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Relative competitiveness of department of dental hygiene and the effectiveness of admission promotion using the YouTube platform (국내 치위생(학)과의 경쟁력과 유튜브 플랫폼을 이용한 학과홍보의 효용성)

  • Jeon, Se-Jeong
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.4
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    • pp.393-402
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    • 2021
  • Objectives: As the school-age population continues to decline in Korea, the consolidation and abolition of departments continues with the economic logic. This study aimed to analyze the relative competitiveness of the department of dental hygiene and to investigate the effectiveness of the YouTube platform being used to promote admission. Methods: Using the admission result data provided by the Korea council for university education, the new student competition rate and recruitment rate of the department of dental hygiene were compared with those of the departments of natural sciences and all other departments. Also, the effect of YouTube channel operation on them was analyzed. Results: The department of dental hygiene showed a slight advantage but it was not particularly the case compared to other departments of natural sciences. The promotion using YouTube did not have any significant effects. Conclusions: Considering that the school-age population will rapidly decrease in the future, more active strategies are needed.

Patient satisfaction survey for implant surgical guides in some areas of Jeollanam-do (전남 일부 지역 임플란트 수술용 가이드 이용 환자 만족도 조사)

  • Yoon, So-Ra;Choi, Choong-Ho
    • Journal of Korean society of Dental Hygiene
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    • v.22 no.4
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    • pp.281-287
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    • 2022
  • Objectives: This study, investigated the satisfaction of patients who received the procedure using an implant guide to identify factors affecting satisfaction in dental hospitals and clinics in Jeollanam-do. Methods: From December 2021 to February 2022, questionnaires randomly were collected from 128 patients aged 20 to 90 years visiting dental hospitals and clinics using surgical guides in some areas of Jeollanam-do. Results: There was a negative correlation between the overall satisfaction average and Visual Analog Scale (VAS) pain level (r=-0.414, p<0.001), and a negative correlation between VAS pain level and VAS satisfaction (r=-0.273, p<0.05), As subjective pain decreased, subjective satisfaction increased, and as subjective pain increased, the overall satisfaction average also decreased, showing an inverse correlation. Factors affecting satisfaction with the guide for implant surgery were whether you would like to recommend it to people around you (β=0.556), whether you would like to explain the guide (β=0.194), and whether you thought it was good to receive the guide (β=0.199). Conclusions: Therefore, in order to increase the satisfaction of the implant surgical guide procedure, it is considered important to perform a sufficient explanation of the implant surgical guide before the procedure.

The Impact of Snapchat and YouTube Influencers on the Consumption Behaviour of Saudi Consumers

  • Al-Ajlan, Monirah;Alsadhan, Afnan;Mirza, Abdulrahman
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.423-430
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    • 2022
  • The emergence of social media platforms has changed the culture of business marketing. Their impact has increased considerably since the emergence of social media influencers or content creators. The phenomenon of social media influencers has been adopted as one of the most effective marketing strategies among global and local organizations. Those celebrities attract business owners, who seek to use them as means to reach a large number of potential consumers. Today, the user bases of Snapchat and YouTube in Saudi Arabia are growing fast and becoming very popular, unlike other social media platforms. Consequently, the impact of these applications' influencers on the purchasing habits of individuals cannot be underestimated. This survey paper intends to investigate the impact of Snapchat and YouTube influencers on the consumption behaviour of Saudi consumers. Results suggest that Snapchat is not only more popular but also more rusted and credible. Moreover, influencers' impact on purchasing behaviour is prevalent and powerful; furthermore, its influence is more effective in persuading Saudi consumers to buy certain products, such as food, than other products, like jewelry.

