• International Journal of Computer Science & Network Security
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• 제21권11호
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• pp.31-42
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• 2021

Several studies have been conducted on market orientation over the last three decades. However, the majority of previous research focused exclusively on an internal vision that conceives the market orientation from an organizational perspective, considering the market orientation as a strictly perceived culture or behavior by company's staff (managers and employees) .This study aims to emphasize the importance of analyzing the market orientation from a dual perspective by investigating simultaneously the perceptions of customers and those of managers. It examines the perceptual gap or perceptual congruence of market orientation between customers and managers. A survey is conducted with Tunisian bank managers and B to B customers to measure their market orientation perception. The results should reveal level of manager's market orientation in Tunisian banks compared to customers' perceptions. The perception gaps of market orientation between managers and customers named congruence is highlighted and categorized. This study provides some contributions to fill the gap emerging from the one-sidedness of market orientation evaluation and gives a dyadic vision of market orientation that helps managers in their continuous learning about markets and sensing customers' needs and expectations. Market orientation level between the two groups is evaluated to give some managerial recommendations.

• 수산해양교육연구
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• 제26권2호
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• pp.322-334
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• 2014

In order to enhance consignment sale businesses of fisheries cooperatives, it is needed to seek measures to accept needs of customers who use the fisheries cooperatives consignment sale market by examining recognition of fishermen. Thus, the purpose of this study is to develop measurement items and scales of the consignment sale factors for fishermen of the fisheries cooperatives port consignment sale market, and to determine the difference between consignment sale factors importance and satisfaction of fishermen. For this, it conducted a survey targeting fishermen who use the fishery product port market consignment sale of the oyster hanging fisheries cooperatives. It used the Importance-Satisfaction Analysis (ISA) for an analysis tool.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.845-853
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• 2021

The stock market shows the current health of an economy, and investment performance represents it. This study aims to clarify the relationship between financial behavior and investment decisions as well as its impact on investment results. Determine the influence of behavioral factors on individual investors' investment decisions and investment performance on the Vietnam stock market. The study surveyed 250 investors. The main analytical methods used are Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). Research results show that Heuristic, Prospect, Market, and Herding directly and positively affect investment decision-making. Besides, the above factors have a direct and positive effect on investment performance. In particular, the Prospect factor has the strongest influence on investment decision-making and investment performance. The major findings of this study suggested that the important role of Heuristic, Prospect, Market, and Herding on Investment Decision-making and Investment Performance. Prospect had the strongest impact on Investment decision-making (β = 0.275). Heuristic had the second strongest impact (β = 0.257), then Herding (β = 0.202), and finally Market (β = 0.189) had the weakest effect. Regarding Investment Performance, the Prospect factor has a higher degree of impact than Heuristic Herding and Market.

• 디지털산업정보학회논문지
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• 제6권1호
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• pp.159-167
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• 2010

We research a competitive advantage of telecom bundling package of three mobile telecom company by figuring out utility that consumers perceived and focused on mobile telecom and high speed internet in one bundled package. As a method, conjoint analysis was applied. And in conclusion, consumers considered retaining mobile telecom company as the most important factor to them and branding as the following important one when one bundled package of telecom service is provided in total market. When the market is divided into two submarkets and the second largest submarket is analyzed personal bundled package was most important and three year agreement with a stipulated discount has the highest utility. As a result of this analysis, mobile telecom company managers need to organize bundled package after consideration of their current position and brand power in the market, and then devise proper market strategy

• 수산경영론집
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• 제49권2호
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• pp.37-48
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• 2018

This study analyzed the impact of FTA tariff elimination on the export prices for Norwegian fresh and chilled salmon, of which Korean import has significantly increased since the Korea-EFTA FTA implementation. Korea's fresh and chilled salmon market is almost monopolized by Norway, and Korea's price level is higher than other countries, so it is highly likely that price discrimination occurs. This study theoretically explained that exporters could adjust their prices by market power when tariffs are eliminated in imperfectly competitive markets. And the empirical analysis provided evidence that the exporters have made price adjustments since the FTA took effect, and similar results were found in the relative price comparison with trade statistics and Nasdaq Salmon Index. Therefore, in order to increase consumer welfare in Korean salmon market, it is required to transform the monopolistic market structure into a competitive one.

