• Title/Summary/Keyword: airfreight

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A Study on the Functional Recession of Conventional Airport Logistics Complex and Its Revitalization as an Urban Logistics Distribution Center: The Case of Kimpo International Airport Logistics Complex (수출입 물류거점 이전에 따른 공항물류단지의 기능 변화 -김포공항 물류단지를 사례로-)

  • Lee, Jung-Yoon
    • Journal of the Korean association of regional geographers
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    • v.15 no.2
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    • pp.273-281
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    • 2009
  • Kimpo international airport logistics complex had been the most busiest airfreight gateway in Korea during last century but, after the grand open of Incheon international airport in 2001, it had lost its major role as a national airfreight hub facilities. However, owing to its locational advantages in Seoul metropolitan area. Kimpo airport logistics park still acts like an urban logistics distribution center in these days. Caused by the KAC's profit oriented policies, the Kimpo airport logistics park's public function as an urban distribution center might be curtailed in the future. Therefore, several laws and ordinances related to national and regional logistics strategies should be modified to prevent it.

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Analyzing the Airfreight Transshipment Connectivity at Incheon Airport (인천국제공항의 환적화물에 대한 연계성 분석 연구)

  • Kim, Joong-Yup;Park, Yong-Hwa
    • Journal of Korean Society of Transportation
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    • v.26 no.5
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    • pp.117-127
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    • 2008
  • After the deregulation of the aviation market in the United States in 1978, airlines took advantage of the possibilities of the liberalized market and reorganized their networks. Then, the hub-and-spoke networks became widely used in the aviation market. The framework of hub-and-spoke network made it feasible to amplify flight networks. Thus, a number of airlines were able to fly to more destinations than ever before through the networks. Amplification of networks can be implementing through the transfer of passengers, transshipment of cargo, or both most researches have been concentrated on the passenger aspect at airports worldwide. Air cargo, however, has become one of the most significant areas at hub airports to keep their leading position in terms of the provision of services and handling volumes. This paper investigates the connectivity of airfreight networks as the temporal concentrations in current network at Incheon International Airport. In order to evaluate airline flight schedule effects to stimulate hubbing at an airport, the indirect connectivity can be considered to be the number of direct frequencies, the minimum connecting times and the quality of the connection determine indirect connectivity. Therefore the connectivity of freight transshipment depends on both the quality of the connection at the hub airport and the quality of the indirect flight compared to the direct flight. In addressing these issues, this paper analyzes the connectivity of flight schedules using a temporal wave-system structure and estimates the degree of connectivity and quality of connectivity applying the NETSCAN model.

Correlations between Air Freight Logistic Service and Business Performance of Forwarder (항공화물 물류관리 서비스와 경영성과의 상관성: Forwarder의 수익률 효과분석)

  • Kim, Joong-Kwan
    • International Commerce and Information Review
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    • v.16 no.1
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    • pp.145-161
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    • 2014
  • The study has try to find out the relationship between airfreight service quality and satisfaction in international forwarding practice which has focused to figure out the mediating role of performance that measured as subjective evaluation on profit. For the purpose of this paper, questionnaire survey has been performed on the relationship among the procedure of the air freight service quality was found to have not only direct influence but also indirect impact through performance on satisfaction. This research made some contribution both academicals and logistic practices. Academically, it is the first research to address the relationship between air freight service quality and profit performance in Korean academic field. Practically, this study provides justification for the investment to improve forwarding service quality. The results of this study bear some implications on international shipping and practice. The quality of the air cargo transportation management system for customer satisfaction and its impact on business performance in the process to make an empirical identifies. The role and influence of the working-level analysis to derive the performance as transportation management, as well as the effectiveness of customer satisfaction for quality and promote a point. Arrange this point take advantage of air cargo companies are composed of service quality management system for the dimension of course aims to foster a competitive advantage in terms of performance. This paper suggest that real-time movement of the consignment route provides information such as verification and business cooperation for the purpose of proper features a reflecting on the stability of cargo air freight management system, that improve the quality of services on this performance to increase the customer satisfaction strategy in connected getting and so on, is in the process of the formation of customer satisfaction.

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An Empirical Analysis on the Price Effects of Fuel Surcharge Collusion in Air Cargo Industry (항공화물 유류할증료 담합의 가격효과에 대한 실증분석)

  • Sonn, Yang-Hoon;Jeong, Jinook
    • Environmental and Resource Economics Review
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    • v.22 no.4
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    • pp.727-757
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    • 2013
  • This paper estimates the effects of Air Cargo companies' fuel surcharge collusion on the final airfreight prices. We show that the final prices have not been generally higher than the 'but-for prices,' and even been significantly lower for some companies. We analyze the possible reasons for such findings, and conclude that the collusion on fuel surcharges has not been successful due to the oil price hike in the cartel period. We also find that the oil price elasticities of fuel surcharges are significantly lower than 1.

