• Title/Summary/Keyword: and accessibility

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Effect of marketing communication and channel accessibility on brand equity in a game industry (마케팅 커뮤니케이션과 유통 접근성이 게임 브랜드의 자산가치에 미치는 효과)

  • Lee, Hyungil;Kim, Ji-Hern
    • Journal of Korea Game Society
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    • v.21 no.6
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    • pp.3-12
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    • 2021
  • In this study, we verified the relationship of major variables that affect brand awareness, brand image and brand loyalty in the game industry. Six hypotheses for five variables were established and tested using K-BPI data. Distribution accessibility had the only significant effects on brand awareness, whereas marketing communication and distribution accessibility had significant effects on brand image. Only the brand image had a significant effect on brand loyalty. Brand communication to improve brand image and distribution to promote experiential marketing seem to be important.

A Study on the Spatial Accessibility to the Psychiatry Department in General Hospital and Its Relationship with the Visit of Mental Patients (종합병원 정신건강의학과에 대한 공간적 접근성과 외래 의료이용 분석)

  • Dong, Jae Yong;Lee, Kwang-Soo
    • Health Policy and Management
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    • v.27 no.4
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    • pp.315-323
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    • 2017
  • Background: This study was purposed to analyze the effect of spatial accessibility to the psychiatry department in general hospital on the outpatient visit of mental patients. Methods: Data was provided from the Statistics Korea and Statistical Geographic Information Service, National Health Insurance Service, Health Insurance Review and Assessment Service, and Korea Transport Institute in 2015. The study regions were 103 administrative regions such as Si and Gu. The 103 regions had at least one general hospitals with a psychiatry department. The number of outpatient visit of mental patients in regions was used as the dependent variable. Spatial accessibility to mental general hospital was used as the independent variable. Control variables included such as demographic, economic, and health medical factors. This study used network analysis and multi-variate regression analysis. Network analysis by ArcGIS ver. 10.0 (ESRI, Redlands, CA, USA) was used to evaluate the average travel time and travel distance in Korea. Multi-variate regression analysis was conducted by SAS ver. 9.4 (SAS Institute Inc., Cary, NC, USA). Results: Travel distance and time had significant effects on the number of outpatient visits in mental patients in general hospital. Average travel time and travel distance had negative effects on the number of visits. Variables such as (number of total population, percentage of aged population over 65, and number of mental general hospital) had significant effects on the number of visit in mental patients. Conclusion: Health policy makers will need to consider the spatial accessibility to the mental healthcare organization in conducting regional health planning.

Accessibility to Public Service Facilities in Rural Area by Public Transportation System (농촌지역의 대중교통을 이용한 공공서비스시설 접근성 분석)

  • Jeon, Jeongbae;Kim, Solhee;Suh, Kyo;Park, Meejeong;Choi, Jinah;Yoon, Seongsoo
    • Journal of Korean Society of Rural Planning
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    • v.22 no.4
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    • pp.1-11
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    • 2016
  • Public transportation is public service that is contributed to the convenience of the public. However, opportunity for public services in rural areas is weaker than the chance in urban areas. The purpose of this study is to evaluate accessibility of various public facilities using public transportation. To evaluate the accessibility, we calculate the various time from community center to the nearest bus stop, walking time, riding time in bus, and waiting time for transfer. The results of this study ares as follows; (1) Villages occupy 19.8% in rural areas that walking time from community center to the nearest bus stop takes over 10 minutes in integrated Chungju-si; (2) The average speed is 21.9 km/hr estimated to departure and arrival time of bus route; (3) The accessibility time from community center using the average bus speed takes 15.43 minutes to public facilities, 35.15 minutes to emergency center, 8.70 minutes to medical center, 9.70 minutes to elementary school, 16.26 minutes to middle school, and 22.61 minutes high school; (4) The transfer time of public transportation takes 13.46, 21.96, 10.48, 7.78, 11.11, 16.10 minutes to public facilities, emergency center, medical center, elementary school, middle school, and high school, respectively; (4) Traffic accessibility using bus vehicles in the East and South Chungju-si is lower than areas in the West and North Chungju-si. Some villages surrounding public offices (eup-myeon office) which have a high density of population, indicate a high traffic accessibility.

