• Title/Summary/Keyword: apparel Product

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A Study on the Effect of Clothing Consumption Value on Service Quality of Internet Apparel Shopping Mall (의복소비가치가 인터넷 의류쇼핑몰의 서비스품질 평가에 미치는 영향에 관한 연구)

  • 류은정
    • Journal of the Korean Society of Costume
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    • v.52 no.3
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    • pp.161-169
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    • 2002
  • The purposes of this study were to investigate effects of the clothing consumption value on the service quality and to examine the determinant factors on the attitude of interned apparel shopping. The data were collected from 227 female adults using questionnaire. Using SPSS 9.0 package. Cronbachs $\alpha$, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows. 1. Clothing consumption value was composed of 5 factors : fashion value, social value, functional value, personality value, and emotional value. 2. Clothing consumption vague had direct effects on the service quality of internet apparel shopping mall. The service quality was perceived as reliability, advantage. responsibility, product assortment, tangibles, and rapidness. 3. Consumer characteristics such as age, household income. experience of internet shopping. and web search ability, clothing consumption value. and product assortment of the service quality had significant effects on the attitude of internet apparel shopping.

A Study on Classification of Apparel Product Quality Characteristics Based on Customer Satisfaction (고객만족에 기초한 의류제품 품질특성분류에 관한 연구)

  • Ahn, Min-Young;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.5 s.164
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    • pp.765-776
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    • 2007
  • Customer expectations and requirements for products play an important role in product planning for companies and decision making process for the consumer. These expectations are expressed by product qualities that consumers consider important when they purchase. Therefore, to identify quality elements that reflect consumer requirements would be a useful guide for companies. The purposes of this study are to find out quality factors of apparel product, to identify apparel product quality elements using Kano's theory, to find attributes of product which improvement are required. Women over 20 years-old from metropolitan areas in South Korea participated in the study and a quota sampling method was used. A questionnaire was arranged with four separate subject sections, importance of quality, Kano's questionnaires, and demographics. Data from 525 questionnaires were used for the statistical analysis. The results were as follows: Six dimensions of product quality(i.e., usefulness, performance, aesthetic, symbol, individuality and appearance) were identified. According to Kano's quality elements, performance was categorized into must-be quality which could lead to product dissatisfaction. Usefulness and appearance were categorized into one-dimensional quality which lead to both satisfaction and dissatisfaction. Aesthetic, symbol, and individuality was categorized into attractive quality which could lead to satisfaction. Findings of this study provide both industry and academic researchers with a guide to increase customer satisfaction in the product development process.

A Study on the Design of a Textbook for an Education of Korean Apparel Merchandisers. (한국 어패럴 머천다이저 육성 교재 체제 수립에 대한 연구)

  • 유연실;오현정
    • Korean Journal of Human Ecology
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    • v.3 no.2
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    • pp.101-111
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    • 2000
  • The purpose of this study is to examine needed abilities of Korean apparel merchandisers and to propose a basic design of textbook for an education of Korean apparel merchandisers. For this purpose. the role and needed abilities of Korean apparel merchandisers'. and the contents of other textbooks under same topic were examined. Data of Korean apparel merchandisers'abilities to execute their role were collected by interviewing 7 apparel merchandisers who work for major Korean apparel manufacturers. Korean apparel merchandisers are expected to have following abilities : comprehensive and analytic Judgement. knowledge of clothing and textiles. deep understanding of the apparel market, budget planning and accounting. cooperation in the execution of tasks, ability of summarizing data, healthcare, and computing skills. The textbook is divided into five parts. The titles and brief description of them are as follows : Part I - Introduction Basic concept and composition factors of apparel merchandising and the role of apparel merchandisers in Korean apparel industry will be discussed. Part II - Apparel Merchandising Environment The structure of apparel manufacturers and apparel industries In Korea. other environmental factors, and apparel consumer behavior will be investigated. Part III - Apparel Market Analysis Market segmentation. brand evaluation, product positioning. target market strategies, and market research will be investigated. Part IV- Apparel Merchandising Apparel merchandising processes will be introduced and explained in detail. Part V - Global Apparel Merchandising Global apparel merchandising environment and strategies. and global sourcing and marketing will be discussed.

