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Three Qualities of OTT Services: A Mixed Methods Approach (OTT 서비스의 세 가지 질적 요소: 혼합적 연구방법을 통한 접근)

  • Jae Sun Yoo;Jaecheol Park;Hyun Jun Jeon;Jai-Yeol Son
    • Information Systems Review
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    • v.24 no.1
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    • pp.59-87
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    • 2022
  • Since over-the-top (OTT) service has emerged as a new way of consuming video contents, OTT markets grow exponentially and the competition among the OTT services becomes intense. Only limited systematic research effort has been paid to understand why users subscribe such OTT services among other services. Therefore, we used developmental sequential mixed methods approach to find out the quality factors and their effect on post-subscription experiences and continuance intention. In the qualitative study, we derived six factors which a user considers important to continue the subscription. Based on the explored factors, we hypothesized a research model with modified three qualities from ISSM. The proposed research model was validated through quantitative research, a survey of 226 OTT service users in South Korea, using structural equation modeling. The results indicated that content quality is the key factor affecting both perceived enjoyment and satisfaction whereas system quality affects satisfaction, and service quality only affects enjoyment. Enjoyment affects satisfaction which sequentially affects continuance usage intention. This study contributes to research by modifying ISSM through mixed methods. It also provides OTT service providers with insight to enhance users' post experience and continuance intention to use the service through qualities derived from the interview.

A Study on the Application Plan of Basic Original Technology in Science & Research Parks : Focus on Science Parks in Korea (과학연구단지의 기초원천 기술 활용방안에 관한 연구 : 지방과학연구단지를 중심으로)

  • Lee, Won Cheul;Choi, Jong-In
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.3
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    • pp.63-74
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    • 2014
  • From the 1950s, the science parks were begun the composition as a way for innovation and commercialization in the world around developed countries. Since the 1980s, Korea also starting with quantitative investment in R & D for technology innovation, so far has been a continuous effort. Korea's patent creation level according to these R & D investment is already within the world's top 10, but the fact that the domestic technology trade balance appearing current competitive level compared to the developed technology is very insufficient. This means that the creation of economic value is low as compared with financial commitment. Therefore the plans to ensure the economic value through technology are required. As one of plans to do this for local economy activation through technical advances, constructing regional innovation systems and making science parks have been made. These science parks are required to develop the basic original technology in order to secure new growth engines, but the science parks in Korea are facing difficulties of performing research and development for regional industry advancement and local economy activation. Accordingly, this study attempts to organize the concept of 'science park' is similar but there is difference, and to compare institutions with similar functions based on regional innovation systems theory. In addition, the study is to obtain the application plans of basic original technology in science & research Parks through the model for overcoming weaknesses of Korea's innovation system and enabling organic cross-linking between institutions.

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A Study on the Influencing Effects of the Sustainable Management Efforts on the Perceived Performance of Firms (지속가능경영 노력이 인지된 기업의 성과에 미치는 영향요인에 관한 연구)

  • Myong Ki Keum;Jay In Oh
    • Information Systems Review
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    • v.18 no.3
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    • pp.1-29
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    • 2016
  • The radical changes in the business environment have motivated firms to exert serious efforts in managing sustainable development. This study identified the effects of sustainable development on the perceived performance of firms from the viewpoint of the balanced scorecard. Independent variables include economic efforts (of efficiency and ethic of accounting and fairness), environmental efforts (management and energy control), and social efforts (consumer protection and contribution for local community). The result from the analysis of data collected in this research suggests that sustainable development efforts are the critical sources of the incorporated performance of firms. The consumer protection efforts of the local community determine the competitiveness of a firm in managing social responsibility and creating value and social activities. Efforts to reconsider efficiency determine the competitiveness of a firm, becoming the critical factors that determine sustainable performance. Energy control facilitates value creation for the environment through cooperation and harmonization with nature, resulting in sustainable business performances through the vitalization of practical establishments and operations. Sustainable management needs to meet international standards, cooperation, and harmony. These standards are based on the economic, environmental, and social efforts that enable firms to adopt sustainable management efforts that are suitable for their own systems.