The Effects of Distance-Accessibility to the Complex Shopping Mall of 'Lotte Mall-Suwon' on the Prices of Its Neighboring Apartments within the Gwonseon-gu of Suwon City (복합쇼핑몰 '롯데몰 수원점'에 대한 거리 접근성이 수원시 권선구 내 인근 아파트가격에 미친 효과)

  • Jeong, Jun Ho
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.4
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    • pp.576-591
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    • 2019
  • This study attempts to analyze the effects of distance-accessibility to the complex shopping mall of 'Lotte Mall-Suwon', located at the old central and catchment district of the Suwon station in the Province of Gyeonngi, on the prices of its neighboring apartments within the Gwonseon-gu of Suwon City by using the hierarchical and linear-difference in difference regression method. The results of the analysis are as follows. First, before construction the effects of distance-accessibility show the U-shaped pattern, suggesting that the negative external effects of noise and traffic congestion around the Suwon Station affected the prices of its neighboring apartments within the Gwonseon-gu of Suwon City. Second, the effects of distance-accessibility at different times, such as the construction period and after the opening, are statistically significant only in the latter, indicating the reverse U-shaped pattern unlike before the opening. This means that after the opening of the complex shopping mall its external effects as a leisure and convenience space have a positive effect on the prices of its neighboring apartments within the Gwonseon-gu of Suwon City. Third, the effects of distance-accessibility is at an inflection point around 1.6-1.7 kilometers, which means that the U-shaped distance-decay pattern before construction, while the reverse U-shaped pattern is shown after the opening of opening. The latter implies that apartments that are very close to the mall within the Gwonseon-gu of Suwon City enjoy relatively small positive externalities. Therefore, they are exposed to some negative external effects of noise and traffic congestion, but apartments with some distance apart within the Gwonseon-gu of Suwon City maximize those positive externalities. These results suggest that the effects to distance-accessibility are different from location to location.

Chronological Analysis on the Accessibility Change of Outdoor Space in Apartment Complexes in Cheonan City Using Space Syntax (공간구문론을 활용한 천안시 아파트단지 외부공간의 시기별 접근성 변화 분석)

  • Lee, Ki-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.12
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    • pp.32-41
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    • 2017
  • This study examined the arrangement attribute of each component based on the relationship among the components using space syntax at the entire complex level when analyzing the outdoor space of an apartment complex in Cheonan and as a preliminary study. The accessibility change in the access space to each space and to the facilities were examined based on a resident walking in the perspective that the outdoor spaces of the apartment complex are one spatial structure connected together. The space was divided into a total of 5 periods and the access space to the facilities and spaces located in outdoor space of the apartment complex were established as the unit space. In this study, a total of 6 analysis items were established: main complex access space, main building access space, shopping mall within complex, control office/center for senior citizens, children's playground, and resident sports facilities. In the analysis, the following conclusion was obtained. First, the accessibility to the main complex access space was high over almost all periods and the main building access space generally showed low accessibility. Second, the shopping mall showed a tendency that the closer the period, the more the accessibility is increased. Third, the control office/center for senior citizens, which can be considered as a common resident space and the children's playground out of the resident sports facilities, showed an exceptional tendency, the integration order was constantly high without a large change by the period and the control office/center for senior citizens showed the tendency for a high integration order, indicating that it is planned mainly in a location with good accessibility.

A Study on Social Service and Information Accessibility of Female Marriage Immigrants in Korea (결혼이민자의 사회서비스 및 정보의 접근성에 관한 연구)

  • Lee, Yong-Jae;Bae, Hwa-Sook
    • Journal of Korean Library and Information Science Society
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    • v.39 no.4
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    • pp.479-504
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    • 2008
  • A female marriage immigrant is one of the most remarkable group as Korea entering a multicultural society. It is necessary that they get various supports to become a part of our Korean society, and social services and information accessibility are really important things to give them such supports effectively. This research focused on the problems that female marriage immigrants are facing in their marriage life and a process of adaptation in Korea. This research analyzed the actual conditions and the differences of social services and information accessibility classified by the problems female marriage immigrants are facing, their nationality, and their residence. On the basis of the results, this research provided the ways to raise the level of social services and information accessibility and also optimize social services for them.

