• Journal of Digital Convergence
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• v.16 no.11
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• pp.123-135
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• 2018

The purpose of this study is to develop an altruistic behavior enhancement program for middle school students based on the Maumgram. To do this, we conducted basic research on the altruistic behavior program by collecting and analyzing related literature. The contents of the survey are related to the factors necessary for program analysis and content analysis. It has been validated twice in total by eight experts on the composition and content of the program. The program design consisted of three stages of observation, conversion, and relationship orientation, and selected contents suitable for altruistic programs and conducted them once a week for middle school students, self-inspection, understanding, empathy and communication. However, further study is needed to verify the effect of applying the program in the future. This study will provide basic data on the character education of middle school students by promoting the tendency of altruistic behavior through adjusting training of selfishness.

• Journal of Information Technology Applications and Management
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• v.11 no.1
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• pp.53-67
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• 2004

We propose an advanced transaction scheduling protocol to improve the concurrency and to guarantee the mobility for the mobile database management systems. Mobility, portability, and wireless link In mobile computing environment can cause certain drawbacks, and thus it is more difficult to solve the concurrency control problems. However, a locking scheme should be used to guarantee the data consistency and to prevent the data conflicts. It is well known that data consistency is guaranteed by standard transaction scheduling schemes like two-phase locking (2PL). It has two of operation, lock and unlock. But 2PL does not give solution for mobile system. Altruistic Locking (AL) and classifying transactions, we adapt, can give solution for the previous problems. AL, as an advanced protocol, has attempted to reduce delay effects associated with lock release moment by the use of donation. In this paper, we extend those approaches and classify the transactions to reduce delay effects of short-lived transaction caused by long-lived transaction. In addition, we show efficient solution for the case of disconnection occurrence. Our protocol, namely, Mobile Altruistic Locking (MAL) is shown to be efficiently used in order to reduce delay effects and to guarantee database consistency in a state of the slippery connection in mobile database systems.

• Korean Journal of Culture and Social Issue
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• v.13 no.2
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• pp.55-76
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• 2007

This study investigated the relationship between emotional contagion and altruistic behaviors and also examined the moderating effect of self-construals(independent and interdependent self) in this relationship. It was hypothesized that the emotional expression of people in need would be caught by others through automatic mimicry, that emotional information would be internalized through the facial-feedback process and that the transferred emotion would eventually result in a motive to call for altruistic behaviors. In Study 1, participants watched a video clip about a disabled student reporting difficulties in school life but showing facial expression opposite to the contents of message to separate emotional contagion and empathy. Participants' decision to participate in voluntary works for the disabled student was measured. As a result, it was found that the more participants experienced emotional contagion, the more they participated in altruistic behaviors. Study 2 measured the vulnerability to emotional contagion, actual experiences of altruistic behaviors, and self-construals. The results of hierarchical regression showed that interdependent self moderated the influence of emotional contagion on altruistic behaviors whereas independent self moderated the relationship in an opposite direction. The implications of emotion and altruistic behaviors in human evolution process are discussed.

• The KIPS Transactions:PartD
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• v.8D no.1
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• pp.24-31
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• 2001

In this paper, we present an advanced transaction scheduling protocol to improve the degree of concurrency and satisfy the security requirements for multilevel secure database. We adapted two-phase locking protocol, namely traditional syntax-oriented serializability notions, to multilevel secure database. Altruistic locking, as an advanced protocol, has attempted to reduce delay effect associated with lock release moment by use of the idea of donation. An improved form of altruism has also been deployed for extended altruistic locking OffiLl. This is in a way that scope of data to be early released is enlarged to include even data initially not intended to be donated. We also adapted XAL to multilevel secure database and we first of all investigated limitations inherent in both altruistic schemes from the perspective of alleviating starvation occasions for transactions in particular of short-lived nature for multilevel secure database. Our protocol is based on extended altruistic locking for multilevel secure database (XAL/MLS), but a new method, namely two-way donation locking for multilevel secure database (2DL!/-MLS), is additionally used in order to satisfy security requirements and concurrency. The efficiency of the proposed protocol was verified by experimental results.

• Journal of Korean Home Economics Education Association
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• v.13 no.2
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• pp.25-36
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• 2001

The purpose of this study is to activate the disposition behaviour of dealing with the recyclable clothes by using the primary causes related to the behaviour. The summary of the outcome of this research is as follows. First. the attitude of girl students toward the consumption of their clothes is of great value. It presents the attitudes toward both the internal incentive and the external incentive are of great value and the attitude toward the external incentive has a little higher level than the attitude toward the internal incentive does : the altruistic behaviour of high school girls who tend to simply give or donate their clothes to their relatives or neighbors has a higher level than the economic behaviour by barter or sale at second-hand. Second. there's a positive correlation between the attitude toward the consumption of clothes and the altruistic behaviour in dealing with clothes and there is not a significant correlation between the attitude toward the consumption of clothes and the economic behaviour. The attitude toward the internal incentive has a positive correlation with the altruistic disposition. This research shows that there's a positive correlation between the attitude toward the external incentive and the economic disposition behaviour and the altruistic disposition behaviour. Third. the relative power of influence of the related variables that have an effect on the altruistic disposition behaviour shows that the attitude toward the internal incentive comes first and the personal contact with the information comes second. the attitude toward the consumption of clothes comes third and the existence of mother's job comes last in order of influence. The relative power of influence of the related variables that have an effect on the economic disposition behaviour shows that grades and the attitude toward the external incentive comes first and the existence of siblings comes next in order of influence.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.653-661
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• 2018

