• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.652-663
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• 2001

The purpose of this study was to make clear reduction ratio due to the stretch ratio and to find out the ease for the patterns of stretch skirt according to the body types to improve the aesthetics and wearing satisfaction. Therefore, fundamental data for aesthetic and functional patternmaking of the stretch skirt can be suggested. The results from the study were as follows: 1. The results from the appearance test were as follows. For the ease on waist, W+0cm and W - lcm for thin body type were suggested for the best fit. For the ease on hip, H+0cm and H-2cm for thin body type were suggested for the best fit. 2. The results from wearing satisfaction test were as fDllows. W+Ocm, H+Ocm for thin body type were suggested for the best wearing satisfaction. 3. Based on the results from the above tests, the pattern reduction ratios for stretch skirt were as follows: pattern reduction ratio 3.3 ∼ 5.0% of waist, 4.8 ∼7.2% of hip for thin body type were suggested for the appropriate reduction ratio for stretch skirt. 4. The result from this study for stretch skirt was as follows: For thin body type, W+0cm, W - lcm for waist and H+0cm, H-2cm for hip were appropriate for stretch skirt pattern. Therefore, different ease has to be applied to stretch skirt pattern according to the body parts, to make the skirt looks good, is appropriate for thin body type, and is satisfied with appearance and wearing satisfaction test.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3824-3831
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• 2013

The purpose of this study is to evaluate what baseline characteristic is most related with body image satisfaction and identify which items are the lowest score on body image and their related behaviors in female emergency medical technicians(EMTs). Female EMTs(n=96) working in the G provence completed a battery of questionnaires. Multiple logistic regression analysis showed that body image satisfaction was significantly associated with physical activity(p=.007, 95%CI: 2.937~19.180) in female EMTs. Subjects were most satisfied with their sex(male or female)(M=3.34, SD=0.72) and they were most dissatisfied with sleep(M=2.61, SD=0.85). The skin protective behavior showed significant difference according to skin concerns(p<.05).

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.1-15
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• 2009

The purpose of this study was to provide Apparel Industries producing the school uniform with the information on manufacturing the school uniform, and the students with the information of reasonable life of garments. Differences of reforming condition and satisfaction of the school uniform have been researched. The data were collected from 764 middle and high school girl students living in Daegu. Except for psychological aspect of wearing the uniform, most of satisfaction of wearing the uniform in the survey has been studied as lower ones. in line with these, overall improvement of aesthetic, economic, handling, class symbolic, movable aspects are requested to meet the needs of the students. A majority response of reforming the school the uniform once have come from middle school students, and another response of reforming the uniform twice coming from high school students are as follows : fitness of the uniform, trend, movability, expression of personality, and those of high school students are fitness of the uniform, expression of personality, trend, movability. Opportunities to have an education on how to wear school uniform appropriately have not been offered to students, and a number of the students in the survey have replied that they need to have adequate school uniform wearing education.

• Archives of Plastic Surgery
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• v.38 no.2
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• pp.148-154
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• 2011

Purpose: As the Korean life style is becoming westernized at a rapid pace, the rate of breast cancer is growing at the same time. So, the case of breast reconstruction after mastectomy increases, too. Points of breast reconstruction are symmetry, scar, size, and shape. Especially symmetry and scar are more important than others for Korean. This study is aimed to identify the method of breast reconstruction that accomplished the best results in terms of symmetry and scar. Methods: A total 15 patients were operated on from March of 2005 to July of 2009. The 5 patients were reconstructed by mammoreduction method after periareolar incision, the 7 patients were reconstructed by pectoralismajor transfer with implant after periareolar incision, and 3 patient were reconstructed by both breast augmentation. Results: Follow up period was 20.2 months on average and no complications such as breast deformity were observed. In symmetry of breast, the satisfaction score of periareolar approach is 4.4 and the satisfaction score of other approaches are 4.2 (p>0.05). But in scar of breast, the satisfaction score of periareolar approach is 4.6 and the satisfaction score of other approaches is 3.4 (p<0.05). Conclusion: In conclusion, Author's method of breast reconstruction after removal of breast cancer through periareolar incision is effective method in patients who care about aesthetic result after mastectomy.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.129-138
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• 2015