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Accessibility of Medical Care in an Elderly Population (일부 지역사회 노인들의 의료서비스 접근성에 관한 조사 연구)

  • Cho, Kyung Soon;Lee, Hiyn Ju
    • Korean Journal of Adult Nursing
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    • v.12 no.4
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    • pp.641-653
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    • 2000
  • A quantitative descriptive survey was conducted to assess the needs of elderly people in relation to accessibility of medical care. Identifying their functional status was done and accessibility of medical care was ascertained. Using a convenient sampling method, 856 elderly aged 65 and over in Taejon-city participated. A multi-dimensional questionnaire containing sections on health status, Activities of Daily Living(ADLs) and accessibility of medical care in terms of use, time, distance, transport, cost and feeling at ease was developed by the researchers of this study to collect data. Data were collected between October and December, 1999. In general, the result of the self-reports from this study found that approximately 40% of participants had difficulties with their health status and ADLs while about 45% of the population did not access medical care. The majority of respondents stated that they had no difficulties with time distance and transport to access medical care. About two-thirds of the respondents felt that they had many or some difficulties with expenses and strategies for emergency to access medical care. Even though these findings need to be generalized, several recommendations for appropriate medical care delivery for the elderly still can be outlined from the study findings. Recommendations suggested are: To identify impediments to access medical care in emergency in elderly people and to remove those factors preventively are required. Responsible governmental involvement for solving problems of the medical care cost and additional costs in relation to separation of dispensary from medical practice for the elderly is required. More constructive and practical uses of public health community centers are recommended.

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Evaluation of Accessibility to Multi-household$\cdot$Multi-studio Type House for Developing Senior Congregate Housing (노인공동생활주택 개발을 위한 다세대$\cdot$다가구주택의 접근성 평가)

  • Seo Ye-Young;Hong Hyung-Ock
    • Journal of Families and Better Life
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    • v.23 no.6 s.78
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    • pp.67-77
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    • 2005
  • The purpose of this study was to evaluate the accessibility of existing multi-household multi-studio type house for developing Senior Congregate Housing. At present, in Korea, 'the Act of Promotion of Convenience and SEcurity for Disabled, Aged, Expectant Mothers, etc.' is applied to only public facilities. Therefore, this study evaluated 7 units -2 multi-household house and i multi-studio type house- in order to grasp the problems caused if the aged would dwell in that type of house, by the items of 'manual for improving the residency of the disabled' which was stipulated by the act above. The data was collected from May to June, 2005. The results were as follows: Firstly, the main entrances, exits and width of stairways had narrow spaces, the handles and bars did not conform with the terms presented in the manual above. Front doors should be opened like a bay for wheelchair use. Secondly, additional lighting apparatus and furniture should be added properly Thirdly, there were several inconformity to the manual for bathroom: improper handles, inadjustable washing-stands, unavailable spaces in front of toilet bowls, and out-of-place showers and taps. Finally kitchen cabinet design improper for wheelchair user. In conclusion, accessibility of existing multi-household or multi-studio type house was not good enough for the aged reside in. Those insufficiencies suggest that more specified standards to enhance accessibility to develop senior congregate housing should be added.

Development of Contents to Improve the Web Accessibility for People with Visual Impairments (시각장애인의 웹 접근성 향상을 위한 콘텐츠개발)

  • Son, Seung-Hun;Park, Doo-Soon;Hong, Ming
    • The Journal of Korean Association of Computer Education
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    • v.11 no.2
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    • pp.45-53
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    • 2008
  • Since people with visual impairments are mostly hard to access the Internet they have been neglected from the information-oriented society. Therefore, the contents which consider the web accessibility to readily access to the web by people with visual impairments are an essential component. In this paper, we developed the contents to improve the web accessibility for people with visual impairments. To provide easy access to the web by people with visual impairments, we analyzed the existing web sites for blind people and considered a concise design, and hierarchical structure. Using the PHP, CSS, and Javascript, the necessary functions for the visually handicapped such as focusing, shortcut key, and text equivalent are implemented. The results which are tested by blind users prove the efficiency of the proposed contents.

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A Study on the Web Accessibility Evaluation of Public Libraries in Seoul (서울시 공공도서관 웹 접근성 평가에 관한 연구)

  • Kang Soon Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.39 no.2
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    • pp.237-258
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    • 2005
  • Internet Website has become part of daily life. The public library tends to use the website for the information service and the public relations as well. This study aims to evaluate the Web Accessibility for improving universal services in five public libraries website, Seoul Area. Accessibility testing are used two method, that is A-Prompt analysis and HTML Validation Evaluation. The results of evaluation showed that they have been in error. Finally this study well be used for web accessibility in library website.