• Child Health Nursing Research
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• 제25권2호
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• pp.214-222
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• 2019

Purpose: This study examined the mediating and moderating effects of multicultural efficacy in the relationship between cultural empathy and cultural competence in child care teachers. Methods: A cross-sectional descriptive survey design was used. The participants were 277 child care teachers at private and public daycare centers in G and S districts of Seoul. The survey instruments included a cultural empathy questionnaire, a multicultural efficacy scale, and a cultural competence scale. Data were analyzed using the SPSS and AMOS programs. For data analysis, descriptive statistics, correlation, and mediating and moderating effect analyses were performed. Bootstrapping was implemented to verify the mediating effect of the model developed herein. Results: Positive correlations among cultural empathy, multicultural efficacy, and cultural competence were noted. Multicultural efficacy showed a significant mediating effect on the relationships between cultural empathy and cultural competence. However, there was no moderating effect. Conclusion: In order to enhance the cultural competence of child care teachers, it is necessary to develop a strategy that can promote their cultural empathy and multicultural efficacy. Furthermore, these results will ultimately enhance the role of child care teachers, thus contributing to the normal growth and development of multicultural children.

• 비교문화연구
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• 제30권
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• pp.53-71
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• 2013

The aim of this study is to compare and analyze the similarities and differences in traditional perspective about women between Algery and Korea. Through this study, we found out following common denominators: sexual discrimination and denigration of women. Under the patriarchal system in Korea and Algery in the past, women were considered to be inferior to men and treated as men's possessions. The noteworthy feature is the perspective of mother. In both countries, the image of woman as a mother is regarded as the source of life and a central axis leading our society. It is very remarkable that we could find a lot of common ground despite that there are a lot of social, cultural and geometrical differences. Therefore, through this study, it is proved that the proverbs tell us the universality among people in the world regardless of culture and region.

• 패션비즈니스
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• 제12권2호
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• pp.165-175
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• 2008

A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ("Versace") or a casual brand ("C&A", Germany; "Migliore", South Korea) or left unlabeled. Prior to the experiments, an expert group in each country evaluated the brand personality in terms of "cheerful" (agreeableness), "honest"(conscientiousness), and "provocative" (extroversion) and the results were considered as a baseline. In Experiment I and II, subjects were exposed to two pairs of shoes labeled in one of the three ways and assessed the personality of both pairs of shoes using the personality traits, cheerful, honest, and provocative. Identical versions of the experiment were conveyed in Germany (N=56), an individualist culture, and in South Korea (N=72), a collectivist culture, and we purposed to find cultural differences in evaluating product personalities influenced by brands. The empirical results do not show any significant influence of brand personality on product personality in either cultural group (p>.05). Nevertheless, the subjects estimated the retail price of the shoes to be significantly different depending on the brands in both cultural groups (p<.001).

• Asia Marketing Journal
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• 제10권4호
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• pp.35-64
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• 2009

친환경구매행위에 대한 이해를 도모하고 소비자에게서 나타나는 환경의식과 실제 행위간의 차이를 좁히기 위한 노력으로, 본 논문은 소비자들의 차별적 환경태도 및 행위의 원인을 소비자의 가치구조와 연결시켰다. 이를 위해 본 연구에서는 소비자가치구조와 친환경소비주의간의 관계를 설명하는 포괄적 연구모형을 제안하고 한국과 미국의 소비자를 대상으로 실증 분석하였다. 두 나라는 문화적 측면에서 이질적이며, 따라서 소비자들의 친환경성향과 관계 있는 가치체계도 다를 것이다. 연구를 위한 자료는 각 나라에 거주하는 대학생 소비자들을 대상으로 실시한 설문조사를 통해 수집되었으며 구조방정식모형을 이용하여 각 나라별 그리고 다중 집단 수준(multi-group level)에서 분석하였다. 분석결과, 특정 가치체계와 환경태도 및 친환경구매행위의 중요한 관련성이 발견되어진 반면, 구체적으로 고려된 세 가지 가치체계, 태도, 행위의 관계유형들이 두 나라 사이에 차이가 있는 것으로 나타났다. 즉, 소비자의 가치체계가 그들의 친환경태도 및 소비행위에 중요한 영향을 미치지만 어떤 가치체계가 어떻게 구매행위에 영향을 미치는지는 그 나라의 문화적 특성에 따라 다를 수 있음을 발견하였다. 본 연구의 결과는 글로벌 친환경마케팅을 시도하는 국제 마케터들에게 중요한 시사점을 제공한다.

