• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.11a
• /
• pp.26-29
• /
• 2007

By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.31 no.4
• /
• pp.703-712
• /
• 2002

This study was carried out to examine the interest in menu and food purchase of housewives living in Yosu, Chonnam. The survey was conducted by questionnaire including question about general characteristics of the subjects, meal planning and food purchase from October to November in 2000. The major general characteristics of subjects are summarized as follows: The forties was 39%, having a job was 44.5%, a high school education was 53.0%, and 1~2 million won in monthly household income was 50.1%. A couple with children was 75% and a 3~4 headed family was 57%. An apartment resident was 67% and one's own house was 67%. The higher the education level was, the higher the percentage of menu preparation and necessity was significantly (p<0.0001). On grocery purchase, the percent of planned purchase was higher than that of impulse purchase, which was higher in housewives without a job. The subject's favorite place for grocery purchase was a traditional market. The higher the age of subjects and the lower the education level of subjects were, the higher the grocery purchase at a traditional market was. However, the younger subjects and subjects with higher education level preferred to purchase groceries in a mart stores in an apartment, and supermarkets in order (p<0.0001). The factors to be considered during purchasing grocery were freshness of materials, price, nutrient, and taste in order. The results of this study showed that it is necessary to educate older person for importance of planning menu and encourage housewives with a job to plan grocery purchase to provide nutritionally adequate meals at reasonable coast.

• Korean Journal of Organic Agriculture
• /
• v.8 no.1
• /
• pp.49-67
• /
• 1999

This paper focussed to find out the consumer appraisement and purchase consciousness on organically grown products since public pay more and more attention on organic food and market for organic products has been grown very rapidly. It is intended to deliver the necessary information at first time in Korea to the policy maker for environmentally sound agriculture, establishment for marketing strategy and consumer movement related with it. 66.2% of investigated consumer ever purchased the organic products, and they are inhabitant in apartment complex, belongs to high income group and eldly people, and used to buy frequently at 45.8%. For the reason why they choose the organic products ; 84.7% for health and safe, 48.6% for taste. But the reason why they not choose the organic products ; 56.7% for unconvenient to shop an organic food, 51.4% for expensiveness. On the purchasing the consumer mainly rely upon the certification label(67%), the marketing place(29.6%) and information and recommendation of shopkeeper(23.6%). Korean consumers intend to buy an organic products if variable products and crops are offered in the market and offered at reduced price. The group purchased intensively the organic goods appraise for an organic products positively, and group who do not express any careless intend never to purchase an organically grown products because of its high price. Consumer indicated the support policy and action program by government(69.2%), research & development on organic agriculture and its extension activity(48.8%) are necessary to stimulate an organic agriculture in Korea.

• Journal of the Korea Convergence Society
• /
• v.9 no.3
• /
• pp.241-247
• /
• 2018

The purpose of this study is to investigate the relationship between the residential satisfaction and the residential satisfaction in the residential environment. For this study, we analyzed the main factors of occupancy satisfaction by integrating previous studies on brand and housing and purchase intention, developing a research model based on the theoretical study on occupancy satisfaction, and establishing a research hypothesis. The results of this study are as follows: First, the relationship between first brand image and occupancy satisfaction is statistically significant. Second, the relationship between residential satisfaction and residential satisfaction is significant. In addition, the relationship with prices acting as parameters is analyzed to be somewhat significant. Therefore, this study is expected to provide not only useful information in the relationship between apartment supplier and consumer, but also provide basic information on similar research. Therefore, this study is expected to provide not only useful information in the relationship between apartment supplier and consumer, but also provide basic information on similar research. However, due to limitations such as selection of control variables and analytical errors, future research should be conducted through development of more comprehensive and valid indicators.

• Journal of the Korean housing association
• /
• v.21 no.6
• /
• pp.11-18
• /
• 2010

The aims of this study were to grasp the real condition state and clarify the characteristics and influence of pollutants on the indoor air pollution in occupied apartment units. The research method was to measure the pollution levels of indoor air pollution, and investigate characteristics of the pollutants such as the outdoor environment, elapsed time after construction, finished materials, temperature, relative humidity, space extension, purchase with furniture and electric appliances, built-in closets, and method for cleaning the air. And these were made a comparition between industrial and residential area. The VOCs and formaldehyde concentration in indoor air were measured the 6 household in residental area and 5 household in industrial area. In conclusion, the concentration such as benzene, ethylbenzene, toluene, xylene, styrene showed the pollution state within permissible levels, however formaldehyde concentration has need a lot of attention as ever. And it turned out that the influence with reference to emission from building materials on indoor air pollution lessened under 18 months elapsed time after construction.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 1991.09a
• /
• pp.19-28
• /
• 1991