A Study on Information System Improvement for Air Logistics SCM

  • Choi, Hyung-Rim;Park, Nam-Kyu;Lee, Hyun-Chul;Seo, Young-Joon;Shin, Joong-Jo
    • The Journal of Information Systems
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    • v.14 no.3
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    • pp.63-70
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    • 2005
  • Compared with land logistics and sea logistics, air logistics takes not only less transportation time, but also makes just-in-time delivery possible. Because of this, in spite of high freight rates, many shippers make good use of airlines. To cope with borderless competition in this global age, most shippers using air logistics want to receive diverse information including just-in-time cargo delivery and dangerous situation as well as convenience and speed in job handling. Nevertheless, most domestic forwarders, who perform many kinds of important businesses for air logistics, mainly put emphasis on demanding information from overseas partners through their business agreements, that is, focusing on horizontal integration, instead of sharing information or improving job performance among air logistics participants. As a result, it is almost impossible to satisfy the needs of shippers. Airline users want to remove the uncertainties over their cargo movement. And in time of emergency, they want to take immediate measures through speedy information sharing and decision-making. In order to satisfy shipper's needs, all the organizations participating in the air logistics supply chain-cargo senders, cargo receivers, forwarders, transporters, licensed customs brokers, airlines as well as foreign partners-have to set up a vertical cooperation system. For effective air logistics SCM, it is very important to remove overlapping jobs, strengthen the efficiency of job handling, and provide online monitoring on cargo information in order to support decision-making. To this end, this paper has applied the concept of RTE (Real Time Enterprise), a new business management system, which tries to maximize competitiveness by removing many hindrance factors on an ongoing basis in managing and fulfilling core business processes based on up-to-the-minute information. In order to realize RTE-based information system for air logistics SCM, this paper has analyzed the information required by business process and by air logistics participant, and suggested the method for information sharing, point of time for information input and output, and its means.

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Is corporate rebranding a double-edged sword? Consumers' ambivalence towards corporate rebranding of familiar brands

  • Phang, Grace Ing
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.131-159
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    • 2014
  • Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for disparaging information. Consumers are found to hold both positive and negative reactions toward companies and brands that they are familiar with. Nevertheless, the imposed change assumption and ambivalent attitude, in particular corporate rebranding, have never been widely explored in the quantitative corporate rebranding studies. This paper aims to provide a comprehensive empirical examination of the ambivalence towards rebrandingrebranded brand attitude-purchase intention relationships. The author proposes that corporate rebranding for familiar corporate brands is a double-edged sword that not only raises the expectation for better performance, but also induces conflicted and ambivalent attitudes among consumers. These consumers' ambivalent attitudes are influenced by both the parent brands-related and general attitude factors which further affect their rebranded brand attitude and purchase intention. A total of 156 useable questionnaires were collected from Malaysian working adults; and two established Malaysian airfreight operators were utilized as the focal parent brands. The study found a significant impact of prior parent brand attitudes on ambivalence towards rebranding (ATR). The parent brand attitudes served as anchors in influencing how new information was processed (Mazaheri et al., 2011; Sherif & Hovland, 1961) and closely related to behavioral intention (Prislin & Quellete, 1996). The ambivalent attitudes experienced were higher when individuals held both positive and negative reactions toward the parent brands. Consumers also held higher ambivalent attitudes when they preferred one of the parent brands; while disliked the other brand. The study also found significant relationships between the lead brand and the rebranded brand attitude; and between the partner brands and ATR. The familiar but controversial partner brand contributed significantly to the ambivalent attitudes experienced; while the more established lead brand had significant impact on the rebranded brand attitude. The lead and partner brands, though both familiar, represented different meanings to consumers. The author attributed these results to the prior parent brand attitudes, the skepticism and their general ambivalence toward the corporate rebranding. Both general attitude factors (i.e. skepticism and general ambivalence towards rebranding) were found to have significant positive impacts on ATR. Skeptical individuals questioned the possibility of a successful rebranding (Chang, 2011) and were more careful with their evaluations toward 'too god to be true' or 'made in heaven' pair of companies. The embedded general ambivalent attitudes that people held toward rebranding could be triggered from the associative network by the ambiguous situation (Prislin & Quellete, 1996). In addition, the ambivalent rebranded brand attitude was found to lower down purchase intention, supporting Hanze (2001), Lavine (2001) and van Harreveld et al. (2009)'s studies. Ambivalent individuals were found to prefer delay decision making by choosing around the mid-ranged points in 'willingness to buy' scale. The study provides several marketing implications. Ambivalence management is proven to be important to corporate rebranding to minimize the ambivalent attitudes experienced. This could be done by carefully controlling the parent brands-related and general attitude factors. The high ambivalent individuals are less confident with their own conflicted attitudes and are motivated to get rid of the psychological discomfort caused by these conflicted attitudes (Bell & Esses, 2002; Lau-Gesk, 2005; van Harreveld et al., 2009). They tend to process information more deeply (Jonas et al., 1997; Maio et al., 2000; Wood et al., 1985) and pay more attention to message that provides convincible arguments. Providing strong, favorable and convincible message is hence effective in alleviating consumers' ambivalent attitudes. In addition, brand name heuristic could be utilized because the rebranding strategy sends important signal to consumers about the changes that happen or going to happen. The ambivalent individuals will pay attention to both brand name heuristic and rebranding message in their effort to alleviate the psychological discomfort caused by ambivalent attitudes. The findings also provide insights to Malaysian and airline operators for a better planning and implementation of corporate rebranding exercise.

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