• 디지털융복합연구
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• 제13권1호
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• pp.125-134
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• 2015

본 연구는 중국기업의 국제 인수합병이 기업의 경영성과에 어떠한 영향을 미치며, 국제 인수합병 성과에 영향을 미치는 요인들을 분석하고자 하였다. 이에 따라 2000년부터 2007년까지 중국 증권거래소의 유가증권시장에 상장된 기업 중 국제 인수합병을 시행한 중국기업을 대상으로 국제 인수합병 성과 및 그 성과에 영향을 미치는 요인들을 실증 분석하였다. 연구결과, 인수합병 전 국제적 경험과 인수합병 기업 간의 문화적 차이, 인수합병기업이 취득한 피인수합병기업의 지분율은 기업의 성과에 부정적인 영향을 미치며, 인수합병기업이 피인수합병기업에게 지불한 인수대금은 기업의 경영성과에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 중국기업의 성공적인 국제 인수합병을 위한 개선방안을 제시해줄 뿐 아니라 중국기업과 수출시장에서 경쟁적인 위치에 있는 우리나라 기업들의 향후 경쟁력에도 유용한 시사점을 제공해 줄 것이다.

• 한국지역지리학회지
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• 제17권2호
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• pp.231-244
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• 2011

본 연구는 지역 다문화 자원을 활용한 체험활동과 CCAP를 활용한 세계지리 수업이 학생들의 다문화 이해에 미치는 효과를 검증한 것이다. 지역 다문화 자원을 활용한 체험활동은 주로 수업이 없는 주말을 이용하여 이주민 커뮤니티 탐방, 다문화 센터 봉사활동, 유네스코 협동학교 프로그램 참여, 다문화 관련 라디오 프로그램 제작 및 진행등을 통해 이루어 졌다. 그리고 CCAP를 활용한 수업은 세계지리 동남 및 남부아시아 단원을 파키스탄, 필리핀, 미얀마, 캄보디아 등의 국가 중심으로 재구성한 후 이곳 출신의 외국인을 강사로 초빙하여 오리엔테이션을 포함하여 5차시에 걸쳐 이루어졌다. 지역 다문화 자원을 활용한 체험활동과 CCAP를 활용한 세계지리 수업 전후로 실시한 조사 결과에 의하면, 학생들은 교실 안팎에서 외국인과 직접적인 접촉을 통해 이들에 대한 거부감이 친밀감으로 전환되었으며 맥락화된 지역 지식을 통해 다문화를 진정으로 이해하고 존중할 수 있었던 것으로 나타났다. 결국 다문화 활동과 CCAP를 활용한 세계지리 수업은 학생들로 하여금 제3세계 국가에 대해 가지고 있던 고정관념 및 편견에서 벗어나 다른 문화를 이해하고 존중할 수 있는 글로벌 시민성의 함양에 기여한 것으로 판단된다. 이와 같이 세계지리를 통한 수업이 학생들로 하여금 교실 안팎의 다양한 다문화 현상을 직접적으로 체험할 수 있는 기회를 지속적으로 제공한다 면, 탈맥락적 지역 지식을 전수하는 교과목이라는 부정적 이미지에서 벗어나 세계화와 다문화 시대에 절실하게 요구되는 맥락적 지식과 배려와 관용에 기초한 글로벌 시민성을 함양시키는데 매우 적합한 교과목으로 인식될 수 있을 것이다.

• 비교문화연구
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• 제20권
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• pp.29-66
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• 2010

This paper is a qualitative study of the experiences of Korean heritage language learners (KHLLs) with literacy (reading and writing), particularly before they enter the college-level heritage language classroom. Previous research, both qualitative and quantitative, has addressed the overall language background of KHLLs, including oral and aural proficiency and writing and reading ability, as well as demographic information (such as when the student immigrated to the United States) in relation to language test scores. This study addresses KHLL experiences in the following six areas as they relate to student perceptions and attitudes toward their own heritage language literacy: language proficiency, motivation for learning, academic preparedness, cultural connectedness, emotional factors, and social factors. Fourteen undergraduate students at a university in the western United States participated in a convenience sample by responding to a 10-question survey. Trends in responses indicated that KHLLs entered the classroom with high integrational motivation and experienced great satisfaction with perceived progress in literacy, but students also expressed regret for having missed childhood learning experiences that would likely have resulted in higher proficiency. These experiences include informal and formal instruction in the home and formal instruction outside of the home.

