• Journal of Fashion Business
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• v.15 no.2
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• pp.86-95
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• 2011

The purpose of this study was to examine the relationships among technology innovation (perceived ease of use, perceived ease, joyfulness), individual variables (innovation, self-efficacy), fashion variables (fashion involvement, interest in celebrity style), shopping attitudes toward fashion T-Commerce, and purchasing intention. Two hundred seven female participants in age group of 20s participated in this study. For data analysis, descriptive statistics, simple and multiple regression, and Cronbach's Alpha were used to test the research questions. As the result, first, all three variables (perceived ease of use, perceived ease, joyfulness) from technology innovation did affect on attitudes toward fashion T-Commerce. Second, individual innovation did affect positively on attitudes toward fashion T-Commerce. Third, interest in celebrity style affected positively on attitudes toward fashion T-Commerce. Finally, attitudes toward fashion T-Commerce affected positively on purchasing intention of fashion T-Commerce. Based on these results, T-Commerce fashion merchandising marketing strategies of fashion goods would be provided to fashion T-Commerce retailers or marketers.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.139-148
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• 2020

This study classifies black fashion-mania by each type based on their motivation for wearing black fashion as well as verifies how they express their style. To achieve the objectives of this study, the research questions are as follows. First, the images of black fashion-manias are classified. Second, each type of black fashion enthusiasts' motivations for wearing black fashion are verified. Last, black fashion-mania style are analyzed according to image types. In order to answer the research questions, a literature review and in-depth interviews (total 30 respondents (male 15, female 15) were executed. As a result, black fashion-manias use black fashion for self protection, their self-images such as charismatic professional image, modern sophisticated image, body-conscious sexy image, avant garde image which is an anti-fashion norm and unique image. The strong reason why black fashion-manias insist on black fashion is to 'look cooler'. The expressions could be articulated from sophisticated styling techniques that appear to be undecorated rather than an overt decorated styling. It is helpful information to plan black fashion products and to establish a design direction that requires an understanding of why black fashion is pursued, while promoting an understanding of groups of black fashion-mania.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.343-349
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• 2015

This paper aims to propose the typology suitable for games by analyzing the fashion styles of game characters and define the characteristics by type. The data collected was classified into the style groups with similarities, and the game character styles were named using representative terms. Then, five styles were identified and analyzed with the focus on clothing, hairstyle, and accessories: Creative Style, Attractive Style, Grotesque Style, Usual Style, and Suit Style. Creative Style was the unique style with partial addition or removal as the creative design. Attractive Style expressed the sexual attraction by design with significant exposure of body parts and skintight design. Grotesque Style showed grotesque, eerie, and dreary design. Usual Style was a plain and practical style. Finally, Suit Style was a kind of armor covering the whole body. The analysis results in this paper will bridge the difference of opinions between gamers and developers related to fashion style and, finally, help to enhance the competitiveness of game design.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.3 s.31
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• pp.197-206
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• 1989

This study was to investigate brand images of ladies wear and the effects of fashion advertisements, and to determine the difference of brand image preference and the effects of fashion advertising by clothing life style. 421 subjects were gathered through stratified sampling method and, for data analysis, frequency distribution, $x^2-test$, Cronbach'$\alpha$, ANOVA, Duncan's multiple Range test, Multiple Dimentional Scaling (M.D.S.), Factor analysis, Cluster analysis, were conducted. The results are as follows; 1. In image formation process, feminine as formal image, manish as casual image, were recognized. 2. Four factors were determined for analysis of clothing life styles and with these factors five different clothing life style groups were classified. 3. There was a meaningful difference between clothing life style and brand image preference, and also between clothing life style and the effects of fashion advertisement. From these findings, general and specific fashion advertising strategies are proposed.

• Journal of Fashion Business
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• v.2 no.1
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• pp.86-99
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• 1998

The aim of this study to examine the Hip-Hop style, one of the fashion trends of the new generation in the 1990s and to come up with a design with a Hip-Hop image. As the Counterculture, Black Renaissance, Pop Star Syndrome, the importance of Hip-Hop fashion in mass culture was recognized and given a firm place as one of the major cultural trends of the 1990s. Hip-Hop fashion has a history: it originated from the Caribbean style in the 1940s and was transformed into Rude Boys style in the 1960s, Two-tone style and Rastafarians style in the 1970s. Finally it was succeeded by B-boys and Flygirls style. Hip-Hop style combines characteristics of all three styles mixed in one, which are as follows. First, Neo-Hip-Hop Fashion, Second, Hip-Hop Reggae Fashion and Third, Graffiti Fashion. Based on these three Hip-Hop images of the 19905, an attempt will be made to produce a Design Planning with a predicted 1998 fashion trend. This research provides order sheets on ready-made clothes designed for new generation in their late 10s and early 20s. Design Concept, Image Map, Fabric, color direction will be offered on the basis of an image map drawn in line with the three design concepts incorporating three sub themes of Liveliness, Modern Ethnic, and Dynamic Future. Three designs will be designed based on the following fashion themes$\ddot{o}$ Generation 'Y', Black Guys and Street Boys.

