• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.4
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• pp.385-395
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• 2011

This study investigates the buying behavior of apparel by middle aged women according to lifestyles. Questionnaires were distributed to 300 women who lived in the Seoul area and between 40 to 65 years of age. A sample of 248 women responded. To analyze the data, Factor Analysis, Cluster Analysis, Analysis of Variance (ANOVA) and a Duncan test were used. As a result, the respondents were clustered into 4 different groups according to lifestyles. The groups included practical oriented group, economic oriented and practical group, active oriented and appearance group, and economic group. Their buying behavior was as follows. First, the active oriented and appearance group shopped at department stores and specialty stores; however, the economic oriented and practical group shopped at discount stores more often than other groups. The practical group shopped more frequently using TV home shopping networks, discount stores, and outlet stores, the economic group shopped at off-price stores, discount stores, and online more than the other groups. Second, the active oriented and appearance group bought classic suits and semi-classic suits, imported brand and/or designer brand apparel more often than other groups. Third, the active oriented and appearance group perceived another person's appearance, advertisement, and shop display as a more important information source than other groups. Forth, the active oriented and appearance group considered design & style, harmony with self-image, brand name, color, and coordination with other clothing as more important selection factors for clothing than other groups. The economic groups considered coordination with other clothing; however, the economic oriented and practical group cited ease of care as more important factors.

• Archives of design research
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• v.16 no.4
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• pp.453-462
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• 2003

As the competition among the hospital becomes heavier and cognition in patient's right of knowledge increases, of general hospital becomes more important public relation part of hospital administration. Due to the restriction of the public advertisement of a hospital, strategic plans and new ideas are needed. Leaflet or hospital publication, for example, could be excellent publicity materials since they provide specific and detailed information for patients, which results in great improvement on the hospital image. Therefore, the editorial design for hospital publicity is the necessary research field. Also questionnaires of user's sense regarding the Hospital's printed matter for the publicity were conducted and analyzed. From these analyses, new improved printed matter design for the publicity of general hospital that are useful for the users as well as hospital competition was suggested.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.101-108
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• 2013

Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.181-192
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• 2009

Prints in the contemporary art has the radical aspects at not only to maintain the characteristic of printmaking in a field of visual image but also to fulfill and communicate a desire of the public. We can see this from the change of the printmaking forms among the alternation of diverse expression methods and media such as from the line-cut at the Renaissance to colored print process, photography, the beginning of 20th century cartoons, advertisement, art, and graphic poster. From that, we can understand the printmaking as a fluid media, not fixed, has finely accomplished its functions as an act of visual language to smoothly communicate with the individual desire and character than word or language at the complex and various cultural surface. This study is focused on that prints as an avant-garde language in popular culture. Therefore, I have examined the following two aspects. First, with focussing at the specific characters of the graphic posters, I try to define the differences between language and visual language and the effect from it to our emotional perception and behavior with the politic and economic point of view. Second, how has the printmaking art as an fine arts finely accomplished an linguistic action. These are the purpose of this study.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.6
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• pp.1202-1209
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• 2003

With explosive growth of Internet users, the market share of electronic commerce becomes wider. Therefore the Internet is standing in the spotlight of a new medium of advertisement, and several Internet advertising methods have been implemented. However the banner advertising that is the typical internet advertising method is showing low click rate because of user's unconcern. Accordingly we propose a new Internet advertising method that makes expose advertising content on the background of web browser when user puts mouse pointer over a specified text. Internet users are willing to click a interesting text, just at that moment the advertising content is appeared on the background of web browser. Therefore we could expect high effectiveness of advertising and moreover after clicking the text, the advertising content is shown continually on the web browser. The proposed method, unlike banner advertising, various shapes of image can be applied and makes use of whole background of web page.

• Journal of the Korean Society of Costume
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• v.54 no.4
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• pp.1-14
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• 2004

This study suggests the popular culture theory as a basic framework to find out the characteristics of contemporary fashion show meeting the popular culture, and describes that the show is the popular culture of this generation. The culture is the way of our life unifying the world at common area of human being. The popular culture is to subdivide it into the public culture that shares aesthetic taste, and to borrow each other and develop it mutually because of the collapse of dichotomous boundary with high quality culture, and to represent the people’s thought and behaviour expanding their areas. The author has examined the characteristics of popular culture of modern fashion show by four collections, that is, commercialism, mass media, political relationship and interaction, etc： Firstly, at the commercialism, the fashion show combines it with other genre organically to do mass production and sales and produces cultural consumption goods supplying a lot of sight-seeing. Secondly, at the mass media, the image of contemporary fashion show has been spread out with mass media such as fashion magazines, cable TV and Internet beyond time and space to produce advertisement effects and makes new fashion and bring democratic culture. Thirdly, at political relationship, the fashion in its peak can make a big stream of wealth, so that it plays important roles under governmental regulations in this era and governments make efforts to support and develop it. Lastly, at interaction, the fashion show shares media functions to let users participate in the program and to exchange information as a feedback to influence each other.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.3
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• pp.459-466
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• 2009

This study surveyed university students in the Seoul and Kyonggi areas regarding their recognition and satisfaction of high quality ice creams. In terms of their preference for high quality ice creams, 152 (40.2%) answered "moderate", and 200 (52.9%) answered "likeable" or "very likeable", showing a very high preference. Ice cream was most often consumed as a snack (30.0%). The preferred food materials in combination with ice cream were fruits (32.8%), followed by chocolates (28.8%), dairy (15.6%), and nuts (7.7%). Many students viewed ice cream as an unhealthy food (46.8%), and the most frequent reason for using a selected brand was "taste" (46.6%), followed by "variety" (16.1%), "advertisement" (14.1%), and "operating of chain shop" (10.3%). In terms of overall satisfaction, 41.4% answered "somewhat satisfactory" or "very satisfactory", and only 9.8% answered "somewhat unsatisfactory" or "very unsatisfactory". The satisfaction construct was divided into nine sectors: nutrition, low calorie, functional, taste, color, variety, high quality, hygiene, and value. When these sectors were analyzed, "variety" was "somewhat satisfactory" or "very satisfactory" (74.2%), and "value" was "somewhat unsatisfactory" or "very unsatisfactory" (47.5%). In the analysis of satisfaction factors according to sectors, the Cronbach's $\alpha$ value related to nutrition was 0.755, that of preference was 0.830, and that of image was 0.661.

• The Journal of Industrial Distribution & Business
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• v.10 no.7
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.191-198
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• 2017

This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

• Journal of the Korea Society of Computer and Information
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• v.12 no.4
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• pp.1-10
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• 2007

This paper describes the development of a network-based passenger information system(PIS) which provides the convenience of the passenger of the train and heightens the effect of the subtitle service, the advertising and the shelter guidance broadcasting against the urgent event. The existing system uses VGA signal distributor in order to broadcast information with image and subtitle and voice guidance. In this paper we improve the existing system by applying the UDP and TCP/IP protocol and use a reference clock to solve a data loss and synchronization problem which occurs in this case. We also developed an XML-based subtitle authoring tool which can edit and play the subtitles with various 3D to improve the automatic guidance broadcasting and advertisement effect according to the operation schedule of the train. The system performance was evaluated through a simulation.