• Title/Summary/Keyword: alternative media

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Designing Health Games for Anti-Smoking Advertising Targeting College Students: The Impact of Message Types and Voice-Over

  • Yoo, Seung-Chul;Eastin, Matthew S.
    • International Journal of Contents
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    • v.13 no.3
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    • pp.17-24
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    • 2017
  • Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

Agricultural Fertilizers as Economical Alternative for Cultivation of Haematococcus pluvialis

  • Dalay Meltem Conk;Imamoglu Esra;Demirel Zeliha
    • Journal of Microbiology and Biotechnology
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    • v.17 no.3
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    • pp.393-397
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    • 2007
  • A Haematococcus pluvialis strain isolated from the ruins of Ephesus in Turkey was investigated as regards its adaptation to laboratory conditions and maximum growth rate. In the first stage of the experiment, the growth of H. pluvialis was compared in common culture media. Furthermore, in an effort to minimize the culture costs, the second stage of the experiment compared the growth rate in the culture medium selected in the first stage with that in commercial plant fertilizers. The results demonstrated that the maximum cell concentration of 0.90 g/l, corresponding to a growth rate of $0.150d^{-1}$, was found with an N-P-K 20:20:20 fertilizer under a light intensity of $75{\mu}mol$ photons $m^{-2}s{-1}$ on the $12^{th}$ day of cultivation.

The Role of Psychological Factors Towards the TAM Model (TAM 이론에서 심리학적요인들의 역할)

  • 손달호
    • Journal of the Korean Operations Research and Management Science Society
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    • v.26 no.1
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    • pp.1-14
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    • 2001
  • New information technologies have often been treated as innovations for target users. Although users in recent times have had significantly more opportunities to be socialized with information technologies, the rapid pace of technology development usually means that every new technology represents a fairly major change over the previous one. Although a fairly significant body of research that empirically tests these alternative models and theories is now in existence, some questions with regard to the role of perceptions in innovation adoption remain unanswered. This paper reports the results of a field study examining adoption of an information technology innovation represented by an internet application. Moreover, the study examines the effects of an important moderating influence-personal innovativeness-on this adoption process. Finally, the study seeks to shed further light on the determinants of perceptions by examining the relative efficacy of mass media and interpersonal channels in facilitating perception development.

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The Rise of Blockchain Technology: Overcoming Theoretical Poverty and Its Implications for Developing Countries

  • Park, Han Woo;Ozel, Bulent
    • Journal of Contemporary Eastern Asia
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    • v.18 no.2
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    • pp.1-8
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    • 2019
  • The blockchain is still new and unfamiliar. But blockchain appears to shake an entire technology innovation system. Blockchain is rapidly drawing attention in that it will be able to fundamentally revolutionize industry ecosystem. While cryptocurrency transactions and market capitalization have been popular in mass media, several platform operators in non-cryptocurrency areas such as jewelry, social networks, and entertainment, are also moving to introduce blockchain technology in full swing. In this brief note, we intend to present integrated theoretical strands to summarize various prospects for blockchain technology. Further, we want to provide a reflection as to whether this new technology gives opportunities, challenges, or risks to future society. Particularly, we point out one of its alternative and promising adoption that gives way to new forms of decentralized and autonomous organizations (DAOs).

A Study on Electronic Text Development for Probability and Statistical Education ('확률과 통계'교육을 위한 전자교재 개발에 관한 연구)

  • Choi, Sook-Hee
    • The Journal of Korean Association of Computer Education
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    • v.5 no.4
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    • pp.111-121
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    • 2002
  • With advancement of computer and network, world wide web(WWW) as medium of information communication is generalized in many fields. In educational aspect, applications of WWW as alternative media for class teaching or printed matter are increasing. In this article, we demonstrate a web based electronic text on the 'probability and statistics' which is one of six fields of mathematics in 7th curriculum. This text places importance on comprehension of concepts and fundamentals of probability and statistics as applied sciences and not on simple calculations of probability and statistics.

