• Title/Summary/Keyword: XR(extended reality) technology

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Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling

  • Hansol Choi;Hyemi Lee
    • Asia Marketing Journal
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    • v.26 no.1
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    • pp.45-59
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    • 2024
  • Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: "Tourism," "Buying Behavior," "XR Technology Acceptance," "Virtual Space," "Game," and "XR Environment." The results provide comprehensive insight on XR technology in consumer experience, whereas the literature is bounded on the production side as revealing a lack of academic discourse on consumer rights and responsibilities. Research reflecting the consumer welfare perspective is, therefore, recommended for future studies.

A Study on XR Technology in Korean and Chinese Dinosaur Museums (한중 공룡박물관의 XR 기술 연구)

  • Wen-yi Zhang;Young-ha Yang
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.583-590
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    • 2023
  • In today's rapidly developing technology, the traditional exhibition format of museums can no longer meet social needs. By analyzing the advantages and key technologies of extended reality technologies such as virtual reality, augmented reality, and hybrid reality, the museum XR exhibition interaction scheme is analyzed. Come to Discovery Museum. In this regard, this study first delves into the concept of XR technology, the concept and influencing factors of tourist experience, and the relationship between the application of XR technology and tourist experience through theoretical investigation. On this basis, representative paleontological museums in China and South Korea were selected, and the actual experience of visitors at the exhibition site and the application of XR technology were investigated through examples. Research has shown that the use of augmented reality technology can achieve seamless integration of virtual and real worlds in paleontological museums, extend viewing space, expand cultural heritage connotations, and revitalize cultural heritage. It provides visitors with a deeper interactive experience, enhances immersion and enriches display methods, making this type of museum more attractive. On this basis, XR technology helps museums achieve Digital transformation, and makes them have the advantages of sustainable development.

Gadget Arms: Interactive Data Visualization using Hand Gesture in Extended Reality (가젯암: 확장현실을 위한 손 제스처 기반 대화형 데이터 시각화 시스템)

  • Choi, JunYoung;Jeong, HaeJin;Jeong, Won-Ki
    • Journal of the Korea Computer Graphics Society
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    • v.25 no.2
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    • pp.31-41
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    • 2019
  • Extended Reality (XR), such as virtual and augmented reality, has huge potential for immersive data visualization and analysis. In XR, users can interact with data and other users realistically by navigating the shared virtual space, allowing for more intuitive data analysis. However, creating a visualization in XR also poses a challenge because complicated, low-level programming is required, which hinders broad adaptation in visual analytics. This paper proposes an interactive visualization authoring tool based on hand gesture for immersive data visualization-Gadget Arms. The proposed system provides a novel user interaction to create and place visualization in the 3D virtual world. This simple, but intuitive, user interaction enables user designs the entire visualization space in the XR without using a host computer and low-level programming. Our user study also confirmed that the proposed user interaction significantly improves the usability of the visualization authoring tool.

A Study on XR Technology for Digital Twin of Smart Factory (스마트 공장의 디지털 트윈을 위한 XR기술에 관한 연구)

  • Soek-Hee Lee
    • Journal of Practical Engineering Education
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    • v.16 no.1_spc
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    • pp.1-9
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    • 2024
  • The introduction of smart factory digital twins is a concept that has already been proposed to increase productivity in the manufacturing industry through CPS(Cyber Physics System), and has been applied to specific industrial process stages or partially introduced in stages where simulation is required. However, with the recent development of the 4th Industrial Revolution technology, it is receiving attention again along with XR (Extended Reality) technology. However, because there are not many effective cases, this study analyzed the devices, equipment, and technology of the manufacturing process to build a digital twin applying digital threads and synchronized signals and information to control, remote control, and produce intelligent process automation equipment. A platform capable of analyzing information was proposed and developed. Through this, we designed and built an XR content service platform that can support artificial intelligence and developed it to enable control, remote control, and analysis of production information. A possible platform was proposed and developed. We hope that this study will be helpful in conducting research on many cases, and in the future, expanded research on increasing productivity in each part of the process and production is needed through intelligent models.

A Study on Classification Model Development of Industry-Efificiency XR Technology and case Analysis (XR 기술 활용 산업-효용성 분류체계 개발 및 응용 사례 분석)

  • SeungMo Yun;ChoonSeong Leem;SeungHyun Ban
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.50-71
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    • 2022
  • After the declaration of the Covid-19 pandemic impacted most of the industries resulting economic fallout. Firms sought for solutions of governments regulations to prevent spread of infectious diseases. This led to demand rise of digital layer and spectrums of virtual reality. Replacing the reality in to virtual and interactions with the digital contents by augmented reality, the consequences were decrement of human-to-human contact. Concerns of Covid-19 and public interests of digital solutions has led to significant amounts of research and developments of Virtual/Augment Reality resulted to driven up new terms of extended reality. However, the uses in industries and the characteristics of the extended reality are currently not defined. In this paper the goal is to define and classify the uses and characteristics of extended reality based on previous researches suggested by research institute. By developing a new classification models of extended realities core technology, uses of industries and utility to analyze trends of extended reality. Two separate classification models of uses of industries and utility will be used as a tool by creating a linkage matrix. The x-axis is divided by utiliy classification model of extended reality. The y-axis are divided into classification model of uses in industries. This matrix will be used as a tool to present a guideline for industry-utility development where extended reality can be served as a service

Design of Immersive Content supporting the Exhibition Viewing using Extended Reality Technology (XR 기술을 활용한 전시관람 지원 실감콘텐츠 설계)

