• Title/Summary/Keyword: a metaphor analysis

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An Analysis of Consumers' Internal Perception of Soup and Sauce using ZMET

  • Ryoo, Jae Yoon;Choi, Ji Hye;Lee, Seo Hyun;Lee, Min A
    • Journal of the Korean Society of Food Culture
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    • v.35 no.5
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    • pp.417-425
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    • 2020
  • There is a growing global interest in food choices that could affect health. Consumer food choices are dictated by numerous factors such as attitudes, beliefs, desires and preferences stemming from psychological and physiological attributes. The present study aimed to understand consumers' internal perceptions about cream soup, cream sauce, and tomato sauce using ZMET (Zaltman's Metaphor Elicitation Technique). The 9 step ZMET interview process was conducted for a sample of 36 consumers (12 consumers for each sauce). A content analysis of the survey results was carried out. From this, 56 concepts of cream soup were derived, and 15 constructs that met with the agreement of more than one-third of the total sample consumers were extracted. These 15 constructs included 'Soft', 'Recollection', 'Familiar', 'Warm', 'Comfortable', etc. Similarly, for cream sauce, 67 concepts and 20 constructs 'Silky', 'Warm', 'Restaurant', 'Family', 'Memory', etc. were deduced. A total of 66 concepts and 20 constructs for tomato sauce 'Sourness', 'Sauce Bottle', 'Pleasant', 'Ingredient', 'Cooking', etc. were derived. The analysis of consumers' consensus maps through this study provides a deep and useful understanding of consumers and their latent needs. Also, the results of this study indicate that exploring consumers' internal perceptions is critical to understanding their healthy food choices. This can be used as basic data for formulating marketing strategies.

Critical Discourse of Postmodern Aesthetics in Contemporary Furniture (I) - The background of New Design furniture in the postmodern era

  • Moon, Sun-Ok;Vesta A. H. Daniel
    • Journal of the Korea Furniture Society
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    • v.12 no.1
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    • pp.103-112
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    • 2001
  • This study explored the background of contemporary furniture design called New Design furniture, which newly expresses the aesthetics of communication in the postmodern era. Qualitative conceptual analysis as the principle methodology was used to explore the background of the decorative and meaningful contemporary furniture in postmodernism. Thereby, the postmodern concepts of Charles Jencks, Robert Venturi, and Michael Graves were analyzed in terms of their postmodern architecture and furniture. As initiatives of postmodern architecture and furniture, Jencks, Venturi, and Graves explored the pluralism and eclecticism, the decoration, the semantics, and the materials reestablished from the traditions of craft. As a result, their furniture was expressed by various wood and color; the furniture was beautiful, decorative, pluralistic, and eclectic for communicating symbol, metaphor, narrative, and/or humor with people; the furniture has influenced the communicative elements on the contemporary furniture design called New Design furniture design, which shows the blurring of fine arts and craft distinctions.

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Critical Discourse of Postmodern Aesthetics in Contemporary Furniture (II) - The Characteristics of New Design Furniture in terms of the Postmodern Aesthetics of Communication

  • Moon, Sun-Ok;Vesta A. H. Daniel
    • Journal of the Korea Furniture Society
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    • v.12 no.1
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    • pp.113-124
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    • 2001
  • This study explored the characteristics of contemporary furniture called New Design furniture design in terms of aesthetics of communication in the postmodern era. Qualitative conceptural analysis as the principal methodology was used to explore the characteristics of New Design furniture, which is accessible to the broadest possible public. Thereby, the communicative elements of symbol, metaphor, narrative, animation, imagination, humor, and/or wit expressed in New Design furniture were analyzed according to the designers'concept and work. As a result the postmodern aesthetics of communication made New Design furniture accessible to the largest number of People through cultural considerations in New Design furniture as it influences designers 'concept and work. However, it showed problems of New Design furniture in connection with postmodern aesthetics affecting mass production. Therefore, the designers have begun rethinking, redefining, and redesigning their furniture aesthetically, functionally, economically, and ecologically.

