• Archives of design research
• /
• v.15 no.4
• /
• pp.307-316
• /
• 2002

Metaphor thinking is a kind of intuitive thinking and plays a central role in design process. But there are not many researches on this topic because it happens in designer's mind during design problem solving. In this paper, we considered cognitive aspects of metaphorical thinking as they cropped up in the process of design concepts development. As a method of cognitive experiment we used a protocol analysis of the design review reports. At the end of this research we concluded that metaphorical thinking is engaged in restructuring of new frames and reconciliation of conflicting frames for the development of new design ideas and concepts. This role of metaphorical thinking makes the design thinking divergent and the design process creative.

• Archives of design research
• /
• v.16 no.1
• /
• pp.297-304
• /
• 2003

The purpose of this study is to explore and understand correlation between an appearance of the web-graphics and rhetorical analysis. This paper was adopted semiotic approaches and four rhetorical tropes as follows metaphor, metonymy, synecdoche, irony. The web-graphics are parts of the web-contents that are increased continuously in the web-space these days. To investigate cgaracteristic of individual web-graphic this study selected semiotic framework and analysis meaning of the rhetorical tropes. The results of this study can be founded as follows: · Rhetorical graphics we produced linguistic features between human and signs for the fundamental characteristic of the signification. · Rhetorical graphics offer to the users the due of the decoding precesses through the narrative structures to symbolic schema. besides, these are operated limited framework of condensation and displacement. · The web-graphics participate human's recognition processes and rhetorical codes in order to investigate the sign-vehicle of the deep-structures.

• Cartoon and Animation Studies
• /
• s.24
• /
• pp.155-172
• /
• 2011

The purpose of this study is to analyze the gesture features on the personalities of Navi characters in . In order to analyze the personality type of characters, the study applied the classification of Enneagram based on script of . The character features are classified according to character types, then the metaphorical character of the expression is obtained through gesture analysis in . Thus, it is possible to set up characters that fit its personalities in Contents of digital image. Also this study suggests creation of attractive characters and expression methods with gesture based personality.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.159-166
• /
• 2013

This paper aims to not giving one time pleasure nor curiosity, but applying and sharing philosophical discourse for contemporary citizens with reflectivity in a realm of media art. This paper shows the result from the class which the author conducted with philosophical discourse, case analysis, ideation and progress into practical works. Through the process of doing ideation and realization of media art work with students, this paper shows that theory and practice can be harmonized and penetrated into deeper level with diverse interface experiments.

• Korean journal of communication and information
• /
• v.43
• /
• pp.314-358
• /
• 2008

This study examined how the meaning of news stories covering the split of national opinion was constructed in the media to represent social conflicts. To clarify the function of the term 'split of national opinion' as an ultimate term, this study examined the meaning of the term in the context of both text and society. Ten newspapers were included in the content analysis. The frequency of words used for the purpose of metaphor and equivalent in describing the split of national opinion was calculated to determine their meaning in the textual context. The frequency of incidents and subjects involved in allegedly causing the split of national opinion was calculated to determine their meaning in the social context. The results of this study are summarized as follows: First, the term 'split of national opinion' was coined by the newspapers as a metaphor of disease, disaster, and cost. The attitudes or the ways in which the split of national opinion was dealt with were generally negative and passive. Second, the term 'split of national opinion' was dealt with an equivalent status of such terms as national policy, national loss, societal problems, and ideology. Third, each newspaper reported that the split of national opinion had been caused by certain subjects, which indicates that each newspaper had its own position of viewing who was the key player in splitting the national opinion. The implication was also discussed that the use of the ultimate term would incur the unbalance of power between participants and the existing players, which would make individuals or groups who were involved in the social actions excluded and make the newspapers exercise the rhetorical power as news media.

• Korean journal of communication and information
• /
• v.39
• /
• pp.385-427
• /
• 2007

This study examined the primary tones of news stories and the overall frames which are structuralized by the primary tones in the news reporting of the Private School Law and social conflicts occurring around the law. For this purpose, the study applied Lakoff and Johnson's metaphoric conceptualization to the analysis of the news stories reported in the Chosun Ilbo, the Hankyoreh, and the Kookmin Ilbo, which are considered to represent the audience of the conservative, progressive, and religious forces, respectively. The main goal of this study includes to describe in which manner the newspapers attempt to depict the frames of major social conflicts regarding the Private School Law. The results show that (1) the Chosun Ilbo and the Kookmin Ilbo attempt to structuralize the social conflicts by providing frames of 'freedom is an asset' and a 'war' metaphors; (2) the Kookmin Ilbo applied more frames of a religious metaphor among others; and (3) the Hankyoreh attempts to structuralize the social conflicts by offering frames of 'the front is good, but the rear is bad' and 'war' metaphors, which proves to be the opposite in presenting the overall framing.

