• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.266-276
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• 2014

Price acceptability has become an important issue in the current fashion market. This study explored diverse factors that affect price acceptability (level of acceptable price and range of acceptable price). Stimuli photos of fashion products (i.e., bag, shoes, and jacket) were developed and used for online experiments with 3,000 female consumers. Important results included factors that affected the price acceptability of fashion products were price-quality relation, price concern, and product attribute perception. The results showed that female consumers depended more on price-quality relations, more positively perceived product attributes, and were less sensitive to price; in addition, they tended to have a higher level of acceptable price as well as a wider range of acceptable price for fashion products. These results were consistent across all experiments with different fashion items (i.e., bag, shoes, and jacket). Based on the results, factors that influence the price acceptability were revealed. Marketing practitioners need to more actively consider implying advertising strategies that emphasize the advancement of product attributes such as quality for highpriced products.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.4 s.163
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• pp.531-539
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• 2007

The purpose of this article was to determine how the current auto mechanic's coverall restricts movements, to develop prototype coverall, and finally, to improve working efficiency. To investigate the problem and complaint of current coveralls, 35 mechanics were interviewed. Video captured method was used to analyze the representative movement. Based on the previous investigation, the prototype coverall was developed. Pleats and band were inserted on each side of the back, under the armhole, and the back waist area for flexibility. To analyze the mobility of current and prototype coveralls objectively, range-of-motion of selected movements was measured by Leighton flexometer and goniometer. Also, wearer acceptability scale was tested to investigate subjective preference of current and prototype coveralls. As subjects, 10 auto mechanics were participated. Order of testing was randomized. ANOBA and LSD were used for statistical analysis. As a results, prototype coverall was significantly different from current coverall at all test movements. Also, prototype coverall was significantly different from current coverall at 13 scales among 23 subjective scales. The results identified that prototype coverall design improved auto mechanic's body movement and subjective acceptability.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.381-386
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• 2006

This research is to find out what type of young women's body and how young women perceived their body. What's the most favorable style of young women and how the degree of body satisfaction affect to choose their dresses. This was find out how 123 young women with age 20 to 22, live in Seoul perceive their body and how their body perception or body satisfaction affect when they choose the clothing, and also what clothing style they prefer the most. And also how their body size was classified up to KS drop method. All respondents are classified into 3 groups of somatotypes. N. H and A types are. N. H somatotype are bigger than A somatotype. Their body perception was 3.65. They are satisfied feel comfort. They love very body conscious styles, tightly fitted style. Actually when they choose the right style, the somatotype was very important considerable variable. When the degree of body perception or body satisfaction is high, they are positive and easy to accept the current fashion.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.12
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• pp.1739-1748
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• 2002

본 연구의 목적은 소방용 coverall의 디자인이 소방수들의 동작기능성에 어떤 영 향을 주는지에 관하여 고찰하여, 보다 기능적 인 coverall을 개발, 궁극적으로 작업자의 노동력을 향상시키고, 보다 안락한 환경 속에서 작업할 수 있도록 도와주는데에 있다. 미국 캔사스 지역의 전문 소방수를 대상으로, interview 및 video analysis를 통하여, 그들이 현재 사용하고 있는 current coverall의 동작기능면에서의 문제점을 조사, 분석한 후, 이를 바탕으로 prototype coverall을 개발하였다 prototype coverall의 동작기능성을 객관적으로 측정하기 위하여 10가지 실험동작(shoulder adduction/ abduction, shoulder flexion/extension, trunk flexion/extension(standing), hip flexion/extension(knee), hip flexion/extension(trunk), upper leg flexion, trunk lateral flexion, hip adduction, trunk flexion/ extension(sitting), upper leg flexion)을 선택하여 이의 관절각도(range-of-motion)를 Leighton flexometer, goniometer, computer-aided method를 이용하여 측정하였으며, 착용자의 주관적 평가를 위하여서는 23 항목의 wearer acceptability scale를 사용하였다. ANOVA(Analysis of Variance)와 LSD(Least Significant Difference)를 이용한 통계처리 결과, prototype coverall이 current coverall에 비해 동작기능성 (특히 crotch, torso, hip movement)에 있어서 우수함을 보이고 있다.