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Analysis of Problem-Solving Protocol of Mathematical Gifted Children from Cognitive Linguistic and Meta-affect Viewpoint (인지언어 및 메타정의의 관점에서 수학 영재아의 문제해결 프로토콜 분석)

  • Do, Joowon;Paik, Suckyoon
    • Education of Primary School Mathematics
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    • v.22 no.4
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    • pp.223-237
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    • 2019
  • There is a close interaction between the linguistic-syntactic representation system and the affective representation system that appear in the mathematical process. On the other hand, since the mathematical conceptual system is fundamentally metaphoric, the analysis of the mathematical concept structure through linguistic representation can help to identify the source of cognitive and affective obstacles that interfere with mathematics learning. In this study, we analyzed the problem-solving protocols of mathematical gifted children from the perspective of cognitive language and meta-affect to identify the relationship between the functional characteristics of the text and metaphor they use and the functional characteristics of meta-affect. As a result, the behavior of the cognitive and affective characteristics of mathematically gifted children differed according to the success of problem solving. In the case of unsuccessful problem-solving, the use of metaphor as an internal representation system was relatively more frequent than in the successful case. In addition, while the cognitive linguistic aspects of metaphors play an important role in problem-solving, meta-affective attributes are closely related to the external representation of metaphors.

Metaphor and Typeface Based on Children's Sensibilities for e-Learning

  • Jo, Mi-Heon;Han, Jeong-Hye
    • Journal of Information Processing Systems
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    • v.2 no.3 s.4
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    • pp.178-182
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    • 2006
  • Children exhibit different behaviors, skills, and motivations. The main aim of this research was to investigate children's sensibility factors for icons, and to look for the best typeface for application to Web-Based Instruction (WBI) for e-Learning. Three types of icons were used to assess children's sensibilities toward metaphors: text-image, representational, and spatial mapping. Through the factor analysis, we found that children exhibited more diverse reactions to the text-image and representational types of icons than to the spatial mapping type of icons. Children commonly showedn higher sensibilities to the aesthetic-factor than to the familiarity-factor or the brevity-factor. In addition, we propose a collaborative-typeface system, which recommends the best typeface for children regarding the readability and aesthetic factor in WBI. Based on these results, we venture some suggestions on icon design and typeface selection for e-Learning.

A Study of Analysis on Abstract Symbolism Expression in Korean Contemporary Protestant Church Main Chapel Design - Focus on the Protestant Church was built after 2000 - (한국 현대 개신교회 대예배실 디자인의 추상적 상징성 표현 분석 연구 - 2000년 이후 건축된 개신교회를 중심으로 -)

  • Kim, Jung-Tae;Choi, Sang-Hun
    • Korean Institute of Interior Design Journal
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    • v.21 no.4
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    • pp.3-11
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    • 2012
  • The purpose of the study was to find out design problems of grand chapel of the Protestant church and to set analysis frame based on theoretical study on abstract symbolism and investigate cases and to give reference of abstract symbolism expression of design of the chapel. The findings were as follow: Introduction of the light was found to be the most outstanding among abstract symbolic factors, and metaphor was commonly used to express abstract symbols. First, 1) Introduction of the light was found to be the most outstanding at application of abstract symbolic factor of modern Protestant church to be the highest among pastors, office bearers, believers and non-Christians. 2) The metaphor was found to be the most noticeable among abstract symbolic expressions. Second, the findings of questionnaire survey was: The findings of questionnaire of not only abstract symbolic expression factor but also symbolic expression method was not to cognize ideas of pastor, office bearers, believers and designers often. This was because abstract symbolism was made from point of view of designers. Therefore, abstract symbolic expression factors of grand chapel of modern Protestant church, for instance, effective introduction of the light, light quoting the Bible sayings, material, color and shapes, etc should be used with metaphor and symmetry to give Christians value of symbol and to hide meaning of symbolic values to non-Christians who do not know contents of the Bible.

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A Comparative Study on the Expression of the Traditionality in Hotel Guest Room Design - Focused on the Asian Top Grade Hotels - (호텔 객실에서의 전통성 표현에 관한 연구 - 국내외 특급호텔 사례분석을 중심으로 -)

  • Song, Kyu Man;Lee, Ji Young
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.197-206
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    • 2012
  • This study focuses on comparative study of the representation of 'traditionality' in Asian hotel guest rooms. Hotel can be a concentration of the country's culture and tradition and provide unique experience to guests through its space, decoration, and material. However, most hotels in Korea are lack of a strong identity based on the Korean culture and tradition, due to adoptation of the western hotel styles without any criticism. The purpose of this study was to investigate the expression methods of the traditionality in Asian hotel guest rooms to provide design guideline to enhance identity of hotel guest rooms in Korea. Through analysis of the previous researches, criteria of the three design application methods and the five design elements were defined to analyze the representation of the traditonality. Design application methods were categorized as "Original form", "Partial adoption", and "Metaphor". Five design elements include "Shape", "Material", "Color", "Object", and "Pattern". Thirty nine Asian hotels containing the traditional design elements were explored in the study. In result, design application methods in Korea used all three methods equally, while other Asian countries used mainly the Partial adoption and Metaphor methods to express their traditions rather than the Original form method. All five deign elements were mostly used in case of the Original form methods, and two or three elements among five elements were used for the Partial adoption and Metaphor methods. The traditional representation of hotel guest rooms in Korea, reflecting current thinking, living pattern and culture, will be a solution for the new hotel design as well as elevation of Korea's status to a higher level.