A Study of Slow Fashion on YouTube Through Big Data Analysis (유튜브에 나타난 슬로우 패션의 빅데이터 분석)

  • Sen Bin;Haejung Yum
    • Journal of Fashion Business
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    • v.27 no.4
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    • pp.50-66
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    • 2023
  • The purpose of this study was to examine the word distribution and topic distribution of slow fashion appearing on YouTube in detail and identify the characteristics and aspects related to fashion design through big data analysis and content analysis methods. The specific research results were as follows. First, in the results of the word distribution analysis, "item" appeared the most, 203 times. Also, "one-piece" was a point to pay attention to, as the item had the highest frequency. Second, a total of 5 topics were defined in the topic distribution analysis: topic 1 was "vintage products," topic 2 was "fashion items," topic 3 was "eco-friendly," topic 4 was "life quality emphasis," and topic 5 was "prudent consumption." Third, looking at the relationship between word distribution and topic distribution above, Korean slow fashion on YouTube was actively selecting related design elements that express vintage images in clothing life regardless of trends. In addition, there was a tendency to pursue various basic and high-quality items. Other than those findings, basic items tended to be reinterpreted in various ways through styling methods matched to the vintage image. Lastly, the tendency of slow and small-volume production appeared to emphasize handicrafts and the cultural values of fashion products.

Web-based Software Development and Distribution in YouFree (YouFree에서 웹 기반 SW 개발 및 배포)

  • Kim, Ki-Heon;Ku, Kyong-I;Chung, Moon-Young;Choi, Won-Hyuk;Kim, Won-Young;Hur, Sung-Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.895-896
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    • 2009
  • 본 논문에서는 이동형 개인 맞춤 SW 플랫폼인 YouFree에서 동작하는 웹 기반 SW의 개발과 배포를 지원하는 시스템을 설계하고 구현하였다. 개발 시스템은 YouFree의 콘텐츠를 접근하고 조작하는 API와 자바스크립트로 구성된 웹 사용자 인터페이스를 편리하게 개발할 수 있는 UI 자동 생성 기능을 제공한다. 배포 시스템은 개발된 웹 기반 SW 패키지를 설치하고 제거하는 기능뿐만 아니라 의존성 있는 패키지가 함께 설치되는 기능과 새 버전의 패키지를 업그레이드 할 수 있는 기능을 지원한다.

P2P based Contents Sharing System in YouFree (YouFree에서의 P2P 기반 콘텐츠 공유 시스템)

  • Chung, Moonyoung;Kang, Sungjoo;Ku, Kyong-I;Kim, Ki-Heon;Choi, Won-Hyuk;Kim, Won-Young
    • Proceedings of the Korea Information Processing Society Conference
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    • 2009.11a
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    • pp.497-498
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    • 2009
  • 본 논문에서는 YouFree에서 콘텐츠 관리 시스템을 기반으로 한 콘텐츠 공유 시스템을 제안한다. 이 시스템은 YouFree Basic의 개인용 서버를 이용하므로 손쉽게 P2P 기반의 콘텐츠 공유를 지원할 수 있으며, 모든 Basic이 Center 에 연결되어 ID를 가지므로 이를 이용해서 접근 제어 메커니즘을 제공한다.

YouTube as an information source for instrument separation in root canal treatment

  • Yagiz Ozbay;Neslihan Yilmaz Cirakoglu
    • Restorative Dentistry and Endodontics
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    • v.46 no.1
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    • pp.8.1-8.7
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    • 2021
  • Objectives: The reliability and educational quality of videos on YouTube for patients seeking information regarding instrument separation in root canal treatment were evaluated. Materials and Methods: YouTube was searched for videos on instrument separation in root canal treatment. Video content was scored based on reliability in terms of 3 categories (etiology, procedure, and prognosis) and based on video flow, quality, and educational usefulness using the Global Quality Score (GQS). Descriptive statistics were obtained and the data were analyzed using analysis of variance and the Kruskal-Wallis test. Results: The highest mean completeness scores were obtained for videos published by dentists or specialists (1.48 ± 1.06). There was no statistically significant difference among sources of upload in terms of content completeness. The highest mean GQS was found for videos published by dentists or specialists (1.82 ± 0.96), although there was no statistically significant correlation between GQS and the source of upload. Conclusions: Videos on YouTube have incomplete and low-quality content for patients who are concerned about instrument separation during endodontic treatment, or who experience this complication during endodontic treatment.

