• International Journal of Costume and Fashion
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• v.1
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• pp.257-272
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• 2001

• Journal of Fashion Business
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• v.1 no.1
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• pp.53-70
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• 1997

The purpose of this thesis is to make clear particulartity of young adult generation which leads industry in their demands so that fashion trends are foresaw, and to describe style of costume satisfied with picture of new male. This thesis is to consider young adult style of costume in terms of double root described by W$\ddot{o}$lfflin in the internal meaning and the external form, so as to analyze their unique style. In conclusion, domestic young adult style of costume is embodied in the internal meanings of individuality, aestheticism and new classicism in terms of the external forms which means body-priority-form by open-form, whole-form, integration-form, rounded-form, indeterminate-form. With these results, domestic fashion industry is demanded to be from classic to modern expressions so as to be reflected in sophisticated masculinity of young adult.

• Journal of Fashion Business
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• v.7 no.3
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• pp.54-59
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• 2003

Asia has the potential of becoming a center of power in fashion. Japan has worked hard to build images of beauty and serenity. The Chinese people already have enriched their business sense throughout history. China is considered as the next powerhouse of fashion. The Asian "mosaic" including Korea should be very colorful, deep, spiritual and beautiful. It is essential we upgrade and update the training and education of fashion leaders. It is possible to find a niche in a global market through maximizing our strength based upon a great and long history in manufacturing textiles.

• Fashion Information and Technology
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• v.4
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• pp.44-54
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• 2007

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.1-4
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• 2004

• International Journal of Costume and Fashion
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• v.2
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• pp.73-85
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• 2002

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2005.06a
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• pp.77-78
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• 2005

• Journal of the Korean Society of Costume
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• v.61 no.2
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• pp.1-19
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• 2011

As modern society advances, women's self-consciousness and attitudes toward beautiful appearances have changed. Amid this trend, the young and slim body of adolescent girls expressed in contemporary fashion incites fantasy on continuing youth among women. In modern society, women's youth is frequently regarded as a subject of consumption and a sex product in the mass media. In this regard, the study is focused on examining desire and psychology of worshipping women's youth and beauty in connection with flapper fashion in the 1920s. In the process, the study took a look at the social and cultural background of flapper fashion and conducted an analysis on formative characteristics and aesthetic sense of flapper fashion as follows: First, the formative characteristics include a short skirt that expresses straight lined shape and the beauty of exposure, lighter clothing, thick make-up, short hair style and black or vivid colors, and they lead to exceptional and innovative aesthetic sense in flapper fashion. Flapper fashion style is focused on completely denying outdated fashion worn by women in the age right before. Second, pursuit of mature, graceful and classical beauty that had continued in previous ages has gone through complete changes in the flapper era in the name of pursuit of youth, and the flapper fashion expresses sensual image through the exposure of slim arms and legs of a young girl. In the formative characteristics, aesthetic sense of youth and sensuality inherent in the flapper fashion was generated. Third, women's free-spirited lifestyle at that time and 'aesthetic sense of freedom and amusement that reflected the speed of machine civilization could be found in the flapper fashion. Material and decoration of the flapper fashion pertained to clothing that enabled a free expression through rapid movements. Aesthetic sense of the flapper fashion generated in the process could be defined as women's internal determination to express individual and free-spirited ideas through the use of fashion when tradition and order of the old age were torn down. And this aesthetic sense is continuously affecting modern fashion design.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.97-109
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• 2004

As lifestyle changes, consumer behavior becomes emotional. And fashion brands are responding the behavior. The brands reflect changes of the needs and the values of consumers. This study analyzed the renovation strategies of the British traditional fashion brands through a literature survey. The common renovation strategies of the British traditional fashion brands were the renovations in the design which harmonized traditional elements with modem elements which is the key, and the renovations in the promotion and the distribution of commodities. The most effective renovation strategy is to combine the three renovations.

• Journal of Fashion Business
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• v.16 no.6
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• pp.52-62
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• 2012

This study researched the jeans street fashion for young men looked like 20s and 30s in Seoul, and analyzed jeans by silhouette by fit and color by washing. The photos were of jeans from the waist to the bottom; and among a total of 1,159 images, 847 images that could be analyzed were selected and used for the analysis. From the images used in the analysis, the jeans fits were categorized according to silhouette and color that were used for the visual selection. As a result, young men preferred fashion jeans like slim or skinny jeans. Most of the tight fitting skinny and slim jeans were slim baggy style jeans, like low waist & long rise with a low back york, which was a key trendy pants style. The jeans color analysis by washing finish showed that dark jeans were most frequently, most of the dark jeans had the original denim color based on the non or normal wash techniques. It is hoped that the results of this study can be used as basic data for the development of designs for jeans brands.