• Industry Promotion Research
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• v.9 no.4
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• pp.321-331
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• 2024

This study attempted to pay attention to the role of the media as a major discourse theory that led to changes in the current status and character of commemorative rites for ancestors. Through the analysis of related articles focused on media discourse, it was found that the achievements of "Making commemorative rites for ancestors Rite" were not limited to commemorative rites for ancestors Rite, but changed the overall culture of our society while affecting the issue of memorial for ancestors. In particular, 135 articles published up to 1999 can be divided into a period of transmission of 'holiday table setting' until the 1970s, and a period of change through 'making holiday commemorative rites for ancestors' from the 1980s. In addition, through the analysis of the contents of the article, 'holiday table setting' focused on discussing traditional customs and holiday table setting, while media discourse focused on 'making holiday memorial for ancestors' through the preparation and a place setting of memorial for ancestors, the logic of family rituals and taboos, and attempted to standardize memorial for ancestors. However, the various discourses and uniform models of commemorative rites for ancestors presented in this process provided the basis for changing the overall culture of ritual.