• Journal of the Korean Society of Costume
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• v.62 no.7
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• pp.133-149
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• 2012

Jikji, Memory of the World of UNESCO, the world's oldest extant movable metal print book, is a cultural heritage to give motivation for IT power of Korea. Although the cultural value of Jikji is understood in Korea, the value of cultural assets is not satisfactory and the commercialization is not sufficient. Furthermore, most Jikji product designs on the market are simple and limited mainly for the old generation. The purpose of this study is to design fashion-cultural products suitable for young people who will be responsible for this cultural inheritance. The methods of this study were to make the design development through literature research and a case study for Jikji products on the market. For developing the products suitable for young people, 308 university students in Chungju were surveyed. To express end products, computer graphic program, Illustrator CS5, was used. The results of this study showed that the products on the market were not targeted for use by young people. The younger generations want modern and interesting design. Among the 8 design motives that are planned for design development, the most preferred motive numbers, 3, 7, and 8, were used. Design items, such as scarf, wallet and t-shirts, were selected by the result of survey and 3 scarves, 4 wallets, 3 t-shirts, a total of 30 items were developed. The designed products in this study can inform the cultural resource of Korea and contribute to raise the cultural value if they are commercialized.

• Journal of Families and Better Life
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• v.35 no.1
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• pp.71-81
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• 2017

This study examined the effects of personal values on the levels of life satisfaction among three Northeast Asian countries: Korea, China, and Japan. For this, it used data from the World Values Survey and adopted the value categories framed by Schwartz(2012). The mains findings are as follows. First, the Korean respondents showed the lowest levels of life satisfaction and the Japanese respondents showed the lowest levels of importance on each value. Second, the Korean and Chinese respondents who put more importance on the value of 'self-direction' showed higher levels of life satisfaction. Third, the Chinese and Japanese respondents who put more importance on the value of 'benevolence' showed higher levels of life satisfaction. Fourth, while the Chinese and Japanese respondents with a higher level of importance on the value of 'universalism' and 'tradition', respectively, showed higher levels of life satisfaction, the Korean respondents with a higher level of importance on the value of 'power' showed lower levels of life satisfaction. Based on the findings, it suggested the directions for future research.

• Journal of Korean Elementary Science Education
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• v.33 no.2
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• pp.286-305
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• 2014

We explored the possibilities of science field experience in Jongmyo Shrine in this study. To understand the educational value of self-leading science activities in Jongmyo Shrine, one of the World Heritage, we developed science program and applied it to the elementary students participating in a gifted education center. We collected and analyzed various data of opinionnaire survey before and after the program, field activity sheets, field observation, and individual- and group interview. The results showed the lack of students' spatial ability and proposed educational interests in science education. Also, a lot of students felt the difficulty in applying school science knowledge into the real life context. Students found the meaning of science learning through cooperative activities in the historically meaningful place. A proper use of smart device in science field experience was recommended. We found that activities with too much smart device might impede various scientific process skills.

• Journal of Korea Trade
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• v.25 no.2
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• pp.46-57
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• 2021

Purpose - In terms of human resource management, many Korean enterprises in China have experienced problems such as frequent resignations of Chinese employees and labor disputes. This can be mainly attributed to the fact that Chinese employees are not consistent with Korean vertical management methods, which is closely related to the national culture theory proposed by Hofstede, specifically the dimension of power distance and long- versus short-term orientation (LTO). Therefore, this research aims to investigate cultural differences between Korea and China from these two dimensions, and the impact on the human resource management of Korean-invested enterprises in China. Design/methodology - This research first utilizes the latest data (Wave 7) of the World Values Survey (WVS) to verify the difference in power distance and long- versus short-term orientation between Korean and Chinese cultures using responses from Korea and China, and then uses case analysis to analyze the impact of this cultural difference on the human resource management of Korean enterprises in China. Findings - Our main findings can be summarized as follows. Korea and China have significant differences in power distance and long- versus short-term orientation. In terms of power distance, Korean respondents show higher power distance compared to Chinese respondents. In the dimension of long- versus short-term orientation, it was found that Chinese respondents showed a shorter-term orientation, whereas Korean respondents showed a longer-term orientation. Originality/value - Previous studies put focus on the power distance and individualism-collectivism dimensions to explain cultural differences between Korea and China, and generated contradictory results. This research further confirms the cultural differences between Korea and China from the dimensions of power distance and long-versus short-term orientation using secondary data. The comparative studies from this perspective have long been underexplored and lack empirical confirmation.

• World Technopolis Review
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• v.8 no.2
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• pp.120-134
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• 2019

The main objective of this study was to investigate the customer's satisfaction level with the digital relationship model of Banco do Brasil Exclusive Business Offices situated in Rio Grande do Sul. Banco do Brasil is one of the largest Brazilian and global financial institutions and conducted a restructuring customer's relationship model since 2015, creating new specific service structures for certain segments, among them exclusive offices. This research had a qualitative step with an internal documentary analysis about the company and a semi-structured interview with manager's offices, in order to check the strategy and the foundations of business model, as well as identify perceptions and the difficulties in implementing this new structure. The quantitative step held the findings about customer satisfaction level in relation to the quality of services provided by offices, through an electronic survey based on the Servqual Scale developed by Parasuraman et al. (1988), which measures the difference between customer's expectations and perception in five dimensions: tangibility, reliability, understanding, safety and empathy. The results shown that Banco do Brasil customers' are satisfied with services offered through the digital model and the new business structure, in which is offered a humanized service together with the best technology. It was found, also, that digital probably would not replace the physical world, but they complement one another. Digital offices and physical agencies will coexist, improving value proposition delivery and better customers experience, satisfy them and build their loyalty.