• 비교문화연구
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• 제23권
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• pp.101-126
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• 2011

The principal purpose of this study is to analyse and critique how precisely the representation of women in the film Retrato de Teresa reconstructs the socio-cultural image of the female in the late seventies of Cuban society. The film of Pastor Vega is obviously an outstanding challenge on the new subject of 'women's liberation' against machismo in the context of the Cuban society. Teresa, the female character, as a socio-cultural image of the Cuban society don't focuses on the declarative and iconic images of the women's role as a revolutionary heroin that had appeared frequently in the films of the sixties, but she struggles for getting more realistic and pragmatic values such as women's emancipation to take rights in daily life. Therefore, the declaration of the emancipation of Teresa against machismo of her husband $Ram{\acute{o}}n$ has the special and symbolic meanings of social role and function of the film in the process of Cuban cultural revolution. The film concentrates on inducing the audience to make new perspectives such as women and gender issues in the daily experience of Cuban society where the machista ideologies and practices characteristic of a patriarchal society. Conclusively the female image of this film does not represent a national heroin, but reflects the women's desire, hope, and dreams in the society. Teresa makes the audience think of representations of the true meanings of the revolution in daily life, the machista ideologies in the patriarchal society, and the women's role and fuction in the Cuban society.

• 대한인간공학회지
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• 제36권2호
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• pp.123-144
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• 2017

Objective: The objective of this study is to evaluate affection on how users perceive colors viewed from an automotive visual display according to cultural and radical differences including North America, Europe, and Southeast Asia. This study especially aims to identify effects of the variation of tone and chroma of representative color groups by analyzing affection differences depending on cultural and racial differences targeting the colors constituted through variation of tone and chroma, centered on representative colors. Background: The colors of the menu, information display or background viewed through an automotive visual display are an important factor stimulating consumer's affection, and therefore an effort to express the vehicle's brand and product image through colors is made. The studies on colors focus only on the research on unique characteristics of colors, but an affective approach lacks according to cultural and racial differences on colors considering tone and chroma variation within a color from the currently used automotive visual displays. Method: To grasp the visual affection felt by users, this study extracted affective adjectives related with colors through existing literature and a dictionary for adjectives, and presented human affection dimensions on colors through evaluation of various colors. Prior to carrying out affection evaluation, the basic light sources, red (R), green (G), and blue (B) constituting the colors used for automotive visual displays were defined as a representative color group, respectively. When colors in a color group are constituted, the evaluation target of each color group consisted of the colors considering the variation of tone and chroma by changing color sense through RGB values of the remaining two light sources. And then, this study carried out affection evaluation on the constituted colors targeting the subjects with cultural and racial differences. Results: As a result of evaluating the constituted colors with representative affections, there were statistically significant differences between the groups having cultural and racial differences. As a result of S-N-K post-hoc analysis on the colors showing significant differences, North America and Europe were classified as heterogeneous groups. In some cases, Korea was classified as the homogeneous group with North America, but Korea was mainly classified as the homogenous group with Europe. Conclusion: The representative affections on colors from an automotive visual display was drawn as three affective dimensions: passionate, neat, and masculine. Based on these, the affection of Korea and Europe on the constituted colors showed significant differences from that of North America, as a result of affection evaluation on the constituted colors viewed through the visual display by reflecting cultural and racial factors. Regarding representative color groups, bigger cultural and racial differences were revealed in terms of affection on red and green colors than on blue color, and variation of affection was the biggest in the red color. Application: This study analyzed correlations of affection considering the colors constituted through variation of tone and chroma, and the culture and race in the representative color groups constituting a visual display. The results of this study are predicted to be utilized in coordination and selection of colors viewed from an automotive visual display taking into account culture and race.

• 한국IT서비스학회지
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• 제18권5호
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• pp.183-191
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• 2019

The purpose of this study is to compare the impulsive purchasing tendency of Korean and U.S. college students. In particular, the study examined the effects of self-regulated learning and self-regulated consumption on college students' impulsive buying tendency. A total of 680 valid samples were obtained from online self-reported surveys in Korea and the United States. Both self-regulated learning and self-regulated consumption (self-control and self-supervision) were higher in US college students than Korean students. Self-regulated learning did not influence impulsive purchasing tendency. However, the impulsive purchasing tendency increased as the level of self-supervision among self-regulated consumption decreased. When purchases were made in stores, impulsive purchasing tendency increased in both South Korea and the US. Therefore, it is necessary to make efforts to decrease the impulsive purchasing tendency by fostering self-regulated consumption capacity of college students through consumer education.