• 대한지리학회지
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• 제30권2호
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• pp.169-187
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• 1995

최근까지 소득수준의 결정에 관한 노동시장 연구는 노동자의 속성 또는 직업의 특 성에 관심을 기울이며 진행되어 지리적 관점의 노동시장 운용에 관한 관심이 미비하였다. 본 연구는 지역노동시장을 실질적인 노동시장 개념으로 설정, 노동력 공급 측면의 특성을 강조하는 인적자본론과 수요측면의 특성을 강조하는 노동시장분절론을 지역적으로 특성화되 어 나타나는 지리적 관점으로 포괄하고, 개인의 소득수준을 개인의 속성과 차별화된 대도시 노동시장의 특성으로부터 영향을 받음을 실증적 분석을 통하여 고찰하였다. 분석에 나타난 개인의 소득수준은 개인의 속성에 의해 영향을 받지만 그 영향은 분절된 노동시장의 대도시 지역간 차별화 단면에 따라 변화함을 보여주고 있다. 이 연구는 기존의 두 주요 노동시장 연구 관점의 절충적 이해를 개인의 소득수준 결정을 통하여 실험적으로 시도하고 실질적 노 동시장의 운용으로 지역노동시장의 중요성을 강조하고 있다.

• 동아시아경상학회지
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• 제4권1호
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• pp.16-21
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• 2016

This study analyzed the successful case of Naver LINE's entry into the Japanese market. LINE pursued a strategy of establishing its dominance early on and implemented localization for Japan and thereby achieved success in the Japanese market. The various strategies adopted by LINE allowed it to win over 80% of the market share in Japan and function as a nationally ubiquitous mobile messenger. The conclusions to be drawn from our LINE analysis is that LINE must implement localization strategies suited to the characteristics of each country, as it had done successfully in Japan. In the Asian region, it should retain the platform that provides various contents while pursuing a localization strategy to secure competitive edge, by offering emoticons suitable for each country, such as Ramadan emoticons in Islamic regions.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.193-210
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• 2013

China has emerged as the world's factory since the economic reform in 1987, and the Chinese economy has been growing at a rapid pace. Now, China is considered as one of the biggest markets in the world. Thus, many Korean IT service companies including open market operators have interests in expanding their business into China. However, to be successful in Chinese online shopping market, Korean open market operators should check the cultural differences between the online shoppers in Korea and China at first, Under this background, this study proposes the factors affecting user satisfaction in open market services based on the revised Delone and McLean model. Then, it investigates the differences in the effects of these factors across Korea and China. For empirical analysis, we collected the survey data from open market users in both countries, and applied multiple regression analysis to the data. As a result, we found significant differences between Korean and Chinese open market users. Also, we found that most of these differences could be explained using Hofstede's Cultural Dimensions theory. The findings of this paper imply that Korean and Chinese users may respond differently to IT services, though Korea and China are geographically close and share a similar cultural background.

• Asia Marketing Journal
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• 제7권2호
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• pp.93-121
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• 2005

본 연구는 시장 경제학의 입장에서 기존의 마케팅 및 마케팅 연구에 대한 분석을 통해 향후 마케팅 연구가 부가 가치 창출에 실질적으로 공헌할 수 있는 방안들을 찾아보고자 하는 시도이다. 이를 위해 첫째, 마케팅 연구가 '응용' 심리학적인 사실 파악 연구에서 벗어나서 판매자와 구매자 모두의 총부를 증대시키는 경영학적 마케팅 연구에로 자신의 정체성을 확립할 것을 제안하였다. 둘째, 마케팅 연구의 심화와 확장을 위해 고객 사이드 쪽만 아니라 모든 시장 참여자들을 마케팅 연구 영역 내에 포함시킬 것, 조직이라는 내부 시장의 마케팅 현상 연구도 할 것, 그리고 비영리 조직들의 마케팅에로도 그 연구 영역을 확장할 것을 제안하였다. 그리고 끝으로 마케팅이 기초하고 있는 시장 원리에 대한 이론적 이해와 자유 시장 경제 체제에 대한 이념적 이해를 바탕으로 향후 마케팅과 마케팅 연구가 인류의 처지 개선에 지속적으로 기여할 수 있음을 주장하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.70-73
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• 2006

In late 20th century, smart home market evolved in China, and absorbed best manpower and technology to commercialize the smart home equipment. Many foreign companies want to take possession of Chinese market, but not arrive at abundance yet. There has many reasons, but most important thing is ignoring the interaction between technical elements and spacial elements. in other words, ignoring the correlation between each industry. Korean smart home market evolved same period with Chinese, but it has balanced development in technic and application, so the commercialize and market arrived at poverty. In this study, survey the present situation of smart home about Korea and China, and compare the technical elements. In addition to analysis the interaction between smart spacial contents and technology. This study focused on the smart apartment, and analysis the strength and weakness in each country, and make theoretical basement for Korea to make certain about Chinese smart home market.