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Experienced Childcare Teachers' Positionality in Their Metaphors (메타포 분석을 통해 본 고경력 보육교사의 위치성)

  • Park, Kyung Pil;Lee, Kyeong Hwa
    • Korean Journal of Childcare and Education
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    • v.16 no.5
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    • pp.219-237
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    • 2020
  • Objective: The research aimed to help understand the lives of those living in today's Korean society by analyzing the positionality of experienced childcare teachers, and to obtain relevant policy implications. Methods: The participants were 111 childcare teachers with more than seven years of job experience. The metaphors expressing themselves were collected and implemented the metaphor analysis in terms of positionality. Results: First, the participants who recognized themselves as experts were positioned as teachers who cared for and taught children, as co-learners with children, and as leaders of junior teachers. Second, the participants who recognized themselves as minorities were positioned as non-subjects, and as oppressed persons who had to obey in the lower levels of the organizational system of childcare centers. Third, the participants who recognized themselves as marginal persons were positioned as problem solvers, and as border-crossers who conflict and adjust in complex relationships. Conclusion/Implications: Based on the results, the following policy suggestions were made. First, policies must be expressed in public language that respect childcare teachers as a key worker in society; second, the job policies must be shifted toward employment security of childcare teachers. Third, substantial support for labor costs for childcare teachers should be expanded.

A Study on the Typological Interpretation of Korean Traditional Space in terms of Text Hermeneutics - Focusing on Hjelmslev's Structuralism and Lacan's unconscious structure for contemporary Application - (텍스트해석학적 관점에서 한국전통공간의 유형해석에 관한 연구 - 현대적 디자인 적용을 위한 옐름슬레우의 구조주의 이론과 라캉의 무의식적 구조를 중심으로 -)

  • Park Kyung-Ae
    • Korean Institute of Interior Design Journal
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    • v.15 no.4 s.57
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    • pp.64-72
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    • 2006
  • The purpose of this study is to interpret Korean traditional space as text on the basis of Structuralism. The process of this study is illustrated as follows: At first, this research contains basic concepts and theories of Structuralism and discusses the possibilities of typological approaches in Korean traditional space interpretation. Secondly, As typological structure of traditional space, spacial and visual expressive characteristics in traditional residential space based on traditional thoughts of Koreans formed with inherent consciousness are considered with Hjelmslev's Structuralism and Wonhyo's Whajaeng theory. Finally, This study tries conceptual analysis based on Lacan's Metaphor and Metonymy emerged from unconscious mechanisms about interpretation and induction of the traditional spacial structure for contemporary Application. Structure is a group of elements forming a covariant ensemble. From this point of view, this study validates that texts are understood when methods that bring back to the creative processes and intentions are found by Text Hermeneutics.

A Study on Programming Concepts of Programming Education Experts through Delphi and Conceptual Metaphor Analysis

  • Kim, Dong-Man;Lee, Tae-Wuk
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.11
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    • pp.277-286
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    • 2020
  • In this paper, we propose a new educational approach to help learners form concepts by identifying the properties of programming concepts targeting a group of experts in programming education. Therefore, we confirmed the typical properties of concepts by programming education experts for programming learning elements through conceptual metaphor analysis, which is a qualitative research method, and confirmed the validity through the delphi method. As a result of this study, we identified 17 typical properties of programming concepts that learners should form in programming education. The conclusions of this study are that need to compose the educational content more specifically for the conceptualization of learners' programming as follows: 1)the concept of a variable is to understand how to store data, how to set a name, what an address has, how to change a value, various types of variables, and the meaning of the size of a variable, 2)the concept of operator is to understand how to operate the four rules, how to deal with it logically, how to connect according to priority, meaning of operation symbols, and how to compare, 3)the concept of the control structure is to understand how to control the execution flow, how to make a logical judgment, how to set an execution rule, meaning of sequential execution, and how to repeat executing.