The present state of possesion of durable consumer's goods in on family in Korean is could be similar with that of about 25 years ago in Japan. Korea meet a period of high rate of economic growth, Japan had already experienced this 25 years ago. It would be important to predict and plan the storage space in the planning house since purchase of durable consummers' goods increase greatly as the rapid economic growth. In order to grasp the dweller's way of thinking and an attitude of living in small size house in Japan, questionaire owe prepared focusing on the "small space", possession of excess living goods and dweller's state of living. From the analysis of the answers for questionaire, the result is as follows. (1) Most of dweller's conclude that the reason of the disorder in their house is that their house in too small, so that they think the part of thier living goods must be disposed. This concept is also available even when they buy new living goods. (2) Disposal of living goods not in use, restraint of buying those are considered inevitable. In addition, changing of place of furnitures is also introduced. (3) The dweller living under 50m2 area dosen's not consider the disorder the house by the living goods. they have interest in how the tradition could be kept their home.

• Journal of the Korean housing association
• /
• v.27 no.3
• /
• pp.1-9
• /
• 2016

It is essential to maximize the advantages of long-life housing in consideration of the occupants' demands in order to promote the construction of long-life housing. The diverse plan types with flexibility should be developed based on those demands. Therefore, this study aims to review the level of awareness of long-life housing, and identify the customer needs by conducting the survey for the preference to pre-defined plan types. The results of survey are as follows: 1) Despite the enforcement of the Long-life Housing Certification System in 2014, the recognition among the customers about the long-life housing is still on the low level as shown in that 79.9% of respondents were not aware of the long-life housing; 2) For three alternative plan types, 78.5% on the integration type in front, 63.1% on the moving kitchen type, 47.0% on the Divided Housing type had intention to change; 3) 68.9% of the total are willingly ready to purchase the long-life housing under the condition of no difference in price between normal apartment and long-life housing. The less the number of family members is, the bigger this ratio of positive purchase intention is. Reflecting these results into the designs is expected to contribute to the enhancement of customer satisfaction as well as the diffusion of long-life housing.

• Korean System Dynamics Review
• /
• v.12 no.2
• /
• pp.5-36
• /
• 2011

Seoul citizens are currently suffering from high housing price. Home prices have risen more rapidly than salaries so owning a housing unit (apartment, condominium, or single-family home) in Seoul is becoming more difficult than ever. Therefore, this research examines the behavior of average Seoul citizen in owning housing unit in Seoul, Korea, particularly in terms of the length of time required to afford a house unit. This research estimates that it will take about 18.75 years in maximum after getting a job (12.75 years after purchasing the housing unit) to own housing unit in Seoul that is currently valued at $300,000 where the growth rate of income is 2.97% and consumption price increases at a rate of 2.95% per annum. Finally in this research, the optimal growth rate of housing price is estimated ranged from 3.5 to 4.0% minimizing the loan payoff period.

• Korean Institute of Interior Design Journal
• /
• no.9
• /
• pp.134-138
• /
• 1996

The purpose of this study was (1) to examine how people modify and replace the built -in storage furniture in apartments, (2) to identify the problems of the built-in storage furniture and user satisfaction according to the size of the apartments, and (3) to suggest the better built-in furniture design based on the results of the study. Questionnare survey method was used , and the S-APT residents in Suwon and Bundang were selected for this study. The results were analysed by X^2$-test, T-test , F-test, frequency and percentage. It were identified that (1) the residents were not satisfied with their built -in storage furniture by its size and inside composition even in the new apartments, and (2) they tend to modify or purchase new one and these tendency was increased by the floor area increased.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.2
• /
• pp.47-60
• /
• 2017

Car sharing, which is considered as a good example of innovation in the transportation sector, is a type of use in which a plurality of people share a single vehicle for a short period of time. It is divided into various types, NFP (Not For Profit) operated by a non-profit organization, B2C (Business to Customer), which is operated by a company, and Peer to Peer (P2P), which is directly connected to an individual. Among them, P2P car sharing is a method of sharing personal vehicles owned by individuals. It has the merit of reducing traffic congestion and providing for efficient traffic demand management by reducing the purchase rate of additional vehicles and minimizing the number of idle ones. This study examines the introduction of P2P car sharing in order to develop a traffic demand management policy and facilitate the transition to a sustainable transportation system. The spatial extent of the study consisted of apartment complexes in Seoul. In apartment complexes, it is possible to minimize the level of expenditure, such as operating expenses, by utilizing the APT management office and there is no difficulty in securing the necessary parking space. Therefore, apartment complexes were selected as the spatial range.