Controlled Bandwidth Borrowing with Extended RSVP-TE to Maximize Bandwidth Utilization

  • Kim Chul;Kim Young-Tak
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1B
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    • pp.64-72
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    • 2004
  • Multiprotocol Label Switching (MPLS) has been developed as a key technology to enhance the reliability, manageability and overall quality of service of core If networks with connection-oriented tunnel LSP and traffic engineering such as constraint-based routing, explicit routing, and restoration. In this paper, we propose a control bandwidth borrowing scheme that maximizes the utilization of tunnel LSPs or physical links by an extension to the RSVP-TE label distribution protocol. MPLS-based core switching network and VPN services rely on the establishment of connection-oriented tunneled LSPs that are configured or predefined by network management systems. The mechanism of network management system varies from (i) a relatively static LSP establishment accounting, to (ii) a dynamic QoS routing mechanisms. With the use of hierarchical LSPs, the extra bandwidth that is unused by the trunk (outer) LSPs should be fully allocated to their constituent end-to-end user traffic (inner) LSPs in order to maximize their utilization. In order to find out the unused extra bandwidth in tunnel LSP or physical link and redistribute these resources to constituent LSPs, we expend the functionality of RSVP-TE and the found unused extra bandwidth is redistributed with a weight-based recursive redistribution scheme. By the extended RSVP-TE and proposed recursive redistributed scheme, we could achieve the instantaneous maximized utilization of tunnel LSP or physical link suffering from the potential under-utilization problem and guarantee the end-to-end QoS requirements. With the proposed scheme, network manager can manage more effectively the extra available bandwidth of hierarchical LSPs and maximize the instantaneous utilization of the tunneled LSP resources.

Development of Hydrologic Simulation Model to Predict Flood Runoff in a Small Mountaineous Watershed (산지 소유역의 홍수유출 예측을 위한 모의발생 수문모형의 개발)

  • 권순국;고덕구
    • Magazine of the Korean Society of Agricultural Engineers
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    • v.30 no.3
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    • pp.58-68
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    • 1988
  • Most of the Korean watersheds are mountaineous and consist of various soil types and land uses And seldom watersheds are found to have long term hydrologic records. The SNUA, a hydrologic watershed model was developed to meet the unique characteristics of Korean watershed and simulate the storm hydrographs from a small mountaineous watershed. Also the applicability of the model was tested by comparing the simulated storm hydrographs and the observed from Dochuk watershed, Gwangjugun, Kyunggido The conclusions obtained in this study could be summarized as follows ; 1. The model includes the simulation of interception, evaporation and infiltration for land surface hydrologic cycle on the single storm basis and the flow routing features for both overland and channel systems. 2. Net rainfall is estimated from the continuous computation of water balance at the surface of interception storage accounting for the rainfall intensities and the evaporation losses at each time step. 3. Excess rainfall is calculated by the abstraction of infiltration loss estimated by the Green and Ainpt Model from the net rainfall. 4. A momentum equation in the form of kinematic wave representation is solved by the finite differential method to obtain the runoff rate at the exit of the watershed. 5. The developed SNUA Model is a type of distributed and event model that considers the spatial distribution of the watershed parameters and simulates the hydrograph on a single storm basis. 6. The results of verification test show that the simulated peak flows agree with the observed in the occurence time but have relative enors in the range of 5.4-40.6% in various flow rates and also show that the simulated total runoff have 6.9-32% of relative errors against the observed. 7. To improve the applicability of the model, it was thought that more studies like the application test to the other watersheds of various types or the addition of the other hydrologk components describing subsurface storages are needed.

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Semisubmersible platforms with Steel Catenary Risers for Western Australia and Gulf of Mexico

  • Zou, Jun
    • Ocean Systems Engineering
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    • v.2 no.2
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    • pp.99-113
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    • 2012
  • Steel Catenary Risers (SCR) are the simplest and often the most economic solution compared to other riser types such as flexible pipe, riser towers, top tensioned risers, etc. The top of a SCR is connected to the host platform riser porch. The other end of the SCR connects to flowlines from subsea wells. The riser touchdown point (TDP), which is the location along the riser where contact with the sea floor first occurs, exhibits complex behaviors and often results in compression and fatigue related issues. Heave dynamic responses of semisubmersibles in extreme and operating sea states are crucial for feasibility of SCR application. Recent full field measurement results of a deep draft semisubmersible in Hurricane Gustav displayed the considerable discrepancies in heave responses characteristics between the measured and the simulated results. The adequacy and accuracy of the simulated results from recognized commercial software should be examined. This finding raised the awareness of shortcomings of current commercial software and potential risk in mega investment loss and environmental pollutions due to SCR failures. One main objective of this paper is to attempt to assess the importance and necessity of accounting for viscous effects during design and analysis by employing indicator of viscous parameter. Since viscous effects increase with nearly third power of significant wave height, thus newly increased metocean criteria per API in central Gulf of Mexico (GoM) and even more severe environmental conditions in Western Australia (WA) call for fundamental enhancements of the existing analysis tools to ensure reliable and robust design. Furthermore, another aim of this paper is to address the impacts of metocean criteria and design philosophy on semisubmersible hull sizing in WA and GoM.