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Influence of time pressure on the purchase decision making process in apparel shopping

  • Moon, Ji-Young;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.117-128
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    • 2013
  • Studies show that time pressure affects the purchase decision-making process of consumers. However, in the case of apparel shopping, few studies have looked into the influence of time pressure on the purchase decision-making process. This study aims to determine how perceived time pressure in apparel shopping, time pressure situations, and product type and the interactions between these variables influence the clothing purchase process. An empirical study was conducted among males and females in their 20s and 30s. Perceived time pressure in apparel shopping was measured using four items. Time pressure situations and product types were given in the form of scenarios. A $2{\times}2{\times}2$ experimental design was used, and perceived time pressure in apparel shopping, time pressure situations, and product type were used to create eight different situations. The dependent variables included decision-making speed, anticipated regret, and anticipated purchase satisfaction. Data from 512 subjects were collected through an online data collection. Results showed that the high perceived time pressure group and the shopping situation with time pressure involved a significantly high level of decision-making time, anticipated regret, and anticipated purchase satisfaction. Marketers must understand the real-time pressure situations of consumers.

The Effect of Clothing Interest and Fashion Innovativeness on Olfaction of Apparel Product

  • Yoh, Eun-Ah;Lee, Kyu-Rye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.1033-1041
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    • 2010
  • This study investigates the combined effect of clothing interest and fashion innovativeness on dimensions of scent quality (pleasantness, intensity, familiarity, and congruency) to understand which dimensions of scent quality have significant positive effects on the appeal of scented apparel products. The survey data were statistically analyzed. A structural equation modeling using LISREL was conducted to test the model. Results indicate that clothing interest has a significant impact on scent quality attitude. Positive evaluations of the product were most strongly influenced by the pleasantness quality of the scent. Intensity and familiarity were factors that affected the approach of consumer responses toward scented products. Congruency was not a significant scent quality in generating positive responses for apparel products among consumers.

Analysis of components of the Main Page in the SOHO Internet Apparel Shopping Malls - Comparative Analysis of Women's and Men's Malls -

  • Jang, Eunyoung
    • Journal of Fashion Business
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    • v.17 no.3
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    • pp.99-108
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    • 2013
  • The purpose of this study is to do a detailed analysis of the layouts and components of the main pages of the SOHO malls, which serve as its display window, and in turn, find a successful strategy for SOHO malls in the over saturated Internet shopping mall market. To analyze the components and layout of the main page of the SOHO Internet apparel shopping malls, top 50 Internet apparel shopping malls for woman and top 50 Internet apparel shopping malls for man, ranked within Internet shopping mall were selected. Data were collected from the coding sheets surveyed on the Internet apparel shopping malls for one month (September 2012). The result showed different patterns in various aspects between women's and men's malls. 1) The men's malls used product pictures more frequently in their main pages than the women's malls 2) The sections for jewelry and beauties were usually included in men's apparel shopping malls. 3) Men's malls usually had a rather crowded layout with numerous banners in order to expose their promotional items to the fullest. 4) men's malls provided a more detailed promotional and product information regarding the display items on its main pages. 5) Women's malls had a wider range of price distribution and generally higher prices.

A Study on the SCM Activities Depending on General Characteristics in Fashion Enterprise -Focused on the Supply Chain of Apparel Manufacturers- (패션 기업의 일반적 특성에 따른 SCM 활동에 관한 연구 -어패럴업체의 공급 사슬을 중심으로-)