• Journal of Fashion Business
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• v.10 no.6
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• pp.110-121
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• 2006

The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

• Journal of the Korean Society of Costume
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• v.51 no.2
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• pp.93-103
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• 2001

This Study shows local characters, meaning, value and others (kind, function, material, shape, name) on Shroud through documents and fact-finding survey. In Shroud′s kind and function, Shroud of Kwangju Area is similar with one of Youngsan-river Area, while Sumjin-river Area and Coastal Area, each has its own character due to difference of Burial Culture. In Shroud′s Material, hemp cloth, white cotton cloth and calico, have been well-used in Kwangju and Youngsan-river Area, while silk has used in Sumjin-river and Coastal Area. Shroud′s color has followed Natural color. In Shroud′s shape, Male Jeoksam, Female Trousers, Um, Myokmok, Aksoo, Bib have their local characters. They are reformed in Kwangju Area and Youngsan-river Area. Jeoksam in Coastal Area, Female Trousers in Sumjin-river Area. Um in Coastal Area and Myokmok in Sumjin-river Area, have its unique character. In Shroud′s name, Shroud has widely been called "Dead Clothes", and called "Blind Clothes", "Munnyung Clothes" some areas. In Sumjin-river Area, Summer Jacket has been failed "Deungjigae", Dango called "Ddangjungwee". In Coastal Area, Myokmok and Aksoo have been called "Face Cover" and "Hands Cover", Shroud′s local characters have been caused by Next World, which has reflected local natural environment and cultural features. Next World is so abstract that it can not be expressed well, while Reality is clearly divided into dual spaces : Real World, Next World. Comprehension on Next World, helps harmonize recent values with Shroud meaning and prevents Shroud from standardization and transformation.

• Journal of Information Technology Services
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• v.22 no.2
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• pp.41-56
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• 2023

Metaverse is a three-dimensional virtual space where virtual and reality interact and co-evolutionize, and social, cultural, and economic activities are carried out in it to create value. Among the types of metaverse, the virtual world metaverse is expected to bring innovation beyond time and space in all areas of industry and society following the Internet. This study empirically analyzed factors affecting consumer's intention to use the virtual world metaverse by an innovation diffusion perspective. It was analyzed as an expanded technology acceptance model by setting relative advantages, ease of use, and visibility among the attributes of the innovation diffusion, and social presence, telepresence, and interactivity among the characteristics of the virtual worlds as factors. The proposed research model and hypothesis were verified through a PLS structural equation analysis based on a survey of 216 people. Studies have shown that relative advantage, telepresence, and interactivity have a significant effect on perceived usefulness and perceived enjoyment, but visibility does not have a significant effect on perceived usefulness and perceived enjoyment. It was found that ease of use had a positive effect on perceived enjoyment, social presence had a positive effect on perceived usefulness, and perceived usefulness and perceived enjoyment had a positive effect on the intention to use, respectively. This study is meaningful in that it empirically analyzed the factors affecting the intention to use the virtual world metaverse by dividing the psychological characteristics that induce consumer behavior into perceived usefulness which is an extrinsic motivation and perceived enjoyment which is an intrinsic motivation.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.184-192
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• 2009

CT(Culture Technology) became one of the leading industries with fast growth in its contribution to an economy not only in Korea, but also in the world. This study suggests policy direction and priority of CT in the perspective of technology standardization and its classification. As a result, this study proposes a new 'CT Classification' using the value chain concepts contrary to previous classification. In addition, we suggest standardization priority, especially, in the sectors of 'CT Distribution/Service', 'CT Marketing', 'General CT management' based on our survey research of production side. Consequently, our research suggests an important strategic bases for decision makers in CT policy and development both government and private sectors.

• Journal of Korea Trade
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• v.23 no.3
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• pp.1-19
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• 2019

Purpose - This research examines the effect of a foreign subsidiary on the productivity growth of a Two-way trading manufacturing firm in Korea. We explore firms engaged in both trade and FDI simultaneously to verify whether participation in GVC as a broad concept is an efficient internationalization strategy to increase the productivity of a Korean manufacturing firm. Design/methodology - Based on the firm-level data by utilizing the Survey of Business Activities from Statistics Korea, we examine the impact of vertically integrated foreign subsidiaries on the productivity of a manufacturing firm that exports and imports simultaneously. Findings - The results show that if a Two-way trading firm establishes one or more overseas subsidiaries, the total factor productivity growth increases. Moreover, the FDI effect is statistically significant when the destination country has an economically close relationship with Korea. However, these effects are disparate depending on the industrial competitiveness or market situation where the subsidiary is located. Nonetheless, the synergy effect resulting from industrial combination is represented in China and the USA only. Originality/value - As the importance of GVC has become more emphasized around the world. In spite of the scarcity of related domestic studies, we explored the effect of multinational manufacturing firms participating in GVC using firm-level data.