• Title/Summary/Keyword: a metaphor analysis

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What Lakoff and Johnson's Metaphoric Conceptualization Can Tell Us About News Stories on the Conflicts Around the Private School Law (레이코프와 존슨의 은유 개념을 통한 프레임 분석: '사학법 개정' 관련 갈등 보도를 중심으로)

  • Lee, Byeong-Ju;Park, Kwan-Young;Lee, In-Hee
    • Korean journal of communication and information
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    • v.39
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    • pp.385-427
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    • 2007
  • This study examined the primary tones of news stories and the overall frames which are structuralized by the primary tones in the news reporting of the Private School Law and social conflicts occurring around the law. For this purpose, the study applied Lakoff and Johnson's metaphoric conceptualization to the analysis of the news stories reported in the Chosun Ilbo, the Hankyoreh, and the Kookmin Ilbo, which are considered to represent the audience of the conservative, progressive, and religious forces, respectively. The main goal of this study includes to describe in which manner the newspapers attempt to depict the frames of major social conflicts regarding the Private School Law. The results show that (1) the Chosun Ilbo and the Kookmin Ilbo attempt to structuralize the social conflicts by providing frames of 'freedom is an asset' and a 'war' metaphors; (2) the Kookmin Ilbo applied more frames of a religious metaphor among others; and (3) the Hankyoreh attempts to structuralize the social conflicts by offering frames of 'the front is good, but the rear is bad' and 'war' metaphors, which proves to be the opposite in presenting the overall framing.

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Visual Contents Study of Historic Re-create about Memory of China 6th Generation Director (중국 6세대 감독의 기억에 관한 역사적 재현 영상콘텐츠 연구)

  • Han, Dal-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.2
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    • pp.155-164
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    • 2010
  • This dissertation is considered a historic generation that Chinese film $6^{th}$ director remembers through their life. Also it is figured out historic anguish and hurt how it was remembered and appeared in film. They have made actual films through their efforts which are different from the conventional generation. In addition, between memory and oblivion the time's signification in the history is showed how what way can be represented. It was presented the time's anguish through memory's metaphor in Chinese film $6^{th}$ works. Also, it was shown the existence's reality from dream was losing as memory was hiding between desire and despair. Additionally, the self of daily was expressed to unconcernedly accept reality, and its against the unchangeable world's eye and memory. The $6^{th}'s$ films' desire was expressed passive appearance to accept reality with losing dream in these three things; cannot be reality in the process to figure out own natural character, and appearance to keep traditional character, finally gradually changing reality. When $6^{th}$ directors analysis the history as memory, social repression follows family's repression, family's repression brings personal repression, and then repression changes to desire, finally the life as a reaction could be maintained. In conclusion, personal desire was covered for fantasy, and the overcoming figure was represented. Moreover, Chinese face that $6^{th}$ directors have memorized was presented through these sentiments.

EPAR V2.0: AUTOMATED MONITORING AND VISUALIZATION OF POTENTIAL AREAS FOR BUILDING RETROFIT USING THERMAL CAMERAS AND COMPUTATIONAL FLUID DYNAMICS (CFD) MODELS

  • Youngjib Ham;Mani Golparvar-Fard
    • International conference on construction engineering and project management
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    • 2013.01a
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    • pp.279-286
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    • 2013
  • This paper introduces a new method for identification of building energy performance problems. The presented method is based on automated analysis and visualization of deviations between actual and expected energy performance of the building using EPAR (Energy Performance Augmented Reality) models. For generating EPAR models, during building inspections, energy auditors collect a large number of digital and thermal imagery using a consumer-level single thermal camera that has a built-in digital lens. Based on a pipeline of image-based 3D reconstruction algorithms built on GPU and multi-core CPU architecture, 3D geometrical and thermal point cloud models of the building under inspection are automatically generated and integrated. Then, the resulting actual 3D spatio-thermal model and the expected energy performance model simulated using computational fluid dynamics (CFD) analysis are superimposed within an augmented reality environment. Based on the resulting EPAR models which jointly visualize the actual and expected energy performance of the building under inspection, two new algorithms are introduced for quick and reliable identification of potential performance problems: 1) 3D thermal mesh modeling using k-d trees and nearest neighbor searching to automate calculation of temperature deviations; and 2) automated visualization of performance deviations using a metaphor based on traffic light colors. The proposed EPAR v2.0 modeling method is validated on several interior locations of a residential building and an instructional facility. Our empirical observations show that the automated energy performance analysis using EPAR models enables performance deviations to be rapidly and accurately identified. The visualization of performance deviations in 3D enables auditors to easily identify potential building performance problems. Rather than manually analyzing thermal imagery, auditors can focus on other important tasks such as evaluating possible remedial alternatives.