There are limited resources on how servicescape influence customer emotions and respond towards customer satisfaction and behavioral intention. Hence, this research investigates how servicescape influence customer behavioral intention in local coffee shops in Kuala Lumpur by using Multiple Regression analysis. This study mainly focus on three environmental dimensions, which are the facility aesthetics, music and layout accessibility. Based on the result, it shows that both music and layout accessibility are significant factors that greatly influence customer satisfaction and behavioral intention. Overall, this research indicates that managers should realise thatmusic and layout accessibility play an important role to influence customers eating out at coffee shops.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.374-385
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• 2021

Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

• Journal of Distribution Science
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• v.15 no.8
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• pp.75-86
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• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.89-98
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• 2018

Purpose - Despite the global economic crisis, the numbers of coffee shops used for providing a place for social and cultural interactions show an upward trend and have become an indispensable part in people's daily life in recent years. Under the circumstance of tremendous efforts of searching new management strategies and projects, the concept of servicescape(which has physical environment characteristics) may provide a better alternative. Therefore, the purpose of this study can be broadly divided into 3 key points. First is to investigate the effects of servicescape on customer satisfaction, service value and customer loyalty about Coffee Shops in Jeonju area. Second is to examine the mediating effect of customer satisfaction and service value between servicescape and customer loyalty. Third, there is evidence that indicates the moderating effect among the interaction of customer and staff, brand image and the composition of servicescape, customer satisfaction, service value and customer loyalty. Research design, data, and methodology - This study begins empirical research about users of coffee shops' services. The data of the study is collected from 285 samples of a questionnaire which has been made from Korea and analysed by IBM SPSS 24.0 and IBM AMOS 24.0. Results - The results are reported below: First of all, the composition of condition, functionality, cleanliness and aesthetic characteristics of the servicescape has a significant impact on customer satisfaction and service value. Furthermore, customer satisfaction is identified as a factor to influence service value. Moreover, customer satisfaction and service value are identified as the causal relationship with customer loyalty. Besides, customer satisfaction and service value illustrated the mediation effect between the composition of servicescape and customer loyalty. Finally, the interaction between customer and staff, brand image illustrates the moderated effect. Conclusions - The composition of servicescape contributes to the formation of customer satisfaction and enhancing the customer's perceived service value in coffee shops. By meeting diverse and complex needs of consumers in coffee shop, the service value will not only attract loyal customers, but also increase customer loyalty and profitability. In a word, managers should rely on servicescape to enhance service experience by making differences with other competitors.

• Korean Journal of Human Ecology
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• v.23 no.5
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• pp.919-928
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• 2014

The purpose of this study was conducted to improve middle school students' satisfaction on their uniform to provide basic information for the wearing condition. on their comfortable uniform. Survey was conducted on 532 boys' and girls' middle school students in Iksan City. This study analyzed the purchasing factors and modification, fitting evaluation, and satisfaction of comfortable uniform aspect of students. It was the questionnaire consisted of 18 questions in total. The results are as follows : First, boys' middle school students preferred 'activity' among the purchasing factors. Girls' middle school students preferred 'design' and 'activity' among the purchasing factors. Second, in purchasing types, boys' students bought the type of cooperative purchasing and the type of the school uniform special shop in girls' students. Third, 51.0% of the students interviewed have experienced to modify their uniforms. Since the non fashionable design and non suitable uniform length caused the students to modify their uniform. Also students did not satisfy the color and design in their comfortable uniforms. Thus school uniform maker should make that consider movement, color, design, functional elements and changing students' aesthetic sense.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1229-1235
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• 2009

A call center is a place that an enterprise contacts with clients through information and communication technologies. It is, therefore, the integrated situation room that a consultant gives expert advice to clients using tele-marketing functions and communication technologies. Recently, the tendency of the enterprise is toward newly designing and improving the office layout in consideration of the psychology and the aesthetic intention of the personnel for a performance of the enterprise. In this paper, we study on the influence of a consultant seating arrangement on job satisfaction and immersion in order to maximize the job efficiency of the call center. Human-oriented office layout lead the consultants to be immersed in their job, to reduce stress, and to increasing the job efficiency.