• Title/Summary/Keyword: actual experiences

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A Study on the Relationship between Mobile Advertising Factors and Effects on User's Marketing Activities (모바일 광고 요인이 이용자의 마케팅활동에 미치는 영향에 관한 연구)

  • Kim, Chul-Jung;Kim, Hong-Jin;Kang, Young-Chang
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.141-148
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    • 2009
  • This paper studies important factors of mobile phone marketing including experiences on entertainment, information, reliability and complaints by analyzing actual materials. The result shows that information, reliability, experiences are more significant than other factors. In case of information, the appropriate message is associated with marketing activities. Reliability and benefit on advertisement are significant. Also, experience has a positive effect on marketing activities. Therefore, this study suggests that mobile marketing should consider significant factors such as information, reliability, and experience.

Understanding Consumer Perceptions of Luxury Vintage Fashion

  • Tungyun Liu;Sijun Sung;Heeju Chae
    • Asia-Pacific Journal of Business
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    • v.14 no.1
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    • pp.41-57
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    • 2023
  • Purpose - The purpose of this study is to research how the different types of experiences affect consumer's recognition in terms of luxury vintage fashion products, and what kinds of value consumer can achieve. Design/methodology/approach - The study is based on the means-end chain (MEC) approach for an in-depth understanding of consumers' recognition systems through conducting the laddering interview technique. Above all, the research conducted a pilot test to gain attributes of consumer experiences about luxury vintage fashion products from Korean and Taiwanese. Findings - It is found that not only by actual purchase, experience without purchasing also can lead to consumers' self-fulfilment and self-accomplishment, which filled the lack of relevant literature in the luxury vintage industry. In addition, the study sorted out the channels that consumers approach LVF products, which provide a classification reference for future research related to the luxury vintage consumer. Research implications or originality - As consumers can gain a lot kind of value through LVF products, luxury brands can attract consumers by using vintage as a market strategy. For luxury marketers, by running LVF shopping mall online or opening LVF stores, not only allow consumers' attach with LVF products but also can further lead to the purchase behaviors. In addition, consumers who are interested in LVF are those who are aware of the authenticity, uniqueness, and rarity of the brand. Due the fact, these consumers may be interested in the topic of sustainability.

Cultural Sensitivity and Design Implications of MOOCs from Korean Learners' Perspectives: Case Studies on edX and Coursera

  • AHN, Mi Lee;YOON, Hwan Sun;CHA, Hyun Jin
    • Educational Technology International
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    • v.16 no.2
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    • pp.201-229
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    • 2015
  • Culture is a crucial concept that forms the thinking and behaviors of a group of people, and it influences interactions in learning. Thus, it is also essential to consider cultural sensitivity in online learning technologies and instructional design as education is a set of learning actions based on values and perceptions. MOOCs, the latest online learning platform, are global online learning platforms that provide global learners with free and various learning resources including courses from different world-class institutions. Despite globalization having brought learners closer to sharing similar learning resources, the actual experiences with the resource are expected to vary according to cultures, mainly because learning behavior is a set of outcomes based on cultural differences. Taking this into consideration, this study aims to examine MOOCs from a cultural perspective in order to facilitate global learners, especially Korean learners, to utilize MOOCs with user-friendly services and contents. To achieve this objective, the study first identified and developed an evaluation criteria to examine the cultural sensitivity of MOOCs and conducted case studies on courses from major MOOC providers including edX and Coursera. From the findings, design recommendations of contents and courses on MOOCs were suggested to provide Korean learners with optimal learning experiences.

A Qualitative Case Study on Choosing Elementary Schools for the Children of Highly Educated Married Immigrant Women from China (중국 출신 고학력 결혼이주여성들의 자녀 초등학교 선택에 관한 질적 사례연구)

  • ZHENG QIN
    • Human Ecology Research
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    • v.62 no.1
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    • pp.137-149
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    • 2024
  • This study aims to understand the experiences of highly educated married immigrant women from China, who hold a master's degree or higher, when selecting an elementary school for their children and to explore the significance of that experience. This study included eight participants, all of whom were married immigrant women who had resided in Korea for a minimum of five years. Data was collected through in-depth interviews, which were conducted over approximately one year, from June 2022 to August 2023. The study was approached as a case study. As a result of this study, the similarities between the cases were "choices based on charactercentered education and cultural convergence", "choices for the child's future and career", and "choices influenced by the primary caregiver's use of bilingualism". The differences observed in the cases appeared in "choices based on the balance between global education ideals and economic realities", "choices based on specialized curriculum content", and "choices based on connections to higher-level schools". This study is important, as it underscores the need to conduct various research initiatives on multinational immigrant women and their children. These findings suggest that the study can contribute to the development of multicultural policies that are grounded in the actual experiences and critical awareness of married Chinese immigrant women, who constitute a substantial part of Korean society.

