• Journal of The Geomorphological Association of Korea
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• v.18 no.4
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• pp.193-202
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• 2011

Kompsat EOC-1 imagery, high resolution air-photo imagery and Shalstab model were used to analyze the geomorphic characteristics of the place of debris flow occurred by typhon "RUSA" in 2002, Macheon-Myen, Gyeongsang prefecture, Republic of Korea. On gully-head over 35 degree of slope angle, almost debris flow started, where slope angle is more than internal friction angle. The result simulated by Shalstab model presented larger vulnerable area to debris flow than the area where debris flow really occurred, this error would be attributed to the assumption for steady-state condition with full saturated surface. To predict the debris flow accurately, further study for rainfall and soil water flow will be needed.

• Asia Marketing Journal
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• v.14 no.3
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• pp.185-197
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• 2012

Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2^nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of café to make its place attractive. However, since Korean coffeehouse market is getting saturated and consumers are becoming savvy about coffee, Caffe Bene needs to find a new solution to overcome growth stagnation. Besides, many experts pointed out that irrational increase in the number of stores might hurt its business in the aspect of managing distribution channel and providing consistent services. Also, customers of Caffe Bene have shown that it has to complement its critical weaknesses: inferior coffee taste and relatively high price for a cup of coffee. Especially, some people view that the company is shifting its high rental fee, interior cost and PPL marketing cost to consumers by charging high price for coffee. To get over the problems, Caffe Bene is currently using C/S Consumer Management System though experts are questioning about the efficacy because of the conflict between purpose of the system and the headquarters' plan. Present CEO Kim also announced that the company will complete its logistics system in the latter half of 2012 to provide stores with more high quality coffee beans to improve taste of coffee. Thus, in this case, we describe how Caffe Bene succeeded in Korean market and enumerate its key success factors. Also, we specify the long-term goals of Caffe Bene and introduce the current policies and strategies to show how the company is working on to achieve its ultimate goal. By reading and analyzing this business case, students could get useful insights regarding franchise management and think about issues on competing in a saturated market. Also, it would be worthwhile to generate creative solutions for the problems that Caffe Bene is now facing to broaden the practical perspective.

• Asia Marketing Journal
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• v.7 no.2
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• pp.71-92
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• 2005

Given the rapid changes in consumer tastes, technology, and competition, companies must develop a steady stream of new products and services. To be a successful product or service and explore the available market, the target market consumers need to be fully acknowledged a new product or service's value or benefit. And at the same time, the presented benefit should satisfy the customer's needs and wants. Therefore, a firm must investigate the target consumers' needs and wants before launching the new product or service. In this paper, we suggest the marketing strategy for newly developed WiBro service in telecommunication industry. We focus on consumer-oriented marketing strategy as well as the technology development process. To explore the customer's value scheme, we employ a self-explicated approach for estimating the customer's part-worth of the different target market in the process of market development stage. And we present the marketing strategy for each market development stages as well.

• Asia Marketing Journal
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• v.8 no.3
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• pp.161-186
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• 2006

Since launching a spoonful yogurt 'Yoplait' for the first time in the nation, Binggrae Co. has established the reputation of the Yoplait brand, and secured its leading position in the yogurt market. This study examined how Binggrae as a market pioneer (in the spoonful yogurt market) or a market follower(in the drinking yogurt market) has developed and responded to the yogurt market in which competition between companies are becoming fierce. Instead of being bound by conventional competition rules, Binggrae was found to have implemented distinctive marketing strategies for new products. That is, providing new values, the company led the market to change the paradigm of competition in the yogurt market. Together with long-term strategic marketing plans to manage the assets of the Yoplait brand, Binggrae Yoplait is required to put continuous efforts into marketing to lead the market.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.6
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• pp.168-181
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• 2023

This study analyzed the effects of traffic enforcement on accident reduction. The results revealed a significant reduction in both overall accidents (28.53%) and fatal accidents (39.44%). Notably, enforcement equipment targeting speed limits of 30 km/h and 50 km/h demonstrated similar accident reduction rates of 42.23% and 25.85%, respectively. However, variations were observed based on accident types and types of traffic violations. Therefore, it is evident that enforcement equipment yields distinct accident reduction effects depending on speed limits and types of traffic accidents. This finding underscores the potential for making informed policy decisions to enhance traffic safety measures.