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A Research on Post-Modernism Expressed on Western Hair Styles (서양(西洋)의 머리형태(形態)에 표현(表現)된 Post-modernism에 관(關)한 연구(硏究))

  • An, Hyeon-Kyeong
    • Journal of Fashion Business
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    • v.6 no.1
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    • pp.31-42
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    • 2002
  • The purpose of this study is research on the characteristics of post-modernism expressed on western hair styles in the late 20th century. Therefore this thesis analyzed the relationship of modernism & the hair styles of that mage and post-modernism & the hair styles of that mage. That will re-illuminate the same beauty worth of same age as to accurate the concept of post-modernism & the hair styles of that mage. And the last, criticizing the post-modernism design and that hair design, helping to find new trends. The method of this study was the literature research & analysis of visual materials focus on upper bust image that can know the relationship of modernism & the hair styles of that mage, and post-modernism & the hair styles of that mage. First, the literature research is composed of analysis of theses, magazines on art, clothing and cosmetology having the contents of 20th century western culture, art and hair styles. Second, the analysis of visual materials is composed of analysis of video films, slide films and photographs of books, magazines, and internet home-pages. Modern western hair styles, appeared after 1910's, is represented as a short cut & permanent wave. That express experimentalism, functionalism, and purism, that is same as the other art's trend of same age. Post-modern western hair styles, appeared after 1960's, also show the same trend with same age's. This summarized & characterized 8 categories; historical method, pluralism, negotiation, escape from the formality, recovery of humanity, ornament, connection with race, metaphor & symbolism. But post-modernism concentrating pluralism makes easy making low quality art and absence of criticism, so this thesis criticised it 5 categories; absence of ideas, absence of the social sense of responsibility, lost of one's characteristics, decline of skills, decline of worth of usages.

The Effects of Metaphors in the Interface of Smartphone Applications on Users' Intention to Use (사용자환경의 메타포가 스마트폰 애플리케이션 사용의도에 미치는 영향)

