• Title/Summary/Keyword: activity contexts

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Communicating Responsible Luxury Brand: The Role of Luxury-CSR Fit and Dispositional Consensus on Brand Evaluation

  • Sthapit, Anesh;Jo, Gin-Young;Hwang, Yoon-Yong
    • Journal of Distribution Science
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    • v.15 no.2
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    • pp.7-14
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    • 2017
  • Purpose - This study attempts to extend the research in responsible luxury by identifying contexts where Corporate Social Responsibility (CSR) can promote luxury brands' evaluation. It contributes to the literature on consumer responses to CSR, and to responsible luxury in particular and demonstrates how dispositional consensus and luxury-CSR information of luxury brands affects consumers' evaluation of brand. Research design, data, and methodology - An experiment was conducted to test the relationship between brand evaluation and responsible luxury brands' CSR information using collected data through a survey in a large university of South Korea. Study conditions were manipulated with various product types to analyze the relationship in different product domains. Results - When consensus regarding sincere and altruistic motive of companies for CSR activity is high, the perceived fit between luxury brand and the type of CSR has no effect on brand evaluation. But, in case of lower consensus regarding the benevolent company motives, higher fit enhances evaluation than lower fit. Conclusions - In using consensus as a guiding factor to choose the type of charity with favorably view, the level of irrespective fit can help luxury firms to enjoy the benefits of better image. In case of low consensus donating to charities that are closely related to the brands' product or area of business seems to be fruitful.

Developing the Format and Samples of Teaching Materials for Scientific Creativity in the Ordinary Science Curriculum -Including Teachers' Practice and Reflection-

  • Park, Jong-Won
    • Journal of The Korean Association For Science Education
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    • v.32 no.3
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    • pp.446-466
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    • 2012
  • Scientific creativity is necessary for all ordinary students in ordinary school settings. In this study, a practical format for teaching scientific creativity is suggested, and sample teaching materials based on this format are developed. To facilitate the practical use of the teaching materials in ordinary schools, the model of IS3CA(Iterative Small Scale Scientific Creative Activity) was proposed. Using this format and the proposed teaching materials, a brief in-service program was developed and implemented. Here, the aim is to improve teachers' actual professional ability to develop their own teaching materials rather than just using the pre-developed teaching materials provided by the researcher. Positive responses about the in-service program were collected from the teachers, and the results also showed that the development of teaching materials by teachers was possible. Therefore, I expect that the teaching of scientific creativity by ordinary teachers is possible for ordinary students in ordinary school contexts. Finally, based on the results and experiences of this study, a curriculum for teaching scientific creativity is suggested.

A Study on the Acceptance of Pop Musician's Image among Korean Adolescent: - Focusing on Subculture, Fan Costume play - (대중가수 이미지의 청소년 수용에 관한 연구 -팬코스프레 집단을 중심으로-)

  • 한자영;유송옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.5
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    • pp.570-581
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    • 2004
  • The purpose of this study is to analyze the acceptance and interpretation of pop musician's image in the Korean youth subculture, Fan Costume play(Fancos). Fancos subculture took the most active attitude to accepts of the pop musician's image and therefore was assumed to have various and differential acceptance aspects. The ethnographic method was used in order to approach more closely from their point of view. The cultural activity of Fancos subculture was imitation and reappearance of pop musician's appearance. Actually Fancos is a kind of fan-culture which idolized Korean pop music star. The acceptance of musician's appearance in Fancos is found out in two aspects. One is passive acceptance aspects that inforces conformity of star fashion and follows servilely ideal body image which promoted by cultural industry. The other is unique acceptance aspects that Fancos members interpret the musician's image in their own way. Those members experience pleasure through their own meaning. And homology of their appearance makes a distinction between of themselves from other youth and intensifies their group identity. As above analyzed, Fancos subculture has differential acceptance of pop music star's image comparing to other youth and even their stylistic appearance reflects not only their fandom but also their own meaning. Consequently, pop musician's image as a popular cultural text is accepted not equal to all populace but dissimilar along with contexts and trails of the acceptance group.

