• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.4
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• pp.395-402
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• 2017

Social network service provides an excellent platform for people seeking for advices. This research analyzed the effect of rational and emotional response and social distance on people's acceptance for advices online by the construal level theory. An experiment was completed to test the relationship between advisers and questioners and verify the content of online feedback would influence people's acceptance for advices on social network site. The online response included emotional advice and rational advice. Social distance between advisers and questioners was divided to close social distance condition and distant social distance condition. The study showed: (1) comparing with emotional advice, rational advice had a higher persuasive effect in both close and distant social distance conditions; (2) the impact of feedback from people with close social distance was stronger than the impact of the advices from people with distant social distance; (3) there existed an interaction effect between social distance and affective advice. The results revealed that the adviser's affective expression and relationship with the questioner would interactively impact the online persuasive effect.

• The Journal of Korean Association of Computer Education
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• v.10 no.2
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• pp.77-87
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• 2007

The purpose of the study was to investigate the effects of social network centrality variables on students' performance in blended learning environment in a higher educational institution. Using data from 36-student course on Learning Theories and Their Implications on Instructional Design Practices, the researcher empirically tested how social network centrality variables - such as friendship network centrality, advice network centrality, and adversary network centrality - are correlated with academic achievement measures. Results indicate, as hypothesized, the friendship and advice centrality positively correlate with, whereas the adversary centrality being negatively correlate with application performance measures and test scores. The size and quality of posted online discussions are positively and strongly correlated with the advice network centrality.

• Management & Information Systems Review
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• v.32 no.5
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• pp.193-231
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• 2013

As developed IT, Word-of-Mouth(WOM) used varied terms as buzz marketing and viral marketing, and impressed that importance. Despite introduced new marketing tool on managers and professionals, online word-of-mouth including SNS lack of study on social network what based viral in marketing. In social network, patterns of relationship between individuals influence each other individual behaviors. Therefore this research grouped friendship-network and advice-network by characteristics, studied on trust of information source that antecedents of word-of-mouth in network. This study examined that affect- and cognition based trust affect WOM acceptance as WOM behaviors and examined effect of type of product as moderating variable. Additional this literature studied that WOM acceptance affect WOM recommend. To find the Influence of Trust on Word-of-Mouth Behaviors, a survey has done 206 samples(undergraduate students). The results of this study are as following : First, type of trust different friendship network and advice network. Affect-based trust is outstanding in friendship network than in advice network, while cognition-based trust stands out in advice network than another. Second, affect- and cognition based trust positive affect WOM acceptance. Contrary to expectations, what is preconceived trust in network have a similar effect for WOM acceptance regardless of type of trust. Third, WOM acceptance positive affect WOM recommend. Fourth, affect based trust affect WOM acceptance of hedonic product rather than utilitarian product. Upon especially in friendship network terms, affect-based trust has a more effect on WOM acceptance than cognition-based trust. This study has many implications. First, it is important that trust what have an influence WOM acceptance grouped affect- and cognition based trust. Second, it confirmed that trust is antecedents of positive WOM. Third, it is important that network grouped friendship network and advice-network by trust. Fourth, it gave managerial implications that they have to supply WOM through which network by type of product. We This study classified network and trust based on previous study. Then it examined relations between WOM behaviors. Further research could do enrich various things for example various age group, valence of message, quality of information.

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.90-117
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• 2019

How is science advice integrated in environmental policymaking? This is an increasingly pertinent question that is being raised since the nuclear catastrophe of Fukushima, Japan, in 2011. Global re-evaluation of energy policies and climate mitigation measures include discussions on how to better integrate science advice in policymaking, and at the same time keeping science independent from political influence. This paper addressed the policy discourse of setting up a national CO2 reduction target in Japanese policymaking between 2009 and 2012. The target proposed by the former DPJ government was turned down, and Japan lacked a clear strategy for long-term climate mitigation. The analysis provides explanations from a quantitative actor-network perspective. Centrality measures from social network analysis for policy actors in an environmental policy network of Japan were calculated to identify those actors that control the discourse. Data used for analysis comes from the Global Environmental Policy Actor Network 2 (GEPON 2) survey conducted in Japan (2012-13). Science advice in Japan was kept independent from political influence and was mostly excluded from policymaking. One of the two largest discourse coalitions in the environmental policy network promoted a higher CO2 reduction target for international negotiations but favored lowering the target after a new international agreement would have been set. This may explain why Japan struggled to commit to long-term mitigation strategies. Applying social network analysis to quantitatively calculate discourse coalitions was a feasible methodology for investigating "discursive power." But limited in discussing the "practice" (e.g. meetings, telephone, or email conversations) among the actors in discourse coalitions.

• 제어로봇시스템학회:학술대회논문집
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• 2005.06a
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• pp.931-934
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• 2005

This paper describes an adaptive recommendation system that provides real-time personalized trading advice to the investors based on their profiles and trading information environment. A proposed system integrates Stochastic technical analysis and artificial neural network that incorporates an adaptive user modeling. The user model is constructed and updated based on initial user profile and recorded user interactions with the system. The information presented to each individual user is also tailor-made to fit the user's behavior and preference. A system prototype was implemented in JAVA. Experiments used to evaluate the system's performance were done on both human subjects and synthetic users. The results show our proposed system is able to rapidly learn to provide appropriate advice to different types of users.

