• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.489-500
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• 2008

The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.3 s.9
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• pp.35-39
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• 2006

The purpose of this study is to comparison on the sizing system in silver apparel brands with the KS standards. For the comparison research, 3 women's wear brands(suit style, knitted suit style, casual style) which were different apparel style on occasion in madame-zone of department stores were selected. The subject of investigation of sizing system of these brands were the label. The results of the sizing system of silver apparel brands as compared with the KS standards were as follows: 1) For the upper wear of suit style, it is larger than KS standards that size of height is $5{\sim}15$ cm. 2) For the lower wear of suit style, suitability of size of hip circumference is lower than KS standards. 3) For the casual style, it is larger than KS standards that size of height is $10{\sim}20$ cm.

• Journal of Fashion Business
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• v.14 no.2
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• pp.151-165
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• 2010

The goal of this dissertation is to analyze the change of dress style based upon the 'Difference' theory developed by Gilles Deleuze and Michel Foucault. The methodology for this study consists of literary research, encompassing philosophy, aesthetics, dress and materials derived from internet and case study based upon the analysis of Deleuze and Foucault in the paintings by Bacon, $\acute{a}$, and Magritte. In order to develop the theoretical analysis tool for this study, the period and continuous theories of style change are examined in terms of 'identity' and 'resemblance.' A new framework for analyzing the changes of dress style based upon the 'Difference' theory derived from Deleuze's and Foucault's theories and from their interpretations of paintings was developed. This newly developed theory not only defines that dress style changes under the influence of various conditions such as designer's will, ideology, social structure and technology, but also interprets it as a newly-created style that has nothing to do with the original one. The characteristics that represent 'difference' in change of dress style are deformation, hybrid, absence and resemblance. They are derived from the Deleuze's and Foucault's interpretations of 'difference' represented in the paintings by Bacon, Vel$\acute{a}$zquez and Magritte.

• International Journal of Costume and Fashion
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• v.7 no.2
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• pp.32-40
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• 2007

American trendy casual styles can be characterized as fitted to body and rendering sexy and fashionable images and now very popular in Korea. This paper aims to identify diffusion channels of Amreican trendy casual style among Korean market and the characteristics of imitation for American trendy casual styles made by Korean casual brands. American trendy casual style was introduced and diffused mainly through 3 channels: American films and TV dramas, on-line communities, on-line shopping mall speciallized for purchasing American apparel brands. Some of American celebrities became fashion ikons and played critical roles in diffusing American trendy styles. After searching websites and fashion magazines and visiting brand stores, several Korean casual brands imitated the styles of American trendy casual brands and the scope of imitation was vast across items. Imitation was found mainly among T-shirts,jacket, jumper, pants, skirt and accessaries. Also imitation was found in almost every aspects of clothes such as shape, sihlouette, color, prints and stitching, belt, and drawstring.

• Journal of Fashion Business
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• v.5 no.2
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• pp.73-86
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• 2001

This study aims at reviewing the Kitsch aesthetics, grasping the relation between the Kitsch and consumption culture, and pursuing the intrincis meanings and expressive characteristics of Kitsch in the hair style and head dress in the 1990s. Kitsch generally implies a vulgarity, and a bad taste, and can be considered to be a kind of vicarious experience, the aesthetic deception and self-deception. In spite of these negative inplications of Kitsch, the aesthetic categories of Kitsch have been spread to public and been accepted by the public, with the help of the powerful promotion of the modern day mass media. 1. The intrincis meanings of Kitsch convey 1) escapism, 2) conformity, 3) amusements, 4) identification. 2. The expressive characteristics of Kitsch represent 1) aesthetic inadequacy: hair style and head dress showing the imperpectness, accumulation(superfluous ornaments), vulgarity, untidines. 2) resistance: hair style and head dress featuring deconstructional and violent forms revealing the uneasiness, and unsatisfaction of the given regularity. 3) humor: hair style and head dress featuring the innocence, humor, and fun for a relaxation and diversion. 4) hedonism: hair style and head dress with the erotic and sexual feelings. 5) retro, romantism: hair style and head dress featuring the elegance, femininity, folklore, ethnic, and nostalgia.