This study was conducted to determine the impacts of perceived stress and empathy ability on altruistic behavior of freshman nursing students. Data were collected from 160 freshman nursing students between 24 November and 9 December 2016. A total of 154 questionnaires were analyzed using descriptive statistics, t-tests, one-way ANOVA, Pearson's correlation coefficient, and Stepwise multiple regression. The results showed that perceived stress had significant negative correlations with altruistic behavior (r=-0.178, p=0.028) as did positive perception, a subfactor of perceived stress (r=-0.347, p<0.001). However, empathy ability was significantly positively correlated with altruistic behavior (r=0.607, p<0.001). The factors influencing altruistic behavior included emotional empathy, cognitive empathy and positive perception, with emotional empathy being the most influential factor (${\beta}=0.320$), followed by cognitive empathy (${\beta}=0.312$), which together had an explanatory power of 41.6%. Moreover, there was a mediating effect of empathy ability in the relationship between positive perception and altruistic behavior. Overall, the results of this study indicate that the management of curricula for nursing college students should search for ways to reduce their perceived stress as well as increase their empathy ability in order to improve their altruistic behavior.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.24 no.12A
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• pp.1891-1898
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• 1999

Traditional syntax-oriented serializability notions are considered to be not enough to handle in particular various types of transaction in terms of duration of execution. To deal with this situation, altruistic locking has attempted to reduce delay effect associated with lock release moment by use of the idea of donation. An improved form of altruism has also been deployed in extended altruistic locking in a way that scope of data to be early released is enlarged to include even data initially not intended to be donated. In this paper, we first of all investigated limitations inherent in both altruistic schemes from the perspective of alleviating starvation occasions for transactions in particular of short-lived nature. The idea of two-way donation locking(2DL) has then been experimented to see the effect of more than single donation in distributed database systems. Simulation experiments shows that 2DL outperforms the conventional two-phase locking in terms of the degree of oncurrency and average transaction waiting time.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• Human Ecology Research
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• v.60 no.3
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• pp.443-458
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• 2022

Generation MZ, a generic term for millennials and members of Generation Z, is an innovation-leading consumer group in the current market. This study aimed to examine the impact of the ethical consumption tendencies of millennials and Generation Z on the purchase intention of social enterprise fashion products. Data were collected from Generation MZ (15-40 years old) by quota sampling based on the demographic variables of gender, age, and region, respectively. Eight hundred responses were analyzed by descriptive statistics, factor analysis, t-test, and regressions using SPSS software. Three value factors (egoistic, altruistic, and biospheric) and three ethical consumption tendency factors (resource saving tendency, eco-friendly tendency, and consciousness of corporate responsibility) were determined by factor analyses. The results confirmed that women, who showed a higher ethical consumption tendency in all three factors, were more altruistic and biospheric than men. Furthermore, women portrayed a more favorable attitude and purchase intention towards fashion products of social enterprises. The results demonstrated that members of Generation Z were more altruistic and biospheric than millennials. Additionally, the attitude, purchase intention, and willingness to pay premium prices were higher in Generation Z members. It was confirmed that higher biospheric values correlated with greater values for the three ethical consumption tendency factors. The altruistic value affected both the resource saving tendency and eco-friendly trend, while the egoistic value had an effect on the resource saving tendency. Both attitude and purchase intention were positively influenced by all three of the ethical consumption tendency factors, and affected the willingness to pay premium prices. This was subsequently influenced by the resource saving tendency and consciousness of corporate responsibility. The results of this study contribute to understanding Generation MZ as a consumer group, and the establishment of marketing strategies for fashion companies.

• The Korean Journal of Franchise Management
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• v.8 no.4
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• pp.33-43
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• 2017

Purpose - Previous studies about corporate image generally explore how corporate image affects a company's effectiveness from the consumer view. However this study attempts to explore the impacts of corporate image (reliability, friendly, corporate social responsibility, and innovation) on employees' altruistic behaviors in the franchise industry context. This study also examine whether organizational trust and affective commitment play a mediating role in the relationship between corporate image and employees' altruistic behaviors. The authors developed several hypotheses to achieve these purposes. Research design, data, and methodology - The data were collected from employees in food-service franchise companies located in Seoul, Korea. Among a total of 363 questionnaires distributed, 294(response rate of 81%) questionnaires were returned. After excluding 18 invalid respondent questionnaires, 276 valid questionnaires(response rate of 76%) were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The findings of the study are as follows: First, friendly, CSR, and innovation had positive effects on organizational trust, but reliability did not have a significant effect on organizational trust. Second, reliability and friendly of corporate image had positive effects on affective commitment, but CSR and innovation did have a significant effect on affective commitment. Third, organizational trust and affective commitment had positive effects on employees' altruistic behaviors. Conclusions - The aim of this study is to investigate the franchise corporate image as a significant influencing factor of employees' altruistic behaviors. The data were collected from only employees from franchising companies. The findings might vary from position to position. Future studies need to collect and compare data from managers. Future studies need to consider other variables that affect employees' altruistic behaviors. For example, leadership and market orientation might influence employees' attitude and behaviors. Also, future research should include other variables and it may have limitations in sample representative because of sampling franchise corporate in Seoul. Future studies will include franchise corporate all over the country. Future studies can also consider other variables (e.g., job performance and turnover intentions) to measure employee performance at the level of individuals and identify the impact of employee performance on business performance at the level of corporate.