• 조명전기설비학회논문지
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• 제25권10호
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• pp.1-13
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• 2011

The aim of this study is to analyze the emotion adjectives for light emitting diode(LED) light colors using a twofold adjective image scales from Kobayashi and I.R.I. A set of psychophysical experiments using category judgment was conducted in an LED light color simulation system, in order to evaluate each emotion scale coordinate for those test light colors in both adjective image scales. In total, 49 test light colors from a combination of 6 color series were assessed by 15 human observers. As a result, Kobayashi adjective image scale clearly expressed to emotion adjectives of 'Dynamic', 'Casual', 'Chic', 'Cool-casual', 'Modern', and 'Natural' for different hues. In contrast, I.R.I adjective image scale expressed only 2 adjectives of 'dynamic' and 'luxurious' for the all hues.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1998년도 추계학술발표 논문집
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• pp.230-234
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• 1998

This study developed a test with a high test-retest reliability consisting of 18 items by selecting from Korean adjectives describing tactile sensations. Principal components were extracted by three repeated measurements of 19 different fabrics for underwear. Adjectives such as 'smooth' 'soft' 'sexy' 'comfortable' and 'cozy' were most discriminating between preferred and non-preferred fabrics. The fabrics were analyzed by Kawabata Evaluation System in 16 mechanical properties, then these properties were analyzed by regression analyses as to their relations with human sensation and sensibility. Among the fabrics, the most preferred were made of polyester whereas the least preferred were made of gauze and cotton. Mechanical properties were identified that were related to the most discriminating adjectives such as 'smooth', 'soft', 'sexy,' and 'cozy'.

• 한국언어정보학회:학술대회논문집
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• 한국언어정보학회 2007년도 정기학술대회
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• pp.210-222
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• 2007

Regarding Korean psych-adjectives and their -e ha- counterparts, e.i., [psych-adjective + -e ha-] constructions, what is at issue is how to capture the semantic difference and similarity between the two. Concerning this issue, one of the most controversial and difficult problems is whether the psych-construction has Action (Agency) as part of its meaning. The purpose of this paper is to solve this problem by answering the question why psych-constructions are much more natural when they are used as negative imperative than when they are used as positive imperative. First, in order to figure out why positive imperative is not allowed, we show that.e ha- adds the meaning of non-volitional action to psych-adjectives, using Jackendoff's Conceptual Semantics. Secondly, in accounting for why negative imperative is so natural, we show, with Talmy's Force Dynamics theory, what the speaker requires from the hearer is internal volitional action.

• 영어어문교육
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• 제15권2호
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• pp.121-150
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• 2009

This paper deals with contrastive analysis and interlanguage with respect to adjective ordering. It aimed to investigate how similar and different the orders of descriptive adjectives are in English and Korean, and how Korean EFL learners perceive the sequences of English descriptive adjectives. Data were collected from native English speakers and native Korean speakers and Korean EFL learners. The contrastive analysis showed that the order of English adjectives was size, opinion, condition, age, color, shape, material, and origin, whereas the Korean order was condition, age, opinion, color, size, shape, material, and origin. The relative order of the interlanguage was shown to be age, size, opinion, shape, condition, color, origin, and material, with the exceptions of the order of condition preceding age and that of size being the same position as condition. The interlanguage data manifested different aspects of ordering when compared with English and Korean: Some adjective combinations were similar to both English and Korean; Some were different from English or Korean; Some were different from both English and Korean. These ordering patterns are discussed in terms of such principles as the nouniness principle, the subjectivity/objectivity principle, the iconic principle, etc. On the basis of these results, some helpful suggestions are made.

• 한국의류학회지
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• 제28권8호
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• pp.1142-1152
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• 2004

The purpose of this study is to verify the visual perception on various cotton fabrics of the same color. Results obtained through subjective evaluation of cotton fabrics showed that the textural adjectives could be classified into 3; warm/cool, flexibility and surface property, the sensibility adjectives into 5; simple, attractive, masculine, conservative, comfortable and visual perception adjectives into 6; hard, warm, smooth, brilliant, classic and casual. Image distribution results on 12 different fabrics, showed different distributions among textiles on visual perception due to varying texture and sensibility. In thickness, weight, weave type, bending and surface characteristics which are structure characteristics, significant differences were shown for visual perception examination. Having placed into an image scale, visual perception dimension developed divided into the ＇soft-hard＇ axis and the ＇warm-cool＇ axis.

• 산업경영시스템학회지
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• 제23권54호
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• pp.111-117
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• 2000

In this study we analyzed the relationship between sensibility image and the needs to purchase, by studying the relations between the brand name of the beer which consumers recognize and the needs to purchase, and by extracting the sensibility image from the consumers about how they feel about the advertisement. For the survey we first chose 30 sensibility related adjectives from the preliminary survey and chose the 6 most selected sensibility related adjectives by showing beer advertisements from the 3 leading companies. In the main survey we used 7 point scale measurement to evaluate the sensibility scale in each advertisement using the 6 sensibility related adjectives we chose from the preliminary survey, such as cleanness, coolness, pleasantness, softness, easiness, and studied why they feel that way about the advertisement. We hope to contribute on establishing the advertising strategy of the company, based on sensibility image which the consumers are in favor of.

