• Journal of the Korean Society of Food Culture
• /
• v.38 no.6
• /
• pp.402-414
• /
• 2023

This study evaluated the consumers' demands and points of improvement for restaurant meal replacement through importance-performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.

• Journal of the Korean Society of Industry Convergence
• /
• v.7 no.1
• /
• pp.121-127
• /
• 2004

This paper is to give some hints to solve the problems of the Korean The third Market suffering from the extreme shortage of the liquidity. To solve that problem, this paper mainly compare the liquidity indices of the Third Market with that of the Japanese third market, that is Mothers. The main liqudity indices of the Mothers shows better than that of the Korean Third Market redardless of the small numbers of the listed Firms. The main differences in the liquidity levels between two markets is to caused by the trading system. The Korean Third Market has been adapting the one-to-one trading system which most stock markets of the world gave up that system owing to the inefficiency. This paper shows the proper trading system for the Third Market is competitve trading system partialy combined with the market maker system beacause of the small firm characterristics.

• Journal of Korean Society for Quality Management
• /
• v.46 no.1
• /
• pp.153-168
• /
• 2018

Purpose: The balanced scorecard (BSC) has been adopted to evaluate factors affecting performances in organizational dealer marketing in Chinese cosmetics market. Four performance measures in BSC: learning & growth, internal business processes, customer performance, and financial performance are employed in our empirical study. Methods: We conducted surveys of dealers in a Chinese cosmetics company and used total 463 samples for analysis. Confirmatory factor analysis and structural equation model analysis were employed using AMOS 20.0. Results: This study found that internal business process had a positive relation with customer performance and learning and growth. Also, customer performance and learning & growth positively affected financial performances. Conclusion: This study has some academic and practical contributions in that the revised BSC model reflects the special aspects of Chinese cosmetics market and it can be used as a guide for companies in the Chinese cosmetics market to understand which factors are affecting performances.

• Korean Journal of Oriental Medicine
• /
• v.18 no.1
• /
• pp.13-23
• /
• 2012

This paper studied the premodern Chinese Medical Herb Market and commercial culture by analysing the structure and management of Qizhou(祁州) Medical Herb Market, the most representative herb market of the Qing(淸) Dynasty. The merchant of Qizhou(祁州) Medical Herb Market developed 'guild halls(會館)' or 'regional merchant groups(地域商帮)' and form a strong regional bond. These local merchants brought medical herbs from their hometown to Qizhou(祁州) to sell, and bought herbs that were not produced in their hometown or valuable medical herbs from Qizhou(祁州) Medical Herb Market. Qizhou(祁州) Medical Herb Market was a space of various types of business managements. The major business of Qizhou(祁州) Medical Herb Market was herb trade but merchants of other related industries were also active. The thtive of 'Wu Da Hui(五大會)' reflects this.

• The Journal of Industrial Distribution & Business
• /
• v.15 no.3
• /
• pp.11-20
• /
• 2024

Purpose: This study focuses on the Chinese smartphone market to estimate product attributes influencing Chinese customers' preference for developing new smartphones through conjoint analysis. Research design, data and methodology: The online questionnaire survey is processed among Chinese potential smartphone customers. Conjoint analysis including traditional conjoint analysis (TCA) and choice-based conjoint analysis (CBCA), is used to analyze the useful data of 500. Results: Results indicate that price is the most important predictor while screen size is the least for Chinese customers' preference whether the method is TCA or CBCA. However, the importance of brand, capacity, CPU, and screen design is different. Moreover, based on each smartphone attribute level's utility, the new products with the best combinations are different compared with both methods. Finally, the predicted market shares of the top 3 products are the same with maximum utility rule model between TCA and CBCA. However, when considering with the new best combined product, they are significantly different. Conclusions: Managers should recognize the differences between TCA and CBCA and select the best method to develop new smartphones for sustainable business in the Chinese competitive market based on the important attributes of price, brand, capacity, CPU, screen design, and size.

