• Korean Journal of Human Ecology
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• v.24 no.1
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• pp.79-96
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• 2015

The purpose of this research was to analyze the clothing behavioral attributes of male music enthusiasts. A questionnaire was developed based on previous researches. Respondents were men who were concerned with music in terms of a job, a major or a hobby. A total of 200 responses were analyzed by SPSS 20.0 through factor analysis with Varimax rotation, ANOVA with post-hoc test(SNK-test) and ${\chi}^2$-test. Music preference was classified into 3 factors: New age/jazz, Hiphop/dance, and Metal rock/ballad factor. 5 Clothing purchasing orientation factors were extruded: hedonic, planned, convenience, brand pursued, and fashion pursued purchasing orientation. Using those factor scores, 3 groups were classified: Group1(G1), preferring Hiphop/dance music with lower hedonic and brand/fashion pursued purchasing orientation; G2, preferring Hiphop/dance music with no interest in clothing shopping and fashion; G3, preferring New age music with high convenience and brand pursued purchasing orientation. In addition, there were significant differences among groups in clothing behavior such as social ostentation, individuality, self-expression, fashionability, conformity; in purchase motivation such as hedonic and trend/designer oriented purchase motivation; in information source like advertisement/media source; and in store choice criteria such as store light/music and popularity. The findings showed even the enthusiasts for the same music showed the different sopping orientation and different clothing behavior, suggesting that a personal value or taste can be a plausible factor to figure out attributes of consumers. An interest/involvement in clothing could be helpful to subdivide the music enthusiasts as the target market.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.6
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• pp.1202-1209
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• 2003

With explosive growth of Internet users, the market share of electronic commerce becomes wider. Therefore the Internet is standing in the spotlight of a new medium of advertisement, and several Internet advertising methods have been implemented. However the banner advertising that is the typical internet advertising method is showing low click rate because of user's unconcern. Accordingly we propose a new Internet advertising method that makes expose advertising content on the background of web browser when user puts mouse pointer over a specified text. Internet users are willing to click a interesting text, just at that moment the advertising content is appeared on the background of web browser. Therefore we could expect high effectiveness of advertising and moreover after clicking the text, the advertising content is shown continually on the web browser. The proposed method, unlike banner advertising, various shapes of image can be applied and makes use of whole background of web page.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.54-63
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• 2016

As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.191-198
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• 2017

This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

• Fashion & Textile Research Journal
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• v.8 no.1
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• pp.55-63
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• 2006

The purpose of this study examines difference of cunsumer satisfaction by expected selection attribute of wedding dress and bride make-up. It is looking into influencing variables in consumer satisfaction, and is supplying real information to wedding market. The subjects of this study were 241 women getting married within one year of Daegu. The data were analyzed by using frequency, mean, the standard deviation, ANOVA, duncan test, correlation analysis, cross-analysis. Conclusion obtained from the results and discussions of the research are as follows: 1) In the attribution of expected selection according to occupation, blue-collar women are concerned about cost factor but they are low content with the perceptual satisfaction factor. 2) When selecting places for wedding dresses and wedding make-up, in the attribute of expected selection about the number of visiting the shop for wedding dresses and make-up, people who visit over 7 dress shops are highly interested in the appearance fancy degree, advertisements effect factors. But they are concerned with advertisements effect factor, cost factor in the perceptual satisfaction factor about wedding dress. Besides, the more they get chances to visit many dress shops, they are concerned with advertisements, cost factors, and satisfied with both the effect of advertisements and appearance factor degree in the attribution of expected selection about wedding make-up. 3) In the attribution of expected selection about the cost of wedding dresses and make-up, the lower the cost paid, people are interested in price factor. Furthermore, in the attribution of expected selection about the wedding dress and make-up cost, those who spent over 150 million Won are interested in quality, others influence factor, and the case of less than 120~150 million Won, people are highly interested in the appearance fancy degree, advertisements effect factor, and the women are satisfied with the advertisement effect factor in the perceptual satisfaction factor of wedding make-up.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.8
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• pp.1691-1697
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• 2003

The Internet is standing in the spotlight of a new medium of advertisement with explosive growth of market share of electronic commerce, several Internet advertising methods have been implemented. Among them, the banner advertising method is typically being used in the Internet, but the users are not willing to see the banner advertising, moreover that method shows low click rate. Accordingly we propose a new Internet advertising method that makes expose advertising content according to proper text keyword in the article of web pages. During user is reading a article of web page, when user puts mouse pointer over a text keyword, previously specified advertising content is appeared on the web page. The proposed method is based on the keyword advertising, and unlike banner advertising, various shape of images can be applied. Also whole web page could be used for advertising area, and the method does not affect loading delay time of web page.