  • Jung, Wonjin;Hong, Suk-Ki
    • Asia pacific journal of information systems
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    • v.24 no.3
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    • pp.255-279
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    • 2014
  • It is not too much to say that smartphones have become an essential part of our lives due to their versatility. Nevertheless, they still have less overall capabilities than their desktop counterparts. Specifically, they have small screens and low resolutions, which make their applications difficult to have a usable interface. To account for these limitations, the interface of smartphone applications should be designed carefully and properly. Good interface design to any application is critical. However, a comprehensive information systems (IS) literature review found that there has been little research on the user interface design of smartphone applications. More specifically, there has been little empirical evidence and understanding about how metaphors, an imaginative way of describing objects and concepts, in the user interface of smartphone applications affect users' intention to use the applications. Thereby, the research goals of this study are to examine 1) the effects of the metaphors in the user interface of smartphone applications on the interaction between users and applications and 2) the effects of mediating variables including the interaction between users and applications, users' beliefs and attitudes, on users' intention to use the applications. A survey was conducted to collect data. University students and practitioners participated in the survey. A 24-item questionnaire was developed on a 5-point Likert-type scale. The measurement items were mostly adapted from the previous studies in the IS literature and modified to fit the context of this study. First, a principal component factor analysis was performed to explore the inter-relationships among a set of variables. The analysis showed that most of the items loaded quite strongly on the six components. The analysis also revealed the six components with eigenvalues exceeding 1, explaining a total of 70.7 per cent of the variance. The reliabilities of the items were also checked. Most Cronbach alpha values were above 0.8, so the scales were considered reliable. In sum, the results of the analysis support the decision to retain the six factors for further investigation. Next, the structural model was analyzed with AMOS structural equation modeling. The values of GFI, AGFI, NFI, TLI, CFI, and RMSEA were checked. The values showed that the research model considerably have a good fit in general. Next, the convergent and discriminant validities of all constructs were examined. The values for the standardized regression weights and critical ration (CR) indicated sufficient convergent validity for all constructs. In addition, the square root of the average variance extracted (AVE) of each construct was compared with its correlations with all other constructs. The results supported discriminant validity for all constructs. In sum, the results of analysis demonstrated adequate convergent and discriminant validities for all constructs. Finally, path coefficients between the variables were examined. Methphor was found to have an impact on interaction (${\beta}$ = .457, p = .000). There were also significant effects of the interaction on perceived usefulness (${\beta}$ = .273, p = .000) and ease of use (${\beta}$ = .405, p = .000). User attitude was significantly influenced by these two beliefs, perceived usefulness (${\beta}$ = .386, p = .000) and ease of use (${\beta}$ = .347, p = .000) respectively. Further, the results of analysis found that users' intention to use smartphone applications was significantly influenced by user attitude (${\beta}$ = .567, p = .000). Based upon the analyses, all hypotheses were supported. This study found that the metaphors used in the interface of smartphone applications affect not only the interaction between users and applications, but also users' intention to use the applications through the mediating variables, perceived usefulness and ease of use. These findings imply that if the metaphors used in the user interface of application are easy enough to understand for smartphone users, then the application can be perceived useful and easy to use, which in turn make users to have an intention to use the application. In conclusion, this study contributed not only to validate and extend Technology Acceptance Model (TAM) partially, but also to develop the construct of metaphor in smartphone settings. However, since a single empirical study cannot be enough to validate the findings, some limitations should be considered.

The Use of Parody and its Characteristics in Post-modern Dance (포스트모던댄스의 패러디기법과 성향연구)

  • An, Ju-Kyung
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.158-164
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    • 2014
  • This study has been started by the trendy analysis of parody in post-modern dance. Creative parody is not an imitative work but provides new originality of a work of art and serves as the criticism. Since the 1960s the trend and characteristics of using parody in post-modern dance can be classified into five concepts which are the cultural diversity, the autonomous thinking ability, the aesthetic perception, the use of the mass media and the cultural relations of the critical process. In conclusion, the parody elements in post-modern dance are due to the cultural diversity, and the experimental values which are divided into the beauty of content and mode has been acted as the important factors to achieve the parody elements to new dimension.

A Study on the Changes of Social Meaning of Korean Clothing in Women's magazine (여성잡지에 나타난 사회적 의미변화에 관한 연구)

  • 황선진
    • Journal of the Korean Society of Costume
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    • v.18
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    • pp.195-210
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    • 1992
  • The present research analyzed the social meaning of Korean clothing in women's magazine. The data were included the advertisements and publicity related to Korean clothing in two women's magazines and condensed at 5 year intervals with content analysis. The identified 276 advertisements and publicity were categorized into four areas. The categories were the trend of exterior growth of advertisements and publicity, appeals and approach, the elements of advertisements and publicity including background, the relation of models, situations, and styles of Korean clothing over times. The results of the study were as Follows: 1. In conjunction with external growth of advertisements and publicity of Korean clothing, the social meaning of Korean clothing has changed from ceremonial clothing to daily-wear clothing. Especially since 1980, the theme of advertisement and publicity of Korean clothing were changed form the beauty of traditional Korean clothing such as grace of dignity to the individuality which was the typical value of western Clothing. 2. The trends of appeals related to Korean clothing and applied Korean clothing have reflected the changing time and society. Since 1980, the emotional or mixed approach with metaphor have increased, whereas factual or situational approach were dominated in 1960s and 1970s. 3. The styles including silhouette, detail, textile and pattern of Korean clothing and applied Korean clothing also reflected the changing trends of Korean society. Especially since 1980, the applied style of Korean clothing has adopted the trends of western clothing. Implications for the future research were suggested.