• Journal of Fashion Business
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• v.15 no.2
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• pp.39-56
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• 2011

The jeans fashion has important meaning as the symbol of sociocultural phenomenon related with modern fashion. It became the symbol of natural fashion beauty representing freedom and equality and sometimes the sensual style. This study defined the meaning, element, and importance of fashion styling by analyzing preliminary studies and analyzed the aesthetic characteristics of the jeans fashion. The purpose of this study is to drive four styling patterns of the jeans fashion based on such theoretical studies and empirical researches about jeans fashion and plan and direct jeans fashion styling for each style. The results also provides the basis for acknowledging that the idea of 'directing and creating a style' according to a person's intent beyond the one-dimensional idea of simply 'wearing' clothes is the true fashion styling and will set an important footing in the fashion field with the ideas that fit the 21st century.

• Journal of Fashion Business
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• v.16 no.2
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• pp.124-137
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• 2012

This study aims to identify the meaning and formation cause of a style, and the essential elements of style formation, through psychobiological research as well as an analysis of the designs of Iris Van Herpen, a fashion designer, who in just 6 years has developed into a world-renowned new designer. As a result, it has been found that the psychobiological causes to form a style stem from the action of 'long-term memory', which is consolidated by 'selective attention', 'perceptional subjectivity', the principle of the 'neuron's connection specificity and invariance', and the principle of a 'neuronal signal's unilateral flow'. With such action, Herpen could develop her own original composition techniques. The formative shapes created by such composition techniques are characterized by enumeration, superposition, and hanging. The study has also found that the essential elements for a designer to be able to form his/her own style include 'aesthetic originality' in which the designer views the property of a thing from his/her inherent perspective, and finds the uniqueness from the thing that only he/she can express, 'technical differences' that are creative and original, and 'formative specificity' that is summarized into one property through an impressive shape.

• Journal of Fashion Business
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• v.17 no.2
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• pp.1-16
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• 2013

Subcultural style is the center of subcultural identity and the clothes and adornments are the most visible symbol of membership. The Goth subculture has associated tastes in music, aesthetics, and fashion. The style symbolized the strong subjective subcultural identity held by most Goths and acted as the practical basis to demonstrate their commitment to the subculture. This study investigates the aesthetic and the style of Goth subculture in its heyday of 1980s which has continued to affect mainstream fashion and culture since its birth. In order to inquire the concept of subculture and its style, this study executes literature survey as well as investigates the images of street style magazines to analyze the visual elements. The stylistic and the aesthetic characteristics of Goth subcultural style analyzed in this study are grouped into four categories as follows: first, Victoriana, which embodies the fear of death and the nostalgia for the past using Victorian morning dresses and corsets, second, vampirism, in that some Goths who are fascinated by vampires are costumed in vampire figures to advocate diabolism and decadence, third, sexual ambiguity of male Goths which emphasizes feminine appearance in the pursuit of androgyny, and fourth, sexual fetish of female Goths which represents aggressive eroticism utilizing fetish paraphernalia.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.139-154
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• 2007

Wellbeing means the new life style leading a rich and nice life in which body and spirit is combined organically, and influence of wellbeing culture extends throughout the society. The purpose of this study is to analyze the aesthetic characteristics of Korean wellbeing fashion. Fashion photographs from leading monthly fashion magazines from 2001 to 2005 were analyzed. The styles and materials and colors were examined from 1,151 wellbeing fashion designs that is based on wellbeing culture. The major conclusions of the study are as follows : 1. The styles of wellbeing fashion in Korea include sportive, ecology, ethnic, retro styles in order. 2. Wellbeing fashion in Korea increased double in 2005 compared to 2001. Not least, sportive style and ethnic style rapidly increased. 3. Materials of wellbeing fashion in Korea include cottons, wools, chemical fibers, silks, jutes, functional fibers in order. Particularly the use of cottons in 2005 increased three times compared to 2001. 4. Of wellbeing fashion colors, yellow in bright tone were present the most, followed by white, red, black, green, blue, grey in order. Natural colors, vivid colors, pastel tone colors were used.

• Journal of Fashion Business
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• v.8 no.4
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• pp.141-155
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• 2004

The purpose of this study was to arrange the korean women's hair styles of the beginning of 21st century and make hair style image making chart to use personal image making consulting data through analyze actress hair styles of broadcasting TV drama. To accomplish this purposes, picked up the two most popular dramas per each broadcasting stations, KBS1, KBS2, MBC, SBS, in february 2004. and analyzed and arranged hair styles of actress and at the last made the hair style image making chart. The results of the research are as belows. 1. Hair trends of february 2004. were Modern Sophisticated, Active and Romantic. 2. The results of three classifications of hair style trends, form, color, accessory, were as belows. 1) Form : Layer, left part, straight, low wave, long hair, no volme, bang were in vogue. Generally, Modern Sophisticated, Active, Romantic feeling were in vogue. 2) Color : Black, brown, two tone color were in vogue. Generally Modern Sophisticated, Romantic, Active feeling were in vogue. 3) Accessory : Hair bands & pins were in vogue. Generally these gave the Modern, Active feeling. 3. Hair style image making chart manufacturing depends on fashion feeling. 1) Classification of feeling, 2) Analysis of form, 3) Analysis of color, 4) Hair style image making chart manufacturing depends on fashion feeling This research will be a historical data of korean women's hair styles of the beginning of 21st century & can be used the basic data of personal hair style image making consulting.