difference in satisfaction on HMR product attributes, the college student group was more satisfied than ordinary consumers only in flavor, condition of food additives, and volume. Also, HMR related food companies must maintain taste, cooking method, manufacturing date, expiration date, and safety on current products continuously. Finally, as a result of analysis from the groups, the attributes such as cooking method, manufacturing date, expiration date, and safety were considered significantly with high achievement by the two groups. It was known that college students considered food texture to be important, but consumers considered storage method to be important after purchasing it. Conclusions - There is necessity to differentiate effectiveness of products when releasing HMR products subject to consumers and college students. The result will give great assistance to the improvement of companies, produce or supply HMR products. It will also provide entry strategies on target groups of companies that are planning for entry. The factors that consumers commonly considered not to be significant were brand, package form(appearance), cooking time, and sale(purchase) location, which were found in the comparison with the groups that awareness about manufacturers and storage method after purchase corresponded to college students and that distribution route corresponded to ordinary consumers.

• 디지털융복합연구
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• 제12권2호
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• pp.151-162
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• 2014

1990년대 중반 국내 유통시장 개방 이후 우리나라 소매업의 가장 큰 변화중의 하나는 외국계 할인점의 등장과 백화점의 급성장이라 할 수 있다. 할인점과 백화점은 우리나라 소매시장의 주류를 이루어온 재래시장이나 슈퍼마켓 중심으로 형성되어 온 유통산업구조 변화를 가지고 왔다. 소매업이 단순히 물건을 구매하는 장소개념에서 즐거움, 행복등 다양한 가치를 제공하는 공간으로 변하고 있다. 따라서 본 연구의 목적은 이론적 실증적 연구를 통해 백화점 쇼핑경험가치가 백화점 브랜드나 이미지에 그리고 충성도에 미치는 영향관계를 파악하는데 있다. 특히 독립변수인 쇼핑 경험가치를 심미성, 유희성, 소비자이익, 서비스 우수성으로 구분하여 내생변수인 브랜드인지도, 브랜드이미지와 최종변수인 점포충성도에 유의적인 영향관계가 있는지를 검증하였다. 국내에 거주하면서 백화점 이용경험이 있는 소비자들을 대상으로 252명을 설문 조사하여, 235명을 분석에 사용하였다. 실증분석은 SPSS 17.0K와 AMOS 17.0을 이용하여 공분산 구조분석을 실시하였다. 그 결과 쇼핑 경험가치중에서 소비자 이익을 제외한 변수에서 인지도와 이미지에 정의 영향관계가 있을 뿐만 아니라, 점포 충성도에 정의 영향을 미치는 것으로 나타났다. 따라서 이 연구를 통해서 백화점 고객들은 단순히 상품을 구매하기 위해서 백화점을 이용하는 것이 아니라, 즐거움과 행복이라는 가치를 얻기 위해서 백화점을 이용하고, 어떤 측면에서 이런 면들이 백화점 이미지나 인지도, 충성도에 더 큰 영향을 준다고 할 수가 있다.

• 한국응용과학기술학회지
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• 제40권4호
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• pp.868-880
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• 2023

본 연구는 발달장애아동을 대상으로 케어로봇을 치료에 활용하기 위해 발달장애 아동의 부모를 대상으로 소셜로봇이 갖추어야 할 기능과 요구 등을 분석하고자 시행한 질적연구이다. 연구대상자는 자녀가 발달장애 진단을 받았거나 1년 이상 특수교육을 시행하고 있는 만 18세 미만 자녀를 둔 주양육자 11명을 대상으로 진행하였다. 면담질문지는 반구조화된 질문지로 구성하여 소셜로봇에 대한 인식, 필요성, 기대, 염려 및 기타 의견 등으로 구성하였다. 면담은 COVID 19로 인해 비대면 온라인 화상 면담으로 이루어졌다. 연구결과, 4개의 주제가 도출되었다. 4개의 주제는 낯설지만 곧 마주할 현실, 능동적인 기능이 탑재된 소셜로봇, 소셜로봇의 외형과 재질에 대한 바람 및 소셜로봇에 대한 염려로 도출되었다. 본 연구를 통하여 양적연구에서는 파악할 수 없었던 주양육자의 소셜로봇에 대한 기대, 제안 등을 파악할 수 있었고 이를 향후 개발할 소셜로봇에 반영할 수 있다면 보다 수용성이 높은 긍정적인 결과를 도출 할 수 있을 것으로 기대한다.