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Modern Linguistics: Theoretical Aspects of the Development of Cognitive Semantics

  • Nataliia Mushyrovska;Liudmyla Yursa;Oksana Neher;Iryna Pavliuk
    • International Journal of Computer Science & Network Security
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    • v.23 no.6
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    • pp.162-168
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    • 2023
  • This article presents an examination of the major cognitive-semantic theories in linguistics (Langacker, Lakoff, Fillmore, Croft). The CST's foundations are discussed concerning the educational policy changes, which are necessary to improve the linguistic disciplines in the changing context of higher education, as well as the empowerment and development of the industry. It is relevant in the light of the linguistic specialists' quality training and the development of effective methods of language learning. Consideration of the theories content, tools, and methods of language teaching, which are an important component of quality teaching and the formation of a set of knowledge and skills of students of linguistic specialties, remains crucial. This study aims to establish the main theoretical positions and directions of cognitive-semantic theory in linguistics, determine the usefulness of teaching the basics of cognitive linguistics, the feasibility of using methods of cognitive-semantic nature in the learning process. During the research, the methods of linguistic description and observation, analysis, and synthesis were applied. The result of the study is to establish the need to study basic linguistic theories, as well as general theoretical precepts of cognitive linguistics, which remains one of the effective directions in the postmodern mainstream. It also clarifies the place of the main cognitive-semantic theories in the teaching linguistics' practice of the XXI century.

A Study on the Approach Method of Product Form by User Mental -Concentrated on Implicit & Explicit memory- (사용자 심리적 연상에 의한 제품형태 접근 방법에 관한연구 -암묵기억과 외현기억을 중심으로-)

  • 안철홍;정도성
    • Archives of design research
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    • v.15 no.1
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    • pp.27-36
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    • 2002
  • To do this, study of human memory and theoretical approach on form in general is carried out to compare the types of memories and the stage of perceive theoretically to discover the relationship between psychological perceive and form. In the second please, scenario of form recognition in cultural aspect is studied through various written records to obtain unbiased critics on what a person can feel from a form through various analysis and experiment. Examples will be given on products designed on the basis of correlation with form through analysis. Through this procedure, elements of reactions on implicit and explicit is derived (Data obtained from experiments on computers and inquiries are used) Analyzed elements are than divided into, general knowledge, memories of reality and subconsciousness memories and basic mental image and user mental image and mental image of form of each products are analyzed. In the third phase, the way of adapting of the elements obtained from the analysis of implicit and explicit reaction to the field of design is predicted. Together with this, future theme this the study will be suggested. Confusions obtained from this study can be listed as below.

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A Case Studies for the Recovery of Mathematics Education: Focusing on the Utilization of Teachers' Mathematical Metaphors and the Structure of Teacher Discourse (수학 교육회복을 위한 사례 연구: 교사의 수학적 은유 활용과 교사 담론의 구조를 중심으로)

  • Choi, Sang-Ho
    • Communications of Mathematical Education
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    • v.36 no.3
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    • pp.397-415
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    • 2022
  • The purpose of this study is to analyze the discourse structure of teachers that can help students participate in class by using mathematical metaphors that can arouse students' interest and motivation. In order to achieve this goal, we observed a semester class of a career teacher who practiced pedagogy that connects students' experiences with mathematical concepts to motivate students to learn and promote participation. Among the metaphors that the study target teachers used in a variety of mathematical concepts and problem-solving processes during the semester, we extracted the two class examples that can help develop teaching methods using metaphors. Representatively selected two classes are one class example using metaphors and, the other class example using metaphors and expanding and applying problems. As a result of analysis, the structure of teacher discourse that uses metaphors and expands and applies problems by linking students' experiences with mathematical content was found to help solve a given problem and elaborate mathematical concepts. As a result of the analysis, the discourse structure of teachers using mathematical metaphors based on communication with students could provide implications for the development of teaching methods for the recovery of mathematics education.