• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.491-513
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• 2001

It has not been a long time since a comparative advertising was emphasized in the advertising industry and academics. The issue is whether comparative advertising is more effective than noncomparative advertising, and if it is true, then under what conditions it is more effective. Based upon previous research results and expertises' opinions, the authors try to figure out the hierarchy of comparative advertising effect and its determinants. The objective of this exploratory study is to develop a conceptual model on comparative advertising effect and research propositions. This model would provide us with broader understanding on comparative advertising, practical guidelines for comparative advertisement production, and foundations of developing more detailed model on comparative advertising effectiveness.

• Physical Therapy Korea
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• v.20 no.3
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• pp.89-99
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• 2013

The purposes of this study were: 1) to show the item difficulty hierarchy of walking/moving construct of the International Classification of Functioning, Disability and Health-Activity Measure (ICF-AM), 2) to evaluate the item-level psychometrics for model fit, 3) to describe the relevant physical activity defined by level of activity intensity expressed as Metabolic Equivalent of Tasks (MET), and 4) to explore what extent the empirical activity hierarchy of the ICF-AM is linked to the conceptual model based on the level of energy expenditure described as MET. One hundred and eight participants with lower extremity impairments were examined for the present study. A newly created activity measure, the ICF-AM using an item response theory (IRT) model and computer adaptive testing (CAT) method, has a construct on walking/moving construct. Based on the ICF category of walking and moving, the instrument comprised items corresponding to: walking short distances, walking long distances, walking on different surfaces, walking around objects, climbing, and running. The item difficulty hierarchy was created using Winstep software for 20 items. The Rasch analyses (1-parameter IRT model) were performed on participants with lower extremity injuries who completed the paper and pencil version of walking/moving construct of the ICF-AM. The classification of physical activity can also be performed by the use of METs that is often preferred to determine the level of physical activity. The empirical item hierarchy of walking, climbing, running activities of the ICF-AM instrument was similar to the conceptual activity hierarchy based on the METs. The empirically derived item difficulty hierarchy of the ICF-AM may be useful in developing MET-based activity measure questionnaires. In addition to convenience of applying items to questionnaires, implications of the finding could lead to the use of CAT method without sacrificing the objectivity of physiologic measures.

• Health Policy and Management
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• v.21 no.2
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• pp.213-248
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• 2011

Past studies on organizational accountability have had similar limitations. First, empirical evidence of organizational accountability is rare as the majority of research takes a conceptual approach of the topic. Only a few of these studies are applicable to health care organizations (HCOs). To fill these gaps, we attempted to develop a model for analysis of organizational accountability for HCOs. Accountability for HCOs was conceptualized by two axes: answerability(X, horizontal) and value-creation(Y, vertical). Our concept building could relieve competing accountability mechanism which past studies stressed. Four elements of accountability(legal, economical, social, and clinical) were applied to specify each of the two features of organizational accountability. And then four types of accountability behavior were coordinated by this x-y axis : high A/high VC, high A/low VC, low A/high VC, low A/low VC. Finally, a multidimensional model of HCOs' accountability, enabling an empirically testable multi-level analysis, was proposed.

• Journal of the Korean earth science society
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• v.21 no.6
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• pp.719-733
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• 2000

Normally, a digital geologic map can be defined as mappable one whose spatial information with geographic information details and geologic database attribute, recorded in a digital format that is readable by computer. It shows fundamentally two different conceptual perspectives: cartography for digital mapping and analysis for geo-data processing. While, as both aspects basically relate to natural entities and their interpretation of complex features fused with multi-sources, digital geo-data mapping or geologic mapping, it should be distinguished from digital mapping in engineering such as UIS(Urban Infomation System) and AM/FM(Automated Mapping/Facilities Management). Furthermore, according to short-cycled development of GIS(Geographic Information System) software architecture based on IT(Information Technology) and wide expansion of GIS applications' fields, the importance of domain analysis and application model is emphasized at digital geologic informatizaion. In this paper, first terms and concepts of geo-data model with general data modeling aspects are addressed, and then case histories for geo-data modeling and several approaches for data modeling in GIS application fields are discussed. Lastly, tentative conceptual geo-data modeling by using UML(Unified Modeling Language) of OO(Object-oriented) concepts with respect to USGS/AASG geo-data mode is attempted. Through this approach, the main benefits for standardization and implementation lineage with conceptual model in consideration to reusability are expected. Conclusively, it is expected that geo-information system and its architecture by UML is the new coming key approach for the GIS application in geo-sciences.