  • Hong, In-Sook
    • The Research Journal of the Costume Culture
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    • v.13 no.1
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    • pp.18-33
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    • 2005
  • The purposes of this study were to investigate the difference of the SCM activities in the general characteristics of fashion enterprises and to inquire out the general characteristics affecting the introduction of SCM. The characteristics of apparel manufactures were also compared through the cluster analysis of the SCM activity levels of apparel manufactures. Through questionnaire survey, a total af 214 data - 123 from 64 apparel manufacturers, 46 from 40 fabric suppliers and 45 from 4 retailers - were used for analysis. The analysis on the relation between the SCM activity levels and the general characteristics of fashion enterprises showed that the SCM activities were affected by product assortment pattern and SCM introduction level for fabric suppliers, production method, product assortment pattern, business type and SCM introduction level for apparel manufacturers, and SCM introduction level for retailers. The cluster characteristics related to the SCM activity levels of apparel manufacturers showed that the clusters with higher level were tending to doing business internationally and trying to manufacture in a small lot in variety. The higher level clusters also revealed relatively low in the occupation ratio of fashion goods and high in quick response ratio compared to the lower level clusters.

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Effects of Contemporary Cultural Apparel Attributes on Consumer Response towards Consumer Behavior (현대적 문화 의류상품 속성에 따른 소비자 반응과 소비자 행동)

  • Chae, Heeju;Lee, Soyeon;Ko, Eunju
    • Journal of the Korean Society of Costume
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    • v.66 no.5
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    • pp.1-15
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    • 2016
  • Within globalization of fashion business Korean culture is affecting fashion business. Although Korean culture is creating new content and economic value presently, the research on Korean fashion culture has been limited. Therefore, this study has identified attributes influencing cognitive, affective response as well as consumer preference and purchase towards contemporary Korean culture clothing. This study aims to do the following: (1) examine the effect of the identified contemporary cultural apparel product attributes on cognitive, affective response (2) Analyze the effect of cognitive, affective response on preference and purchase intention (3) Determine the relationship between preference and purchase intention. This study result defines the importance of studying contemporary cultural apparel product attributes for better fashion marketing business in the fashion and cultural field to attract consumers.

Fashion cultural product design applying cultural resources of Iksan (익산지역 문화 자원을 활용한 패션 문화상품 디자인 개발)

  • Kim, Hye Kyung;Chu, Mi Kyung;Hong, Jeong-Hwa;Jeon, Hee-Kwan
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.555-564
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    • 2014
  • This study aims to develop motifs and patterns for fashion cultural product designs in order to promote the Iksan Seodong Festival, which is the most representative festival in Iksan region. The motifs and patterns developed in this study can be used to introduce the distinct traditional culture depicting the legendary Seodong tale. This study used Adobe Illustrator CS4 and Adobe Photoshop CS4 to reconstruct the lotus motifs found from the green-oiled-lotus-motif rafter tile, the atrifact from Iksan Mireuksaji Museum. This lotus motif and the motif based on the Iksan City's logo were applied to a repeating pattern with colorways using the CMYK found from the Iksan city's logo. A total of 24 product designs, including 8 necktie designs, 8 scarf designs, and 8 T-shirts designs, were presented for fashion cultural products. The designs developed in this study can promote not only the local Iksan culture but also the national image of Korea on a global scale.

The Effect of Consumer's Objective Knowledge, Subjective Knowledge and Involvement of Apparel on Product Attribute Evaluation (소비자의 객관적 지식, 주관적 지식과 관여가 의류 상품 속성 평가에 미치는 영향)

  • Lee Ji-Yeon;Park Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.818-828
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    • 2006
  • The purpose of this study was to clarify differences in the product attribute evaluation in relation to the objective knowledge, subjective knowledge and involvement of apparel. The measurement instruments were developed by researcher on the basis of previous studies in the same field. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Involvement was related to the consumer knowledge and the knowledge influenced evaluation of intrinsic attributes, social attributes, and economic attributes. 2. The dimensions of objective knowledge significantly influenced intrinsic attributes and economic attributes. The dimensions of subjective knowledge significantly influenced intrinsic attributes, social attributes and economic attributes. 3. Apparel involvement significantly influenced intrinsic attributes, social attributes and economic attributes. Consumers who have higher interest in apparel product but not in trends considered intrinsic attributes more importantly, whereas consumers who care trends considered social attribute more.