• Journal of Digital Convergence
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• 제6권4호
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• pp.73-81
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• 2008

Market penetration of media capital and with domestic broadcasting and communication fusion affect from the contents competitive situation which is general, the digital conversion of ground group broadcasting which follows in like this change tried to point out the hereafter direction of broadcasting contents industry with Korean-American FTA compromises. Further with role of the program heightening of competitiveness plan for the ground group digital contents activation of local broadcasting and loca broadcasting accomplishes the funeral of succession development and area public opinion integration of politics, economy and culture of the community and being understood for a harmony, and proposed a politic alternative in the Broadcast Communications Commission which starts newly and Local Broadcasting Developmental Commission.

• Journal of Digital Convergence
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• 제2권2호
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• pp.9-28
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• 2004

The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• Journal of the Korean Institute of Rural Architecture
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• 제12권2호
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• pp.59-66
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• 2010

The idyllic housing is dreamed by citizens today. The government has promoted the rural activation and satisfied citizen's needs about idyllic housing through the advanced rural village development project. Jecheon city aims to develop idyllic housing area in Baegun. This study investigated the resident' consciousness and actual conditions of idyllic housing in Baegun by field study. The aim of this study is to suggest data of idyllic housing policy by analysis idyllic housing of actual condition and resident' consciousness of demands. The idyllic housing of resident is aged sixty five or more from Seoul and Gyeonggi-do. Second, they want to be maintenance of life convenience facilities, improvement of traffic, necessity of medical institution. Third, it is necessity of variety program to solve conflicts between residents and immigrants and to make community of residents.

• Journal of the Korean Institute of Rural Architecture
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• 제12권2호
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• pp.125-133
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• 2010

The advanced rural village development project started in 2005, and this project of purpose is improvement of housing environment and promotion of region activation. Researcher investigated about the advanced rural village development project of nine complex through field survey. The aim of this study is to be offered data of idyllic housing policy by examination actual conditions of study subject. Based on this study, mainly three results can be drawn as follows ; first, this project makes a great contributed to flow in population from urban to activate rural areas. Second, the project success depends on improvement an institution and planed, timely approach. Third, central government must plan network system with rural development project in political, and must support local government into political frame. The local government must consider a regional housing plan overall and must make an effort itself for the project success.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2003년도 창립학술대회
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• pp.381-402
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• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• Journal of the Korea Society of Computer and Information
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• 제23권1호
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• pp.85-90
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• 2018

The new information service has been demanded due to the recent mobile internet activation, and the government is promoting the activation of the private use of the public data by putting up the Government 3.0. According to government policy, many public sectors provide public data, but the railway sector is inferior to other public sector. In the case of national railway corporation, urban railway is now operated by 14 corporations such as Seoul Metro through the nation and high-speed railway is now operated by Korea Railroad Corporation and Supreme Railways. It is very difficult to standardize and integrate data due to mutual interests of national railway corporation. This paper describes a way to standardize and integrate rail passengers information collected through research project.

• The Journal of Industrial Distribution & Business
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• 제10권2호
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• pp.51-64
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• 2019

Purpose - Research on the ability of domestic public institutions to conduct business is being conducted. Research on government support policy for public technology projects, emphasizes technology creation. Public agencies are encouraging evolutionary barriers at the stage of realistic business. This paper presents the policy possibilities by presenting policies and strategies based on corporate public policy. Research design, data, and methodology - In this study, we surveyed the actual state of public technology commercialization based on the data on state of technology commercialization of public institutions. We collected and analyzed the literature data to enhance the competitiveness of technology commercialization by identifying success cases of public technology commercialization. In Korea, there are not many research papers that provide policy alternatives for technical commercialization of public research institutes. Therefore, in this paper, we review various government policies and check the status of technology commercialization to increase its value. Results - As a result of this study, it is suggested that various policy development is necessary for the commercialization of public technology, because it is important to increase the value of technology users, suppliers, investors and customers through various network activation. In particular, it is necessary to establish differentiated Korean public technology commercialization model for the proliferation of public technology commercialization by presenting methodical model of technical commercialization. Conclusions - Through this study, it is important to raise the competitiveness of domestic public technology commercialization, to create economic value, and to improve the performance of technology commercialization. Therefore, it is necessary to contribute to the creation of research achievement, research method of excellent technology, and method of commercializing technology, and to create achievement of technical commercialization in the future. In addition, from the viewpoint of commercialization of technology, strategies for creating value through utilization of public technology should be prepared, and a plan for mutual prosperity among domestic companies should be prepared. Policy alternatives of various public technology commercialization to build national competitiveness have been developed, and various examples of performance for the performance of public technology commercialization should be derived.

• Journal of Digital Convergence
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• 제13권9호
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• pp.49-56
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• 2015

Korea government has established clear cost estimation standard based on a survey of e-learning contents development cost and presented 'e-Learning Contents Development Cost Estimation Guidelines' that reflect the characteristics of the e-learning industry. However, if there is no institutional support, this guideline and system fails to achieve the purposes and objectives. And it is likely to be facing a dead document. Therefore, the policy foundation is required. This study suggested the following policy; stepwise activation of cost estimation standard, enact announcement and periodically adjustment of cost estimation standard, installation and operation of cost estimation standard operational committee, conjunction with the e-learning industry survey, cultural diffusion of co-owned copyright, systematic monitoring of the e-learning contents development process, research on activating policy of cost estimation standard, conjunction with the standard contract for enhancing policy effectiveness.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• 제11권1호
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• pp.65-74
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• 2016

Recently our government has presented the realization of 'Creative Economy' as a primary goal of the state administration through encouraging start-ups and ventures. Activation of entrepreneurship education is an important task for a national job creation and entrepreneurship activation policy. Since 2012, as a mid and long term project, the Korea Ministry of Education has led to activate creative entrepreneurship, entrepreneurship education and entrepreneurial culture within university by installing entrepreneurship centers respectively in 61 universities. In this study, we provide future entrepreneurship improvement subject and policy implication through the case analysis of entrepreneurship center operation and management. In order to achieve the research purpose, we will examine the program and condition of successful entrepreneurship centers in overseas universities and explore the factors that can enhance domestic entrepreneurship center development and operational effectiveness by analyzing 61 university-entrepreneurship center survey. First, primary research was conducted through survey focusing on organization and operation of centers, entrepreneurship education, startup support for students and entrepreneurship culture activation to proceed with comparative analysis. Through this case study, we expect to be able to derive policy implications for the effective operation of entrepreneurship center and the nurture of creative entrepreneurial young generation.

• Journal of the Korea Institute of Information and Communication Engineering
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• 제19권3호
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• pp.596-606
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• 2015

Recently, the government is promoting the new renewable energy spread and expansion policy. To this end, the investment and the research is ongoing on the core of the ESS (Energy Storage System) for the Smart Grid that is being spread around the industrialized countries. US and European countries have also conducted a variety of ESS related systems maintenance and improvement in order to induce the activation of the ESS industry. On the other hand, our country has no law and institutional foundation for the introduction of activation ESS, and there is no objective basis for the economic impact of the introduction of the ESS. Therefore, spread and activation of the ESS is not properly conducted. In this paper, the economics of the ESS based on the Korea electric pricing system for the spread and activation of the ESS effectively proposes a technique for analysis. To do this, define the ESS operating model, and propose the best economic analysis method economic analysis comparing each operating model.