Credibility Assessment of Online Information in Context

  • Rieh, Soo Young
    • Journal of Information Science Theory and Practice
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    • v.2 no.3
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    • pp.6-17
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    • 2014
  • The purpose of this study is to examine to what extent the context in which people interact with online information affects people's credibility perceptions. In this study, credibility assessment is defined as perceptions of credibility relying on individuals' expertise and knowledge. Context has been characterized with respect to three aspects: Context as user goals and intentions, context as topicality of information, and context as information activities. The data were collected from two empirical studies. Study 1 was a diary study in which 333 residents in Michigan, U.S.A. submitted 2,471 diary entries to report their trust perceptions associated with ten different user goals and nine different intentions. Study 2 was a lab-based study in which 64 subjects participated in performing four search tasks in two different information activity conditions - information search or content creation. There are three major findings of this study: (1) Score-based trust perceptions provided limited views of people's credibility perceptions because respondents tended to score trust ratings consistently high across various user goals and intentions; (2) The topicality of information mattered more when study subjects assessed the credibility of user generated content (UGC) than with traditional media content (TMC); (3) Subjects of this study exerted more effort into making credibility judgments when they engaged in searching activities than in content creation. These findings indicate that credibility assessment can or should be seen as a process-oriented notion incorporating various information use contexts beyond simple rating-based evaluation. The theoretical contributions for information scientists and practical implications for web designers are also discussed.

The Creative Context and the Process Analyzed by Creativity Theory - The case study of Nam June Paik and Louis I. Kahn - (창의성 이론으로 분석한 창의적 환경과 과정 연구 - 백남준과 루이스 칸의 사례 -)

  • 이민아
    • Korean Institute of Interior Design Journal
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    • no.37
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    • pp.39-47
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    • 2003
  • The purpose of this paper was to analyze and to compare the creativity of Nam-June Paik and Louis 1. Kahn to understand the characteristics of creative people. Both of them got strong supports from their family and close people. As they were not originally from the U.S., political and city environments where they settled in the U.S. for the first time strongly influenced their creative activity. The difference in the creative contexts of Paik and Kahn is that Paik had more visual cues in his childhood due to the rich environments. The various visual cues influenced his wide interests in video arts. In creative process, even though both of them more focused on the beginning stage of creative process, there were differences in creative problem solving styles. Kahn considered the imaging and perception as the most Important working process. For him, intuition(gestalt view) and ideation(generator) are more important than intellectual skill. On the other hand, Paik thought the symbolization(conceptualizer) based on his own experience and philosophy(associationism) was the most important.

Functions of DEAD box RNA helicases DDX5 and DDX17 in chromatin organization and transcriptional regulation

  • Giraud, Guillaume;Terrone, Sophie;Bourgeois, Cyril F.
    • BMB Reports
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    • v.51 no.12
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    • pp.613-622
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    • 2018
  • RNA helicases DDX5 and DDX17 are multitasking proteins that regulate gene expression in different biological contexts through diverse activities. Special attention has long been paid to their function as coregulators of transcription factors, providing insight about their functional association with a number of chromatin modifiers and remodelers. However, to date, the variety of described mechanisms has made it difficult to understand precisely how these proteins work at the molecular level, and the contribution of their ATPase domain to these mechanisms remains unclear as well. In light of their association with long noncoding RNAs that are key epigenetic regulators, an emerging view is that DDX5 and DDX17 may act through modulating the activity of various ribonucleoprotein complexes that could ensure their targeting to specific chromatin loci. This review will comprehensively describe the current knowledge on these different mechanisms. We will also discuss the potential roles of DDX5 and DDX17 on the 3D chromatin organization and how these could impact gene expression at the transcriptional and post-transcriptional levels.

Spatial Variation Analysis of Beijing Siheyuan - Comparison of the Beijing Traditional Housing in ancient and modern China - (북경사합원의 공간 변화 분석 - 중국 북경 고대와 근대시기 전통주택의 비교를 중심으로 -)

  • Jin, Zi-Run;Zo, Hangman
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.12
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    • pp.75-82
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    • 2019
  • After 1840 the first opium war, that changed the social nature and living habitats in China. The purpose of this study is to observe the influence of the war on the plan layout of traditional Chinese residential houses in Beijing Siheyuan. To find out the changes that were made after 1840, and reservation of the past, the space syntax model is used to analyze different social contexts and also compare the ancient and modern residential buildings. The result of the study indicate the following: Before the war, the ancient Siheyuan people's way of life strictly abide by the hierarchy system; External emphasis shows the host's status. However, in modern times, the social status became equal, efficient and harmonious relationship internally, while externally, it arranged the orientation and position of buildings to adapt to the natural environment. However, the boundaries between family members and visitors the emphasis on the courtyard and respect for private life remain unchanged.