• 한국콘텐츠학회논문지
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• 제12권1호
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• pp.185-196
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• 2012

본 연구는 차 음료 패키지디자인의 감성이미지에 관련된 연구로서 중국시장에서 판매되는 차 음료패키지의 대상을 수집하고 차 음료 패키지디자인에 대해 '달다. 쓰다, 개운하다, 시큼하다' 4개 대표적인 미각 형용사를 추론하였다. 그리고 수집된 차 음료 패키지디자인별도 대표 미각 형용사에 대한 느끼는 정도와 패키지디자인의 선호도를 조사했고 미각에 영향을 주는 시각요소인 색채와 일러스트레이션을 분석됐다. 즉, 차 음료 패키지디자인 색채는 달고 시큼한 맛은 녹색과 노란색을 사용하는 한편 노란색보다 녹색을 사용하는 디자인은 선호도가 높다. 쓰고 시큼한 맛은 빨간색과 검은색 등의 짙은 색을 사용하는 한편 주황색이나 노란색을 사용하는 디자인은 선호도가 높다. 달고 개운한 맛은 녹색을 사용하는 한편 짙은 녹색보다 연한 녹색을 사용하는 디자인은 선호도가 높다. 쓰고 개운한 맛은 녹색, 빨간색, 노란색, 하얀색, 검은색을 사용했지만 대부분 패키지의 바탕색에다가 하얀색과 노란을 사용하는 한편 노란색을 사용하거나 바탕색에다가 하얀색을 사용하는 디자인은 선호도가 높다. 그리고 차 음료 패키지디자인의 일러스트레이션은 그래픽을 통해 브랜드의 맛을 표현할 수 있는 일러스트레이션을 사용해서 미각에 영향을 주는 한편 일러스트레이션을 사용하는 디자인이 이미지를 사용하지 않거나 인물사진을 사용하는 디자인보다 선호도가 높은 것으로 분석됐다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2008년도 추계학술대회
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• pp.74-77
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• 2008

Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

• 대한가정학회지
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• 제33권2호
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• pp.168-180
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• 1995

The purpose of present study was to examine how each clothes colors on the basis of 5YR 7/3 face color affect clothes colors images as follows : (1) what general consciousness of clothes colors in, (2) how the impression of the harmony of 5YR 7/3 face color and clothes colors is, (3) when we divide clothes colors according to the property of colors- chromatic color and achromatic color, cool color.neutral color.warm color, in tone, in color colume- if there is the difference of visual evaluation, (4) image analysis of 45 clothes colors with the view of each kind of adjectives. The result of this study is as the following: 1. As a result of the analysis of general consciousness on clothes colors, when subjects chose clothes, they most considered colors and they also considered their face colors. They would choose the color of clothes, which were becoming to their having clothes colors or their face colors when they bought clothes. 2. The impressions of coordination of 5YR 7/3 face color and clothes colors consisted of three dimensions - evaluation, activity and harmony. 3. It was known that as a result of the analysis of visual evalutional differences according to dividing the clothes colors by property of colors, there were such notable differences that they might effect the coordination images of face color and clothes colors differently. 4. After arranging 45 clothes colors on the graphs in 17 adjectives, gethering them thogether in each dimension and as the result of the analysis in the evaluation dimension, estimation of yellow, light green column were low and that of achromatic colors were high. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the evalution dimension was concerned with hue of the color properties. In activity dimension, there were different image according to each adjectives. That is, it was known that the activity demension was concerned with value and chroma of the color properties. In harmony dimension, achromatic columm was high and yellow, green yellow, vivid green columm were low in harmony. That is, it was known that the harmony demension was concerned with hue of the color properties.

• 한국화예디자인학연구
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• 제43호
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• pp.3-17
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• 2020

국내외 대표적 상업공간인 백화점과 호텔, 판매장의 플라워 소재를 사용한 계절별 디스플레이 사례의 색채분석과 설문조사를 통해, 플라워 디스플레이를 진행하는 과정에서 소재의 출시 계절, 형태, 질감에 의존하던 기존의 방식에서 벗어나 계절에 적합한 배색과 감성형용사를 적용한 색채계획 필요성을 인식하고 효과적인 배색을 적용하도록 하는데 있다. 연구방법은 수집한 48개의 국내외 상업공간 플라워 디스플레이 사례에 사용된 색채를 분석하였다. 이를 토대로 1차 전문가 설문을 통해 사례에서 연상되는 형용사 추출 및 계절감 좌표를 수집한 뒤 2차 일반인 설문으로 추출한 감성형용사의 적합성을 검토하였다. 봄, 여름, 가을, 겨울의 대표적인 색상, 톤을 추출하였고 계절별 감성형용사 언어도 알아보았다. 이러한 결과를 바탕으로 플라워 소재의 형태나 질감에만 의존하여 진행되던 플라워 디스플레이에서 색채계획이 선(先) 진행되어야 목적한 감성디자인을 연출할 수 있다는 것을 알 수 있었다.