• The Korean Journal of Applied Statistics
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• v.28 no.5
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• pp.933-949
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• 2015

Audience rating competition in the domestic drama market has increased recently due to the introduction of commercial broadcasting and diversification of channels. There is now a need for thorough studies and analysis on audience rating. Especially, a drama rating is an important measure to estimate advertisement costs for producers and advertisers. In this paper, we study the drama rating prediction models using various data mining techniques such as linear regression, LASSO regression, random forest, and gradient boosting. The analysis results show that initial drama ratings are affected by structural elements such as broadcasting station and broadcasting time. Average drama ratings are also influenced by earlier public opinion such as the number of internet searches about the drama.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.376-383
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• 2019

In recent decades, China's economy has grown rapidly and two-dimensional bar code-based payments services have been activated. This is a model that will be introduced by developing countries that lack mobile payment infrastructure, and countries that are looking to leap into cashless societies are also drawing attention. Along with this, the existing CRM market is expanding around the mobile device called m-CRM, and research is active on the importance of collective use for online advertising and two-dimensional bar code-based payments services. Therefore, through this study, we have explored the concepts and status of online advertising and customer relationship management which using the two-dimensional bar code-based system, and designed and implemented the method and mobile application system to effectively disseminate transactional advertising information at the point of sale or at the point of share. We also presented an application approach to look at the direction of two-dimensional bar code-based ads contents sharing system and its development.

• Journal of Fashion Business
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• v.23 no.1
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• pp.25-36
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• 2019

The purpose of this study is to offer a base line data to facilitate entrance of a Korean fashion company into the Uzbekistan market by conducting a survey of the Uzbekistan students in Korea. This is done in order to gather data on their clothes wearing condition and factors affecting the purchase intention for Korean fashion products. In this study, a survey was conducted to 260 Uzbekistan students in Korea. The results of the study were as follows: 1) Uzbekistan students bought clothes mainly from road shops and the Internet. They bought a lot of pants, shirts, jackets, jumpers, and preferred to wear black, white, blue, and red color. The dissatisfactory parts were shown in order of the width of trousers, the length of the sleeve, and the shoulder. The most unsatisfying products were the pants and T-shirt. 2) They considered the aesthetics of the fashion products evaluation criteria, the human source and the internet advertisement of the fashion information source, and the customer service of the store selection criteria. These students showed very favorable attitude towards Hallyu and Korea. In addition, their preference and purchase intention for KFP were high. 3) The level of satisfaction on 'quality', 'color', and 'care' of KFP were very high, but lowest on the 'size' and 'price' of the clothes. 4) It was revealed that the attitude toward Hallyu and Korea, the satisfaction and preference of KFP, and demographics have a significant impact on the intention toward purchasing fashion products.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.184-192
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• 2019

The existing digital signage systems inside the elevators are a lack of tailored contents appropriate to the space and environment inside or outside the elevators. Also, they almost impossible to flexibly respond to various contents disclosure according to the demand of the consumers or the elevator markets. Therefore we design and implement an IoT(Internet of Things)-based smart digital signage system for the safety of elevator passengers.. In order to provide IoT-based information to the smart digital signage within the elevator, we propose an IoT system as a set-top box with gyroscope sensor, acceleration sensor, RFID(Radio-Frequency Identification), fine dust sensor, etc., which processes various data collected by the sensors and provides the elevator passengers with various tailored contents such as elevator driving information, environmental information inside and outside the elevator, and disaster information in addition to simple advertisement information. The proposed IoT system is a set-top box that operates the smart digital signage and has an independent information control processor based on the IoT sensors that do not depend on the elevator control system. For the proposed smart digital signage, it supports an operating system that is independent of the elevator driving service as well as the media service. So the smart signage system has a characteristic that it does not depend on the elevator control system since it is a stand-along IoT-based information control system. With the proposed system providing intuitive content for the surge, steep descent, and radical movements of an elevator due to an emergency situation, the elevator passengers should be able to recognize the situation quickly and respond accordingly. In the near future, the proposed system will expand the market of digital signage applied in conjunction with the development of contents in the disaster, safety and environment fields, and expect expected to revitalize related industries associated with signage.