  • TaeWoong Moon;Jeong-hyun Yoo;Hajun Cho;Hee-dong Kim;Seok-hun Kim;Kwanghyuk Im
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.07a
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    • pp.423-424
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    • 2023
  • 본 논문에서 우리의 HMD는 Microsoft의 HoloLens 2와 국내 XR 기업을 비롯한 AR, XR을 이용하여 박물관 관람 지원 콘텐츠를 제시하고자 한다. 증강현실과 더불어 확장 현실의 기술 확장을 보이며 사용자는 박물관이란 공간 내에서 HMD를 착용하고 관람하며 설명 판에 QR코드를 인식하여 인터페이스와 더불어 각 주제에 맞는 애니메이션을 제공하여 시각적으로의 추가적 요소를 제공한다. 또한 사용자가 기존의 일반적이던 박물관 관람에서 XR이란 새로운 기술의 융합을 접목함으로 시각적 흥미를 갖게 하고 지역마다 특수한 역사, 배경에 맞춘 콘텐츠로서 지역을 알려 더 넓게 사회문제의 하나인 인구 저하에 따른 지역소멸에 지역홍보 차원이나 콘텐츠의 제공, 나아가 XR의 상용화까지 기대할 수 있는 콘텐츠를 기대한다.

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Design and Development of XR Contents Authoring Framework for IT Convergence Education (융합영상콘텐츠 교육을 위한 XR 콘텐츠저작 프레임워크 설계 및 제작)

  • Leem, Eek-Su
    • Journal of Advanced Navigation Technology
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    • v.24 no.6
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    • pp.633-639
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    • 2020
  • Despite the growing educational demand for the extended reality (XR) convergence content creation for non-IT students, fewer studies have attempted to education material development. In this paper, non-IT students' requirement to create XR convergence contents was analyzed and designed framework system specification. The object-oriented application framework (OOAF) was developed for non-IT students to create XR convergence contents through simple interaction methods such as drag and drop in-game engines. To evaluate the developed framework XR contents development course was operated with 26 industrial design majors sophomore in university. More than 90% of students succeeded in working on prototype XR contents in Oculus Rift. This result will be expected to improve the quality of XR contents creation education for non-IT students and contribute to the growth of the future convergence contents industry.

A study on non-face-to-face 5AL teaching and learning method applying extended reality (XR)

  • Lee, Byong-Kwon;Lee, Kyoung-A
    • Journal of the Korea Society of Computer and Information
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    • v.26 no.9
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    • pp.125-132
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    • 2021
  • At a time when non-face-to-face classes are being held for a long time due to Corona (COVD-19), research on non-face-to-face teaching and learning methods is needed. Existing teaching and learning methods are limited in their application to non-face-to-face classes as they present face-to-face practical and experiential teaching methods. In this study, we present a method of utilizing the extended reality (XR: eXtended Reality) technology for the 5AL (5 Activity Learning) teaching method, which is a teaching and learning method selected by the Institute for University Education Innovation. The 5AL teaching method consists of PBL Learning, Havruta Learning, Flipped Learning, Smart Activity Learning, and Gamification Learning. In this study, a method of combining the released extended reality contents with 5AL was presented. In addition, we developed content that integrates the 5 learning methods of 5AL and confirmed the learning effect through testing.

The Effects of Augmented Position and Keyboard Layout on Korean Text Entry in XR

  • Su Young Kim;Yoon Sang Kim
    • Journal of Practical Engineering Education
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    • v.16 no.4
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    • pp.459-469
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    • 2024
  • Optimizing text entry in extended reality (XR) is important. However, most studies have focused on inputting alphabetic characters, so there is still insufficient research on inputting Korean characters. As a follow-up to our previous research, this paper deals with the effects of keyboard layout and augmented position on Korean text entry in the XR environment. For this purpose, we developed a virtual keyboard environment using the representative Korean keyboard layout "Du-Beol-Sik" across three augmented positions: mid-air, physical planar surface, and palmar surface. After conducting an experiment, we analyzed the effects of keyboard layout and augmented position on text entry by comparing the results of our previous research (the effect of augmented position on text entry based on the international standard Korean keyboard layout 'Chon-Ji-In'). The analysis results confirmed that the virtual keyboard performed the best overall when augmented in mid-air regardless of the keyboard layout. It was also confirmed that the keyboard layout had little effect on text entry. Based on detailed analyses, we suggest directions for providing a virtual keyboard for Korean text entries in the future.

Usability Evaluation of XR Content for Production Training Through Word Cloud Analysis (워드클라우드 분석을 통한 제작공정 교육용 확장 현실 콘텐츠 사용성 평가)

  • Eeksu Leem
    • Journal of Advanced Navigation Technology
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    • v.28 no.4
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    • pp.574-581
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    • 2024
  • This study explores the usability of extended reality (XR) content tailored for production process training, with a focus on user experience. Participants engaged with extended reality training modules, and qualitative data was subsequently collected through interviews. These interviews evaluated the hardware, user interface, and overall user satisfaction. The analysis utilized python packages for keyword extraction and word cloud visualization, offering insights into user perceptions. The findings revealed that although the hardware was deemed comfortable, concerns were raised regarding its weight and heat emission. The interactive interface, which relies on hand tracking, encountered issues with recognition rates, leading to suggestions for alternative input methods. Users acknowledged extended reality's potential impact on industries like healthcare and education, sharing both positive and negative views on the technology. This research enhances our understanding of user responses and guides the future enhancement of extended reality content for industrial applications, aiming to improve its quality and practical usability