• Journal of Fashion Business
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• v.20 no.2
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• pp.59-77
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• 2016

The purpose of this study is to use data from studies of headdresses which might be helpful for creating new fashion styles. Headdresses in 2010 S/S-2015 S/S Paris haute couture collections were analyzed in the following categories: years, season, brand, type, color, material, and image. The types of headdresses were categorized as hat, hood, decorative or complex types. The hat type was elegant with a modern style, and coexisted with an exaggerated avant garde style. The hood type wrapped around the head with many examples having a distinctive sculpture on top of the knot. The decorative type varied dramatically in form and materials. The complex type was a blend of all the other types with the designer's individuality being outstanding. The characteristics of headdresses were revealed first, as an enlargement of the materials category, second, as an expression of dramatic forms, and third, as complete coordination of the creative fashion image. The headdresses illustrate the designer's creativity in producing a variety of images. Henceforth they will be important as fashion items and independent designs in fashion styling.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.266-279
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• 2010

This research investigates the influence of color as an important factor of the visual image created by clothes. First, the factor analysis of the adjectives describing the images of clothes shows that the images of clothes are classified into 4 factors that include attraction, brightness, femininity, and the figure type (of which the attraction factor and brightness factor were found to be important dimensions). Second, as for the images of feminine style clothes colors, violet appears more refined and attractive than other colors in all 3 tones. Red appears as a brilliant and glowing image in a vivid tone. Yellow in a vivid tone and pale tone, and red in deep tone appear as a warm image, while blue appears as a cold image in all 3 tones. Blue and violet appear as a tall and slim image in all 3 tones. As for the images of mannish style clothes colors, yellow in vivid tone, violet in pale tone and red in deep tone appear as the most refined and attractive image, while green in all the tones appears as a rustic and unattractive image. Red in vivid tone, yellow in pale tone and violet in deep tone appear as a very brilliant and glowing image. Red in pale tone and deep tone appear as a warm and feminine image. Third, yellow in all the tones is evaluated to be attractive in the mannish style in the comparison of the image of feminine and mannish style clothes color, while blue in a pale tone in feminine style and in deep tone in mannish style earned high points. Red and violet did not show any significant differences between the two styles.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.1047-1058
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• 2005

The objective of this research is an investigation and analysis of life style and preference trend for dwelling for 450 university students. The major findings are as follows: (1) The life style is classified into 3 categories according to the priority of fashion and privacy, brand and social relationship, and family and domesticity. Women give priority to fashion and privacy as well as family and domesticity than men do. (2) Dwelling awareness is grouped into 3; one for pursuing the value of asset, another with the inclination to residential transition and the other for preferring for a detached house. Women have a stronger inclination to the economical value of house and prefers to live in the big city than men do. (3) As a factor affecting the dwelling preference, men give priority to the exterior condition such as environment, but women do the interior condition like the size of house. Men and Women showed various preferences for housing style such as detached house, villa, apartment and commercial complex dwelling, which is accord with the present housing style.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.1-9
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• 2010

A purpose of this study was to find out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. 432 stimuli were made and 2,800 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, activeness, gracefulness, visibility, and tenderness. In consequence of analysing the image difference by stripe pattern and clothing style, the stripe pattern and clothing style affect image presentation as a significant clue. And besides, as a result of positioning stimuli by image, pattern direction, coloration, and tone combination were important clues that decide image. Consequently, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.

• Fashion & Textile Research Journal
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• v.4 no.2
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• pp.117-127
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• 2002

Patterns presented at baroque were mostly floral pattern. Abstract anonymous flower, tulip, Acandus leaf, pomegranate were blended with one another and had a distinct leaning toward continuation and repetition. Components of design could be classified into flower and leaf, flower and fruit, flower and circumferential ornament, bunch of flowers, flower and pot, flower and geometry, and flower and animal. Floral patterns in this era were mostly fullness type being large, simple, and having more formalized motive and were fronted with unit type and vine shape. Unit type shows reflection of baroque style which aims to present absolute unification rather than freedom, which was inherent property of baroque style, by using symmetric pattern. Vine type were unfolded with C type curved line which was main characteristics of that time and showed flowage as a whole and pliable beauty. Floral pattern was filled the whole surface of fabric, thus background of fabric can not be discerned. So, it showed extreme decorative tendency and lavishness.