A Comparative Analysis of Artificial Intelligence System and Ohlson model for IPO firm's Stock Price Evaluation (신규상장기업의 주가예측에 대한 연구)

  • Kim, Kwang-Yong;Lee, Gyeong-Rak;Lee, Seong-Weon
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.145-158
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    • 2013
  • I estimate stock prices of listed companies using financial information and Ohlson model, which is used for the evaluation of company value. Furthermore, I use the artificial neural network, one of artificial intelligence systems, which are not based on linear relationship between variables, to estimate stock prices of listed companies. By reapplying this in estimating stock prices of newly listed companies, I evaluate the appropriateness in stock valuation with such methods. The result of practical analysis of this study is as follows. On the top of that, the multiplier for the actual stock price is accounted by generating the estimated stock prices based on the artificial neural network model. As a result of the comparison of two multipliers, the estimated stock prices by the artificial neural network model does not show statistically difference with the actual stock prices. Given that, the estimated stock price with artificial neural network is close to the actual stock prices rather than the estimated stock prices with Ohlson model.

AAA Mechanism for the Integration between Heterogeneous Network in Wireless Network Roaming Environment (무선 네트워크 로밍 환경에서 이기종 네트워크간 연동을 위한 AAA 메커니즘)

  • Moon, Jong-Sik;Lee, Im-Yeong
    • The KIPS Transactions:PartC
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    • v.15C no.6
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    • pp.481-492
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    • 2008
  • With the advancement of the Internet and networks, the combination of wired/wireless technologies is spreading rapidly since it enables the creation of new services and provides new features to both users and service providers. In such wired/wireless integrated services, network integration is very important because such systems are integrated by a linkage between heterogeneous networks and they involve an integration of transmission technologies across networks. In this situation, existing security and communication technologies are unsuitable since the network are integrated with heterogeneous networks. The network may also have several security vulnerability. Also, form of service that users offer will be service for roaming user. In these service, we must provide fast authentication and security at roaming. Therefore in this paper we proposed roaming and AAA mechanism in heterogeneous network environment. Our system provides secure communication and efficiency.

Benefits of the System of Consolidated Financial Statements Information Disclosure (연결재무제표정보공시제도의 유용성 분석)

  • Park, Sang-Bong
    • The Journal of the Korea Contents Association
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    • v.8 no.3
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    • pp.215-224
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    • 2008
  • For global companies that are going to raise funds from international capital markets or to which lots of foreign investment are being given, it is necessary to prepare consolidated financial statements. This study provides the results of some analyses in accordance with the system of consolidated financial statements disclosure. First, disclosing those statements with audit opinion reflected would provide useful reliable and financial information. Second, such disclosure as foresaid would meet international standards that consolidated financial statements are used as main financial statements and separate financial statements as auxiliary ones. The disclosure system would make it possible for domestic corporations to introduce international accounting standards earlier, especially from 2009, in accordance with the road map of those standards. Third, the system of consolidated financial statements disclosure would play an important role in promoting the implementation of consolidated taxation systems under which corporate tax is levied in accordance with consolidated balance sheet.

An evolutionary fuzzy modelling approach and comparison of different methods for shear strength prediction of high-strength concrete beams without stirrups

  • Mohammadhassani, Mohammad;Nezamabadi-pour, Hossein;Suhatril, Meldi;shariati, Mahdi
    • Smart Structures and Systems
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    • v.14 no.5
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    • pp.785-809
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    • 2014
  • In this paper, an Adaptive nerou-based inference system (ANFIS) is being used for the prediction of shear strength of high strength concrete (HSC) beams without stirrups. The input parameters comprise of tensile reinforcement ratio, concrete compressive strength and shear span to depth ratio. Additionally, 122 experimental datasets were extracted from the literature review on the HSC beams with some comparable cross sectional dimensions and loading conditions. A comparative analysis has been carried out on the predicted shear strength of HSC beams without stirrups via the ANFIS method with those from the CEB-FIP Model Code (1990), AASHTO LRFD 1994 and CSA A23.3 - 94 codes of design. The shear strength prediction with ANFIS is discovered to be superior to CEB-FIP Model Code (1990), AASHTO LRFD 1994 and CSA A23.3 - 94. The predictions obtained from the ANFIS are harmonious with the test results not accounting for the shear span to depth ratio, tensile reinforcement ratio and concrete compressive strength; the data of the average, variance, correlation coefficient and coefficient of variation (CV) of the ratio between the shear strength predicted using the ANFIS method and the real shear strength are 0.995, 0.014, 0.969 and 11.97%, respectively. Taking a look at the CV index, the shear strength prediction shows better in nonlinear iterations such as the ANFIS for shear strength prediction of HSC beams without stirrups.