Oral health knowledge and oral hygiene care among some orthodontic patients (일부 교정장치 장착환자의 구강보건지식 및 구강위생관리 실천도)

  • Kang, Yong-Ju
    • Journal of Korean society of Dental Hygiene
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    • v.12 no.5
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    • pp.1059-1069
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    • 2012
  • Objectives : The purpose of this study was to examine the knowledge of orthodontic patients about oral health knowledge and their actual oral hygiene care, which affected the oral hygiene of orthodontic patients. It's specifically meant to provide information on the prevention of the possible side effects of orthodontic treatment and the promotion of the oral health of orthodontic patients. Methods : This study were 227 orthodontic patients of dental clinics specialized in orthodontics. The collected data were analyzed by the statistical package SPSS WIN 18.0. Results : 1.As for Oral health knowledge, they had the best knowledge about smoking and dental checkup among the subfactors of oral health knowledge. 2. As to actual oral hygiene care, what they did best was doing toothbrushing before sleeping and what they did worst was avoiding eating food injurious to teeth. 3. They scored highest in the right toothbrushing(3.85), the use of oral hygiene supplies(3.62), the prevention of periodontal diseases(3.13) in the subfactors of actual oral hygiene care. They scored lowest in dental checkup and diet(2.99). 4. There were significant differences among the patients in oral health knowledge according to age(F=2.95, p<.05). Those who received another treatment during orthodontic treatment had a better oral health knowledge than the others who didn't, and the gap between the two was statistically significant(t=2.26, p<.05). 5. There were differences among the patients in actual health hygiene care according to gender(t=2.71, p<.01), age(F=4.40, p<.01), educational experiences about oral hygiene care(t=3.06, p<.01) and experience of receiving another treatment during orthodontic treatment(t=2.56, p<.05). 6. There was a positive correlation between oral health knowledge and oral hygiene care(r=.261, p<.001). Conclusions :The above-mentioned findings suggest that more education of diet and toothbrushing should be provided for orthodontic patients to improve their oral health care.

Getting Closer to Consumer Performance Experience: Research on Performance Experience Components through Online Post Analysis (소비자의 공연 경험에 다가가기 - 온라인 게시글 분석을 통한 공연 경험의 구성요소 탐구 -)

  • Ko, Yena;Lee, Joongseek;Kim, Eun-mee;Lee, Soomin
    • Korean Association of Arts Management
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    • no.52
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    • pp.75-105
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    • 2019
  • In studying culture consumption today, it is essential to understand and analyze the actual visitors' experiences in detail. This is deeply related to the fact that we can utilize subjective experience records that were previously inaccessible as data since plenty of people actually record many performance experiences in the media space such as social media. This study attempts to examine what elements actually consists of people's performance experience based on actual expression of the performance experience that exists online. For this, we collected two types of data. First, we collected posts which required performance recommendation on online platforms such as Jisik-In and Cafes to see how people describe what they want and analyzed data focusing on the modifiers. Results show that people mainly use modifiers that reflect the specific situation of the individual such as companion or age. In addition we analyzed how the experience was described after the show through the review posts of ticket booking site. Results show how expressions are centered around companions, revisit intentions, and viewing experiences besides elements such as story and music, which have been known as main satisfaction elements of performance experience in previous studies. In addition, we discussed the practical implications and limitations of the study as well as the theoretical discussion.

A Study on the Formation of the Orientation and the Event Through the phenomenological cognitive system (현상학적 지각체계에 의한 정위와 사건의 형성에 관한 연구)