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Recent Progress in Nanoparticle Synthesis via Liquid Medium Sputtering and its Applications

  • Cha, In Young;Yoo, Sung Jong;Jang, Jong Hyun
    • Journal of Electrochemical Science and Technology
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    • v.7 no.1
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    • pp.13-26
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    • 2016
  • Nanoparticles (NPs), which have been investigated intensively as electrocatalysts, are usually synthesized by chemical methods that allow precise size and shape control. However, it is difficult to control the components and compositions of alloy NPs. On the other hand, the conventional physical method, sputtering with solid substrates, allows for facile composition control but size control is difficult. Recently, “liquid medium sputtering” has been suggested as an alternative method that is capable of combining the advantages of the chemical and conventional physical methods. In this review, we will discuss NP synthesis via the liquid medium sputtering technique using ionic liquid and low-volatile polymer media. In addition, potential applications of the technique, including the generation of oxygen reduction reaction electrocatalysts, will be discussed.

Packet Scheduling in Interactive Satellite Return Channels for Mobile Multimedia Services Using Hybrid CDMA/TDMA

  • Lee Ki-Dong;Kim Ho-Kyom;Lee Ho-Jin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.744-748
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    • 2003
  • Developing an interactive satellite multi­media system, such as a digital video broadcasting (DVB) return channel via satellite (RCS) system, is gaining popularity over the world To accommodate the increasing traffic demand we are motivated to investigate an alternative for improving return channel utilization We develop an efficient method for optimal packet scheduling in an interactive satellite multimedia system using hybrid CDMA/TDMA channels. We formulate the timeslot-code assignment problem as a binary integer programming (BIP) problem, where the throughput maximization is the objective, and decompose this BIP problem into two sub-problems for the purpose of solution efficiency. With this decomposition, we promote the computational efficiency in finding the optimal solution of the original BIP problem Since 2001, ETRI has been involved in a development project where we have successfully completed an initial system integration test on broadband mobile Internet access via Ku-band channels using the proposed resource allocation algorithm.

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Periocular Recognition Using uMLBP and Attribute Features

  • Ali, Zahid;Park, Unsang;Nang, Jongho;Park, Jeong-Seon;Hong, Taehwa;Park, Sungjoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.12
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    • pp.6133-6151
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    • 2017
  • The field of periocular biometrics has gained wide attention as an alternative or supplemental means to conventional biometric traits such as the iris or the face. Periocular biometrics provide intermediate resolution between the iris and the face, which enables it to support both. We have developed a periocular recognition system by using uniform Multiscale Local Binary Pattern (uMLBP) and attribute features. The proposed system has been evaluated in terms of major factors that need to be considered on a mobile platform (e.g., distance and facial pose) to assess the feasibility of the use of periocular biometrics on mobile devices. Experimental results showed 98.7% of rank-1 identification accuracy on a subset of the Face Recognition Grand Challenge (FRGC) database, which is the best performance among similar studies.

Analytical Study on Medical Expenses of Hospice Service for Terminal Patients

  • Cho, Hyun;Kim, Won-Joong;Heo, Jeung-Gue;Jin, Eun-Hee
    • Journal of Hospice and Palliative Care
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    • v.8 no.2
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    • pp.234-244
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    • 2005
  • As Korea has just turned into an aging society with the increase of average life expectancy, and the main causes of deaths is cancer and other chronic diseases. And this corresponds to a dramatic increase in medical expenses for the aged. To curve this problem, the hospice care can be an effective alternative, which can provide patients with both quality service and intensive care to help ensure high quality life for the patients. To demonstrate the economical effect of hospice services, a comparative study on the media expenses of geriatric hospitals and general hospitals, which bear similarities in common regarding the characteristics of their patients, is performed. Thus the results of the study can serve as a quantitative indication for the management of hospice services.

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유류 오염지역으로부터 분리된 균주를 이용한 항공유의 분해

  • Park, Cheon-Bo;Nam, Bo-Hyeon;Heo, Byeong-Gi;Yun, Hyeon-Sik
    • 한국생물공학회:학술대회논문집
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    • 2002.04a
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    • pp.395-398
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    • 2002
  • Bioremediation has been showing promise as an alternative to conventional environmental cleanup technologies. The objective of this study is to maximize the degradability of jet fuel in the soil system. The cells isolated from petroleum contaminated site was used for the degradation of jet fuel. When this strain was cultured in the MSM(minimal salt media) containing jet fuel for ten days, the degradability of jet fuel was almost 100%. The concentration of jet fuel did not affect the degradability much and the increased inoculution of strain and addition of nitrogen source decreased the time for complete degradation of jet fuel in the liquid culture. Inoculation of this strain increased the jet fuel degradability in the soil column by 15% and the aeration(50ml/min) and the addition of nutrients($NaNO_3$, $KH_2PO_4$) enhanced the jet fuel degradability(about 90%).

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