• International conference on construction engineering and project management
• /
• 2020.12a
• /
• pp.216-222
• /
• 2020

This research evaluated the construction market and project environment of nine nations within the ASEAN members. Quantitative data from global consulting firms and international organizations were identified and normalized for evaluation. The result of the analysis was that Indonesia was ranked highest for construction market growth while Singapore was ranked highest for stability of project environment. The research results can be utilized by construction companies that are planning on entering the construction market within the ASEAN members.

• International Journal of Internet, Broadcasting and Communication
• /
• v.11 no.2
• /
• pp.67-75
• /
• 2019

"No IP, No Content" has become a phenomenon in the content industry, high-quality IP has a strategic importance. It has become a Trinity in the movie-anime-game basic package, Competition is more intense. However, there is a tremendous amount of know-how hidden behind the use of IP to operate games well. We are worth exploring in detail. The research and analysis of digital IP market, the advantages and disadvantages will be the focus of our pragmatic research. As an emerging market in the digital industry, China has great research value. This paper analyzes the status quo of the current Chinese market by comparing the mature US and Japanese markets. For example, the research of American Disney Company analyzes the mature market structure of Japan. compared with the excellent case of the Chinese market legend of qin. By studying the current situation of China's digital market, analyzing the interest trends of the customer base, discovering existing problems and improving the accuracy of the prediction and judgment of the Chinese digital market in the future.According to the survey, the IP heat is mainly concentrated in six categories of games, animation, TV, variety, movies, and novels. At present, the most popular IP of manufacturers have three major categories. This article will conduct research and analysis on digital IP, and analyze the market status of China, the United States, and Japan and the research on outstanding representative works in the market.

• Proceedings of the KIEE Conference
• /
• 2003.07a
• /
• pp.590-592
• /
• 2003

The presence of congestion in transmission system can reduce the market size and split bulk system into smaller system. Consequently, this creates the problem concerining Local Market Power and can be main reason for the inclose of practical market price. In this paper, a range of indices have been derived to quantify the degree of local market power through statistical analysis in the uniform pricing market. Application of the indices has been illustrated using the electricity market in Korea. The indices proposed in this paper seem to be effectively applied in electricity market under uniform pricing scheme.

• Journal of Korean society of Dental Hygiene
• /
• v.12 no.3
• /
• pp.503-511
• /
• 2012

Objectives : This research seeks to present the data needed for the development of coping strategy, following medical market opening by identifying dental hygienists' perspective and coping measures towards the opening. Methods : One hundred eighty-eight dental hygienists were targeted to identify their level of perception towards medical market opening, attitude towards medical market opening, question of whether they agree or not with the opening and reasons, and coping measures and benefits of the medical market opening. t-test, chi-square test and cross-tabulation analysis were used for the analysis Results : First, team leaders are more aware of the medical market opening and hold greater sense of crisis towards opening compared to the rank and file. Second, the reasons cited for agreeing with the medical market opening included improvement of medical services' quality and diversification of services. As for the reasons for disagreeing, they cited the increase medical expenses paid by public. Third, limitation of the hospital management technique was cited the most when it comes to the scope of Korean hospitals' management crisis, followed by the limitations of the diagnosis procedure, limitations of the medical services, limitations of the medical techniques and increase in the number of large hospitals, in the order cited. Fourth, team leaders perceive greater need to seek coping measures from the aspect of realizing medical insurance fee from the policy development, service and system level aspects when it comes to the coping measures depending on their ranks. Conclusions : Therefore, Dental Hygienist has a comparatively low awareness of medical market opening, coping measures need to be explored to cope with the medical market opening by ensuring the dissemination of accurate knowledge through the education on the fees for dental hygienist and seminars in relation to the medical market opening.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2002.11a
• /
• pp.263-268
• /
• 2002

This paper aimes to analyse the housing market of Ulsan, that changed for Metroplolitan city in 1997. For the housing policy we need sufficient informations on the housing market appeared during the last five years. As a result, we can describe its housing market in a uniform way: Ulsan, compared with other cities, doesn't show varieties in households, housing type, housing conditions etc.. Concerning the housing preference, the results of our survey also show the uniformity. And the price of apartment in Ulsan moves relatively slowly to other cities.