• 한국식품영양학회지
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• 제21권4호
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• pp.572-582
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• 2008

The purpose of this study was to evaluate the perception and preference of Kimchi among the elementary school children. The survey was conducted via questionnaire to 439 elementary school children(224 males and 215 females) who lived in Seongnam. 77.2% of the surveyed children had an affirmative opinion of Kimchi intake. Children regarded Kimchi as traditional, nutritious, healthy, fermented and delicious food. It also revealed that the higher grade($4{\sim}6$ grade) students were more awareness in Korean traditional fermented healthy food as for Kimchi than the lower grade($1{\sim}3$ grade) students. They should eat Kimchi mainly because Kimchi is good for health(82.9%), nutritious food(62.9%), our traditional food(58.3%), and delicious food(41.5%). 73.9% of the children responded that the parents influenced on their consumption of Kimchi, but 16.5% of the children answered that their parents did not meddle. 67.3% of the children liked Kimchi, whereas 5.3% of them disliked it. The preference of Kimchi was significantly higher for lower grade students than for higher grade students. The main reason liking Kimchi was hot taste(60.8%) of Kimchi, and then texture of chewing(59.0%), taste of freshness (29.2%), cool taste(28.7%), and peculiar taste(26.9%) of Kimchi in order. The majority reasons for dislike the Kimchi were salty taste, hot taste, not eat oftenly, smell, appearance of Kimchi in order. The hot taste of Kimchi was the number one reason of their diskike of Kimchi, especially for lower grade students and female students, and it was the most important reason for those also like Kimchi. The children preferred the a little hot taste of Kimchi, properly fermented Kimchi, medium amount of seasoning in Kimchi, and any parts of Baechu in Kimchi.

• 한국의류산업학회지
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• 제20권3호
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• pp.279-286
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• 2018

This study conducted a qualitative research based on interviews with school teachers and instructors operating external activities about how the management of one's own appearance influence the changes in subjective happiness and self-esteem by focusing on maladjusted students of two alternative schools and ordinary middle and high schools in Gyeongsangnam-do province. Happiness refers to a positive emotion that can be felt continuously throughout life such as life satisfaction, good experience, and positive way of thinking. The sense of happiness is the satisfaction that one feels by interpreting and evaluating his or her experience in a positive way and can be defined as the positive emotions that can be felt when one perceives and uses the strengths and resources that he or she has. Although the self-esteem is formed, changed, and developed throughout life, the self-awareness and self-evaluation develop more actively than other stages of development particularly in adolescence, and the adolescents with low self-esteem are faced with more serious behavioral, scholastic, and psychological issues. I hope the results of this study not only help current adolescents at risk to improve their self-esteem but also become a chance to see the issue of adolescents at risk as a part of social issue instead of limiting the issue as personal or domestic issue by expanding the application scope of the results to adolescents in middle schools and high schools who have the potential of going astray in order to approach the issue on the level of the entire society.

• 한국게임학회 논문지
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• 제16권5호
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• pp.131-148
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• 2016

게임의 문화적 위상에 관한 논의는 언제나 다양한 예술 영역들과 비교되고 있으며, 게임의 등장 이후부터 현재까지 지속하고 있다. 같은 기간 동안 게임의 문화적 영향력은 점차 증가한 것에 비해, 대중적 인식은 게임의 예술적 가치를 상당히 저평가하고 있다. 그러나 지속해서 게임이 문화적 영향력을 유지하고 우리 사회에 긍정적인 영향력을 제공하기 위해서는 이러한 평가의 변화가 필요하다. 따라서 게임의 관점에서 자신만의 미적 가치를 증명하는 연구가 요구되며, 이에 대한 사회적 동의를 끌어내야 한다. 본 논문은 게임과 예술의 관계와 다양한 유사성에 관한 논의를 통해 게임의 새로운 미학적 잠재성을 탐구한다. 게임아트와 아트게임의 현황 분석을 통해 예술적 관점에서 게임에 대한 견해를 살펴본다. 그리고 이 견해와 견주어 게임적 관점에서 게임의 미학적 대상과 그 가치를 알아본다. 마지막으로 정보미학과 생성미학의 특성을 기반으로 게임미학에 대한 이해를 돕는다.