A Theoretical Recapitulation of the Ethical Nature of Islamic Finance and Banking Law

  • Swartz, Nico P.
    • The Journal of Economics, Marketing and Management
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    • v.2 no.4
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    • pp.1-19
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    • 2014
  • The rule of Islam is simple: if you advance a loan, you are entitled to receive your capital only and nothing more. If you wish to secure profit you should enter into a partnership and become a shareholder. Prohibitions against interest are not peculiar to Islam. If we were to trace back through history, a number of examples of such prohibitions can be found in the early Greek, Roman and Rabinnical thought. With the decline of the influence of the Catholic Church interest transactions become legal and stimulated giant Western corporations which forged capitalist imperialism. The practice of charging interest (usury) now dominated Western law and ethics for over a millennium. But, the Western or capitalist economic system has proven a failure in its quest for economic justice, which serves to benefit all in society, both the rich and the poor. In particular, capitalism is currently causing a terrifying scenario of making the rich richer and the poor poorer due to interest charges. An alternative banking model, called Islamic finance and banking, is evoked in this study in order to depress financial exploitation by banking institutions.

The Impact of YouTube Creator Characteristics and Channel Access Factors on Users' Continuous Viewing Intentions: An Application of the Extended Technology Acceptance Model (확장된 기술수용모형을 적용한 유튜브 크리에이터 특성과 채널 접근 요인이 사용자 지속 시청 의도에 미치는 영향)

  • Jae Hee Cho;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.3
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    • pp.1-18
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    • 2024
  • This study analyzed the impact of YouTube creator characteristics and channel access factors on the intention to continue watching content, noting that the development of the digital media environment has diversified media audiences' content preferences and access routes. Specifically, we analyzed the effects of YouTube creator trustworthiness, attractiveness, familiarity, and social influence, as well as the effects of recommendation services on perceived usefulness, perceived ease, and perceived enjoyment. The study found that creator credibility and recommendation service had a positive impact on the perceived usefulness of content, while intimacy and charm were important factors in increasing the easy of use and playfulness of content. These perceived usefulness, ease, and playfulness also had a strong positive impact on users' intention to continue watching the channel. This suggests that trust and intimate relationships with creators and appropriate content recommendations play an important role in increasing user satisfaction and channel persistence. The significance of this study's analysis of creator and channel access factors based on the extended technology acceptance model is that it shows the potential for extending and applying the existing technology acceptance model to the digital content environment.

Effect of explicitness of paid advertisements and BJ interactivity on flow and product attitude in YouTube muk-bang (유튜브 먹방에서 유료광고포함 명시성과 BJ 상호작용성이 플로우 및 제품태도에 미치는 영향)

  • Park, Min Yeong;Shin, Jae Ik
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.169-189
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    • 2024
  • Purpose The purpose of this study is to identify the influence relationship between BJ interactivity, explicitness of paid advertisements, flow, and product attitude in YouTube muk-bang, and to determine whether there are gender differences in the relationship between them. Design/methodology/approach In this study, an online survey was conducted targeting college students who watch YouTube muk-bang content using a questionnaire form provided by Google. 115 questionnaires were collected from April 1 to 15, 2024, and after excluding 15 insincere responses, a total of 100 questionnaires were used in the final analysis. Findings The results of the empirical analysis are as follows. First, the explicitness of including paid advertising was confirmed to have a significant impact on both flow and product attitude. Second, while BJ interactivity had a significant effect on flow, it was confirmed that it had no significant effect on product attitude. Third, flow was confirmed to have a significant impact on product attitude, and as a result of confirming the moderating effect due to differences between genders in the relationship between the variables set in this study, it was confirmed that there was no moderating effect.