  • Byun, Dae-Joong
    • Korean Institute of Interior Design Journal
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    • v.21 no.1
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    • pp.68-77
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    • 2012
  • Appreciating the aspect of modem architecture requires not only the comprehension of the nature of design and architects' ways of thinking and expression but also observers' views on buildings and their perceptive/cognitive stages. This calls for an in-depth study on the "system of phenomenological perceptions" that works as a new architectural experience system. The system of phenomenological perceptions makes it possible to specify the individual process of understanding architecture, that is, hands-on experiences, participations, feelings, perceptions, and cognition. The value of user experience and cognition has been emphasized by philosophical and aesthetical concepts as well. Therefore, in order to better appreciate the modern architecture, this study suggests theoretical consideration to "orientation and event" that are crucial elements in understanding a phenomenological view and materializing actual space formation. This offers the cognitive system with which we analyze modem architecture and comprehensive expressional methods. In other words, this study contemplates the system of phenomenological perceptions from an existential spatial perspective by structurizing the system of the orientation and the event in order to segmentalize users' current locations, potential directions, the relations with spaces, continual vie'wpoints as well as buildings' functions and interior and exterior division. The system of phenomenological perceptions helps understand and systemize modern architecture through a system based on relations between sensation, perception, cognition, sensitivity, and rationality. This creates a new cognitive system employing the concept of the orientation and the event, which is different from a normal cognitive system basing on the sense of vision. When observers appreciate space, they tend to relate the space to a certain event and to remember their experiences in it. During the process, they draw borders of the space in which the event takes place and give shape to their experiences including actions, movements, cognition and sensation. The process leads to the formation of "placeness," and here, the concept of the orientation comes in as the location and the center of the placeness. This study proves that a determined orientation coupled with individual experience and events settles the place ness; detailed elements in the cognitive system have close relations with one another; the orientation, actions, events, and places are the factors that materialize observers' architectural experience.

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Nursing Staffs' Experiences of Managing Medical Needs of the Elderly in Korean Long-term Care Facilities (노인요양시설 입소자들의 의료적 요구에 대한 간호직 종사자들의 관리 경험)

  • Park, Min-Jeong;Suh, Eunyoung E.;Lee, Jung-Myen
    • Korean Journal of Adult Nursing
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    • v.25 no.4
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    • pp.409-421
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    • 2013
  • Purpose: This qualitative study was designed to explore and describe the nursing staff reported experiences of managing the medical needs of nursing home residents in South Korea. Methods: Using a focus group interview method, qualitative data were collected from March to May 2012. Twenty five registered nurses and nurse aids working in nursing homes were recruited through a convenient sampling method. Participants participated in one of four focus group interviews lasted up to two hours in which their day-to-day experiences of taking care of the medical needs of the elderly residents. All interviews were recorded and transcribed in verbatim, and analyzed according to the qualitative thematic analysis method using MAXQDA software. Results: The overriding theme was 'experiencing differences between the requirements of the regulatory system and the actual reality of the work place.' The findings of differences between what were true and what is required was based in four subcategories. The nursing home residents had far more medical needs than what were reported. Another finding was that the family members were seen as non-supportive and negligent towards the residents. Conclusion: The findings of the study support the need for changes in the regulatory system. The regulatory limitations of current system with a shortage of resources pushed the participants to experience discrepancies between the required regulation and the reality. Additional research could contribute more exemplars to support changes.

A Phenomenological Study on the Communication Experiences of the Deaf (청각장애인의 의사소통 경험)

  • Kim, Miok;Lee, Miseon
    • Korean Journal of Social Welfare
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    • v.65 no.2
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    • pp.155-177
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    • 2013
  • The aim of this study was to explore and understand the communication experiences of the deaf, from their perspective. This study obtained informations through in-depth interviews with five people with deafness using sign language. The collected data was analyzed according to Giorgi's phenomenological qualitative methods. The following main themes were extracted from the practical experiences of the participants interviewed: 'being confined in the world without sound by themselves', 'learning and comprehending how to communicate', and 'looking for identity as a membership of the deaf community'. Sign language was a tool and mediator so that they could come out of their comfort zone, communicate with people, and connect to others in the deaf community. However, on the other hand, sign language had a contradictory role that restricted their activities to the deaf societies that could understand each other using sign language. As a result of this study, we can be cognizant of how much not hearing and speaking(hearing disability) is a difficulty for human beings. The implication of this study's results on policy making and actual practices are discussed focusing on the rights and well-being of the deaf.

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Development of a Simulation Courseware for Economics Class in Elementary school (초등 경제 교육을 위한 시뮬레이션 코스웨어 개발)

  • Noh, Eun-Hee;Lee, Jae-Mu
    • Journal of The Korean Association of Information Education
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    • v.12 no.1
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    • pp.23-32
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    • 2008
  • This study was designed to create a situational and procedural simulation of web-courseware which will enhance students' self-directed learning styles during the economics class in elementary schools. When teaching the students how to be wise consumers, it is important to provide them with various experiences that will lead them to make active and rational decisions. Actual experiences are, however, rather limited in reality which consequently result in learning economics only vicariously at school. The purpose of the study was, therefore, to develop a courseware which allows the student to have indirect experiences through computer simulations. The courseware will not only assist the student in making decisions and taking actions appropriately during the various situations given in the program, but also overcome the limitations of the classroom setting by using the procedural simulation.

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