• Korean Journal of Construction Engineering and Management
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• v.6 no.3 s.25
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• pp.167-177
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• 2005

Value Engineering(VE) Workshop executes many tasks with VE team members from various experts of construction field on the basis of VE Job Plan for a short period of time. However, the VE team members are not useful with using VE information until now because it is not systematic in the accumulation and application of VE information. Especially, these problems constitute the obstacles to communication, reliability and quickness of VE information. It also causes an increase of time and cost at VE Workshop. Therefore, the results of this study suggests the conceptual model of Web-Based Information System for VE(WISE) in order to improve the effectiveness of VE Workshop and solve the problem as is stated above.

• Structural Engineering and Mechanics
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• v.26 no.4
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• pp.409-426
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• 2007

Following previous work carried out in Building Research Institute in Japan, finite element analyses of conceptual column designs are performed in this paper. The effectiveness of the numerical model is evaluated by experimental tests and parametric studies are conducted to determine influential factors in conceptual column designs. First, three different column designs are analysed: bonded, un-bonded, and un-bonded with additional reinforcing bars. The load-displacement curves and cracking patterns in concrete are obtained and compared with experimental ones. The comparisons indicate that the finite element model is able to reflect the experimental results closely. Both numerical and experimental results show that, the introduction of un-bonded zones in a column end can reduce cracking strains, accordingly reduce the stiffness and strength as well; the addition of extra reinforcement in the un-bonded zones can offset the losses of the stiffness and strength. To decide the proper length of the un-bonded zones and the sufficient amount of the additional reinforcing bars, parametric studies are carried out on their influences. It has been found that the stiffness of un-bonded designs slightly decreases with increasing the length of the un-bonded zones and increases with the size of the additional reinforcing bars.

• Journal of Construction Engineering and Project Management
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• v.1 no.2
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• pp.11-17
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• 2011

Recent demands from construction industry have emphasized the capability for graduates to have improved skills both technical and non-technical such as problem solving, interpersonal communication. To satisfy these demands, problem-based learning that is an instructional method characterized by the use of real world problem has been adopted and has proven its effectiveness various disciplines. However, in spite of the importance of field senses and dealing with real problem, construction engineering education has generally focused on traditional lecture-oriented course. In order to improve limitations of current construction education and to satisfy recent demands from construction industry, this paper proposes a new educational approach that is Failure-Based Learning for using combination of the procedural characteristics of the problem-based learning theory in construction technology education utilizing failure information that has the educational value in the construction area by reinterpreting characteristics of construction industry and construction failure information. The major results of this study are summarized as follows. 1) Educational effect of problem-based learning methodology and limitation of application in construction area 2) The educational value of the information on construction failure and limitation in application of the information in construction sector 3) Anticipated effect from application of the failure-based learning 4) Development and application of the failure-based learning conceptual model.

• Journal of the Korean Society for information Management
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• v.22 no.1 s.55
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• pp.125-144
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• 2005

This study uncovered ambiguity and inconsistency of the semantic relationships of the existing thesaurus by analyzing the concept relationships of AGROVOC and proposed the concept relationships of ontology in partially overcoming these limitations. By the results of analyzing the concept relationships, the study proposed conceptual model as most important part of conecept relationships of ontology and semantically developed concept relationship types. These relationships partially can perform inferences and must be useful for information knowledge system based on more exact semantic relationships. Also the study found out new relationship types and they will be useful for extension of the concept relationships of existing thesaurus. And these relationship types showed that they were useful for the existing thesaurus as Legal Thesaurus.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.2C
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• pp.206-216
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• 2012

Today's war fields can be characterized by net-centric wars where a variety of independent weapon systems are operated in connection with each other via networks. As such, weapon systems become dramatically advanced in terms of complexity, functionality, precision and so on. It is then obvious that the defense R&D of those requires systematic and efficient development tools enabling the effective management of the complexity, budget/cost, development time, and risk all together. One viable approach is known to be the development methods based on systems engineering, which is already proved to successful in U.S. In this paper, a systems engineering approach is studied to be used in the conceptual design of advanced weapon systems. The approach is utilizing some graphical models in the design phase. As a target system, an unmanned aerial vehicle system is considered and the standard SysML is also used as a modeling language to create models. The generated models have several known merits such as ease of understanding and communication. The interrelationships between the models and the design artifacts are identified, which should be useful in the generation of some design documents that are required in the defense R&D. The result reported here could be utilized in the further study that can eventually lead to a full-scale model-based systems engineering method.

• Proceedings of the Korean Society of Soil and Groundwater Environment Conference
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• 2002.04a
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• pp.195-198
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• 2002

Nitrogen pollution in urban and rural groundwater is a common problem and poses a major threat to drinking water supplies based on groundwater. In this work, the kinetics of nitrification-denitrification coupled reactions are modeled and new reaction modules for the RT3D code (Clement, 1997) describing the fate and transport nitrogen species, dissolved oxygen, dissolved organic carbon, and biomass are developed. The proposed nitrogen transformations and transport model showed very good match with results of a conceptual model. However, the model simulation results for the major reactive species should be tested for validation using experimental and field data.