• The Korean Journal of Applied Statistics
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• v.35 no.4
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• pp.527-541
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• 2022

A company is a social group of many individuals that work together to obtain better results, and it is an organization that pursues common goals such as profit. As a result, forming networks among members, as well as individual communication abilities, is critical. The purpose of this research was to determine what factors influence the creation of employee advice relationships. Using the ERGM(Exponential Random Graph Model) approach, we looked at the network data of 44 individuals from consulting firms with offices in the United States and Europe. The significance of structural network factors like connectivity was first discovered. Second, the gender factor had the most significant main influence on the likelihood of adopting each other's advice. Third, geographical homogeneity resulted in higher link probabilities than major impacts of gender. This research looked at ways to make a company's network more efficient and active.

• Proceedings of the Korean Nuclear Society Conference
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• 1998.05a
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• pp.264-270
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• 1998

This research broadens the prime concern of nuclear power plant operations from safe performance to both economic and safe performance. First emergency diesel generator is identified as one of main contributors for the lost plant availability through the review of plants forced outage records. The framework of an integrated architecture for performing modern on-line condition for operational availability improvement is configured in this work. For the development of the comprehensive sensor networks for complex target systems, an integrated methodology incorporating a structural hierarchy, a functional hierarchy, and a fault-system matrix is formulated. The second part of our research is development of intelligent diagnosis and maintenance advisory system, which employs Bayesian Belief networks (BBNs) as a high level reasoning tool incorporating inherent uncertainty use in probabilistic inference. Our prototype diagnosis algorithms are represented explicitly through topological symbols and links between them in a causal direction. As new evidence from sensor network development is entered into the model especially, our advisory of system provides operational advice concerning both availability and safety, so that the operator is able to determine the likely modes, diagnose the system state, locate root causes, and take the most advantageous action. Thereby, this advice improves operational availability

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.187-196
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• 2020

This study attempted to examine the structural characteristics of the social network of nursing units by dividing them into a job-related advice network and a friendship network, and to analyze the relationship between nurse organizational commitment and intent to leave. The subjects were 420 nurses working in 4 hospitals and 30 nursing units. Data were analyzed using UCINET 6.0, SPSS 20.0 and HLM 7.0. In job-related advice networks, degree centrality of head nurse contributed to organizational commitment. Network density contributed to intent to leave. In friendship networks, closeness centrality of head nurses and betweenness centrality of charge nurse contributed to organizational commitment. Density and betweenness centrality of charge nurses contributed to intent to leave. Accordingly, it is necessary to foster good relationships between nurses and to develop various types of strategies for building effective networks.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.479-491
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• 2008

A "task network" is a type of social network that consists of experts who exchange professional help and advice regarding executing tasks. In this study, we investigate the task network used within the IS department of a national bank in Korea. We identify how this network moderates the influence of computer-mediated communication (CMC) technology on an individual s task performance. Size, density, and centrality were measured as the characteristics of a personal task networks. Size equates to the total number of colleagues who work with a specific member for a certain project. Density is the ratio of the number of actual relationships to the total number of available relationships. Centrality defines whether an individual s position is in the exact center of whole network, and is measured by betweenness centrality, meaning the position one member holds between others in a network. Our findings conclude that the conditions - the larger the size of the task network, the smaller its density and the higher its level of centrality - lead to more benefits of using CMC media. Further, this positive effect of CMC is more noticeable when it provides synchronicity.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.550-569
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• 2012

This paper studies the R&D network of the Zhongguancun Cluster, the most representative innovative cluster of the high-tech industry in China at present. For this study, Zhongguancun Cluster was the first high-tech cluster to have been created in China, the current Zhongguancun Cluster has played a leading role in the development of the high-tech industry in China. In addition, the Zhongguancun Cluster has at helped elevate China as a key region in terms of research development in relation to the high-tech industry. In particular, companies evaluate the research development network culture of Zhongguancun cluster positively and this increases their tendency to approach the research development network with an open mind. The main contents in research development network are as follows; (1) joint or consigned research development and technology transfer in the case of research development network between companies, (2) joint or consigned research development, human resource support and employment, technical advice and consultant and technology transfer in the case of industrial-educational relationships (3) joint or consigned research development, technical advice and consultant and technology transfer in the case of industrial-research relationships, (4) financial support and participation in joint research development project held by government in the case of industrial and governmental relationships (5) financing for research development, utilization of research human resources, purchase of research development and use of research development equipment for mediators. The main difficulties in creating a research development network are 'lack of mutual trust', 'financial problems of companies' and 'lack of information'. Especially, the main key obstacles for the most important research development network between industry and government in the case of the Zhongguancun Cluster are 'complicated and strict procedures. Therefore, more accurate and detailed understanding of the conditions and the following institutional measures from government are required for research development among companies.