A Semantic Web Service for Tourism Information over the Mobile Web (시맨틱 웹에 기초한 모바일 관광정보 서비스)

  • Lee, Yang-Won
    • Journal of the Korean Geographical Society
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    • v.42 no.5
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    • pp.788-807
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    • 2007
  • To better publish geographical information on the Web, it is important to capture how Web technologies are changing. For a recent decade, Semantic Web has been developed by incorporating ontologies into the current Web, with an aim to make computers understand rather than simply display. Ontology, an explicit specification of a conceptualization, and the Semantic Web grounded on the ontology, have the potential for effective sharing and appropriate retrieval of geographical information. This paper describes a Semantic Web Service over the mobile Web that can offer pertinent tourism information according to user contexts. To do this, a tourism ontology was formalized in the PARA(Place-Attraction-Resource-Activity) ontology model by organizing tourist places, tourist attractions, tourism resources, and activities. Locational relationships between tourist places were also included in the PARA ontology model to take into account the movements of tourists on a railway network. The XML(Extensible Markup Language) Web Service in the middle tier manages the client-side request for information retrieval and the corresponding server-side response from the data provider. The PARA ontology was integrated into the XML Web Service for the concept-based discovery of tourism information. The applicability of the proposed system was tested through a simulation experiment for Tokyo tourism.

Participatory Web Users’ Information Activities and Credibility Assessment

  • Rieh, Soo-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.4
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    • pp.155-178
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    • 2010
  • Assessment of information credibility is a ubiquitous human activity given that people constantly make decisions and selections based on the value of information in a variety of information seeking and use contexts. Today, people are increasingly engaging in diverse online activities beyond searching for and reading information, including activities such as creating, tagging and rating content, shopping, and listening to and watching multimedia content. The Web 2.0 environment presents new challenges for people because the burden of information evaluation is shifted from professional gatekeepers to individual information consumers. At the same time, however, it also provides unprecedented opportunities for people to use tools and features that help them to make informed credibility judgments by relying on other people's ratings and recommendations. This paper introduces fundamental notions and dimensions of credibility, and contends that credibility assessment can be best understood with respect to human information behavior because it encompasses both the level of effort people exert as well as the heuristics they employ to evaluate information. The paper reports on a survey study investigating people's credibility judgments with respect to online information, focusing on the constructs, heuristics, and interactions involved in people's credibility assessment processes within the context of their everyday life information activities. Using an online activity diary method, empirical data about people's online activities and their associated credibility assessments were collected at multiple points throughout the day for three days. The results indicate that distinct credibility assessment heuristics are emerging as people engage in diverse online activities involving more user-generated and multimedia content. A heuristic approach suggests that people apply mental shortcuts or rules of thumb in order to minimize the amount of cognitive effort and time required to make credibility judgments. The paper discusses why a heuristic approach is key to reaching a more comprehensive understanding of people's credibility assessments within the information-abundant online environment.

A Contextual Study of Public Transport Information Service Use Behavior in Daily Activity (일상 활동에서의 상황변수를 고려한 대중교통 정보서비스 이용 유형 연구)

  • Jo, Chang-Hyeon;Lee, Baek-Jin;Bin, Mi-Yeong
    • Journal of Korean Society of Transportation
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    • v.28 no.4
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    • pp.19-30
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    • 2010
  • It has become important to have some proper guidelines of how to provide public transport information services in response to the rapid IT developments and the wide spread of public information services. The current study takes a contextual approach to the analysis of public transportation information use under a dynamic decision situation, complementing the conventional cross-sectional approaches. Using the CHAID of decision tree induction based on decision table formalism applied to the survey data of activity travel and information use, the study found that the information type and medium choices are strongly affected by the decision contexts in addition to the individuals' socio-demographic characteristics. The results suggest an important implication to the market segmentation of information services for public transportation.