• New & Renewable Energy
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• v.20 no.1
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• pp.135-144
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• 2024

The present study investigated waste medium from a domestic shiitake mushroom farm, which was pyrolyzed to produce biochar. The yield rate of the biochar was compared after exposure to various pyrolysis temperature conditions, and the characteristics of the produced biochar were analyzed. The present study focused on the carbon dioxide (CO₂) adsorption capacity of the resulting biochar. The CO₂ adsorption capacity exhibited a correlation with the pyrolysis temperature of the biochar, with increasing temperatures resulting in higher CO₂ adsorption capacities. Brunauer-Emmett-Teller (BET) analysis showed that the CO₂ adsorption capacity was related to the surface area and pore volume of the biochar. Calcium is added to the process of producing mushroom medium. Experiments were performed to investigate the CO₂ adsorption capacity of the biochar from the waste medium with the addition of calcium. In addition, CO₂ adsorption experiments were conducted after the pyrolysis of kenaf biochar with the addition of calcium. The results of these experiments show that calcium affected the CO₂ adsorption capacity.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.13 no.1
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• pp.1-14
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• 2014

The expansion of the physical road in response to changes in social conditions and policy of the country has reached the limit. In order to alleviate congestion on the existing road to reconsider the effectiveness of this method should be asking. Currently, how to collect traffic information for management of the intersection is limited to point detection systems. Intelligent Transport Systems (ITS) was the traffic information collection system of point detection method such as through video and loop detector in the past. However, intelligent transportation systems of the next generation(C-ITS) has evolved rapidly in real time interval detection system of collecting various systems between the pedestrian, road, and car. Therefore, this study is designed to evaluate the development of an algorithm for queue length based real-time traffic signal control methodology. Four coordinates estimate on time-space diagram using the travel time each individual vehicle collected via the interval detector. Using the coordinate value estimated during the cycle for estimating the velocity of the shock wave the queue is created. Using the queue length is estimated, and determine the signal timing the total queue length is minimized at intersection. Therefore, in this study, it was confirmed that the calculation of the signal timing of the intersection queue is minimized.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.15 no.6
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• pp.102-115
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• 2016

In this study, a scheme of ramp metering that uses Off-ramp Exit Percentage instead of the O/D table required for systems of integrated control of ramps at the target freeway segment is presented. The segment from Gyeyang IC to Jangsu IC on the Seoul Outer Ring Expressway was selected for the study because the segment frequently shows large volume of traffic on the short distance between the two ICs requiring an integrated on-ramp control by taking the traffic situation on an entire expressway into account despite an unavailability of O/D data. Thus the information of Off-ramp Exit Percentage at each IC were collected instead of securing the O/D table through actual survey, and the congestion on the segment was analyzed to identify the validity of the use of off-ramp traffic instead of O/D data. In addition, the scheme of ramp metering that exploits the off-ramp traffic information was prepared through simulations conducted in a way supporting the traffic control for respective access roads thereof by taking traffic situations and queues on each ramp into account. The results obtained from the simulation analyses revealed an improved level of travel speed and traffic volume on the main line and validated the use of off-ramp traffic instead of the O/D table for the ramp metering.

• Journal of the Korean GEO-environmental Society
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• v.15 no.12
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• pp.87-95
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• 2014

Recently, there are increasing technical needs for foundation retrofit project such as vertical extension of apartment building. This paper focuses on the load distribution characteristics of existing and reinforcing piles when reinforcing pile is installed to the existing foundation. Allowable bearing load was initially applied on the foundation slab supported with four existing piles and then, one reinforcing pile was installed at the center of foundation slab and additional load was applied. The experimental results showed the Load Distribution Ratio (LDR) between existing and reinforcing piles converged after the applied load exceeded allowable bearing capacity of all piles. Laboratory tests were also performed for the cases of 60 %, 80 %, 100 % unloading level of allowable bearing load. After unloading step, one reinforcing pile was installed at the center of foundation slab and additional load was applied. The results showed that reloading load level at which LDR between existing and reinforcing piles converged decreased as the amount of unloading load increased.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.35 no.4
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• pp.897-905
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• 2015

This research suggested the traffic signal calculation model of active transit signal priority using a shockwave model. Using this signal priority timing optimization model, the shockwave area is computed under the condition of Early Green and Green Extension among active transit signal priority techniques. This study suggested the speed estimation method of backward shockwave using average travel time and intersection passing time. A shockwave area change is calculated according to signal timing change of transit signal priority. Moreover, this signal timing calculation model could determine the optimal signal priority timings to minimize intersection delay of general vehicles. A micro simulation analysis using VISSIM and its user application model ComInterface was applied. This study checked that this model could calculate the signal timings to minimize intersection delay considering saturation condition of traffic flow. In case studies using an isolated intersection, this study checked that this model could improve general vehicle delay of more over ten percentage as compared with equality reduction strategy of non-priority phases. Recently, transit priority facilities are spreading such as tram, BRT and median bus lane in Korea. This research has an important significance in that the proposed priority model is a new methodology that improve operation efficiency of signal intersection.