• Communications of Mathematical Education
• /
• v.29 no.1
• /
• pp.51-72
• /
• 2015

This study aimed to analyze the characteristic of undergraduate students' perception and preference for mathematics. For this purpose, I surveyed 124 undergraduate students' metaphorical expressions about mathematics. I classified the expressions as four categories: a positive form, a negative form, a mixed form, an undecidable form. I investigated the proportion and characteristic of the metaphorical expressions according to the above four categories. Also, I surveyed the students' preference and nonpreference moments for mathematics and categorized them into 6-cases: elementary school, middle school, high school, university, always, and none. In addition, I examined the students' preference and nonpreference reasons for mathematics and classified them according to the 5-factors: grade factor, affective factor, content factor, teacher factor, and other factors. The results of this study as follows: First, the 27% of university students expressed their metaphorical expressions for mathematics as a positive form, 42% as a negative form, and 27% as a mixed form. Also, the preference rate for mathematics was higher as their school years increase and the main reasons of preference were grade and affective factors. The result of nonpreference rate was also higher as their school year increased. Students said that the contents and grade factor were the main factors among the 5-factors.

• The Journal of the Korea Contents Association
• /
• v.10 no.2
• /
• pp.155-164
• /
• 2010

This dissertation is considered a historic generation that Chinese film $6^{th}$ director remembers through their life. Also it is figured out historic anguish and hurt how it was remembered and appeared in film. They have made actual films through their efforts which are different from the conventional generation. In addition, between memory and oblivion the time's signification in the history is showed how what way can be represented. It was presented the time's anguish through memory's metaphor in Chinese film $6^{th}$ works. Also, it was shown the existence's reality from dream was losing as memory was hiding between desire and despair. Additionally, the self of daily was expressed to unconcernedly accept reality, and its against the unchangeable world's eye and memory. The $6^{th}'s$ films' desire was expressed passive appearance to accept reality with losing dream in these three things; cannot be reality in the process to figure out own natural character, and appearance to keep traditional character, finally gradually changing reality. When $6^{th}$ directors analysis the history as memory, social repression follows family's repression, family's repression brings personal repression, and then repression changes to desire, finally the life as a reaction could be maintained. In conclusion, personal desire was covered for fantasy, and the overcoming figure was represented. Moreover, Chinese face that $6^{th}$ directors have memorized was presented through these sentiments.

• International Journal of Computer Science & Network Security
• /
• v.23 no.6
• /
• pp.162-168
• /
• 2023

This article presents an examination of the major cognitive-semantic theories in linguistics (Langacker, Lakoff, Fillmore, Croft). The CST's foundations are discussed concerning the educational policy changes, which are necessary to improve the linguistic disciplines in the changing context of higher education, as well as the empowerment and development of the industry. It is relevant in the light of the linguistic specialists' quality training and the development of effective methods of language learning. Consideration of the theories content, tools, and methods of language teaching, which are an important component of quality teaching and the formation of a set of knowledge and skills of students of linguistic specialties, remains crucial. This study aims to establish the main theoretical positions and directions of cognitive-semantic theory in linguistics, determine the usefulness of teaching the basics of cognitive linguistics, the feasibility of using methods of cognitive-semantic nature in the learning process. During the research, the methods of linguistic description and observation, analysis, and synthesis were applied. The result of the study is to establish the need to study basic linguistic theories, as well as general theoretical precepts of cognitive linguistics, which remains one of the effective directions in the postmodern mainstream. It also clarifies the place of the main cognitive-semantic theories in the teaching linguistics' practice of the XXI century.

• Journal of the Korean Society of Costume
• /
• v.18
• /
• pp.195-210
• /
• 1992

The present research analyzed the social meaning of Korean clothing in women's magazine. The data were included the advertisements and publicity related to Korean clothing in two women's magazines and condensed at 5 year intervals with content analysis. The identified 276 advertisements and publicity were categorized into four areas. The categories were the trend of exterior growth of advertisements and publicity, appeals and approach, the elements of advertisements and publicity including background, the relation of models, situations, and styles of Korean clothing over times. The results of the study were as Follows: 1. In conjunction with external growth of advertisements and publicity of Korean clothing, the social meaning of Korean clothing has changed from ceremonial clothing to daily-wear clothing. Especially since 1980, the theme of advertisement and publicity of Korean clothing were changed form the beauty of traditional Korean clothing such as grace of dignity to the individuality which was the typical value of western Clothing. 2. The trends of appeals related to Korean clothing and applied Korean clothing have reflected the changing time and society. Since 1980, the emotional or mixed approach with metaphor have increased, whereas factual or situational approach were dominated in 1960s and 1970s. 3. The styles including silhouette, detail, textile and pattern of Korean clothing and applied Korean clothing also reflected the changing trends of Korean society. Especially since 1980, the applied style of Korean clothing has adopted the trends of western clothing. Implications for the future research were suggested.